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Hey, it’s Marie Forleo, and you are watching MarieTV, the place to be to create a business and life you love.
Now, if you’ve got to create nonstop content for your blog, your newsletter, or your social accounts, it can be a lot of pressure, right? I mean, how do you keep coming up with new ideas for content? What do you do when you hit that wall and just run out of things to say or write about? The content struggle is real, people. I’m not kidding, I know folks who are making themselves sick and anxious because of this constant content treadmill. They don’t have the right mindsets or habits in place, and they’re burning out.
But here is the good news: it does not have to be that way, I’m serious. As someone who’s been consistently creating content and sharing content for almost two decades now, I speak from experience. And I got to tell you, being consistent with your content creation, it is so important. It’s actually one of the biggest factors in our company’s success.
Now, this show is going to be a little bit different than usual. Whether you’re watching the show on video or you’re listening to the Marie Forleo Podcast, which, by the way, if you’re not yet subscribed, you really should be, here is how this is going to work.
First, I’m going to tell you Marie’s Three Magical Mantras to being an endless content machine. You need to get yourself in the right head and heart space. Then we’re going to get hyper-tactical in the blog post below.
Now, why am I doing this? Because I do not want to bombard you with this huge list of content ideas that you think you need to write down or remember right now, because you don’t. They are all there, written and clear. Plus, I really want you to bookmark this post, we’re going to update it over time so you can come back, you can get re-inspired, and never, ever run out of things to write about or say again. Sound good?
Marie, Marie, Marie, Marie, Marie…
You guys, thank you. Please, it’s too much, please.
Let’s start with Marie’s first Magical Mantra: there is always more where that came from. This first mantra is really a belief that I have embedded deep into my soul about several key areas in life. I’ve done this about love, money, cheese, and yes, content creation.
When it comes to coming up with things to write about or talk about or teach about, I really do believe that I can never run out of ideas because literally there’s always more where that came from. Look people, we live in an abundant, ever-changing, ever-expanding universe. It’s literally impossible to run out of ideas, I promise you.
Now, this doesn’t mean that I never feel like I run out of ideas, or that I don’t occasionally wonder if I’m tapped out. Believe me, I have those moments. But when that happens, I remember my Magical Mantra that there’s always more where that came from, and it changes everything like that. Because there’s always another story to tell, there’s always another way for me to serve, there’s always someone who could use a helping hand, or a kind word, or a reminder about how freaking great they are. And from that space, ideas always, always come.
You know, I actually talked about this in my Everything is Figureoutable Oprah Talk. I talked about how your beliefs drive your behavior, and your behavior drives your destiny. Marianne Williamson actually has a great quote about this too, she says, “I’m just the faucet –– God’s the water.” Which means it is our job to keep the channel open and let the good stuff flow. This is about really training yourself in abundance over scarcity, in surplus over lack. Because I got to tell you, if you believe new ideas will always come, I promise you they always will.
Magical Mantra number two: you got to snatch it, then you hatch it. Now I know you’re probably asking yourself, “What the hell does this mean, Marie?” Well, I’ll tell you what it doesn’t mean. It doesn’t mean that you steal or copy from someone else. No, no, no, no, no, no, no. “Snatch it, then you hatch it” means that, rather than feeling like you have to strain that big, beautiful brain of yours to come up with ideas, you can literally snatch them from all around you. Because everyday life contains endless material.
Things that you overhear, something you notice out the window, maybe it’s a lyric from a song or a scene from something on TV, an interaction that you had in the line at Starbucks. Literally, content is everywhere. It’s like air. But unlike air, you can snatch it.
So here’s an example. One day I was here in New York City, and I overheard this woman on her cell phone as she walked past me. She was super upset, she was frustrated, and she said, “I’m just not great with financial stuff, I just can’t handle it.” And yes, she was British.
So immediately I whipped out my cell phone and I shot this video right here. And I talked about why it’s so important that people stop telling themselves these negative stories about money. I talked about how important it is, especially for women, to take charge of their finances. Then a couple hours later, I slapped that thing up on Facebook and boom, content snatched and hatched.
Snatched and hatched.
Now look, you don’t have to immediately create and post a video like I did, you can and you should stockpile your snatches. Yes, I did say that. In other words, I want you to create a story bank that you can draw from anytime. You can record audio memos on your phone, you can jot things down in a notepad, or just keep a running Google Doc.
Now, here’s why this mantra is so magical. One, your content is going to be original and relatable because it happened in your real life. If I had just said, “Hey everybody, I want to share that it’s really important to get empowered around your money,” meh, anyone could say that. The story about the woman on her phone made it instantly unique and relatable.
Two, and this is really important, snatched content is super compelling because it uses concrete, specific, real details. And let me tell you, people, detail is the secret to creating content that emotionally connects with your audience and inspires them to either comment, share, or buy, or whatever your goals are. So, to make sure that you never, ever forget this Magical Mantra, I recommend that you start your day with what I like to call the Snatch It, Then You Hatch It dance, which is inspired by the one and only Migos, Walk It Like I Talk It.
Snatch it then you hatch it. Snatch it. Snatch it then you hatch it. Snatch it. Snatch it then you hatch it. Okay. I said snatch it then you hatch it. Okay. Snatch it then you hatch it. Yes. Snatch it then you hatch it. Yeah. Snatch it then you hatch it. Oh. Snatch it then you hatch it. I said snatch it then you hatch it. Snatch it then you hatch it. Snatch it then you hatch it.
Magical Mantra number three: service over self-importance. Look, if you’ve got all your attention on yourself, thinking, “What’s going to generate a whole bunch of likes? What’s going to get people talking about me? What’s going to make me more famous, me more relevant, me more popular?” You are thinking about content creation in the wrong damn way. Because, whether you realize it or not, you’re prioritizing self-importance over being of service. You’re thinking about what you can get versus what you can give, which is always a losing proposition.
This is especially true on social. When you’re locked into what I call the “me, me, me mind”, that’s a guaranteed way to make sure that you feel desperate, anxious, and unworthy. And I don’t know anybody who can come up with great content ideas when they’re feeling desperate, anxious, or unworthy. Do you? Of course not. Now, don’t get it twisted, you don’t have to always serve up these big, long, epic ahas or mind-blowing takeaways. Value really does come in all forms.
So you can be of service by making someone smile or laugh. You can inspire them, or educate them, or turn them on to a resource like a show, or a book, or a song, or an artist, or a meal, or a city, or a town they wouldn’t have heard of. You can make them feel relieved, like they’re less alone or less of a weirdo, by giving them just this simple joyful moment of, “Oh my goodness, I do that too.”
Now, here’s what’s even better news. Being of service doesn’t mean that everybody has to like it or even get something out of it. Even if just one person says, “That’s just what I needed to hear today,” your content has done its job. So trust me, I want you to get into this mindset, make it about what you can give, not what you can get. Why? Because of this Tweetable: “Content that serves is content that sells.”
Now, speaking of content that sells, you’re probably saying, “Okay Marie, I’m going to snatch it and then hatch it, I’m going to serve it up, I’m going to remember there is always more where that came from. But then how do I make these fun, random stories relevant to my business? How do I create content that actually sells my product, my service, or an idea? I ain’t doing all this for free.” Well, great question, I ain’t either.
You know what my answer is? I really want you to join us for our program called The Copy Cure. We’re going to show you step-by-step how to write words that both make a difference and make money. Now, this only opens up once a year, and now is the time, so get that cute butt over to thecopycure.com for details.
So there you have it, Marie’s Three Magical Mantras for how to never run out of content ideas again. And in case you missed it, we actually have a whole other episode on this topic called How to Keep Coming Up With Ideas for Content. I’m going to put a link below. Remember, all of the tactical content prompts are waiting for you on the blog post for this episode. Just search Marie Forleo Content Ideas and bookmark it so you never run out of ideas for your content again.
Now I would love to hear from you. So I got a two-parter today, peeps. First, which Magical Mantra already has your wheels turning, and what will you use it to create? Blog posts, social posts, email posts, something else? Second question: what is your favorite tool, top, of technique to come up with high-quality, relevant content? Leave a comment below and let us know.
Now, as always, the best conversations happen after the episode over at marieforleo.com, so head on over there and leave a comment now. While you’re there, be sure to get on our email list and become an MF Insider. You’re going to get exclusive content, special giveaways, and personal updates from me that I don’t share anywhere else.
Stay on your game and keep going for your dreams, because the world really does need that special gift that only you have. Thank you so much for watching, and I’ll catch you next time on MarieTV.
Are you tired of talking into an empty void? Are you ready for more sales, more clients, and more raving fans? Take our free seven-day writing class at thecopycure.com.
What am I saying?
I want the nachos with vegan cheese.
Big snatch. Small snatch. Every kind of snatch, snatch.
All-inclusive when it comes to snatches, all snatches are welcome.
All up in that snatch. All up in that hatch.