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Lost in a sea of samesies? Do you cringe inside when people say, “Oh yeah, your business is just like so-and-so’s?”
When you stumble across your “competition” online, does your mind immediately start bubbling over with anxious thoughts like:
- How do I stand out from my competition?
- How can I get more sales? Should I lower my prices, or will that make my product seem less valuable?
- How can I prove to people that my business is one-of-a-kind?
There’s a business term for the solution you seek and it’s called: unique selling points.
Unique selling points are the ingredients that inspire customers to buy your product or service instead of your competition.It's not just about what you sell, it's about what you stand for. Learn more on this #MarieTV Click To Tweet
For example, maybe you shop at Target because it’s affordable and convenient. Or you subscribe to HBO because you love Game of Thrones (#winteriscoming). Unique selling points are the reasons you love one airline’s customer service over the other, and why you keep going back to your favorite restaurant.
Every business has them, but few have the self-awareness to actually articulate them. This blindspot can lead to failed marketing campaigns, unsustainable profit margins, and that general feeling of, “Why isn’t anyone buying from me?”
If you want to be successful, you need to correctly identify your unique selling points. This information is so powerful that you can build your entire marketing and sales strategy around it. You’ll know who’s dying to buy your product or service, and how much they’re willing to pay.
Knowing and embracing your unique selling points will turn your customers into raving fans.
On today’s MarieTV, I help three business owners work through this building block. You’ll notice that they’re all at different stages in their business, but each can use this critical piece of information to grow.
Tune in and learn how to:
- Uncover how you want your brand to feel and behave in the world.
- Set the right profit margins so you can create a sustainable, profitable business.
- Use testimonials to win over more paying customers.
- Identify the emotional (not logical!) reasons people want to buy from you.
- Differentiate yourself by sticking to your core values.
- Listen to your intuition, even if it’s telling you something super “out there.”
If you want to increase your sales, improve your marketing, and continue to evolve in your business and life, you’ll get tons of actionable ideas from this episode.
Check out this episode on The Marie Forleo PodcastListen Now
Once you’ve watched, I’d love to hear from you.
What unique selling points can you identify in your business? Ever struggled with moving on to a different season in your life? How did you deal with it? Leave a comment below and let me know.
Share as much detail as you can. Because tens of thousands of incredible souls come here each week for insight and inspiration. Your story may be just what someone else needs to have a major breakthrough.
Important: please share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. may be removed.
Thank you so much for watching, sharing, and encouraging this community with your voice. It matters and it makes more of a difference than you know.
Just like you, your business has something unique and powerful to contribute to the world. Identify those valuable selling points, and don’t be afraid to shout them from the rooftops. Your future customers will thank you.
With SO much love ❤️,