Marie Forleo introduction


I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

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Do you feel like your industry is oversaturated? That it’s A L L been done before?

I’m not exaggerating when I say that I’ve told tens of thousands of people to read the book Blue Ocean Strategy, because it answers these 2 questions perfectly. This classic bestseller was also a game changer for entrepreneurs like us, because it provided language and a framework for how to shift the way we think about our business.

Instead of competing within your market, look outside your industry for inspiration to change the market completely.

You should feel afraid. That doesn't make you weak. It's what makes you normal and human because it’s shifting from what you know to imagine new possibilities. @BlueOceanStrtgy Click To Tweet

If you want to create a business, product or service that truly stands out, stop everything and watch my interview with Renée Mauborgne—co-author of Blue Ocean Strategy and the new follow up Blue Ocean Shift.

In this episode Renée shares tons of real-life examples of businesses that challenged every assumption about their industry, including a…

  • Hotel chain that figured out how to offer 5-star accommodations at 3-star prices.
  • French fryer that eliminated everything people hated about deep frying (and subsequently captured Oprah’s attention).
  • Stylist who removed everything from her hair salon except a hair dryer—and built a blow out empire in the process.

Each of these stories proves that, by challenging assumptions, you can be both unique and profitable—even in industries people think are “dying.”

View Transcript

Check out this episode on The Marie Forleo Podcast

Listen Now

Once you’ve had a chance to watch, Renée and I would love to hear from you. There was a lot of business church happening today, so I’m curious.

What’s your biggest takeaway and how can you put that insight into action now? Leave a comment below and let us know.

Remember, share as much detail as possible in your reply. Thousands of incredible souls come here each week for insight and inspiration, and your story may help someone else have a meaningful breakthrough.

Important: share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. will be removed.

Thank you so much for being here and sharing your voice. As Renée’s work so beautifully affirms, the world really does need that special gift only you have.

With endless love and gratitude,


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  1. okay, I’m only 12 minutes into this video and I’ve had a whole new idea pop into my head! I am sooo thankful for this interview and I haven’t even finished it. Thanks, Marie! <3

    • Caroline - Team Forleo

      Love it, Nalana! ♥

    • Shawn

      Me too!!! I was 21 minutes in and had to stop and forward to a girlfriend of mine who I felt could seriously appreciate it. I’m about to watch AGAIN!

  2. Wow, I am not even done but Renee! I name I am going to be Googling that name, and finally buying the book. Wow. THANK YOU ladies! I might even cry you’re both so inspiring. I won’t even blame it on the pregnancy hormones. You’re changing lives!

    • Caroline - Team Forleo

      Awesome, Christine! I hope you enjoy the book, and thank you so much for your kind words 🙂

  3. Natalie Surmeli

    This is amazing – business is truly limitless if you strip away all of your preconceived notions.

  4. Michaela

    I’m curious if Renee has applied Blue Ocean Strategy to the Education system, namely Community Colleges. I’m an administrator at a local college and I see me too thinking daily and am desperately looking for tools to help faculty and staff to think Blue Ocean.

    • Caroline - Team Forleo

      Michaela, it definitely looks like Renée has done work in with the education field! Her bio mentions that she’s done work consulting and supporting companies using the Blue Ocean Strategy, including academia. I’d definitely check out Renée’s books at your local library or bookstore if you’d like to learn more – it could be a great way to spark discussions with your faculty and staff.

      I live in an area where several local colleges are struggling with debt and low enrollment, so I’m sure the need is there for colleges to think outside the box and find amazing new ways to serve students!

      • JL

        Why think outside the box when you can build a new one.

    • Hi Michaela!
      You make a good point, and I’ve also worked with students and have seen places where I can make a difference that can help them succeed. I haven’t finished this video yet, but it is inspiring as it shows that there can be room for an idea. An individual may need to think outside of the box and still be able to serve a need.

  5. Thank you thank you thank you. This was a fantastic listen. I got chills and inspiration right away. Can’t wait to start asking questions about my industry’s pain points – of which there are many. Such gratitude for the information.

    • Just felt to have a look at your website & wow, absolutely love it! Especially the flight project.. totally spoke to me. I adore that style of art! Followed & hope for more like that 🙂 Love, Em xo

  6. Kristi Schumacher

    I have had Blue Ocean thoughts in my head for years in a market I can’t see how to change. My instinct to find the pain points was confirmed as the way to go in this interview. And it gives me hope that I can create a quality service that will sustain me financially while reaching more people. Right now that seems contradictory but I think reading the new book will show me how. Kristi

  7. Holly

    My biggest take away is – I NEED these books, I’ve already ordered both of them. Secondly, I really loved the “give them a road map, but acknowledge they’re human approach.”

  8. What it comes down to ultimately is: You are unique. Stop fretting about how the snowflake next to you has one less or one more crystal. Just tune into who YOU are (silently by yourself, or with the help of a skilled, intuitive, energetic healer, and then be THAT. Fully. That way you contribute exactly in ONLY the way YOU can. Okay, end of Caps. 😉

    • Caroline - Team Forleo

      I love that about the snowflakes having one less or one more crystal, Ulrike! Beautifully said 🙂

  9. Ok, Marie, so here’s my question. I have been a blue ocean kind of gal since I was born. I am an ideas person. I connect those dots, I think outside the box. But I have always found myself to be “out of time”. My thinking is too forwards. And so when I am pitching something, that I know in my gut is going to be a huge opportunity, people I’m pitching it too usually don’t see it. They see the red ocean market only. And by the time that vision I had becomes a reality, my opportunity was lost. Because I couldn’t get the investment to do it. And by then I’m thinking something else that will be in the future, but it is hard to pitch it at the present moment. By the way, loved the programe!! xx

    • Caroline - Team Forleo

      I so hear you, Manuela! It’s tough when you’re the one trying to move things forward. We’ve done a couple great MarieTV episodes about pitching ideas effectively, so although they may not apply to your situation exactly, they have some great nuggets of wisdom that you might find helpful!

    • Manuela,
      I get you! Very hard to make red ocean believe there even IS a blue ocean. Don’t talk to people in the red ocean (I used to think I had to from my classical marketing training.) Just find the folks who are interested in what can make a difference in the world. They will get excited about your ideas as well as encourage and inspire you. That is what just happened for me today. These ladies don’t know squat about my red ocean, but their chat re-inspired me and gave me great ideas! With love, Mary

      • Thank you, Marie! I agree, I think talking to people with a read ocean mentality is very much going upstream, choosing the path of more resistance. I am looking for people with a different mindset, but when it comes to finding partners or investors, it is not easy. But I do keep trying to look for people that are forward thinkers. I suspect there are more options in the US than in Spain. You have a far more dynamic culture of entrepreneurship, and your business bureaucracy is minimal compared to ours. But you have to work with what you have, right? With love, Manuela.

  10. Talk to my potential (or lost) clients about their pain points. What turns them off? How can I address them? How can I help them feel secure in creating their special event?
    Question for the millenial crowd: I know you HATE to talk on the phone with a vendor. How do you make your decisions based on email or text messages? …please clue in this Boomer!

  11. Charlotte

    Amazing and so inspiring interview, thank you! Really made me pumped about the possibilities I can create within the music industry and in my life. Loved the story about the youth orchestra, being a classical musician myself, and how it can be done even under such challeging circumstances if you look at the bigger picture, consider the good you can bring in, and give all yourself courageously. Also, the advice of looking outside of your field to gain a new and clearer perspective is so helpful in considering the needs of others and making a change in the world! Thank you for sharing!

    • Caroline - Team Forleo

      I loved that story too, Charlotte! We’re so glad this episode resonated and is sparking possibilities for you 🙂

  12. Amen!It was AMAZING, I had a dream last night, that told me I need to stop trying to do things like everyone else and start to focus on doing it my own way.. and then you have this gift for me today. That’s magic 🙂 Specifically, I’ll have a look at the pain points and how to make a change. Thank you, Michelle

  13. WOW! Thank you, Marie and Renee. I agree that today’s show was full of “business church” and I absolutely love that term. I am also taking away the phrase, “challenge the assumptions” and will use it in my next GoTerriGo life focus coaching video. With love and appreciation for you, I wish you all the best. Terri

  14. Hi Marie, I’m a trained public policy analyst but I’ve gone into digital marketing because I see so many businesses and programs for public benefit that need to be shared better. I don’t follow others in my industry because I don’t think I can compete with them. After this video, I’m walking away with validation that my “kinda crazy” and different approach is actually an asset and I shouldn’t be ashamed of my missing MBA. I’m going to complete the strategy map this week. What started out as a burning desire to see change in an industry could be the start of my own blue ocean opportunity.

    • Caroline - Team Forleo

      Awesome, Victoria – what a great reframe!

  15. It has reinforced the idea to not look at the competition. I’ve felt that way so long as a musician though the last years that I need to concentrate on what I do, not what others do and it helps me focus my energy on positive, not negative. Thank you for reminding me of that as I move ahead with the start of another online course. It reminds me to be clear on offering the niche I am offering that is uniquely mine and coming from my style and it lets me hone in on targeting to serve people that I can help the most! You encouraged me greatly today. Thanks again!

  16. Shanon McAuliffe

    Serendipitous that I came across Marie’s name yesterday and this video this morning as I am working on starting a business. It’s in an existing industry (professional organizing) and, so far, every time I flesh out my ideas about what I want to bring to people I see someone else’s website showing they are already doing it. Having trouble coming up with an original idea in an industry in which I have no experience. Based on this interview it seems the first thing I need to do is stop looking at other websites. But in looking I also get ideas about things I haven’t thought of or I see things that sparks excitement about what I want to do. How might I go about finding the pain points in an industry I’m not familiar with (as a professional)?

    • Hey Shanon! So glad you’re here 🙂
      In terms of finding out pain points — there is no secret path. Roll-up your sleeves and get dirty!
      Start getting to know people who are professional organizers. Search for forums or conferences or top social media accounts and local organizations. You do have to understand the industry and people in it before you can do things differently.
      Start taking notes from all those sites you’ve visited — what are some commonalities?
      I think you’d benefit greatly also from both books mentioned.
      Finally, if you haven’t hopped into our 3 part training series, go to and watch them 🙂

      • Shanon McAuliffe

        Thank you! I have been taking endless notes which is informative but might also be a stall tactic. I won’t know everything. I just have to do it and learn as I go. Thank you for the ideas of places to get started. I will take a look at the books and the training series this week.

        • Katharina Walter Carrapa

          Hi Shanon,
          I am starting something in the same industry as you are. Also still I am with a ton of questionmarks about how to apply the Blue Ocean Strategy. If you feel like talking you can email me at [email protected]. I started getting “my hands dirty” a few months back and be happy to share.
          I also doing B-School at the moment (I signed up in 2016 for my former business) and that helps me a lot to get A-Ha moments.
          Many greetings,
          Kati Walter Carrapa

          • Shanon McAuliffe

            Thanks for reaching out! Just emailed you.

          • Katharina Walter Carrapa

            Dear Team Forleo,
            Now that Shanon and I have connected, would you be so kind and take out my email address? I would really appreciate this. 🙂
            Thank you!
            Wishing you a great day!

  17. Cristina

    Marie, that’s Amazing having Renée Mauborgne in your show! In 2013 when I was discussing with the Malaysian Blue Ocean Strategy Institute, I presented them a BOS canvas on YOUR business! 🙂 That’s amazing to see how the loop is rolling and closing here! Countless Thanks for all the inspiration you provide us, stay healthy, happy & fulfilled!

    • Oh My Goodness! Thank you SO MUCH Cristina — I love to see how this all happened 🙂

  18. Lorri Carnevale

    What if your a designer like myself I am a image transfer and fused glass artist….I am trying to build my business which is hard as I do customs from the stories of others each image transfer is handmade then I add to the silver metal clay that is handformed and for my fused glass that too is also handmade then added to the handformed silver metal clay…how would I use your strategic to help me grow…….

    • Caroline - Team Forleo

      This is a great question, Lorri! While you know your industry the best, some of the things that pop to mind right away that you might like to explore is not so much your offerings or process – especially if people already know and like what you do, and the work itself isn’t something you’re interested in changing.

      So your Blue Ocean could be in how you market to your customers, or how you reach them. Maybe there are ways you could do something totally different on social media that is not something other people in your industry are doing. Maybe there are some cool things that rock bands do to communicate with their audience on social media that you love, and you could bring some elements of that into how you reach your audience.

      Even being custom could be part of your Blue Ocean, since there’s probably no one else who does what you do exactly as you do it!

      I hope that helps inspire a few ideas for you, and I’d definitely encourage you to check out the book if you’re interested in exploring this further!

      • Caroline that was such a great answer. I didn’t even have that question but your answer sparked some ideas for me anyway. Thanks a bunch.

  19. Fantastic video and interview, thank you.

    I am in the health and fitness industry and I don’t know how many times I have been told to do what the top people are doing because it is clearly working for them…..but not for me…..

    I have wracked my brain around dozens of possibilities but the mistake i have been making is to focus on the competition instead looking to the outside and beyond to make the shift to a blue ocean.

    Thank you lovely ladies xx

  20. louise

    The best part for me was actually asking any potential client what their pain points are – what annoys/frustrates/restricts how or why they might do business with someone. I have renewed confidence to pick up the phone and simply ask how I can make things easier for them & step outside their industry norms… watch out I’m coming!

    Thanks for another great MarieTV with a wonderful guest!

  21. Janet

    Had to pause the video to go buy both books – in Audible, Kindle and hardback version. My biggest takeaway is to just change the thought from It Can’t Be Done to How Can It Get Done.

    • Caroline - Team Forleo

      Yay, Janet! I hope you enjoy the books, and I LOVE changing the thought!

  22. Jennifer

    This was awesome!!!! I was recently downsized and had a new business idea to help people out of work. This video made me feel so good that I am on the right track and exactly where I need to be! Thank you.

  23. Marie! Renee! Great stuff! My biggest take-away was asking my clients and potential clients “what is is that turns you off about my industry…?” ~ I’ll be crafting a piece today for Linked In AND this will be the topic of my next client newsletter!

  24. Well this is interesting, my industry is boring (to the customer) and tends to make things complicated and overwhelming to the point that customers don’t want to deal with it. I offer a service creatives don’t crave but need eventually in their business. But eventually can be costly. So, if I were going to disrupt the industry, I would have to make it fun and simple and change the POV of something that you must do to something you can’t live without a lot sooner. I would have to help plant the foundation, the seed early in their business and give them space to independently build it…..just thinking out loud because these are my first thoughts and moments after watching this video!

    • Caroline - Team Forleo

      I love this, Traci! It’s a huge shift to think “wow, a lot of people are resistant to this, so how can we make it something they actually enjoy?” That could be totally game changing!

  25. Kattia

    This episode is tagged my favorites bar!!! I have watched it twice!
    I really needed this.
    Thanks so much Marie for bringing this today.

  26. Marie, Grazie! Thank you my inspiring one. BRILLIANT interview. My ideas are bubbling. Thank you,

  27. Andrea

    I’m on this search for Pain Points – I am currently in the part of my business where I’m structuring my business and I’m trying to be as strategic as possible. I am wanting to begin in the “Blue Ocean” instead of having to being in the red ocean at all. Learning how to re-shape the restoration industry is going to be so fun!

  28. Shirit Brower

    Wow! You hit the nail on the head. Absolutely loved this video and It assures me that I need to look outside of my industry tonget creative for mine. I usually look at the competition – maybe that’s why I feel stumped. Any ideas to what industries I can look out for the Jewelry trade. Thanks again for making my morning a better one and inspiring me.

    • Caroline - Team Forleo

      We’re so glad you loved this episode, Shirit 🙂 In terms of ideas, really it could be anything! If you love yoga for example, maybe there are cool things yoga businesses do to connect with customers that inspire you. Or it could be something totally unrelated – maybe you love vintage horror movies, and you could do an ad campaign that features jewelry in a funky black and white setting that looks like a set of an old horror film.

      Of course you’ll want to make sure it’s something that feels really good to you and also will resonate with your ideal customers, but the more you can explore other things you love, the more cool ideas you might get to help your bsuiness stand out!

  29. Exactly what I need !!!
    This morning I wake up with the will to brainstorm about my business and How to boost my income.
    Let’s go to what work and make again a blue ocean print.

  30. That was AMAZING!!! Absolutely love the three point on what to STOP doing right now!!! This espisode is a game changer. Thank you for introducing me to another amazing human being. I just got both her her books. Love what you do! God bless.

  31. Hello team Forleo!

    Greetings from Argentina ?

    My head is virtually exploding! I LOVE this interview so so much!! My god, these two amazing and bright women together are the best gift ever. Business church amen!

    Have a great week!

  32. Great episode! Bought both books! Thank you!

  33. Ula

    “You should feel afraid. That doesn’t make you weak. It’s what makes you normal and human because it’s shifting from what you know to imagine new possibilities”.
    Thank you so much for this Wisdom Nugget! I’m printing it out and hanging on my wall. I’m a very small, teeny-tiny entrepreneur and I’m currently daring to step out of my comfort zone by to trying new things and utilizing opportunities that are coming my way. I am excited but also super scared, terrified, going to bed with a headache at times and that usually stops me from performing for few good days afterward. Then I watch one of your episodes and I am on my game again!
    Thank you, Marie, Renee and forever amazing Team of creators xxx

    • Caroline - Team Forleo

      Love it, Ula! You so got this, and we’re cheering you on all the way ♥

  34. Love, love, love everything about it!!! Running to buy the book asp!
    Thanks for all!!

  35. Brilliant Brilliant Brilliant Thank You Every So Much – I’m In!!!

  36. Mhairi

    @Michaela, I too work in academia and immediately thought of the “broken” system of highly competitive grant funding to do research (the bloodiest of red oceans, if ever I saw one!)….I fear that I’m not in the “right position” to be challenging it, but then maybe for that very reason, I am??? Have added both books to my Audible wishlist, next up in my queue. Thank you ladies – truly inspiring, as always! Mx

  37. Vasko Kotevski

    I do not watched video completly,have a question/is it possible to see and listen the Orkestra of Iraky girf on You Tube?

    • Caroline - Team Forleo

      Vasko, thank you for asking! The National Youth Orchestra of Iraq has a Facebook page with some videos, so you can absolutely check them out:

  38. Sandy

    Dear Marie and Team Forleo; #MarieTVBusiness Church
    Thanks for a beautiful episode and provide more detail information about blue ocean strategy and shift. My most significant takeaways were “challenges basic assumptions and think differently.” Stop being a comparison hangover (Marie Tv Episode) LOL. Need to look outside to understand how to shift what I do. “Pain point are not constraints. They are opportunities to seize” Hurt me with the truth but never comfort me with a lie. Talk to people who are turned of by my industry. Best advice ever to talk to those who hate the company but may have the option to help solidify my business. Thank you again and look forward to you b-school alum.

  39. Thank you Marie. Really rich information given out in this conversation.
    Best wishes,

  40. Dee

    Thanks Marie,
    This “Blue Ocean” (Strategy and Shift) addresses exactly where I am. I’ve had a dilemma on how to get clarity on my ICA. I can now incorporate the “Blue Ocean” Strategy and Shift in my process. This represents great alignment for me.
    I love when I listen to the little voice and the result is a life-changing nugget. My little voice told me to not put off opening my email from you this morning. Normally, I will let the email sit and listen to the video later. Woah !!!

  41. Wao! There’s so much wisdom in this episode. Thank you Marie and team! And Renee is FABULOUS!! Clear, simple, actionable advise from a brain with soul! My biggest take away? Ask other than your customers why they don’t like your product or industry. Adding new ideas from new people is a great non-disruptive strategy. Love it! Thank you all again!

  42. This interview was amazing and serendipitous at the same time! There were loads of wisdom nuggets – so thought provoking that I had to stop the video several times and jot down the thoughts whirling around in my head. I related so many things to my own business trials, errors and heartbreaks, and finally discovered a connection that had to be made in order to finish the book I’m writing. (Mind blown) Thank you!

    • Caroline - Team Forleo

      That is simply amazing, Kathy!

  43. First, thank you to everyone who helped bring this interview to life for us. Second, biggest take away, a mindset shift in not trying to be like my mentors and not dissing the competition. Quite often I feel stuck with where to EXACTLY begin the shift in how I operate. Stay in my God given lane and make it happen!

  44. Shubhangi

    WOW! The whole conversation is really very helpful. What I have understood from the whole episode is all about unlearning ; move ahead and break the knowledge barriers.

  45. This was so good is made me cry :-). Literally. Renée’s work is a powerful affirmation that high-level creative strategy in business can bring more compassion into the world, transform industries, create more value, and produce exponential profits. Thank you Marie and Renée for this heartfelt and insightful teaching :-).

    • So beautiful to hear, Curtis. Thank YOU for sharing!

  46. Mimi Ghosh

    That was absolutely AMAZING to watch! I’ll be ordering Blue Ocean Strategy and Blue Ocean Shift immediately. The most poignant part is at the end of the interview, when Renee (and you, Marie) gave all us scared beginner entrepreneurs the freedom to turn back, or exit the game if we need to, and know that it’s okay. When this email and video arrived in my inbox, I was in the middle of creating my new blog about cooking and personal/professional development, terrified that these two things DO NOT go together and WTF am I doing?! Well, maybe I’m creating my own blue ocean!

  47. Brillant!
    1st step that I’ll take. To stop everything to have a new look at my business using Renée’s teaching(book).
    Thanks Marie and Renée!

  48. Hi Marie,
    Great episode! She is just brilliant! The biggest takeaway for me is to NOT look inside my industry for inspiration. I’ve been doing this for years, as I find when I look at what everyone else is doing, I get pulled away from what I feel is right and start to doubt myself. However, that doesn’t mean I still get sucked in from time to time! I also loved that she said to stop asking your customers what they think, and instead ask people who have never been and may never be your customers, “what don’t you like about this industry? What is intimidating for you?” I’m a Dating & Confidence Consultant and would love to know what the biggest pain points are.

    • Hailey– Team Forleo

      Those are some amazing takeaways, Alexis! We hope Renée’s message continues to spark some new ideas for you as you work on growing your own business. Thanks so much for watching!

  49. This is sooo good I am buying BOTH books!
    Thank you for this!

  50. blue ocean ideas on selling art online ? everything helps – thanks Marie – you rock hard !

  51. Wow! What an amazing interview! I’m creating a blue ocean in my industry too, and I’m a B-Schooler since 2015. My industry is fashion and style, but my twist is I help other beautiful women create the life they love by promoting other people’s work like Amy Schmittauer, Gary Vaynerchuk and hopefully soon Marie Forleo. My ideal client wants that from me and other fashion businesses aren’t doing what I’m doing because they’re so focused on selling clothes.

    • Hailey– Team Forleo

      Amazing, Hadeel! We’re so grateful to have you in our vibrant B-School community and for the opportunity to watch your business grow and evolve over the years. Keep up the amazing work you’re doing– we’re all cheering you on!

  52. Wow I loved the concept of blue ocean strategy. Creativity is something that has been on my heart lately especially when you work in Africa like I do, Helping develop a new type of Leader for a new conscientious African who cares more about developing Africa than fattening ones own pockets. I am inspired and challenged to see women actually doing amazing things in business and in the world. I was really inspired to step out and do what God gifted me to do in my own way without competing with anyone. Creating my own space as you put it. Love it

  53. I loved the idea of looking outside your own industry to see possible points in others that could enhance your own. Also important with networking and understanding that by working together with others in your industry, you can get ideas and even promote eact other. Most people don’t believe this but I have seen it work!

  54. I’m not even half-way through the interview and have already checked the local library for Blue Ocean Shift and am picking it up today! I’m currently entering a very saturated industry that I adore after leaving the non-profit world. My a-ha is that I never thought my new industry could make a difference in non-profits, but thanks to this interview I’m already seeing how I can make a difference (and income!) by supporting the non-profit world. So excited by this potential partnership! Thank you!

    • Hailey– Team Forleo

      Awesome, Jeannette! We’re so glad this interview helped you recognize ways to create your own “Blue Ocean” in your industry. We can’t wait to hear how your business and ideas continue to evolve!

  55. I took B-school six years ago and over these past years I happened into my blue ocean by focusing on an under appreciated raw material that the rest of the industry (natural skin care) took for granted. I’m considered the “expert” now. Love the blue oceans! And PS I grew up in Hawaii so blue oceans are dear to me, lol. Great interview, thanks.

  56. This video came at the perfect timing!! I hit a wall and I was fresh out of ideas! Thank you, Thank you for your videos!! Answers to my questions!!

    • Hailey– Team Forleo

      Yay!! We’re thrilled that this message resonated with you at the perfect moment. Thanks so much for tuning in today, Gloria!

  57. This was perfect for me – right timing. I loved the idea of looking at what I do, considering what can be eliminated that people don’t really need. I also loved the idea of breaking up the processes in my business into small growth paths that acknowledges what’s possible in each step and allows for the client to go back to safety if they choose. Great stuff.

  58. bo

    Thank you, Thank you~ Love the Marie episodes and love Renée’s advice.
    Have some great ideas to give a go- off to the races now 😉
    Also purchasing both books.

  59. Holy lightbulb-over-my-head Batman! I haven’t even read this book – going to the library NOW to get it – and I know exactly what she’s talking about. I’m doing this. I just didn’t know it was a “thing”. I just knew that I had this idea and even though I didn’t see anyone else doing it, I had too. Because what I’m doing flows out of the deepest regions of who I am, what I believe and why I’m here on this planet. I just can’t do anything else, and believe me, I’ve tried and just about killed myself in the process. Now I have language to wrap around what I’m creating and I’m SO excited to see how BOS can help clarify and move my strategy, which frankly, has been a bit half-assed because I just didn’t know I was creating undisruptively. Who knew?! Well, I think Someone did and this video showed up in my inbox right on time. Thanks Marie, thanks Renee!

    • Hailey– Team Forleo

      Amazing, Leslie! We love that this video came at the right time for you. Congratulations on the progress you’re already making in your own “Blue Ocean” business. We hope Renée’s work continues to help spark some new ideas for you. Thanks so much for watching!

  60. I’m a parent coach. I LOVE the idea of not competing with my industry. I also think the “pain” point for parents using my services is not money or even time. It is courage – having to admit they could use help or that they think things have to be really bad to hire parent coaching help. Doesn’t have to be really bad to get better. How do I get them past the pain point?

    • Dear Janet,
      Your work is so needed.
      Can I suggest you try a ‘name and re-frame’.

      I.e. be open about this common fear (that only bad parents need parent training) – this will help normalize and defuse the fear – and then reframe as something like “it takes lots of love and lots of courage to seek parent training”.

      And in our (currently) punitive, shame-based culture it DOES take HUGE amounts of courage to admit we’re not coping and to seek support.

      Very best wishes from New Zealand,

  61. Loved going to Business Church. Blue Ocean, here I come!!
    Thank you for validating my gut feeling, I’m so excited to move forward.

    • Hailey– Team Forleo

      Heck YES, Lorraine! Thanks so much for being here today.

  62. This is a great video. My biggest nuggets today, stop looking at competition and break every big challenge into small concrete steps. Thank you Marie for such a great interview, by the way, I bought the book while I was watching it. Blessings!!

  63. What perfect timing! In our area, our industry is flooded for the amount of potential clients out there. I have been working on an idea to target a different section that no one seems to be doing right now. And my idea was based on the “pain points”, but I did not have a name for it until now. And this interview has confirmed it for me that I am on the right path. I thank you both so much for this amazing inspiring talk. I loved it.

    I have to go now and get to work on this…Thank you!!!

  64. Els

    Thanks from Amsterdam Renée and Marie. Did read Blue Ocean Strategy, due to my beautiful job in Advertising. The Blue Ocean Shift will be a great follow up. I do feel my mindset shifting after this episode of MarieTV. Will work with a big smile on the ‘WHY competing when we can create’. Do feel the advertising talent mentoring spirit coming. Nice one ladies. Dankjewel! (Thank you very much!)

  65. Whoa.
    Stop talking to your customers.
    What turns people off about my industry?
    This. Is. Mega.
    I’m so excited to dive in. It’s time to talk to some unsuspecting folks 🙂

    • Hailey– Team Forleo

      Those are some seriously powerful takeaways, Caitlin! We’re so glad this interview gave you a bit of a boost as you continue growing your own business. Thanks for stopping by!

  66. I Love every episode you create Marie ! Thank You for all that you share. The most important takeaway from this video is I need to do what I learned… find the pain points, make my strategy and take the actions… all the actions will add up, even if it feels like the finish line is far away. XOXOXO ~

  67. John Drake,. DO , Life Coach

    Great interview. I just finished Blue Ocean Strategy and will soon start Blue Ocean Shift. I love the concept of not asking what your current clients want but instead asking people why they are clients. Also getting out of our red ocean competition and getting into a whole new concept of something new.

  68. John Drake,. DO , Life Coach

    That should have read “why they are not clients or not interested in life coaching”

    • Hailey– Team Forleo

      Awesome, John! Those are some great takeaways and we hope you have a blast reading Blue Ocean Shift. Thanks for tuning in!

  69. Marie, because of this episode, today may always be the day when I look back and say, “on February 13, 2018, I was watching Marie Forleo and it just clicked. Bubbles started popping in my head – I figured out my stuck!” Thank you.

  70. Take it to church! That was fantastic. I’ve ordered the books and can’t wait to read them. I constantly hear that I need to focus one thing in order to have success. I am at the start of creating a business that I know can be beautiful and successful. I’m an authentic creative with many passions and talents. Regardless of what others think, I truly believe I can combine all of those passions to create a business that will give air to all my passions, support my bank account and help others. It’s so reassuring to finally hear that I’m not weird or destine to never succeed at anything because I have my hands in too many pots. I’ve been wanting to attend Bschool for a while now and the stars have finally aligned for me! I’m so stinkin excited! What a great interview. Thank you for both supporting the lovers and dreamers. We need more people like you in our corner:)

    • Hailey– Team Forleo

      Heck YES, Heather! This is absolutely you’re time, and you’re right where you need to be. We can’t wait to see you in B-School this year!

  71. anabel Di Marco

    Hi Everyone!!!
    Thank you so much to Marie and our very special guest and for all your insightful comments. I’ve been thinking about my industry, I am a certified health coach but I also work with a nutritional supplement company distributing their products (which I love) through my programs. I am more passionate about helping people with their life and their mindset than so much about what they eat. Though I started on this wellness path 10 years ago, I feel in my heart that I am leaning more towards a personal success coach. I see in the wellness industry that people are inundated with so many pointless dieting and so much information but not so much looking at their limiting beliefs and because I am so fascinated by the human mind, I feel so drawn to taking care of people’s emotions first! then in the network marketing industry, one thing I hear often is that people think they are pyramid schemes. So, my question is how do I apply the blue ocean strategy. I have completed the whole B-school program and is by far the best investment I ever made! (I love Team Forleo!!!) and it gave me so much clarity, which is why I am launching my first wellness program in 3 weeks! and I just finished designing my website too! so excited beyond anything that I am dancing and singing everywhere and every day!!!! Thank you all so much!

  72. Sweet lord this was a breath of fresh air. I joined an online sales class for my industry (photography) where the goal is to make us all be a clone of one another when it comes to sales and products. (Ironic that I paid the equivalent of two mortgage payments for this class) The whole process was making me physically ill and I found myself resisting at every turn. Last night I pulled out and I’ve never slept better. I don’t want to be a clone of everyone else and I think this industry is due for some changes to better give what the client is yearning to receive and to lessen my load of selling products that I wouldn’t even hang in my own home. The Pain Points in portrait photography are many, but I’m (finally) excited to turn those into opportunities. I already have a spreadsheet running with ways I can remove services and products that add no value to the client experience but add loads of work (and cost) to my day. For the first time in a decade, I truly feel I might actually be able to stay in this industry. Hallelujah!

    • Hailey– Team Forleo

      We’re thrilled to hear this message resonated with you at the perfect time, Melissa! We’re so glad Renée’s work has helped spark so many new ideas for you and we can’t wait to hear how your photography business continues to evolve. We’re all cheering you on!

  73. Renée Mauborgne just rewrote life coaching history! At 26:26 in this video, she stated that 20 years ago – Tony Robbins started the life coaching industry. Interesting.
    Zig Ziglar wrote “See You at the Top” in 1975 and “Raising Positive Kids in a Negative World” in 1985. Seems like a form of life coaching to me.

    • Hi Mark,
      I think she may have meant in the traditional sense of what we know life coaching to be today and was in no way diminishes the great work and contributions of Zig Ziglar. Tim Gallwey’s book the Inner Game of Tennis has been widely cited as a significant influence in the development of coaching also.

    • Barbara Rosson

      Zig was an amazing sales trainer, author, and motivational speaker. By the time the term “life coach” hit the mainstream, Zig had already written a whole stack of books! However, Tony does one-on-one interaction at his events, which is more like actual coaching than standing onstage talking to everyone. Ms. Mauborgne is correct. Tony popularized coaching in a BIG way, and has probably coached more people than anyone on the planet. Lucky planet.

  74. One of the best and most timely episodes. The Blue Ocean Strategy was a game-changer for me and I’m ready to dive into the next book. I work in Tech and have been a UX Researcher for 20 years but this work has so impacted how I help my clients. I was reminded to be an innovator and not to focus on competition but on creating new markets. In this very noisy digital landscape, this is a needed message. It lit a fire under me and I feel inspired to transfer this energy to the women I serve in my business. Thank you for sharing this great work with us!

    • Hailey– Team Forleo

      Amazing, Franka! We’re thrilled to hear you enjoyed this interview. We can only imagine how much you’ve seen the tech world change in 20 years and we hope Renée’s work helps spark some new ideas for you going forward. Thanks so much for being a part of our community!

  75. Thank you for all this fantastic food for thought; I love the questions that have been sparked in my mind! I’m a step ahead of you in one way, as I’m implementing a new structure in my business starting this week that addresses a pain point for students in my program. Next steps going forward are to look at Rene’s questions about the current state of play in my industry, imagining what could be.

  76. This was great! I am at a crossroad in my business and I now feel that by reading this book I would find a blue ocean solution in my industry 😉

  77. Jan

    No question, your guest looks at our world with a fresh perspective. There is so much take away, so thanks to you both! I can’t help thinking though that there is always a slant to the world focusing on new businesses to fund yet more consumerism. Unless I can create a product which enhances the lives of those less fortunate; a way to purify water, a strap on no emission flying machine, etc… I feel I am troubled by not really adding value, similar to those who have jumped on the personal coaching bandwagon. It really is easier to tell others what to do than to create something from nothing- I struggle with this morally.

  78. Alexis

    I think this was the key for me, not only seeing how to create something that impacts people’s lives on a deep level, but realizing why I haven’t moved past the ideas phase in my business. I’m terrified to be out on my own, with very little support and no one in my personal life trying to do what I’m doing. I’m so grateful for these interviews and a small contingent of people who are willing to be uncomfortable and change the world with their visions. Thank you Marie and Renee. This was an amazing interview.

    • Hailey– Team Forleo

      YES, Alexis! As Marie often reminds us, “all progress begins with a brave decision” and you’re already well on your way toward your dreams. We’re all here cheering you on!

  79. Terrifically inspiring. We have felt we need to change to thrive – and to love our business as much as we did in the beginning – for a long time – but can’t see the way forward. Renée has provided inspiration and tools and encouraged me to do what I do creating for our clients every day – turn it upside down, look at things a different way and start now. –
    Thanks Maria – you are always so positive, connected and inspiring. You certainly deserve your (and your teams’) success.


  80. Love this! Loved it in B-School and still lovin’ it.
    FYI the psychology jargon for the Blue Ocean strategy is the antidote to ‘functional fixedness’ – meaning we grow up with ideas of how things are SUPPOSED to be. Over time these ideas become entrenched as ‘facts’ and it’s increasingly difficult to think outside the box and think of novel and original ways of using everyday, ubiquitous things.

    Overcoming the limitations of functional fixedness is one of the ways team diversity adds to profitability. People from different backgrounds bring different mindsets – or schemas – and novel solutions to old problems.

    And the Blue Ocean strategy promotes this same diversity of mindset – encouraging us to combine everyday previously-invisible data into novel combinations.

    Thank you Marie and Renee 🙂

    • Hailey– Team Forleo

      Thanks so much for sharing, Rebecca! We’re glad Renée’s work resonates so deeply with you and we’re grateful to have you in our vibrant B-School community. Thanks for adding your voice to this rich discussion today!

  81. If you consider the opportunity with a move towards more sustainable business offerings this is 100% true. Now more than ever, there is an opportunity for new businesses to establish themselves with sustainability or conscious business as a point of difference.

  82. Hi I enjoyed this interview.
    the take away for me is ,
    ‘stop looking at competition/within your industry’… look outside for inspiration.
    Thank you

  83. So cool…
    My “Blue Ocean” lightbulb lit up when I found myself watching a movie (a documentary completely unrelated to what I do) and feeling GREEN with envy of the people I was watching! They were having SO MUCH FUN in their work! I was working so hard… I went off for a walk, fuming, and then came back and thought, “OK – now I’m going to watch that again – THIS time with the question: What can I learn from them?” I watched it a second time… and then a third, and by the end I was laughing out loud… I GOT it! Within the next few months I changed the way I do what I do entirely… hell, I even changed my name!

    I’ve never read this book though this concept perfectly describes my experience, which completely changed my work. So, NOW I’m going to read the book… to get more creative about how I can now GROW what I do.
    Love this!

    • Hailey– Team Forleo

      Amazing, Joanna! Thanks so much for sharing your “a-ha” moment with us. We hope Renée’s work continues to spark some new ideas for you as you take the next steps toward your dreams, in your business and beyond! Thanks for tuning in today.

  84. What really resonated with me in this interview was not looking at the competition and letting them drive your strategy. That’s the first thing I do and have been taught actually, to see what works for a business and how it can work for you too. This is something that’s shifted my mind set to really think outside the box. Also, I’m buying this book asap! I also love how she explained how breaking a challenge down into small steps, makes people confident with the challenge. Great video!

  85. Wow! This is powerful stuff and EXACTLY WHAT I NEED RIGHT NOW! I’m in the process of revamping my business and trying to figure out my niche market, but at the same time, I’m trying to figure out what I actually like doing in my field and how I want to continue. This new outlook feels really energizing.
    My biggest takeaway from this interview is that I need to buy both of these books, STAT! Audible, here I come.

  86. I don’t remember when you first recommended Renee’s book, Blue Ocean, I know it made an impact in how I keep developing and doing what I’m doing. No comparison, keeping my head done, and yet also asking what might be another approach. I am looking forward to reading, this next book. You did take us to #BusinessSchoolChurch. love – Love – LOVE this episode. This was a great reminder to keep asking, do I have to do this, this way, or how else might I approach this? So great! As usual, PERFECT timing!

  87. Linda

    Thank you Marie and Renee.
    All the previous marketing info I’ve read and heard has told me to ask my customers, if I want to know how to create a better-serving business.
    You’ve just turned that on it’s head with “…they just reaffirm what you do and ask you to do more for less!”
    Looking broader across the industry for pain points and turn-offs is very clever, and I can see how that will result in serving my customers better.
    I’m so looking forward to getting your books Renee and working through your strategies fully.

  88. Jenna Pacheco

    Order the book half way through the interview. Defiantly made me rethink about the doubts I have in my ideas.

    • Hailey– Team Forleo

      Awesome, Jenna! We hope it provides a bit of clarity and encouragement for you. Thanks for stopping by today!

  89. JamiLynn

    My biggest takeaway is that I’m headed in the right direction. I couldn’t put into words what I’ve been doing, but now I can see that it’s a “thing”. Instead of doing what everyone else in my industry is doing, I’m taking bits and pieces of what I like and adding my personal flavor and experiences. I want my brand to be one-of-a-kind, not identical to what everyone else is doing. The value lies in my personal flavor and experiences.

  90. Trisha Tayan

    Very inspiring! I love the concept of looking outside of your industry. I would like to do something on my own, but not sure of what that is, yet. I think this approach may help me. I certainly want to read both books and look for further inspiration. I will also share with my sister, who has her own jewelry business and who is always looking for new ideas. Thank you for sharing!

  91. This concept is completely alien to me. Wow! Blown my mind and enjoyed the interview.

    • Hailey– Team Forleo

      Awesome, Carl! We’re thrilled that this message resonated so deeply with you. Thanks for watching!

  92. Love the comment ” don’t talk to your clients ask the people who do not want to do anything with your industry: what are their pain points?”
    That is brilliant. Just now I need to find who hates to see a functional medicine doc and why?

    • Donna Andrus

      Yes Nisha. “What are their pain points?” That is one of the gold nuggets that resonated with me in this interview also.

    • Barbara Rosson

      It can be expensive and insurance frequently doesn’t cover it. How about affordable functional medicine? There’s only one doc here in Tucson and it’s $500 just to walk in the door. Looking forward to seeing someone improve on that!

  93. I loved hearing that I do not have to look at what my competition is doing.

  94. Donna Andrus

    Very good. I went immediately to Google and did a search on what keeps people from wanting to go to counseling. We have a lot of counselors here and a small community so the competition is tough. I knew that was part of the problem in why my own practice has been struggling. I also knew many more people need cousneling but don’t seek it. So watching this video inspired me to do that search to see what I was missing in my prior analysis. It helped me to shift my mental focus from “What is wrong with people? How come they are not more advanced in their thinking? Don’t they realize how cool this is? Some of the healthiest people go to counseling? I was even starting to blame my community (even the country) for not being more enlightened about the value of mental health. I found 2 lists on my google search and I book marked both of them. Next plan is to form a new script to change my way of thinking and what I am going to say in my next website video. Oh and of course to purchase the book “Blue Oceans Strategies.” Thank you so much!!!

  95. Donna Andrus

    Oh boy. Sorry for posting a comment again before selecting “send email notification…”

    • Hailey– Team Forleo

      Way to implement, Donna! It’s so cool that you’ve already applied this message to your own business and sparked some new ideas. We’re sending along our best wishes as you continue working on your next video and beyond!

  96. Build confidence to find new possibilities. Take the journey with small steps to success!

  97. Jenelle Stubberfield

    To Marie and Renee – thank you – two small words that cannot even begin to describe how I am feeling right now having watch this interview.
    At a time when I am choked by fear, what to do, where to go next and more importantly how to go there – this has opened the doors to a new mind-set and what is possible.
    Challenge 1 – I am very well versed in all my “faults”. Self-criticism and doubt have plagued me for years and I have allowed it to squash my dreams and this has ultimately led to a limited life. It’s Blue Ocean time not just for business but for life, to claim my freedom.

  98. Pattie Taylor Brown

    please turn off the email notifications – they are flooding my inbox!

    • Hailey– Team Forleo

      Hi Pattie! We’re so sorry about the inbox inundation– our community has been super active in the discussion here today and we can imagine you’re getting a lot of notifications! You can easily “turn off” future email notifications by clicking on the subscription management link at the bottom of any of the emails. Thanks for stopping by!

  99. This was a cracking interview with Renee. I was riveted to the screen the entire time. Takeaway: Loads but the highlight takeaway was the #3 Stop Doings. Brilliant! Thanks ladies, you’re good. xo

  100. Mel

    Marie, you have advised looking at what other people are doing to avoid drinking the “compareschlager,” but Renée takes it even further. Why would I do exactly the same thing the competition is doing? This is so great. It empowers me to really focus on trying something NEW.
    Thanks to both of you. This was so amazing. I always take notes when I watch these interviews and this one ended up being nearly a transcription, ha!

    • Mel

      Advised AGAINST. Sorry, I’m all jazzed up. 😛

  101. WOW!!! The last analogy about a child learning how to swim is tremendous…I will start getting my feet wet and learn by my mistakes … I can wait to buy the book.
    Thank you Marie and Renee.

  102. Sue

    Yet another fabulously relevant MarieTV episode. Why compete when you can create – love it. One of my blockers is my fear of not being good enough to compete – will BSchool show me how to not to compete and to create? Thank you again Marie and thank you so much to Renee for the work that she has done and her generosity to share it with us. xxx – off to buy the book now 🙂

    • Jillian - Team Forleo

      Hey there Sue,

      We’re so glad that this concept resonated for you! And yes – B-School is all about helping you find your authentic voice, so you can connect with your customers in a way that serves them best, and helps to set you apart by focusing on your innate strengths. In fact, we typically reference Blue Ocean Strategy throughout the course, so these two go hand in hand!

      Enjoy reading, and if you have any other B-School questions, you can write us at any time over at bschoolATmarieforleoDOTcom.

  103. Oh, Marie, that’s what I love about your B-School and everything that you do. This episode reminded me the reason I was so excited about my business and why it went so well for so long. Then, a couple of years ago I forgot: my Blue Ocean strategy.
    I’m a creator – actor – and I coach Parisian French online.
    I adore what I do and the life that I created for myself.
    I did get involved lately in groups that were not aware or believers of the Blue Ocean strategy and I started to look at my competition.
    Every time I looked at my competition I lost air.
    This time, it was for longer time, and it had a more dramatic effect on my biz.
    But I’m back (thanks, Josh!), and I look around and I always surrounded myself with people from outside of my industry. I’ve created my French language coaching business completely outside of my industry. I use acting techniques for practicing French, as acquiring a foreign language is a performing art. I use neuroscience. I don’t test. My motto is: “Don’t learn French, practice it!” and I start making conversation with my students from day 1 – while the entire industry goes about conversation only after people “are ready”.
    I don’t compete with anyone from my industry, on the contrary, I welcome them to take parallel courses with others if that makes them happy. They don’t need to, but it doesn’t interfere with what I do, because what I do is unique, develops a skill that nobody works on (the performance of the conversation in French) and I’m the best in the world at it.
    So this, Blue Ocean, my own creation – I had forgotten it and I thank you for this episode, and bringing Renée here to explain us in her words too.
    Llyane – your 2012 B-School alumna

    • Jillian - Team Forleo

      Llyane, this right HERE! You’re absolutely doing it, and we love hearing the difference between when you were focused on your competition vs. when you were focused on creating something unique for you and your students.

      Your energy and dedication to making your life what it is is palpable in this comment. Thanks so much for sharing, and we’d love to see you back in B-School this year!

  104. Thank you Marie and Renee for a great interview. It has given me a new way to think. I am going to take time everyday to do some journaling on this and see what new ideas I come up with.

  105. This interview really resonated with my mindset, to think outside of the box and to challenge the status quo. I never looked at competition and this interview confirmed my first instinct to do not look at it. This is the first interview I watched and the value of it is immeasurable because it is a powerful inspiration to use your creativity to make a positive impact in the world.

  106. Fantastic video. I’m going to look at this book. Pain points was a big one for me. Knowing where my industry pain points are allows us to forge a different path and sing a message that is not only authentic to us but allows us to be different. My energy has shifted thanks to this video. Thanks Marie and Renee.

  107. Marie, You are amazing, what an inspiration, this is exactly what I needed to hear.
    I bought the book Blue Ocean Shift awhile ago when you mentioned it and I put it on the shelf. You and Renee have inspired me to get it down and put it to good use.
    I am so excited, thank you. I’m in the middle of creating a whole new nich so let’s see what can happen. love and gratitude, marty

    • Jillian - Team Forleo

      Yes Marty! We’re so glad this came at the perfect time, and you already have the book at your fingertips. Now all you have to do is crack it open and put the concepts into action. You got this!

  108. Shawn

    Lord Have Mercy!!! This was JUST WHAT I NEEDED!!!!! I can’t thank you enough Marie and Renee! I had such an insightful opening happen within me! I had an idea and had to press pause, write, rewind, keep listening, pause again, go to my email and forward to one of my best friends! Now I’m about to look for the book. FABULOUS! THANK YOU!

    • Jillian - Team Forleo

      It’s definitely a good sign when you keep getting hits of inspiration like this. Be sure to rewatch the interview as many times as you need for the concepts to really sink in, and have fun reading the book!

  109. Lahonna

    Great, great information! I’m an innovative thinker and have always done things a bit outside the box. This was confirmation and a huge invitation to take it further. Much further!!! AwesomeSauce! Definitely getting both books. Thank you, Thank you!!! Oh, biggest take-away… just one?? Look at the industry pain points.

  110. I’m an artist in the music industry.. and this has really got me thinking! What are the pain points in music and creative industries in general, and how can I make changes in my music and the way I market my music to address those?… no answers yet, but we shall see.

    • Jillian - Team Forleo

      Anna, even just beginning to explore those questions is a great place to start. You’re getting the gears in your head turning now, so be open to any and all answers that come your way!

    • Helen

      Hi Anna,
      I am in the Arts industry also and one of the biggest pain points i have seen (felt!) is around money – so many aspects of that in fact. In particular the non-for-profit Arts & Culture sector that is dependent on funding and grants is one that is not necessarily sustainable in today’s climate – and can also be very competitive.
      Obviously there are new digital disruptive platforms across the arts spectrum that create another “threat” to creative producers, however, these can also be, and are being, harnessed by artists themselves to create new opportunities. Embracing new thinking around the value of Arts, and fair exchange for artists, is also vital – but not without its challenges!
      Good luck – i know the solutions are there for us. Ask and allow the answers to flow… After all, where would we be without music and art?! 🙂

      • Hi Helen! Totally agree. The last few years I’ve been trying to embrace Elizabeth Gilbert’s concept of “you support your art until/if it supports you” and that has been hugely freeing. I am so grateful for the audience that I do already have, but I definitely feel there’s something so much bigger waiting and I want to tap into that without being sales-y or fake.
        I’m definitely an artist that wants to just focus on their art, and although I can also put on my business pants, I feel the overwhelm of what to actually do?? I don’t even know where to begin to find a blue ocean in the music industry.. but I’m going to start asking myself the questions and waiting for the answers. <3

        • Hi Anna, same here! Also started thinking about how to create blue oceans in the music industry now.. no concrete ideas yet, but if someone’s reading this as a music listener & is willing to share, what are the pain points you experience?
          I’ve been thinking a lot about Spotify & iTunes, how much that has changed the way we purchase music.. Anyways, just listened to some of your Music Anna and absolutely LOVED it! You’re so talented.. following & curious how your path enfolds 🙂

  111. Ravi

    Hi Marie,
    The video clearly explained about blue ocean strategy…and with very clear examples…
    going to purchase this book to know more…and then will read the latest book too…
    Thanks, Renee and Thanks, Marie… 🙂

  112. Jenny Day

    Instead of competing within your market, look outside your industry for inspiration on how to change and even CREATE new markets altogether . This will be printed and framed to hang so that it can be read wherever I am in the room.

    • Jillian - Team Forleo

      Jenny, this is a brilliant idea! What a powerful message to surround yourself with. We’re wishing you all the best as you create your way to a new market for your work 🙂

  113. Ewa Zender

    That was fantastic! What I loved the most is a great reminder that linear time is just an illusion and if someone can come up with a great idea in 10-20 years, that idea is ALREADY available… past/present/future are existing NOW, simultaneously. All we need to do is shift our perception and tap into the solution we want… Easy-breezy! BAM! 🙂

  114. satinder

    The first action is to read the book. Renee you are amazing and so clear.

    The knowledge that you can go back is one of the most comforting feeling that one has.

    Amazing session. Very motivating

  115. What I loved about todays episode was Renée’s easy going, relaxed manner while she delivered her message. I love that her foot was curled up on the coach!!
    Renée is IN the blue ocean as she speaks. Thank you for another wonderfully inspiring episode Marie.
    Biggest take away…BLUE OCEAN thinking IS the FUTURE!

    • Jillian - Team Forleo

      We loved that you connected with Renée so easily – her manner of speaking and her relaxed body language are indeed incredibly inviting. Your take-away is also brilliant, and we’re wishing you all the best as you start to create Blue Oceans in your own life!

  116. Seriously the best episode of MF TV ever. So many ways to view things differently and I loved the part about bringing the team along. Fantastic, thanks!

  117. Eve

    Loved the first book need to buy the second… I like the ‘think no disruptive creation’ I sit on advisory boards and this got me really thinking!
    Thank you

  118. I watched the entire video and as Marie and Renee talked I was feeling excited because I felt that I was just given the permission to get creative with my industry. I love the tip about not looking at what others are doing but to question pain points. I loved everything they talked about in this video and I’m definitely getting the book.

  119. I think subconsciously I was already thinking outside the box but working through that fear of taking the next step helped me to move outside the box with surety and confidence. Wonderful inspirational interview. So much information in a short period.

  120. Elizabeth Calderara

    I’ve always been a maverick ideas person. This has been a valuable lesson – I can ‘flip’ my industry on its head and succeed. Very smart suggestion not to ask current clients for their opinion on products – and that is what every marketing message, on-line and off tells us we have to do – ask your clients. Makes so much practical sense. Just love it. Have listened to this episode 5 times already. The creativity is flowing. Thanks Marie.

  121. Joanne

    Thank you for your inspiration.

  122. Paul

    I am going to google, what are some complaints in my industry.

  123. I like the idea of looking to other industries for their strategies, bit like thinking outside the box. I’m not sure though why she reckons the one drop oil chip maker is such a big deal. I and many others I’m sure, had thought about that plenty of times being the healthier eater that I am but didn’t do anything about it as I have no interest in that industry or being known for kitchen appliances.
    On the same note and to point out, oven chips have been around forever so it’s not that unique of an idea at all. Regardless of Renee loving the chip fryer, her book does seem it may have a few unique points and may be worth a read. That’s all 😀

  124. Dora Russ

    OH MY GOODNESS!!! For me, this was so incredibly inspirational and exactly what I needed to hear. So much of this resonated with me and my own personal feelings. The biggest was “judged by our strengths, not our weaknesses”… I am moving forward every single day with one brave action at a time.
    Thank you Forleo team and Renee.

    Dora 🙂

  125. I definitely have a Blue Ocean idea…(or several) and I’m scared to jump in!
    Two things that were pertinent to me today were recognizing that I am a multi-passionate entrepreneur and that my, specific, 5 careers definitely set me apart from others. They are a unique blend! 🙂

    • Jillian - Team Forleo

      Yes Barbara! You truly do have a unique blend of skills, talents, experience, and interests. If you’re thinking of a Blue Ocean strategy for yourself, the best next thing to do is take at least one small step towards it.

      Like Renée says, you can always turn back and take the exit if it gets a bit too much. But by taking incremental steps towards this new idea, you’re giving yourself permission to shift and change slowly. We’re cheering you on!

  126. Out of the box brilliant. Most important take away creative NON disruption … and that women are good at this game, as they don’t like going up against competition. Rather looking beyond the current business model and innovate. YES!

  127. Excellent show today! We’ve been running at full speed for years now and seem to be treading water as usual. We are in the arts. My husband is a painter among other things(musician, photographer, leatherworker and all around renaissance man) and I am a jeweler, musician, jeweler..and more as well. As you’ve said before, we one of those that have many passions. We just opened a gallery in a cute historic downtown area in Florida. I refuse to have it go the way of our other art endeavors which all have been short lived. I will be ordering both books and am looking at this gallery with new eyes and looking for what no longer adds value and eliminating pain points. I also want to finally join B school and really appreciate the opportunity to work with other people that are motivated! My partner for over 40 years in business and life glazes over with any mention of planning and strategy so am finding I need to look elsewhere for that if I want our life and finances to change! Looking forward to it!

    • Jillian - Team Forleo

      We’re cheering you and your multipassionate team on Rosie! And we’d love to welcome you to B-School if this is the right year for you. If you have any questions about the course, we’re always an email away at bschoolATmarieforleoDOTcom.

  128. Susan Federspiel

    Thank you for this wonderful episode! As with others in your community, I started getting ideas about 10 minutes into the video. Best part is knowing there is a roadmap and tools to help guide me. I am so excited to read her books and gain this critical knowledge as I start my own new company!

    • Mandy - Team Forleo

      Awesome, Susan! We’re so glad this episode was helpful and sparked some great ideas! That’s what we love to hear. 🙂

  129. Wow!! As a housewife and mother of a 2 year old, I manage to keep my creative juices flowing. A friend sent me a MF Video and I have been here since! This is such an inspiration! I have been trying to find the “uncovered ground” in the market for creatives. I have been journaling since 9 years old and I’m actually working on a book, I create flowers for weddings and coordinating a wedding for May, I love painting, and poetry. The point from th video that helped me was the part about being multi-passionate and trying to put in into one business. Also when you all spoke about the book—definetly will get that soon!

  130. Merci Maria, Thousand thx for your great interviews. Naïma from Paris FRANCE

  131. Sierra Casher

    I wanted to add about the pain points— great thing to look at and ask.

  132. Roz

    Omgness! That was fabulous! Such a timely message for me! “If someone is going to create a change in 10 – 20 years in my industry – why can’t I do that today” Amen! Businesschurch alright!
    Fabulous simple points to take action immediately. Getting this book.
    Thank you again for providing such wonderful encouraging content and introducing us to fabulous people. R:)

    • Mandy - Team Forleo

      Right on, Roz! We’re so glad you’re feeling inspired to dive in and take action right away. We love your go-getter spirit! 🙂

  133. Debbie Evans

    Oh my goodness! Just reserved this book at my local library 🙂
    There was so much in this but the point that stood out most to me was to view pain points opportunities rather than obstacles – I LOVE it!!
    Thanks Marie! Another great show!!!

    • Mandy - Team Forleo

      Yes! Sometimes finding out people’s pain points can lead to the biggest insights and the best opportunities for growth. 🙂 We’ve got our fingers crossed your library hold comes in fast!

  134. Helen

    Brilliant interview – halfway through i paused to check the local library catalogue for Renēe’s books (they aren’t there so i will request that they get pronto!). Renēe’s strategy gives form to things i have intuited but not felt so confident to implement.
    Being a “non-disruptive creator” is a concept i love. There are substantial changes i must make in my organisations in order for them to thrive in the near future. I know there will be resistance to change and understand i need to manage that, taking into account people’s apprehensions about things being done differently, as well as their own fears and self-doubt. Radical change and transformation does not need to be disruptive or even sudden to be effective tho – quite the contrary!

    I have already scheduled time to re-watch this and do the exercises. This video arrived in perfect timing, as always – and it is always so inspiring to listen to brilliant, strategic-thinking, compassionate, open-hearted women in conversation. I hope we see Renēe again! Thank you Marie & Team Forleo, thank you Renēe 🙂

    • Mandy - Team Forleo

      Thank you, Helen! That’s so amazing to hear and I’m really glad this episode came at just the right time. Have fun with the exercises and we can’t wait to see where your dreams take you!

  135. Anil Doshi

    Great Interview ! I am a fan of Renee. I am using a blue ocean strategy in my consulting business since last 7 years.

    • Mandy - Team Forleo

      That’s fantastic, Anil! I’m so glad it’s been helpful in your business, and I know your consulting clients are thankful to you for imparting this wisdom.

  136. Anati

    Hi there, great talk!
    My takeaway actually relates to a new business opportunity in a saturated industry, to look at not only what makes my product unique, but also about tapping into marketing ideas from different industries.

    Thanks a lot for the inspiration ♥

  137. OMG! This conversation rocked my world today. I’m a solo entrepreneur of 22 years and I’m launching a second pilot program tomorrow called Curse Club and it’s fucking scary as hell. As a intuitive energy practitioner, and transformational movement, meditation and life coach, this is stretching my edges A LOT! I’m stepping into new territory and being willing to be seen by my students and clients in a new way (that feels very raw, real and vulnerable, all wrapped into one).
    I’m one of those people you mentioned who’s interested and gifted in a lot of different areas in my life/work, and I sometimes feel that is a detriment to me and my business. (I call this my practice of spinning plates.) I’ll let you know . . . I’m flipping that thought today!
    I feel this pilot program is definitely swimming in more blue ocean waters so I do feel vulnerable and scared, but your comment on the exit door helps me breathe a little easier. Thank you for sharing all of your wisdom. I have the book on Audible and plan to listen to it this week.

    • Mandy - Team Forleo

      Congrats on being an entrepreneur for 22 years and launching Curse Club, Jill! We’ll be wishing you a super successful launch and we’re really proud of you for finding your blue ocean.

  138. Thank you Marie and Renee,
    Very enlightening and inspiring episode! I can’t wait to read the book now. My big takeaway is look at the stupidest thing in my industry and start from there. I’m looking forward to applying the Strategy Canvas to my business and seeing what shakes out.
    Thank you again!

    • Mandy - Team Forleo

      YES! Go, Renee!

  139. Katharina Walter Carrapa

    Hello, hello everyone!
    This video was just great! Through B-School I already heard from the Blue Ocean Strategy and found the example with Circ de Soleil fantastic! However I wasn’t able to apply it to my own industry yet. I have some ideas but nothting that really gives me the “that’s it!”-feeling. So I am so glad for this new book with all the examples and I already requested it from my library. I can’t wait to read it and to brainstorm with my family and friends!
    Wishing everyone a beautiful day!

    • Heather- Team Forleo

      Hi Katharina!

      Thank YOU for being a beautiful part of our B-School family and for sharing your words here. Maybe this upcoming round of B-School will allow your Blue Ocean moment to come, coupled with the book. Keep your heart and mind open and you never know when it will land. We’re here, cheering you on, as always. xo

  140. Ok, so many things to take away from this one……talking with those not clients/ customers…….is something I can do this week……Also to think about what my Blue Ocean is in my industry! Asking myself the questions posed by Renee- Asking myself I’m I really different or do I just think that, so often I think yeah I’m different but see so many doing the same thing as I want to be doing….What I can do now: ask myself- how can I go into the Blue Ocean area in my industry!

  141. Karla Trotman

    This one was so good. It gave me such great information to think about for my family’s electronics manufacturing firm.

  142. Very cool! I loved watching this episode. It really has me both excited and terrified at the same time. I guess that is that wondrous growth zone:-). I look forward to checking out her book for more guidance. I think my favorite nugget was when R was talking about being scared and building confidence and she said that when we can see our exit door, and know that we can turn back at any time, that that actually helps us with the process of building our confidence! I can feel it:-)

    • Heather- Team Forleo

      When you feel it, you can create it, Neisha. Thank you for being here and sharing the emotions that it brought up in you. xo

  143. Holy SCHNIZZLE! I love the Universe! This is so awesome! I’m to buy the book today! I’m Nancy Swanton, THE DESIGN DOCTOR and author of THE GUIDE TO LIVING IN ABUNDANCE. I have created a whole new way to think about interior design and the LAW OF ATTRACTION. Whenever I approached a marketing vendor about logos, websites or other marketing tools for my business, their first probing questions would be about the competition! Who cares! First of all, I don’t have any competition, it’s a whole new concept and seriously, no one else does this, especially the way I do….. I used to feel like maybe I was missing something or maybe in denial, but now I KNOW I’m riding my own personal tidal wave on the BLUE OCEAN!
    Thank you Renee & Marie

  144. LOVED IT !!! Definitely will read the book!!!
    I specially loved the last part were Renee says “You should feel afraid. That doesn’t make you weak it makes you normal and human, because it’s shifting from what you know to imagine new possibilities.”
    I want to build my own business but I’m so freaking afraid… but I’m human.
    So now I need my B-school to help me out and get me GOING!!! 🙂

    • Heather- Team Forleo

      We often say that fear is the sign that you’re about to embark on something AMAZING, Carolina. We’d love to have you in B-School if it’s the right fit for you, your life, and your dreams. Enrollment opens on February 20th and goes until March 1st. Now is the time 😉

  145. Barbara Rosson

    I was so inspired by this – Marie, thank you from the TOP of my heart (where all the joy bubbles up and overflows) for helping me learn to swim! It’s so valuable in business to know someone’s got you and they won’t let go. It means so much – I’m having an avalanche of gratitude tears right now! Bless you and your life-changing work!

  146. Thank you Marie, your interview with Renee was fantastic. I wanted to forward the interview to a bunch of people who’d appreciate it. I’ll definitely pick up the book you discussed and I look forward to reading it.

  147. Thank you Marie, your interview with Renee was fantastic. I wanted to forward the interview to a bunch of people who’d appreciate it. I’ll definitely pick up the book you discussed and I look forward to reading it.

  148. Irene

    I LOVED this interview! I am on a journey to changing careers and creating my own business after contemplating it for YEARS. I loved that she touched on the fact that we are all humans at the end of the day, regardless of positions and titles. I have moments of confidence where i tell myself i got this (and i feel it deep inside that it’s true) but then there are moments when i feel overwhelmed and scared and I think – does this mean I’m a wuss and won’t make it?? I love that she encourages us to accept the feelings and emotions that arise and to imagine a safety net. I definitely think when we LOVE and ENCOURAGE ourselves and others – more leaders are born. This was something i really needed to hear and watch today of all days <3 Love your channel, Marie!

    • Heather- Team Forleo

      The more leaders the better, Irene. We’re so glad that this message found you just at the right time for you. Congratulations on wanting to explore more in your life and bringing your dreams to life. Thanks for taking the time to watch and share your words with us. xox

  149. Marie, you are simply amazing, thank you for everything
    loved the interview a lot, and loved the most about not to look what others at the same field doing, I only do that 10 % of the time for inspiration and not for comparison
    also liked the idea of looking outside of our industry in order to be inspired and to grow bigger…


  150. John

    Just the inspiration I needed….Challenged me to change perspective and think bigger than one sale or one tweak to the existing way of doing things…

  151. Katie

    Yes, totally sold on the book. Thanks!

  152. Wow – this was really great. I love the idea of asking what people don’t like about our industry!

  153. KG

    Great episode, Marie!! Yes, I catch myself making assumptions all the time. It’s a habit I can fall into. Good to get relevant examples for breaking preconceived ideas in practice.

    • Heather- Team Forleo

      It’s a great step to take when you recognize the assumptions that you’re making. You’re making amazing progress!

  154. Sue

    The universe really does send stuff – I have never watched a show called River before, I turned on the TV last night and the second episode was on. I must admit I couldn’t follow it and was just as I was about to turn it off the lead character was opening a fortune cookie – so curious I waited to see what it said – it said ‘Do not go where the path may lead, go where there is no path and leave a trail’ – so profound to me at my point in life and to my interpretation of ‘don’t compete – create’. Renee’s comment about creating a new market so my interpretation of this universe sent message – Do not compete (be led down a path that is already there) create a new market (where there is no path and leave a trail). I am going to put this on a poster and put it in my office, on my fridge and on my bathroom mirror 🙂 I had not heard this quote before, so looked it up and it is by Ralph Waldo Emerson – just in case there were others who hadn’t heard it before.

  155. Susan

    Yes! This opens up an ocean of possibilities 🙂

  156. That was insanely energizing! I was already familiar with Blue Ocean and have been able to introduce it into my work. In this awesome interview, I got so many sparkles of brilliance and insight that I couldn’t write my new ideas down fast enough. Major takeaway/reminder: Don’t worry about what everyone else is doing or what they think about you. In order to be exceptional, you have to be the exception to the rule. Go swim in the blue waters.

    • Heather- Team Forleo

      YES YES YES, Joe! keep on swimming and getting those ideas down on paper. You’re on the path and getting it done. We’re so glad that you watched this episode.

    • I appreciate your words. As business entrepreneurs sometimes coaching other business owners is as simple as reading a post like this. Thank you for the encouragement

  157. Janelle

    As I watched this I realized I’m trying to build my crafty/creative business by following what everyone else is doing. Now I realize that’s not the path to take. I had an “ah ha” moment when Renee was talking about what can I eliminate/reduce that’s already been done in the industry, that no longer adds value, and what can be created that’s never been done before. Something clicked and I feel like I have a more focused path and strategy now. I’m headed to Facebook to create a post that reflects my new vision. I look forward to purchasing the book as well. Thank you!

    • Deandra

      Janelle I completely agree!!

      • Heather- Team Forleo

        And THAT’s how you take action, Janelle! BRAVA!

  158. Nancy

    My biggest takeaway was that when we make the shift, fear is normal. It doesn’t even have to be in business. It could be in personal development. Absolutely loved this episode. Thank you to everyone who’s made this possible.

  159. Shanon McAuliffe

    What is the difference between the Blue Ocean Expanded Edition and the regular edition?

    • Heather- Team Forleo

      Hi there, Shanon. Great question. It looks as though, according to Amazon, this is the difference:

      This expanded edition includes:
      A new preface by the authors: Help! My Ocean Is Turning Red
      Updates on all cases and examples in the book, bringing their stories up to the present time
      Two new chapters and an expanded third one ― Alignment, Renewal, and Red Ocean Traps ― that address the most pressing questions readers have asked over the past 10 years

      I hope that helps! Enjoy the book 😉

      • Shanon

        Thank you!

  160. Deandra

    Marie!! This is why I love you. I can’t explain in words how much this interview was powerful for me. let’s just say I’ll be getting the book…Thank you!

  161. Babs

    Thank you so much Marie and Renee for sharing this. There are huge takeaways for me as I am about to set up my own business and this opens opportunities I had not even dreamed of. I am sure this will save me endless detours and energy draining trial-and-error rounds – I have ordered the books. I’m endlessly grateful to be able to benefit from your expertise and can’t wait to get out there and be of service with my own set of skills. Miracles now!

  162. I so love all you do Marie! This is the most inspiring video yet. I was in to tears when Renee spoke about taking small steps and it’s ok to be afraid. I have been trying to start a whole new business and keep getting slammed doors in my face. Each door makes me more afraid and scared to go to another one. Ok, now I am bawling. I will definitely buy your book Renee. Thank you both!

  163. Jennifer

    I’m so inspired by what I just heard! This video just validated all my ideas for my new business. It also made me feel better about all of the apprehension I’ve been feeling, too.

    • Mandy - Team Forleo

      That’s wonderful, Jennifer! Congrats on your new business! 🙂

  164. My thanks to you and Team Forleo for all you do 🙂
    The most amazing breakthrough I had from watching this video is the idea that I shouldn’t look to my competition or ask my clients for guidance on how to create and run my business model. Rather, I should look outside my industry for different ideas and inspiration. Another amazing “aha” moment was the concept of finding out what the pain points are (which all business have) and then figure out ways to address and possibly eliminate them. So simple, right? But so brilliant… And definitely concepts I hadn’t thought much about before, even having a “problem solver” personality… Thank you!

  165. Fantastic! My biggest takeaway is that people need to have the option of turning back. Implementing that today!

  166. I’m such a creative person and literally have 5 journals always scattered around and grab the closet one to me to write my feelings, thoughts, visions, idea. I’ve owned my personal shopping business for 8 years and it’s been an incredible journey. I know it’s time to take it to the next level and have 3 projects I want to achieve that I know will be beneficial and different than what’s available in the market. My biggest concern is having the money and team to do it. I’ve taken baby steps to do it myself but the quality is not where it should be and I’m one of those people that started with literally no savings or anything and just take step by step. This is where I’m stuck at the moment, not creating the quality work on my own and making it happen. I haven’t calculated what I would need but I know I’ll need to hire at least 2 people full time and be consistent which means maybe not making money for 6 months or so until it catches on. I’ve always been in the mindset of doing things differently.

  167. I couldn’t stop taking notes! EPIC interview that’s a must rewatch!

    • Mandy - Team Forleo

      So glad to hear that, Lynette! We appreciate you tuning in. 🙂

  168. Thank you so much. This video is very inspiring. <3

  169. Susan

    I loved the concept of NOT looking to the competition!

  170. Joslin

    It’s impossible until its done. 🙂

  171. Mike

    Great interview. Lots of great info. It’s definitely worth watching more than once. I’m somewhat familiar with Renee’s work. Funny it’s easy to see everyone else’s blue ocean opportunities and experiences but hard to find my own. I’m in a business that some would say is saturated. But I’m working on some new and unique ideas that I think are different. Thanks again.

    • Julia - Team Forleo

      You can absolutely find your blue ocean, Mike! We know it can be tough to look outside the box in your own market, when things have “always” been done a certain way. It’s exciting to hear that you’re working on some new and innovative ideas! Keep up the great work 🙂

  172. Ok so I was trying to do housework while I listened to this and I had to keep going back because I was missing stuff, until finally I just sat down and watched it all from the beginning. I was most moved by the statement “Pain points are not constraints. They are opportunities to seize.” And I am in a lot of pain!!! Haha! I immediately felt motivated to do some difficult brainstorming as to how I can effectively formulate my multi-passionate business goals, and overcome all my obstacles, by thinking outside of the box of what everyone else is doing, and even what I’d been advised to do. I will be picking up a copy of Blue Ocean Shift TODAY! Thank you Marie, and thank you Renee for #MarieTVBusinessChurch!

    • Julia - Team Forleo

      GO Ingrid! So happy to hear this was a helpful exercise for you. We’re proud of you for facing those pain points and seeing them as opportunities instead of obstacles – what a powerful and productive brainstorming exercise! Thank you so much for taking the time to watch.

  173. I’m confused about what Renee said regarding not looking at your competition, where in the ‘Start the Right Business’ programme it talks about business models and look at who is killing it in your industry and see the steps they took and how they built what they’ve built. Should we be looking at competitors for what they’re doing right, and if so, how do we then stand apart from them if we’re modeling off their structure?

    • Julia - Team Forleo

      Great question, Naomi! What we encourage you to do in Start the Right Business as well as Module One of B-School is to find certain elements or qualities of particular businesses or brands that you admire. It’s always great when starting out in business to have examples of what’s been done in your industry, so you have a good understanding of the existing marketplace. From here, you can find your own unique niche (blue ocean!) and approach to offering something truly fresh and different. I hope this helps!

  174. Nicole

    Wow! I already watched this video twice and made copious notes! My biggest takeaway was that I should look outside my industry to understand what I need to do to create a blue ocean strategy within my industry. Talk about an AHA moment.

  175. I cant wait to get the book. I just ordered it from Amazon. Thank you for the lead. I always enjoy reading your nuggets of wisdom. I hope the inspirations start popping the moment I open the book.

  176. Wonderful episode. Thank you.

  177. Marie

    I love this work – Blue Ocean strategy – and yet, I really struggled whenever I tried to do the exercise for a coaching business (including in B-school). Coaching – even if Tony Robbins created a blue ocean when he first started it – is now a red ocean, and so i’d really love to be able to work with this blue ocean shift by applying it to my one-on-one & group coaching business. Could you consider making an episode about this? Thanks!

  178. I created a product that is out of the box, and have struggled with people not wanting something that is not the “norm”. I still struggle with the price point since i don’t have anything to compare with. What do you think about Cameleon Hardware? Customizable, interchangeable handles and knobs. Thanks for your input.

  179. This had definitely given me something to think about. Thank you for such a great interview. x

  180. hyacinth Bennett

    WOW! Thank you Marie and Renee.
    Marie you have inspired me again and again. I have reached retirement age and am finding it extremely dificult to get off the “ferris wheel” of the JOB, as a clincal bedside nurse, even though, the physical aspect is at times harsh. I now feel that I can take that next step eventhough I still feel gripped by fear.
    Thanks for this. I will get the books and read along the way.
    Blessings and peace

  181. Jillian - Team Forleo

    Hyacinth (beautiful name!), we’re so glad that this interview inspired you! It sounds like you’re ready to take the next step, and as gripping as fear can get, any action forward can help release it bit by bit. We’re cheering you on, and can’t wait for you to read the book!

  182. Great interview, thank you so much Marie, Renée and Team Forleo for this gift! I’m just starting my business but I think it’s a great idea to ask people what their pain points are. I believe it will help me to gain trust in me and my brand. I was thinking about an idea that has never been done before in my industry, and after seeing this interview I will definitely create it! I feel supported by Marie and the team because my motto is: “The new out-of-the-box-thinking -> there is no box!” Have a wonderful day!

  183. I listened to the podcast instead of watching the episode, and the non-disruptive creation I’m trying to work on right now is what Renée and Marie were talking about at the end – people facing a change they want to make, can see the destination (roughly), but not how to implement the change or what the steps even are, and the reasons why they should be scared, and how to move past it.
    I’m interviewing people to discover different habits and pain points they have, and then I want to think my way around creating a tool – two versions of a tool, actually, one paper and one software – to help people increase their capacity to act, and then have another kind of tool that works with the software bits they already use to live their daily lives – Calendar, Reminders/Tasks or a to-do manager, a diary app, etc. so that using the tool is a valuable and easy addition and not a “Here, let me give you a new app/suite that Does Everything” (which so often doesn’t work) Design thinking that helps people be a bit more confident and up to taking on a challenge.
    In short, some of her words were really validating and I was glad to listen; it’s given me food for thought in other domains too.

  184. Nessy

    I just started following team Marie Forleo 2 months and I feel so damn happy to find this and it’t excatly what I’m looking for. I’m still confuse on what I should start first because a lot of things is coming to my mind and I get confuse and frustrated. I’m now doing a network marketing business doing retails on health and beauty products and recruiting people as making team at the same time, since the network marketing here in my place is everywhere I need to find something that is truly unique and I found out that not all people can stand long in this industry and from this video told us to stop looking to the competition and stop talking to your customers.I really need help here for me to focus on one thing that I’m passionate about and help more more people.

  185. Stop looking at the competition and look outside – This is the best advice ever!! I’ve stopped and I find I feel so much more creative, and it prevents the “I’m not as good as them “ blah blah voice from happening. Go girls this was an amazing interview – Feeling inspired!!

  186. Jill Rowe

    I’ve been a fan of BOS since it came out, and was thrilled when I heard Marie talk about it over and over ~ I do the same thing! I use it to show examples of what opportunities are out there just waiting to be created. But, what I’m commenting about, that is so heartwarming for me to see is the continuation of speakers on Marie’s show that are so damn kind, human, caring….they aren’t just speaking about strategies, and big wins, and how to make a lot of money…yada, yada, yada. They truly show me over and over the humanity and vulnerability that we all have and all connect with when we see it in others. If there is one thing I keep experiencing with Marie that reinforces what I want to share in my business ~ it is human kindness. So thank you for sharing another person who exemplifies those qualities.

  187. Sally

    Wow..often times we are not so gentle to our own self, we judge, criticize, and overwhelm ourselves with thinking of a challenge and dreams as something to achieve now. You voice and message comes in a gentle manner and really loved your example of teaching a baby how to swim. Wow..

  188. Marjorie

    I mean… where do I even start? Sooo many gems and nuggets of wisdom from Renée!
    To all business owners and people who want to start their business, this is a MUST WATCH! As Marie perfectly described it, this is “business church”. Period. Go watch it and be prepared to shift your perspective.

  189. Its awesome, I loved it.

  190. I am crying because I have never realised that there is always an exit door.

  191. Amazing interview! There were so many fantastic take-aways and tips for improving our business. I’m going to immediately meet with our team and start talking about pain points and how those can be turned into opportunities. Thanks for the great insight!

  192. Mind blown! Love the tip about speaking into people’s fear of “can I do it” and “am I capable?” to guide them to your services.

  193. Hi Marie,
    Absolutely loved this video! It gave me 2 fantastic ideas, one of which I will start working on this week.
    Thanks so much for giving the world that something that only you can give!
    Betty Sheppard
    ” Never Underestimate the Power of a Cookie!”

    I am already an MF Insider
    My website is currently under construction.

  194. Alis

    Such an inspiring discussion! Thank you Marie for sharing it with us!

    • Hailey - Team Forleo

      We’re so glad you enjoyed it, Alis! Thanks so much for tuning in.

  195. Shubhangi Kaushik

    Awesome! I’ve got too much learning from the episode and the best one I’ve picked – No one is born Steve Jobs, you need to make a shift. Thank you so much!

  196. She is a EFF-ing Rock Star!!!! Great episode!

  197. De

    Wow! What an exciting way of looking at it. My wheels are turning!

  198. I am a one person business, selling my art. Do you think this book has any relevant information that I can use in my business? Or anybody who is selling they own product?

  199. Oh my GOODNESS! This has been eye-opening for me. I read Blue Ocean Strategy, but I struggled a little to associate my little micro business with the big businesses in the book. This interview totally blew my mind! I think the real big takeaway was to remember to be human and to understand that my clients are human I use something called Rapid Transformational Therapy™ to help women get free of depression. It worked for me, so I’m kind of zealous about it, but I forget that my clients (more than most) are anxious and afraid of hypnotherapy based treatments. They are afraid of what they might face under regression. I need to address those fears and hold my clients’ hands whilst they dip their toes in the water! Thank you so much Marie and Renee. Brilliant, as always.

  200. Terece Hahn

    This interview was so freaking touching and IGNITED my creativity. Thinking of my industry in the medical world and what pain points we have oh LOARDY there are opportunities to be had. I have so many idea and LOVED this shift in thought process.

  201. Kristie McDonald

    If we are new to the Blue Ocean concept, could we pick up Blue Ocean Shift and get what we need or do we need to back up and start with Blue Ocean Strategy first?

    • Julia - Team Forleo

      Hi Kristie! Great question. You could absolutely start with Blue Ocean Shift if you’d like to, and be just fine 🙂 There’s so much invaluable wisdom in this book! Of course, if you really want to set a strong foundation in understanding this concept and Renée’s full scope of work with this approach, we’d encourage you to also dive into Blue Ocean Strategy. We hope these resources are so helpful for you!

  202. “Stop talking to your customers!” – I was like “No” because I’ve just done the section about customer research in ‘Start the right business’ however as soon as I thought about it, I realised that one of my good friends whose judgement I value is not a customer of mine or ever likely to be because as she says “It’s not the kind of thing I would buy” Wow, light bulb moment – I need to ask her what would need to change with my product to make her want to buy it! That’s potentially a new market!!!!

  203. Mary

    Hi Marie

    Oh my GOODNESS!! This interview was GOLDEN. I loved it! My creativity was more than just sparked, it was completely ignited.

    Thank you for all that you do. X 🙂

  204. Rachel

    That was so inspiring. I just started B-school a week ago and you’re already changing my life…

    • Julia - Team Forleo

      Rachel! We’re SO excited to hear that B-School has already been life-changing for you. It’s an honor to have you in the program, and please keep us posted on your progress! XOXO

  205. Mike Watson

    The synchronicity of things, I’m just starting out with a collection of new business ventures all of which are playing with new ways to do things in established markets. I now know what my bed tone reading is going to be, (kindle no longer gives you the excuse “I’ll get it tomorrow”)
    PS I love your work! I only just discovered you recently via Tom Bilyeu’s channel impact theory.

    • Julia - Team Forleo

      Welcome, Mike! We’re glad to hear this was good timing for you and hope it serves so well as you pursue your new business ventures. We’re cheering you on, and are so happy you’re here!

  206. This was truly inspirational, thank you Marie and Renee,

    I am particularly excited about the step of NOT looking to the competition. It made a lot of sense to me. (and i could feel my body get excited too). I am a therapist and I have so many skills and ideas but I’ve been struggling to find/decide how I can truly create something new and exciting (I want to run an online therapy practice)… so I’m going to be looking at things quite differently.
    I also think I might have made the mistake of asking people ‘too close to home’ about what support they need. maybe I should be asking, ‘what stops people getting therapy online?’
    I was wondering if the book would be relevant to me as a therapist but then Renee spoke about Toni Robbins and answered that questions.
    Anything is possible wads the message i heard and needed to hear, thank you ladies.
    Deborah x

  207. Selma Pau

    OMG I am absolutely pumped this interview has really opened my eyes to the possibilities of my business and how you can create your own blue ocean.

    I’m definitely getting this book

  208. I am so grateful for you Marie, your team and what you have created! Really appreciate Renee! I went out and got the book and am reading it. This book is the launch of something really great in my life!

    • Julia - Team Forleo

      Fantastic, Juliias – you’re going to LOVE it! We’re so grateful for you, thank you for tuning in.

  209. Arlena Parker

    Amazing….btw who is this luxury hotel chain she is talking about?

  210. #marietvbusinesschurch thank you! I have had an idea for awhile, but I have told myself it’s too big to tackle. What a great resource. Reading Blue Ocean Strategy right now! Be creative no need to compete. HUGE!

  211. I love the video. I love the idea of asking people “what is the stupidest thing our industry does”. I am a massage therapist and I know one of the things that intimidates people from receiving massage therapy is the price point. However, I do know the massage chains have tackled this objection by charging membership fees so the per massage charges are less. I am not a chain and I do not want to operate in volume. So now, I would love to put my thinking hat on and figure out how to add value to my massage services without being cheap on quality of services.

    • Mandy - Team Forleo

      Totally, Nguyet! The possibilities are only limited by your imagination. Be sure to ask your customers what they want too. Who knows, their answers might surprise you or spark new ideas! 🙂

  212. I love this MarieTV episode with Renée! I have just started bschool and love the Blue Ocean strategy concepts (ordered the books!). My biggest takeaway was that we show up as humans not a title or a business. And when shifting from what we know to new possibilities, fears and securities will arise…and that’s ok, it makes us human. Can’t wait to read her strategies on building confidence by breaking challenges down into small steps.
    Thank you Marie!

  213. Fabulous interview!!!! I wrote down several pain points about my industry, came up with some great ideas for my podcast, came up with some great questions to ask at my seminars. Thank you, thank you!

  214. I wrote down, “don’t compete, create” in big letters on a post it note and put it on the wall above my desk.
    Throughout the process of starting my own business, being intimidated by what my competition is doing and comparing myself to others has been my kryptonite!

  215. Alethia Gregory

    Gosh, Marie, I love this so much! I love how you and Renee encourage us to expand and create instead of break down and destroy. The possibilities are only constrained by the limitations we put on ourselves. The sky is the limit!

    • Jennifer - Team Forleo

      Absolutely, Alethia, the sky is the limit!

  216. I love the idea of breaking down my work into actionable steps and guiding my clients through tiny steps to build their confidence. Epic!

  217. This is one of the most powerful videos I have watched recently. I am an Organisation and Leadership consultant and there is just me in the business – I can’t compete the ‘big boys’ of consulting so I have to be different. This video has helped me flip some assumptions about my business approach. I focus on helping organisations understand that people come to work as humans and that needs to be OK and acceptable. I loved what Renee had to say about helping people with change and fear – it applies not only to the companies I work with but to myself.

  218. Dee

    Whoa… 10 minutes in, paused and ordered the book on Amazon PRIME. This interview is fire!!!!

    • Renee – Team Forleo

      We think the book is pretty great too, Dee! So glad this interview inspired you, and have fun creating that blue ocean for your audience! ?

  219. OMG! This is one big AHA moment! I wrote a book years ago and a friend I trusted told me it wouldn’t sell. Now I listen to this and that book is back on the front burner! I am so excited to get started that I might need a hand with how to move forward. Guess I will put this on my B-School feed and see what people tell me… and get the book Blue Ocean Shift too! I’m so EXCITED!

    • Julia - Team Forleo

      Wonderful, Lauren! We’re so happy to hear this was inspiring for you! How exciting that you’re putting your book back on the front burner ?? Please keep us posted on how it’s going! And YES – you’re going to love Blue Ocean Shift 🙂

  220. Blue Oceans World Wide – right NOW!

  221. Margaret Tully

    This is life changing for me. It suits my personality and I love the fact that we should be be focusing on taking our competition out. There is enough creativity out there for everybody, abundance, rich, fertile, juicy ideas. Now I going to get this book and work my way through it. Thank you so much.

    • Kate - Team Forleo

      We’re so glad this is helpful, Margaret! You’re right — there is enough creativity out there, and the wonderful thing is that the more we use our creativity, the more creativity we have. Have fun diving into this book and finding new ways to grow your business!

  222. Wow ! Loved this video and the different approach to the competition is really sounds mindblowing. I am currently doing BSchool and just wondering whether I should read both books or start with Blue Ocean Strategy only ?

    • Renee – Team Forleo

      Great question, Natalie, and we’re so delighted to have you in B-School!
      It’s really up to you! You can absolutely start with Blue Ocean Strategy and then read Blue Ocean Shift next if you’re feeling inspired. It depends on how *you* like to consume content and acquire new knowledge. Personally, I love listening to business books on audiobook! Remember, there’s no behind in B-School, and we believe that applies to all things in life, so you’re welcome to read the books at your own pace.

      Keep going! You’re doing amazing!

  223. What an amazing interview – watched it as an additional resource on B-school and it’s eye opening, inspiring and actionable! Thanks.

  224. Well that got my pen flowing!
    Love the insight into how to view ‘being different’, something I have struggled with in my industry. It helps me see how to align my life purpose better of helping others by focusing on their pain points and offering them a solution to it. Brilliant, thank you!

  225. !!!!! I’ve just thought of a way to engage my customer that entirely upends the presentation of product offerings. My entire perspective about how to run the business is shifting under me to increase my ‘why’ exponentially–THANK YOU!!!

  226. Anne-Lise Botting

    This was AMAZING. I have watched so many episodes of Marie TV, and they have all been inspiring to me, but this one? I just finished watching – July, 2020, just as I am picking the pieces of my recovering, battered self up off of the floor of my office/digital classroom/studio. The place where I filmed 335 video lessons after “starting before I was ready” last March during Digital Learning due to COVID. The scene of many “damnit why did I not start (and then complete!) 2 years ago when my amazing idea landed in my brain? Now there are other companies with investors already up and running!” bash-mySelf sessions. BUT those companies are not doing MY thing. My thing is a Blue Ocean. Thank you!!! I’ve read Blue Ocean Strategy, but just downloaded Blue Ocean Shift.

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