Last year I was in a restaurant, typing non-stop to finish my book manuscript when I ran into my friend Toby.
We exchanged hugs and pleasantries. Then, he asked me what I was up to.
“Oh, just getting my ass kicked by this book manuscript. That and growing my team, running the business, writing and producing my show, building our podcast, renovating a house, spending time with Josh and my family — you know, the usual.”
He responded, “Marie, why are you writing a book in the middle of all those other projects? It’s not like you need to write a book. You’re already full and doing great work. Why did you take this on?”
“Honestly,” I said, “if I got hit by a bus tomorrow, everything is figureoutable is the one idea I'd want to leave behind. It’s that one thing I know, in my heart of hearts, that can make a difference — almost beyond everything else I’ve created.”
Toby got a little misty and said, “Marie, promise me you’ll put that in your book. It’s the best reason to write a book that I’ve heard in a long time.”
When I’m having a rough time or when a shitstorm comes to town, everything is figureoutable saves me. Those three simple words give me hope and strength. They calm me down. Get me clear and focused. It’s something I say to myself and others, practically every day.
But throughout this process, I’ve come to realize that everything is figureoutable is more than just a fun phrase to say. It’s a philosophy of relentless optimism. A mindset. A mantra. A conviction.
And it’s about to make you unstoppable.
Today, we’re celebrating because Everything Is Figureoutable is officially available for **ORDER**!!!
The book ships on September 10th, 2019, but don’t wait. Pre-order now and save your receipt. Because I’ve created a brand new immersive coaching experience that launches this fall. I’ll be teaching new material that goes even further than the book, all for FREE. That’s all I can say about this for now, but know that the *only* way to get free access is with your book pre-order receipt.
Click here to order your copy of Everything Is Figureoutable. While you’re there, hop on our book email list for upcoming tour dates and details about our online masterclass launching this fall.
Now, here’s a special behind-the-scenes MarieTV detailing the process behind bringing this book cover design to life.
The Design Process: How We Made The Book Cover No One Saw Coming
Getting Everything Is Figureoutable out of my heart and onto the page was a challenging process. It involved countless late nights, early mornings and more than my fair share of frustration, stress, and self-doubt. But writing a book is only half the battle.
Designing a cover that captured the essence of my idea was another crucial step. While the actual content is the most important component, the cover is huge. For someone browsing their local book store, the book’s cover design might be the only reason they stop to pick it up.
In today’s massively saturated markets, great design is essential to any successful brand. Design imbues emotion. Good design (on books or anything else) can make you feel something. It can ignite your imagination or energetically transport you to a world of new possibilities. While we can’t always put our finger on it, great design pulls us close and makes our heart say, “Yes please!”
Whether it’s books or soup bowls, we want to be surrounded by interesting, artful objects. No one’s ever “bored” into buying.
An uninspired cover design was NOT an option.
To be honest, I was really nervous about the design of this cover. I’m used to having complete creative control over everything I do. I like it that way. My creative team is made up of magical design unicorns. Not having them fully in charge of the book cover made us anxious.
Turns out, my publisher Portfolio/Penguin Random House was nervous too. They’re a well-oiled machine and design top-selling books for a living. This is their industry. Having a strong-willed author stroll in with her own experienced crew could be a blessing, or a curse. No one knew if we were gearing up for a brilliant collaboration or a total disaster.
Design is largely subjective. And high functioning teams — no matter how accomplished on their own — don’t always work well together, despite the best intentions.
Not going to lie. It was frustrating and messy at times (as the creative process always is). Plus, we had to do the bulk of the work during an extraordinarily busy time for our company (B-School!). But both of our teams learned how to trust and lean on each other. We gave ourselves permission to play, create, and find out what we were capable of, together.
Eventually, we found our way to a few beautiful covers. Some represented tried and true examples of what performs well in the publishing world… but there was one I kept coming back to again and again, even though it was completely unconventional.
Not everyone was initially on board with this risky choice. In fact, the cover I wanted (and chose) went against some solid testing data, and the advice of a few folks on our larger team.
But the cover we chose was the only one that gave me that full body “YES!”
A lesson I’ve learned time and time again is that you have to trust your gut, even if it goes against the grain and the advice of others. On today’s MarieTV, you’ll find out which cover we chose, and why.
You’ll hear from my legendary publisher Adrian Zackheim, Portfolio's Art Director Chris Sergio, and some uber talented people from Team Forleo. You’ll get a behind-the-scenes look at what it really takes to design a book cover that represents your voice and vision.
Last but not least, you’ll get to see the final Everything Is Figureoutable book cover. It’s something we’re all extremely proud of.