Marie Forleo introduction

Hi!

I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

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Is it possible to change culture… with a business? Abso-friggin-lutely.

Meet Katie Sturino. She wants you to love your body — and she’s not shy about it. In fact, Katie has been fighting for body positivity and size inclusivity for years, and she’s using smart marketing and brilliant copywriting to make it happen.

Case in point? Her company, Megababe Beauty, sells nontoxic products in a way that makes thigh chafe, boob sweat, and butt pimples normal and fun to talk about. 

Katie is also the brains behind the viral campaigns #SuperSizeTheLook and #MakeMySize. These have launched a cultural movement, prompting some fashion designers to start making clothing for a wider range of body types. Katie shares runway-inspired looks for women sized 12 and up on her wildly popular fashion blog, The 12ish Style. And as if that weren’t enough, her podcast, Boob Sweat, tackles all kinds of taboo topics with humor and compassion. 

Katie Sturino is a master at using her voice to push cultural change. Learn how you have the power to do the same. @MarieForleo Click To Tweet

“Women are so hard on their bodies,” Katie says, and she’s on a mission to change that.

If you’ve ever felt too young, too old, too fat, too something, today’s MarieTV is a must-watch. Katie is a master at using her voice to push cultural change, and you’ll learn that you have the power to do the same.

We cover a lot of ground in this conversation, including:

  • 0:55 — How a struggle with thigh chafe launched an entire business.
  • 3:13 — What to do when people think your business idea is too “niche.”
  • 4:50 — The marketing genius that helped Megababe launch with a 5,000 person waitlist.
  • 11:45 — How Katie discovered an entire group of women who felt forgotten by the fashion industry.
  • 19:55 — What to do if you keep telling yourself, “I won’t be happy until I lose weight.”
  • 23:55 — The cultural narratives that are holding you back (and what to do about it).
  • 29:40 — A productivity challenge that will transform the way you work.

Katie and I are real and deep with each other in this interview because it’s such an important topic. Everyone — and I mean everyone — has received unhelpful cultural messages about their bodies. Doing this inner work will free you to show up in the world as you are, with zero shame.

Hit play now to watch, or listen on The Marie Forleo Podcast.

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Check out this episode on The Marie Forleo Podcast

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WANT TO BECOME A BETTER WRITER? The Copy Cure 2020 is now open! Katie is the perfect example of someone who’s using their words to make an enormous impact. If you want to learn how to write copy that opens hearts and wallets, save your spot in The Copy Cure. Learn more here.

Now, Katie and I would love to hear from you.

Which part of our conversation resonated most and why? What can you do to turn that insight into action now?

Leave a comment below and let us know. Remember, share as much detail as possible in your reply. Thousands of incredible souls come here each week for insight and motivation, and your story may help someone else have a meaningful breakthrough.

Important: share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. will be removed.

It’s important that you hear this: your voice matters. Your message matters. Because words inspire us to act and create necessary change. 

Use this conversation as your catalyst to keep sharing your voice — because the world really does need that special gift that only you have.

With enormous love,

XO

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106 comments

  1. Helen

    She’s great. Loved this conversation, so chill and easy yet deep…

    The notion of “arrival fallacy” resonates – googling to find out more… And body image issues around ageing (hello silver corono-crown!) are starting to crop up in my life, so that’s something i am going to address differently, pronto.

    Thanks MegaQueens! 👑👑

    • Kate - Team Forleo

      We’re so glad to hear this resonates — so many of us feel these things, and it can be freeing to finally hear them expressed out loud. Thanks for being here, Helen!

    • Rachel - Team Forleo

      We love this, thanks for showing up and paying attention, Helen! We appreciate you 🙂

  2. Bettina

    This is a wonderful conversation! Down to earth and calm and absolutely inspiring! The two of you should do a series, as you compliment each other in a great way!
    Thanks for this!

  3. Alma

    That is the cutest doggie!

  4. I am afraid of being fat. I suffer from Pandemic weight gain. But is has nothing to do with what I look like, it has to do with my health and not letting myself go to the point where it is very difficult to get back to a healthier body composition.
    Perhaps this is a form of shame as well… I have no shame about how I look, but I do have shame about not being healthy.

    • Mary Hall-Lagerstrom

      Dearest Tammy!
      That‘s exactly how I felt 10 years ago. I was suddenly feeling weak, huffing & puffing & worst – sleeping badly( muscle cramps). I‘m never too worried about how I looked but feeling unhealthy and going downhill really scared me. Now 10 years later: I am healthy, strong and relatively fit (At 55). The only advice I would give is: just start! Do a little something every day! Just 5 minutes even! Lol Mary

  5. JACQUELINE

    Loved this interview. Wish there was a link posted for her products. If I missed, I apologize, just not seeing it.

    • Rachel - Team Forleo

      We’re so glad you appreciated this, Jacqueline! You can find the MegaBabe Beauty products here: https://megababebeauty.com 🙂

  6. Melky

    Its amazing reading and hearing all these. I am very much motivated

  7. Tess

    Hey Ladies your conversation was very insightful! The comment on “Arrival fallacy” can be taken on so many different levels and ways in our life. Nice Ahhh… moment! Katie I loved that you named “fat” as a cultural issue and the need to change the views around this. Keep up the great work!
    Cheers,
    Tess

  8. Yoga with Adriene is amazing! I love it 🙂
    Maybe some interview with her? 0.0

    If others don’t get our idea it doesn’t mean it’s bad… They just don’t get it…
    so…
    It’s good to hear advises but if somethig comes from our heart it means we have to think twice before we lock it in our mind 😉

    Now I have what to think about.

    Love :*

  9. What a great way to reset my brain first thing this morning. “Arrival fallacy” grabbed my ear and heart. So much richer than grabbing my stomach or thighs! I hear that “I’ll ___ when I get to size ___” self-talk that keeps me in self-critical mode with a too-full closet of mixed sizes that continually pulls me away from what’s okay with right now. This was superb. A super-sized THANK YOU to you both for this episode.

    • Kate - Team Forleo

      We’re so glad this helped you start the day off well, Sally! Yes, the arrival fallacy is a big one — and we’re cheering you on as you notice and start focusing on and loving what’s here right now. Thanks for watching and sharing 💖

  10. Love MegaBabe! Katie’s doing such a great job of inspiring her customers and sharing the (sweat) love. Can we get MegaBabe in the UK?!

  11. Everything about this interview is so refreshing! And I resonated so much with “arrival fallacy.” It’s true for service-based businesses as well, “After I get this PR placement, or reach this income, or this list number, my business is going to run on autopilot.” But it’s actually more like a marriage, or a family, or anything else. You love it, but not because it’s “easy.” I love that line, “Life doesn’t start when you’re skinny.”

  12. Denise Stadman

    Great interview, great chemistry between the two of you. The items that impressed me the most, were: when Katie said that she expected someone to tell her how everything needs to be done. I absolutely can relate to that. I am in that same position right now and I just needed to hear this.

    So thanks for this interview. X

  13. I love Yoga with Adriene! She’s who got me hooked on yoga.
    Great episode!! Thanks for sharing!

  14. Brittany

    This really resonated with me. I find myself waiting to do things until I feel more comfortable with my body. This encouraged me to put myself out there anyways!

    • Kate - Team Forleo

      Yay, Brittany! We’re sending you big love and cheering you on as you take steps to put yourself out there. You are worthy of all the joy and all you want to do. 💖Thanks for sharing with us.

  15. Tammy Golden

    Loved today’s podcast because I’m a huge Katie and Megababe fan. I’m a size 12-ish so her Instagram is always on point for me. Megababe products work so, so well, they are clean and very reasonably priced. So fun to learn more about her and her business.

  16. This was awesome. I am getting older and the changes happening to my body can be overwhelming when I focus to much on them. More grey hair a bigger belly ect. Then there is the time when the body just plain hurts. I love to be active, but the body has other ideas when I overdo it. I have been dealing with back pain, hip pain and knee pain. I am doing my best to stay positive and to be grateful, but when you wake up in pain trying to stay positive can be a challenge. I am learning to start saying nicer things to my body like I thankful for still moving. I watched my mom suffer in great pain with her arthritis and other ailments. I fight hard to stay ahead of the fear that the Arthritis will cripple me one day. My mother past away in Dec of 2109, and I remember it did not matter how much pain she was in she kept moving. She fought hard to stay out a wheel chair and she would laugh at how ART was moving around. (She called her arthritis ART) . I loved this podcast because it reinforced the self talk of being kinder to our bodies.

    • Kate - Team Forleo

      What a beautiful example your mother gave — to laugh and move and even give the pain a name. We’re so sorry to hear she passed away, and we’re sending you lots of Team Forleo love. Thanks for sharing how you’re finding gratitude and using that to be kinder to your body. 💖

  17. Elyza Bleau

    Thank you for this! Years of body images issues and eating disorders forced me to work to see myself for who I am and not what society tells us we are as women. But man that brain train doesn’t want to stop! I’ve been up and down the scale, and each time my weight has dropped was because I was able to drop the shame and just focus on my love of exercise and green plants. I actually love eating healthy because I like the way it makes me feel and I love the taste. But even then, I get told I’m not fitting the mold. So I’d try to go back and be “good”.

    I guess the point is that none of us can win a race that we never entered anyway.

    And Katie, thank you for the thigh chaffing conversation. I believe the majority of women deal with their thighs rubbing together. I know when I was at my thinnest weight, it was there! It’s not about fat, it’s just about all of us having different sizes and shapes. What a wonderful thing that is. I hope for a world that clothing can be more fun. I wear small sizes and very few things fit me either. Thank you for reminding me that it’s not a flaw in me, but just a flaw in designing one shape for everyone.

    Fab as always, Marie!
    Elyza

  18. Liz

    OMG! The arrival fallacy is something I know I struggle with and I know I look for my ‘rescuer’ knowing full well that’s not how it’s going to happen.

    Thank you for a great episode!

  19. loved, loved, loved this conversation between the two of you … I felt like I was eavesdropping on a very intimate and personal truthtelling conversation between 2 friends, but 2 respectful and trusted friends … so many issues hit home with each of you to relate to in real life .. it is all real life! thank you thank you thank you, so grateful to have found you both

  20. I really enjoyed this interview. The idea of high expectations and invisibility struck a cord with me because I just started a #searchparty4moms challenge to help women return to their core. I believe way too many women get swallowed up by their many roles and expectations and they become invisible to themselves and to their loved ones. The challenge invites women to get back to their core, their Self, because how can you have high self-esteem or practice self-care without a strong sense of self? Thank you Katie and Marie for this inspiring interview!

  21. Logelan Isaac

    Hello Marie, I get to read the emails your team keeps sending to my inbox. Honestly, I get inspired every time I get to listen to any of your posts.
    I haven’t launched my career yet and am looking to try on an idea borrowed from a friend. Working online, giving services related to office administrative functions. My challenge though, people say you can start from zero, which kind of is a hard concept for me to accept.
    Concepts shared here are so simple yet practical. Waiting for tomorrow’s class.

  22. Kay

    Thigh chafe is something I’ve always struggled with, even as a teenager when I was way smaller in body size. Funnily enough, last week, I was giving a friend some advice regarding the same as thigh chafe is a new phenomenon for her. It’s quite refreshing to listen to such a light conversation on the topic.

    After giving birth to my children, my body transformed. Years later, I’m still waiting on my postpartum body to ‘snap’ back. There’s so much in this world to keep us in a constant state of doubt and I decided that I won’t let body issues be one of them. Most importantly, I’m trying to be a role model for my daughter.

    • Kate - Team Forleo

      We’re giving you big high-fives, Kay! 🙌Your daughter is so lucky to have you as a role model, and we love that you’re helping open up these conversations with your friends, too. Thanks for sharing, and here’s to transforming doubt into love. 💖

  23. Vesna

    This was really enjoyable to watch, thank you for sharing! Katie is so down to earth and genuine…no BS… I love what she is doing! Marie, thank you for talking about “arrival fallacy”. I try to tell myself that I don’t suffer from that syndrome anymore, but it can wear many masks and when I’m truthful with myself, I know it’s still lingering in sneaky ways. At 48, I still often feel like I “haven’t arrived”. As Katie says, we have so many outside influences. I think the best thing we can do is chose those influences very wisely and only let in the ones that help us shine!

    Both of you ladies are an inspiration to the rest of us and we love you for it! And, yes, Yoga with Adrienne is such a good thing speaking of full on acceptance! Be well! xo

  24. This was so Amazing to listen to. Loved and really connected with the “arrival fallacy”. I could really relate to Katie on the business part, as I’m the founder of Enessa, an organic skin care company. She couldn’t be more correct, each time you climb higher, you are faced with bigger challenges. I also so appreciate how both of you spoke about us women needing to let go of being so hard on ourselves! Being in the beauty industry for the past 25 years and working with celebrities taught me a life lesson which is no matter how beautiful, sexy my client was, she felt that she wasn’t enough. This shocked me at first, since I could never comprehend how can “they” see themselves that way, when the rest of the world only sees their beauty and success.
    As I got older, I learned to embrace my imperfections and challenges with love.

  25. Mega Queens –
    Thanks for the inspiring conversation this morning. Love Katie’s Midwest chill attitude!
    From one MW’n gal to another – rock on!
    MJ

  26. I absolutely love Katie. So real, so honest and so relatable. Such an inspiration. Thank you for having her on today.

  27. By far one of my top favorite conversations EVER!!
    Thank you for addressing such a real conversation.

  28. Sheila Rautbort

    This interview hit me in several different ways. First, I have been struggling with chafing and butt pimples and excessive sweating for years. I wanted to do something in this industry as well but never had the courage to do it. Im so glad Katie did because she is paving the way for all of us. Next, the “arrival fallacy” was awesome. Myself and my clients and friends are so focused on the end result, which a lot of motivational speakers talk about focusing on and hitting your goals, but we forget that we have to love ourselves where we are. Jim Rohn said “Happiness is not something you postpone for the future. It is something you design for the present.” The last thing that got to me and really this gets to me everytime I watch your interviews, there is something I have been wanting to address for a couple years and I feel like women that are affected by this thing are being over looked. I’m nervous about doing it because I fear my partner will be embarrassed and he already expressed that he doesn’t want me to be open about it. I also fear that I will be judged and lose friends because of it. I would love to do an anonymous blog to start it off but a part of me thinks that’s the coward way of doing it. I would be looked at as a leopar and be avoided by people. I’m hoping to find courage for this. Love yall and thank you for the inspiration 🙂

  29. Barbara Spikes

    I love this lady. I’m inspired that she had a thought and put it into action. So perfect. And the comment about wearing black (I don’t live in NewYork, so it’s hiding). I love Yoga with Adriene. But would you list some of the other exercise options that were talked about. I could use a change up. Thank you for lifting my Tuesday’s. At least I think it’s Tuesday.

    • Kate - Team Forleo

      Hey Barbara, we’re so glad you enjoyed the interview! The exercise options that Marie and Katie talked about are from Megan Roup, Marnie Alton, and Katrina Scott of the Tone It Up girls.

      We hope you have fun with these!

  30. I enjoyed this so much!! The two of you together is content, conversation and inspiration gold!

    I also really connected with the “Arrival Fallacy”. Im’ma have to sit with this for a minute and really wrap my head around the unintended consequences of this in my life.

  31. I want my SISTERS to see this interview! So many ideas are flowing in my head right now, so inspirational!

    • Kate - Team Forleo

      Yay for ideas flowing! Definitely share this episode with your sisters, Connie — we hope it sparks something in them, too ❤️

  32. Had no idea these products existed. THANK YOU!! Just placed my order! What a fantastic talk, thank you, Marie, for always bringing us uplifting and helpful content!

  33. Lena

    Hello!
    I am a Holistic fitness instructor and I am so glad you mentioned this shift happening in the fitness world. I am so done with the military style of working out and treating the body. My whole thing is moving to create health and balance in the body and mind as well as vibrant energy. Even though I have been teaching many classes every week, I have been hesitating to bring my material online. As women I feel we are so often told to stay quiet and stay low. Thank you for empowering women through your message to love and believe in ourselves! Rock on 👏🏼

  34. Kimberly Darlington

    So good! Wish I had had the courage to do this 20 years ago. I have been “12ish” for most of my life too – thigh chafe is a way of life – but plus-size stuff was always too big for me. There were limited options for a long time, but I do find that many stores have widened their size ranges in the past 10 years. Katie is very inspiring. I will be checking out her blog and her products (sure hope they ship to Canada)!

  35. Tessa

    Yes to ‘Arrival Fallacy’ thanks for the term.
    Also, very interested in this create before you consume. It called to me. What is this and how can I do it?? Cheers

  36. Midge

    What a lovely interview with Katie Sturino! The biggest takeaway for me is to be kind to our bodies :).

  37. I totally related to todays Marie show. And I have to say, one of my favourite shows in a long time. Not that her other shows are not good, she is always lovely, but sometimes I cannot connect to the people talking I guess is what it is. Whats the saying? “Its me not you”! LOL

    But this girl was a breathe of fresh air, down to earth, easy to listen to , honest as the day is long and relatable. There was no this part was my biggest take away, but more bits all the way through. And testament , I stayed riveted to the conversation all the way through, not distracted once. (if you knew me, you would understand the weight of that statement) They talked about life, being women, love, challenges, business, business now. Also, how the face of the beauty industry (my industry) is shifting. We are going to have to make a fast pivot to keep up with the changing times. When at home, wearing your hair in a pony is a whole lot different than wearing it however you wish. Flowing hair is out, contained hair is in. But my most favourite line was “Arrival Fallacy” omg, my life. Pretty much sums up my thinking.

    <3
    xoxo

    Diana

  38. Oh my goodness I love her!!!
    I have body dismorphia as a glorious symptom of my CPTSD and have battled with my body size / body image my whole life – consistently big up other women on their fabulous bodies (no matter what size ) while bashing my own..and was not ok!
    I’m increasingly grateful for the things my body can do, it took aerial arts and pole training to get that through my thick skull! So now (as I work through B-School) part of my business is get women who’ve survived domestic abuse moving and seeing themselves in ways they never expected so they can reclaim the self love & confidence that’s been taken from them.
    I could talk forever on this post it’s so close to my heart! But I’ll just say – Community Create Before You Consume NEEDS to happen & shut the hell up!
    Stay Safe Team Forleo!!!! xx

  39. Thank you for this 💥 conversation Marie and Katie. As a 51- year old, post menopausal woman, former fitness professional and eat this not, that nutrition coach, and now as a Mind Body Nutrition, Dynamic Eating Psychology Coach +Body Image Movement and Redefining Wellness Ambassador, I am grateful when two incredible women use their platforms to speak their truths to show that we are not alone in feeling like we’re too much or not enough – too old, not enough muscle, too fat, boobs too small or too big, too many wrinkles, too many stretch marks, too much cellulite etc. I love and stand with Katie’s goal: “to wake women up before they’ve wasted so much time” trying to fix their perfectly imperfect human bodies – regardless of our size or shape – women are mega hard on themselves. We may live fearing that our bodies will change (which they will, due to aging, natural weight fluctuations and so many other complex factors involved in health, such as going through a stressful time like a divorce or a pandemic and being shamed for weight gain – i.e. #quarantine15). We may live feeling like we must be constantly “fixing” our bodies to be accepted as healthy or attractive, finding the “solution” – arrival fallacy – in order to be loved, accepted, feel worthy as women. Let’s keep speaking our truth- loudly! Healthy bodies can come in all different sizes and shapes. As BeautyRedefined says, “To really fix body image issues, we need to: redefine beauty in ways that are better for our health and redefine health in ways that have nothing to do with beauty.” BeYOUty is just being YOU.🔥

    • Renee – Team Forleo

      So beautiful, Tanya! Thank you so much for sharing your big beautiful heart with us. We’re delighted this episode resonated with you, and keep shining your light! 🌟

  40. Sharon Nethercott

    I loved this episode with Katie Sturino! I’m a skinny girl (size 2-4) and there are so many times I look at myself and criticize my body! I love the fact that she called out being aware when you criticize yourself and recognize that it’s a mean thing to do!!! I never thought of my reactions to things I didn’t like about myself as being mean, I thought of it as motivation to exercise or stay healthy, but I’m already healthy so that’s silly, it really is just mean. Thank you Katie and Marie! ❣️❣️ #perfectlyimperfect

  41. This was awesome. I’ve recently been finding my voice again and that has helped me manage my thoughts, including about my body. As a forever-thin-girl (including disordered eating), I’m glad that it was pointed out how there are so many differences in our struggles, but We All Struggle.

    Equally, I have definitely struggled with the ‘arrival fallacy’ although moreso about my identity [which I now coach on, after finally getting clarity]

    On a slightly different note: I LOVE Yoga with Adrienne and I say this as someone who took 3 days to get through her day 5 routine in January and I’m still working through those 30 days as I’m not as fit as I want to be 🙂

    • Renee – Team Forleo

      Woohoo! Yoga with Adriene is great, and we’re so delighted you’re taking care of yourself –– mind, body, and spirit. Keep going, and we’re cheering you on all the way! 💖

  42. Katie Koenig

    Loved this interview! Thanks so much, I am re-energized around B-school revisit. She is amazing and reminds me of my designer friend Kate Lindsey lol ✨❤️🦋

  43. Awesome korero (conversation) to tune into!
    Ball sweat got my attention to open the email and I’m glad I did lol.
    One thing I wanted to learn was how did she start to become recognized as a brand influencer, was it through her blog? Being new to business and a first time Bschooler this year, this is the juice I always want to learn from where successful people start at from the roots level.

    Appreciate any insight on this 🙂 Cheers!

    • Renee – Team Forleo

      Haha! We’re so glad that subject line pulled you in! 😂😂
      A good place to start is her about page and Podcast. Many creators share their beginning stories in their content, so you may find it there. It’s also great to connect with her on Instagram! https://www.the12ishstyle.com/about

      In the meantime, Marie shares a story from the early days of her business in this episode, and it’s a fun one to dive into if you haven’t seen it yet! https://www.marieforleo.com/2014/07/start-small-or-sucky/

  44. DAWN M. NIZZI

    My first time watching Marie TV. No regrets!
    I appreciate that Katie didn’t have all the answers and yet she started. The honesty that it “never gets easier” is also really appreciated.
    I hadn’t realized it but she is so right about the 12-14 size woman. Black hole of fashion.
    Thanks for introducing me to Katie and for all you do!
    Dawn

  45. I loved this interview, it felt so easy, casual, realistic, best part, both were photobombed by their dogs!!!

  46. What a great interview! The “arrival fallacy” was an AHA for me. I am going to have my college age daughter watch this because there are so many great points and maybe if she can shift her view, she will be a happier person. Thanks Marie for being the inspiring person you are and introducing us to Katie Sturino! I had not run across her before, but as my kids like to say, “Mom, do you live under a rock?” Such a fun and informative interview. If you do the create before you consume challenge, sign me up! Love learning with Marie and all her guests!

    • Renee – Team Forleo

      Yaay! So glad this resonated with you, and we’re honored you’ll be sharing it with your daughter. We’re cheering you both on and thank you for being in our community! 💖

  47. Monika

    Two of my favourite people and Marie mentioning Yoga with Adriene! She is my favourite yogi, too 🙂 And yes, time is now, no postponing, delaying, procrastinating ;)!

  48. Kat

    So much of this interview resonated with me. I never had body image issues, more like body WTF seriously why?! In high school I wore a size 2/3 pants but a size 36C bra, literally nothing fit right unless it was tailored or stretchy. I was accused of having an eating disorder and a boob job despite just being the victim of my genetics. It hurt, because no matter what I said no one believed me. And it physically hurt because my chest was too heavy for my tiny bone structure.

    An accident my senior year solved that one. I had to give up dancing for 5 years due to a massive knee injury and running for the rest of my life. The 50lbs I gained in college also got people to stop accusing me of having an eating disorder. But then I ran into a whole new set of issues—the size 12 conundrum. As Katie mentioned the “normal” stores don’t carry it and the “plus size” stores often start at size 16 so if you’re a 12/14 you’re basically screwed. And thus I have been for the last 19 years.

    Those two photos from her Instagram are 100% what it’s like. “These pants would be amazing if they actually fit my ass, but you know, thanks for trying yo.” And “Awesome if only boob were, you know, detachable this might just…yeah no.”

    On a different note: Oh man I was so interested in that hand sanitizer, but alas I’m deathly allergic to it. That’s the saddest part about being allergic to something that’s good for you it’s in like almost everything especially the health-conscious products.

  49. Amazing interview. I was only thinking the other day how “irrelevant” peoples bodies and looks are- yet modern culture puts such emphasis on it – its such a stupid concept really. So this interview landed in perfect timing. Thanks

    • Mandy - Team Forleo

      So glad this resonated with you, Claire!

  50. Wannida

    It really hit me when Katie said “your life doesn’t start after you lose weight.” THIS IS IT! I’ve always been happy with my body. I’m size 4-6. It’s a size bigger than most women where I come from and I have always been told by someone, often my parents, to lose weight, to do this and that, and so many other things. And I’ve never done it because I’m living my life already. I love my clothes. I can do what I want. I didn’t wait for life to start after I lose weight, which was something that was never in my focus anyway. And this is such an important message to everyone in all sizes.

    I also love to hear about new sources for workout. I also learned about Yoga with Adrienne just last week as well. And I also love her for all the reasons Marie mentioned. She is so calm, so gentle, and her voice is the most magical thing for my morning, so soothing and so relaxed. Many times she would do some really difficult poses effortlessly, I tried to follow and couldn’t do it even half-way, but never feel stressed with that.

    This episode is one of my most favorites. It’s time we change the narrative of body positive and what “taking care of ourselves” really means. Thank you Marie and Katie for this conversation!

  51. Amy

    Arrival fallacy! Oh my goodness that is crazy on point right now for me!!! Thank you so much for your chatty focussed chat (yes that’s what I’m calling it!) – it was a very honest and down to earth interview. Sending much love to you all at Team Forleo from the U.K.

    • Mandy - Team Forleo

      Hello from across the pond! 🙂 We appreciate you tuning in and are thrilled Katie’s wisdom spoke to you.

  52. Loved this, love your message and your humor! and it resonates so much. As a young teenager in the seventies (Twiggy era) I started getting messages that I was an outsider, that there were no clothes for me in the shops. I was NOT fat and yet for years believed that I was. Isn’t that awful? Just not a standard shape! And how many people are standard shape? We’re all unique. Anyways for the last few years I’ve been making my own clothes and suit myself, using the colors and materials I like. Create before you consume- love that. That’s what I’ve been doing and it is so much more satisfying and joyful than trying to fit into a slot. Also buying in second hand shops (adopt before you shop) is fun, it’s like going on a treasure hunt. Amen!
    Another thing, if instead of sizes, measurements were used, it wouldn’t feel so discriminating. Instead of putting on an XL and finding it’s too small, if you could just look for your bust measurement you wouldn’t have to go through that negative emotion. Some websites do that for clothes.

    • Mandy - Team Forleo

      Yes, yes, YES. You’re so right. The XS-XL labels really are arbitrary––measurements would be so much more accurate and helpful.

  53. I am so impressed with how quickly she has launched Megababe. How did she do that so quickly? Any tips?

  54. I followed her right away. What a gorgeous and talented mega babe! I am thinking of starting a product-based business… this talk was heaven-sent. I still don’t know where to begin, but “everything is figureoutable” 😀
    Thank you for constantly showing up for us, Marie! Love you long time.

    • Mandy - Team Forleo

      That’s so exciting, Pavlina! We’re rooting for you!

  55. I’m so glad you started swearing again. I missed those —well placed— f-bombs. (Isn’t it exhausting to censor ourselves?!)

  56. Auri Maruri

    I absolutely love this episode! I am currently in B-School with a few friends and we’re developing a product idea which none of us have ever done so the constant worry is: how the heck are we gonna be able to launch this and pay the bills?!?! So it was refreshing to hear that Katie still has a daytime job that is her main source of income while still working on her own product on the side – it’s very encouraging and follows Marie’s mantra that Everything is Figureoutable! xoxo

  57. A lot of this conversation really resonated with with . I am just about 60 years old and have run a successful business. I have gotten to the point in my life that I need to be healthy- the scale is not going to be the focal point . I believe Katie is doing so much good . Thank you for a wonderful , funny, informative conversation.

    • Julia - Team Forleo

      Wonderful Beth! We’re so thrilled to hear this conversation resonated with you. It sounds like you’re absolutely focusing on the right things and taking beautiful care of yourself! 💖

  58. Love this as I make the same all natural products that I created in 2012, with an idea on how I was embarrassed with that awful boob sweat and created Boobalicious. I was so happy to see Katie’s products come out as we are starting to empower women to be comfortable to be comfortable. My products, Boobalicious, became more of a purpose to me. While helping women stop sweating and smelling in those areas we don’t like to talk about Boobalicous helps mental illness and addiction as it paid for my children’s recovery and I want to give back. Through Katie and her products we our empowering everyone 🙂 Thank you Katie and would love to collaborate anytime 🙂

  59. Guillaume

    So interresting! Thank you !

  60. Wake women up before they’ve wasted too much time!!!

    This is amazing! I’ve not been inspired like this in so so long! I am a reflexologist and for the past 12 months the bulk of my business is in facial reflexology which is an amazing therapy for inner healing and also, is a real reviving therapy for the condition of your skin! 99.9% of my clients are more concerned about the wrinkles on their faces rather than the calm, peace and overall health benefits that the treatment brings. Its time to wake up!!! Love it!

    • Julia - Team Forleo

      You’re amazing, Orla! We love hearing that this conversation inspired you deeply. It sounds like you’re doing such incredible healing work through your reflexology and sharing a true gift of calm & peace with your clients that they may not have even known they needed. Thank you for sharing this here!

  61. Delisa Richardson

    I ABSOLUTELY LOVED THIS!! First, I went right over to the MEGABAE site and purchased the sanitizer and Thigh Rescue! Kate is so inspiring and REAL! This was just what I needed during a time when I’ve been feeling down on myself and my body.

    • Julia - Team Forleo

      Woohoo, Delisa! This makes us so happy 🙂 We’re thrilled that Katie and Megababe were exactly what you needed right now. Sending tons of love your way – you’re absolutely gorgeous, just as you are ❤️

  62. This episode reminded me of many things, thank you!
    I loved the phrase, “arrival fallacy,” so tempting to entertain the idea of happiness and ease being found in the future rather than staying in the moment and celebrating the joy of the journey. A great reminder as I am building my dreams, to stay in this moment and focus on the joy that is filling my soul right now.

    I also look forward to your “create before you consume” challenge. I am a voracious learner and engaged in many exciting projects. I LOVE there are so many valuable resources available at our fingertips. In this age of information, I seek a productive balance of taking in the new and applying what I know. I believe there is also a not so subtle message to myself that I am somehow not enough and need to know more before I can be complete with what I am doing and who I am being. Another kind of arrival fallacy …

    Thanks, Marie & Co. I appreciate your leadership.
    Peace,
    Shey

  63. I absolutely loved this episode. The arrival fallacy really resonated, both personally and professionally – it’s something I’ve struggled with myself (and still do!) and I talk about the concept a lot with my clients (I’m a nutritional therapist) but have never heard it described in that way. It just clicked. I really appreciated both your honesty as well Marie and Katie, thank you so much. Truly inspiring. xx

    • Kate - Team Forleo

      Isn’t is amazing when something just clicks? We’re so glad this episode helped put new words to what you already know and work on with your clients. Thanks for all you do!

  64. Linda Kuo

    So glad I listened to this podcast. What I love about Katie, is that she has self-awareness, and comes with no judgement. She wants all good things for all women. I’m 5/10, and genetically very thin, and my entire life my energy has been one of “apologizing” because other women are obsessed with being thin. I’ve hidden myself and not worn things that I love, or that make me stand out because of the “aloneness” that comes with being thin. It’s all so exhausting, and a complete waste of life, to be expending our life energy obsessing about our bodies and other things that people have that we want. It’s living in lack.

    • Renee – Team Forleo

      Thank you so much for sharing these reflections, Linda! You’re right –– there’s nothing to apologize for and it’s okay to be comfortable in your own skin. Thank you for sharing your heart with us! 💖

  65. Great show and so many insights. My favourite was to focus and be grateful for what is great about my body such as body can move. Thanks, Marie for always sharing such wonderful insights.

    PS I am enjoying Yoga with Adriene through this time also.

  66. Just listened to this after picking up some herbs for my garden. I was *entranced* by Katie’s voice the whole time. Such a melodic, rich, 3D tone; like a wine with all these surprising complexities to it. (I don’t know my wines at all, but I know when something is yummy and complex.)

    Plus just the *way* she talks puts you immediately at ease. I found my shoulders going down — I hadn’t realized they’d been clenched up — and I wanted her to be my new best friend.

    The topics, of course, were equally wonderful and it was fun hearing the friend chemistry between Marie and Katie.

    Terrific episode. Thank you, Team Forleo and Katie!

    • Julia - Team Forleo

      Isn’t she WONDERFUL, Katrina?! We’re so thrilled you enjoyed this conversation with Katie & Marie☺️

  67. Julia Cleghorn

    Loved this! Thanks Marie and Katie. The moment that stood out to me was the conversation about women’s bodies and how much we obsess, and i think it was Katie who said she ‘wants to wake people up before they waste more time’. I am definitely in that category. And I am starting to realise how much time I dedicate to looking good enough, exercising (in the hope of losing weight), shopping etc and then I wonder why I don’t have enough time to learn new skills and build more of my career. I am limiting exercise and food prep, acknowledging and cutting down how much time I spend shopping, and making a priority list of things I want to achieve each week, to make sure they are at the front my mind!
    Thanks guys
    xxxxx

  68. What a great conversation! What’s “create before you consume”??

    Regarding the body image/size: I believe it’s such an enormously important topic as loving your body and what it does for you, taking care of it is so much more useful than mutilating and torturing it. Unfortunately all these people (some men including!) look so odd after they have done things to their faces and bodies. As someone who have never had issues with my body and remained pretty much the same weight/size since my late teens— went from 0 to 4— into my current age (mid 40s) I never followed any of these conversations, but I want to say thank you for bringing this topic to the table. We all need to hear it and promote a healthy mentality regarding our bodies by accepting the differences and challenges they present to us.

    • Julia - Team Forleo

      Hi Victoria! We’re glad to hear this conversation struck a chord with you, it really is such an important topic for us all to bring to the table and be honest about – with ourselves and each other – no matter our shape or size.

      You can learn more about Marie’s “create before you consume” strategy she mentioned right here! https://www.marieforleo.com/2014/01/when-inspiration-backfires/

  69. Laura Ramos

    This episode was BOMB. We need more body positivity talk and this Katie Sturino is so fun and beautiful plus she has the cutest dog, both of your dogs were on the show. Also, Marie Forleo loves Yoga With Adriene, I’m done here. ADRIENE IS THE BESTTTTTT!!!!

  70. Danielle Perron

    I so appreciate the honesty discussed about the arrival fallacy; there is really is not point of “arrival” and this is such an essential reminder to live fully, experience life fully, embrace each moment fully, and laugh along the way.
    I can relate to the elements of body acceptance and the critical mentality as a woman. It’s been such a journey to understand that the external does not define who I am, that happiness truly is something that arises from within.

    Thank you, so, so much for this fantastic episode!!! xoxoxo

  71. Great episode

  72. Such an inspiring conversation! I am a man, but I, too, suffer from the chafe, so I will be using this product, and love that Katie said to hell with what people thought and just paved her own way! It’s these types of products, that are honest, and don’t pretend an issue doesn’t exist just because we don’t want to admit it, that truly pave the road for a greater society.
    My immediate takeaway is to just keep plowing through my goals, and embrace my doubts. Just gotta keep my ass moving forward. With gratitude, Henri.

  73. Clara

    I Love this message AND the business success. Brilliant. Normalizing. Inspiring. Great product – especially after the pandemic. Thank you so much. I will say it looked like Marie had a filter on her camera! It seemed to clash a bit with the message as she’s gorgeous and doesn’t need to filter out anything. But great interview, as always the authenticity is refreshing – and I learned about a fab new product. Oh, and very cute puppy in the background. Thank you again 🙂

  74. Lydia Maria Eichiner

    This was really a great talk, relaxed and relaxing. Taking away all this fussy stuff we have to think or to avoid judgements, and still have a very clear idea what we want.
    Avoiding beeing pushed from outside. Surely we all want to be good looking, slim, healthy … but not on the price to hate us.
    … Great open chat.
    I am with you
    Lydia

  75. Lucienne

    …funny how the “fat” thought creeps up at times. Really believe that I am comfortable with my body. Then saw a photo taken whilst I was playing with my youngest grandgirl. What jumped straight into my mind … OMG look how fat your ass looks! (side view shot). Dam! Some straight talking then move on. But, still rankles a little…..

  76. As I approach my Beatles birthday (will you still need me, will you still feed me when I’m 64), my focus has really shifted to how I can stay physically fit for health, not looks. I have been bouncing between 12 and 14 pretty much for the past 20 years. But I look at pictures of me when I was raising young kids, didn’t have time to eat and bouncing between 8 to 10. I still remember feeling fat (thunder thighs was my favorite way of describing my body shape). I was thin, I was buff (lifting weights) and I still wasn’t happy. I finally realized that my parents had set that standard for me. My mother even said to me, maybe a dozen years ago after a stretch of being ill on the Atkins Diet, “Oh Mary, don’t ever let yourself get fat like that again” while looking at a pre-diet photo. At that point, I decided I didn’t want to be my mother with all her replacement surgeries because she was dieting instead of exercising and eating healthy. I really should thank her for her offensive comment. It opened my eyes to what my priorities were compared to what they should be.
    Now, listening to Katie, I realize I also need to work on enjoying dressing up instead of covering up. And how cool to have brands responding to more realistic female shapes.

  77. Great and timely information for modern times! I will follow your advice!

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