Career & Business

Seth Godin's Guide to Finding Meaning and Purpose at Work

May 23, 2023

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“What do humans need? What will create significance for those who interact with us? What does the Earth want?”

Let's face it.

After the pandemic and then “The Great Resignation” where millions of people left their jobs voluntarily, it's clear that for many, modern work isn’t working.

Productivity has plummeted to a 70-year low. The rise of AI is about to disrupt the workplace in a huge way. The old ways of doing business since the Industrial Revolution simply aren't cutting it anymore.

But, before you panic, Seth Godin and I have an important thought experiment for you. And we’re not joking.

What if — in the midst of all this change and chaos — you could create your best job ever?

One where you thrive, making a living doing work that actually matters. With a team that respects, trusts, and supports you. What if — instead of spending meaningless hours every day doing tasks a robot will soon take over — you could unplug from your workday feeling fueled, fulfilled, and satisfied?

In today’s MarieTV, Seth Godin shares his strategies to do just that. You’ll learn:

  • The four universal characteristics of a dream job.
  • What humans can do better than any robot.
  • How to know when “the juice is worth the squeeze” in business and in life.
  • Two simple exercises to stack the odds of success *dramatically* in your favor.
  • How to future-proof your career in the age of AI

If you're yearning to find fulfillment in your work — and do something that actually matters in this world — this episode is for you.

DIVE DEEPER: Get Seth Godin’s motivational advice to stop waiting for the right moment and go for your dreams now.

If you enjoyed this conversation, you’ll adore Seth’s newest book, The Song of Significance: A New Manifesto for Teams. It’s an absolute game-changer. Smart, inspiring, and a much-needed perspective in today’s changing work landscape.

Before you go, Seth and I would love to hear from you.

What’s your biggest insight, aha, or takeaway from this episode? What resonated with you most?

There’s a lot going on in today’s world. But, we don’t have to be victims of it  — waiting to find out what happens to our jobs and our businesses. We get to create the new world.

Seth’s questions can be our North Star: “What do humans need? What will create significance for those who interact with us? What does the Earth want?”

All my love,


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