My career has been as a marine biologist and marine ranger who loved my job. However, after a boss change, I was finding working for the Government difficult. We live in a tiny town with limited other job prospects.
I did B-School part time and soon realized that my hubby had the authority factor as an accomplished and respected angler for barramundi, a prized Australian sportsfish. We taught ourselves photoshop, video editing, website development, video hosting, Facebook and youtube. Everything!
We launched Barra Basics, our online fishing course and the response was amazing. The students raved about it, catching barra within a week of doing the course. Some of the guys went so far to say it changed their lives! What a confidence booster. That initial launch generated $70,000 in sales, most of which we fed straight back into the business. And even better, we are able to spread our message of catch and release sustainable fishing to a whole new audience of anglers.
Prior to B-School we had an old coded website that just sat there with no way of collecting emails. Now we have a blog, an active fishing community and a cranking Facebook page not to mention over 240 peeps have done the course equating to $265,000 in revenue in our first year. WOW!