I bought a yoga studio from someone else and I was about six months in and just dumping money into it. I had no idea what I was doing and felt completely frustrated because I was trying to prove to my family that this business could actually work. I didn’t know anything about business or how to reach the people I wanted to reach.
I was feeling really defeated and like I had made a huge mistake by asking my parents and my husband to put money into the studio. I was working like crazy. I am also a physical therapist, so I was doing that full time to support the money pit of the studio. I really thought I wouldn’t be able to turn it around. I had a total breakdown when my husband and I went away on our honeymoon. I was consumed during our whole honeymoon (poor hubby) that I wouldn’t be able to make the studio work.
My husband, while supportive, would say things like, “Well, owning a studio is cheaper than a MBA,” so I know he was frustrated as well. My mom was afraid I was too stressed out and that I was going to make myself sick with how much I was working. Most of my friends, while I am sure they thought I was a little crazy, would always say how inspiring I was for going out on my own – and I just felt like a fraud!
I felt like I had no other options and no other help, and B-School seemed like the perfect way to get me moving forward.
After B-School – my email list went from 1,000 to 2,000 in about six months. As a brick and mortar my goal isn’t necessarily to get thousands of emails because we only have so much space. About six months after the program, I was no longer putting money into the studio. About six months after that, I started paying myself. This year, I got to quit my part-time physical therapy job and focus just on the yoga studio (and soon will be growing it into a wellness center and adding physical therapy and other health services). Every year since B-School our studio membership has almost doubled. I have the type of client I want – they buy our teacher training and workshops with no hesitation. I am now growing my team and getting to delegate now – not just having teachers on staff.
What changed most for me after B-School was having more confidence in my vision, mission, and who my people are. By getting crystal clear, I found the right people, and the studio just keeps growing.