Career & Business

How To Position Your Product To Sell

May 14, 2013

Hi! I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

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Have you ever wondered…

“Why aren’t more people buying my stuff? I’ve worked really hard and put so much time and energy into this thing. Plus — my product is really freakin’ good! Why don’t I have more customers?”

If so, you’re gonna love today’s episode of MarieTV.

Listen in as my friend Ramit Sethi and I talk about a simple, yet profound, shift you can make to sell more and make your clients and customers happier in the process.

Heads up on my friend Ramit: he can be pretty controversial. He regularly recommends his readers unsubscribe from his list (if they’re non-action takers) and has no problem publicly calling people out for being lazy.

He’s a no B.S. kind of guy who really knows what he’s talking about. Which is exactly why we’re friends, and why I have him on the show today.

As you know, I believe that if you have a product or service you believe in — one that truly helps others — it’s your responsibility to do everything you can to market and sell in the most effective way possible.

Because if you don’t, you’re stealing from those who need you most.

Bonus tip: in this video, you’ll learn why the word “empowering” is meaningless 90% of the time.

This is especially true if you or anyone you know is trying to start or run a business about “empowering women.”

In the comments below, I’d love to see your response to our classic “before and after” challenge.

Whether you have a business or an idea for a business, tell us specifically:

a. What’s your current positioning – the “before” of how you position and sell right now.

b. What’s a more targeted, specific “after” positioning can take to sell more effectively.

Of course, if you don’t own a business and you don’t plan to, think about this as a consumer.

Have you’ve purchased something recently because of how specifically that company spoke to you?

Did you happily open your wallet because you felt a business connected with exactly who you are and what you want?

I’m excited to see what you share.

As always, thank you for reading, watching and contributing.


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