Want more SALES, Likes & Leads? Do this now

Hey, it’s Marie Forleo and welcome to another episode of The Marie Forleo Podcast and MarieTV, the place to be to create a business and life you love! Today I want to talk about one of my favorite marketing strategies literally of all time. 

If you’re somebody who wants more people to respond to your emails and social posts, OR you just want to make more money in your business, you NEED to not only know this strategy, but use it effectively and consistently and I’m going to talk to you about why. 

Now you might have heard me say this phrase before, especially if you watch the show or listen a lot,  and if you were a member of my team — you’d probably hear me say this multiple times a week. That’s how much I love it. Here’s the phrase and the strategy — I want you to write this down:

Facts Tell, Stories Sell. I’ll say it one more time to make sure you get it. Facts TELL, Stories sell. And here are three reasons why this is true: 

‍Reason # 1. Stories create TRUST.

How is that, you might be asking? Stories create this instant emotional connection with your audience. And an emotional connection is the foundation of trust. And TRUST is essential for all sales. Translation: when somebody trusts you — they are WAAAY more likely to buy from you!!

I want you to take a woman named, Tonia Winchester, a Naturopathic Doctor, for example. Tonia is one of my Copy Cure students. So for those of you who don’t know, the Copy Cure is our flagship writing course that is OPEN for registration today — we go VERY deep into how to use stories to sell.

Before the Copy Cure, Tonia was getting either zero or maybe just one new patient a week to her practice. After taking the program and really honing her storytelling ability, she said this:

“Besides personal referrals, my website is now my main source of patients. Now I get an average of 3-4 new patients a week and 80% of them say, "Being on your website was like looking in a mirror," or "I knew you could help me when I was on your website," or "It's like you were talking exactly to me."

That’s because Tonia learned how to tell stories in a VERY specific way. She learned how to create instant trust, and QUADRUPLED the number of new patients coming to her business every single week! 

Pretty powerful right? Just think about that for a second…how would your life change, how would your business change, if YOU could quadruple the number of customers coming into YOUR business ever week? It’s amazing!

Moving on to reason #2…

Reason # 2. Stories help you sell at a PREMIUM.

Meaning they help you charge what you’re worth.

A lot of business owners get scared these days, and it’s understandable. They keep lowering their prices in order to attract new customers. Especially in today’s economy. But what if, by telling better stories and creating a deeper emotional connection with your audience — it actually made your ideal customers EXCITED to do business with you — even if you charge more than everyone else? That’s exactly what happened with…

Mye De Leon, who is an artist in the Philippines. She wrote to us and said, “I teach hand-lettering and art courses, which are typically difficult to position with a high price point. The Copy Cure taught me to write better sales pages and I sold over $50K during my very first course launch!”

To underscore the point — rather than getting scared. Rather than lowering her prices or feeling like she has to sell for less, Mye got smart. Instead, she learned how to use the RIGHT words and tell the RIGHT stories that would allow her to effortlessly charge what she’s really worth. 

And finally…

Reason #3. Stories can help you stand OUT in a UBER crowded marketplace. 

Look, we all know this right now, the internet is flooded with competition. It is more fierce than ever before. Every platform, every industry — we’re all inundated with a TONS of options. TONS of content. TONS of things we could buy. It’s really crowded out there right now!

And I don’t know if there’s any MORE crowded marketplace on the planet than Amazon.com! I did a little search, and one source puts it at over 350 million DIFFERENT items to choose from! How the hell are you supposed to stand out there, right?

Well, guess what, one of our Copy Cure students used what we taught her about the power of storytelling to capture the attention of her buyers — YES on Amazon. Charlene, who is an author, told us this, She said “The month before I changed my Amazon description, I sold 3 copies of my book. The month after I took the Copy Cure and changed my description? I sold 46." 

WHAAAT!?!?!? Do you realize that’s 15 TIMES more book sales?! Just from changing her words and telling better stories?!

I am TELLING you this, trust me here. In our hectic, information overloaded world — stories have the power to capture attention. They can help you sell more effortlessly, at a premium. And, they can give you a massive edge in the marketplace.

Now look — I’ve gotta be honest, there IS an art to doing this. There is some science and a little nuance to make this work elegantly and effectively in your business. If you want me to teach you how to do this the right way, how to tell stories in your business the right way, I need you to go get registered for The Copy Cure right now. You can check it out at getthecopycure.com. 

It’s an amazing powerful training program. It’ll show you, step-by-step, how to write words that sell, how to connect better with your audience, and ultimately how to make the difference that you were born to make. Plus it comes with 100% money-back guarantee so you have nothing to lose and EVERYTHING to gain.

One more time…you can learn more and get registered now at getthecopycure.com. 

No matter what, I want you to hear me when I say this. I want you to know that your words, your experiences, and your perspective matters. And remember — when it comes to communicating effectively and inspiring others into action, say it with me, facts tell but stories sell. 

Now if you enjoyed this episode, hit that subscribe button - either on YouTube or wherever you listen to podcasts, so you won’t miss a thing.

Until next time, stay on your game and keep going for your dreams, because the world needs that special gift that only you have. Thank you so much for tuning in and I’ll catch you next time. 

In business, the spotlight can either be on you or your customers. Meaning, if the spotlight’s on you, the focus of your words is likely on your passion, your cleverness, and your goals. However, when you shift that spotlight over to your customer, the focus of your words is on the people you serve. Their problems, their aspirations, and their goals.