Hi! Guess what time it is? You know, don't you? You tell me, what time is it? It's Q & A Tuesday!!
Q: Today's question comes from Jillian and Jillian writes: "I just graduated from college in May and started my business two weeks ago." Congratulations! "I've plenty of education experience in what I consult on, specifically helping young people find and make the most of the opportunities abroad. I'm new to my business and don't have things like customer reviews to establish street cred when I finally launch my services. So here's my Q, how do you suggest establishing image and credibility at the beginning of your business when your satisfied customers simply don't exist yet? Thanks, you're a huge source of inspiration. I even mentioned you in my application essay to Business School. Thank you, Jillian! Love you!”
A: Great question! This is something really important to handle, especially when you're first starting out, and I know it can feel little like the chicken and the egg. How do you attract customers when you've never actually had any? Thankfully there are things you can do to get street cred from the get-go. Here are five easy ways:
Way #1, it's all about your online image and presence. So here's what I mean, you want to make sure that you have a very clean and "professh" website. Why? Because the moment that you tell someone you have a business, what do they say? They say, "Oh, do you have a website?" You don't want to send them to something [jacky like a four-year old made it? You want it to be nice and clean, and simple. You do not have to spend a ton of cash and it doesn't have to be the best design in the world or win awards. It just has to be functional and simple and clean; and again, professh. Say it with me, professhhhh. You got it!
One more thing about email, please don't use an email like h0tPaNts97@aol.com. You want to use a professional email address like firstname.lastname@example.org. It shows you're taking your business seriously.
Way #2, 2, you want to highlight your experience. So Jillian, you said that you have experience in this field already. You want to let people know about that and the best place to shout it out is Your About page.
Way #3, you want to communicate what you do clearly and confidently. Both on your website and when you meet people in person. Here's what I mean, if I met someone at a party and I asked what they did for a living and they said, "Oh, I design home offices." I would say, "Well, give me your card because right now I'm redesigning my home office and I perhaps would like to hire you."
Now on the other hand, if I went to a cocktail party and I said, "What do you do for a living?" And someone said, "Well, you know I kind of design home offices or I kind of want to design home offices but I don't have any clients yet, and I think I'm going to do it. I think I'm really good at. I have little experience but, but." Well I would say, "Hmm that sounds real good. Good luck with that, I'll talk to you later."
Way #4, you want to get client reviews right now! So here's how you can do this, you can offer your services for free or for a discounted rate. Maybe for like three to six clients in exchange for real client reviews. You just have to go out and hustle and make this happen, girl!
Way #5, get press! Jillian, it sounds like you have a unique business here. I've never heard of anyone else helping young people find opportunities abroad. And in all honesty, I don't even really know what that means but I do know that it could be "press-worthy" if you pitch it to some local press. Another angle is to find some popular bloggers that serve your target demographic and see about pitching them a story to do about you or maybe if you can write an article for them.
So here's what you do, once you get some press you want to get those fancy logos and put them on your media page. You know, "as seen on" Glamour magazine or bop bah bop, People.com. Remember, logos impress people. So Jillian, that was my A to your Q. I hope you enjoyed it. Thank you so much for asking.
Now of course, there's lots more ways of getting street cred but these five ways will get you going right now. So here's what I want you to do. Under this video, if you've got more strategies to share, please let us know. I'm all about gathering the intelligence for the community. You know what I'm saying. If you've got anything else to share, leave a comment too. Of course if you like this video, like it, share it with all your friends in social media and if you never want to miss an episode of MarieTV, come on over to marieforleo.com. Sign up for the newsletter and I will catch you next time!
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