Advanced Marketing: Who ELSE Influences Your Customer?

Hi it's Marie and it's Q&A Tuesday. Alrighty, so today's question comes from Aneki in the Netherlands and Aneki writes, “Hi Marie! My customers are people working in social enterprises who assist people on welfare. Before my customers can sign up for one of our trainings, they always have to convince their manager. How can I help my customers to make this easy for them?”

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You know Aneki, this is a fantastic question and I will tell you why I know. Why? Because we're gonna talk about advanced ninja marketing. The reason this question is so awesome is because it's highlighting an issue that most business owners and marketers never consider and that is who is the key influencer of your customer. Your customer has many people around them who are influencing their decision. So in this case, the key influencer is your customers' manager.

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It's not enough to just address your customers' concerns. You need to go even further and you need to walk in the shoes of your key influencer. Your advanced marketing mission should you choose to accept it, get inside the mind of the key influencer and uncover all of the hidden objections that concern everything that could be holding the influencer back from helping your customer and make the decision. I know this might be a little convoluted and hard to understand, so let's look at an example from my business.

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So right now, we're promoting my annual conference, Rich, Happy and Hot Live in New York City. October 21st to the 23rd. Now our target market is women entrepreneurs. Women entrepreneurs who run online businesses. Now, these women typically have significant others. Maybe they got a husband, maybe they've got a girlfriend or a boyfriend, or some person in their life who helps them make decisions whenever they're spending time or money. What we did was we thought, huh well if somebody's husband or the boyfriend or girlfriend is concerned about them coming all the way to New York City, spending $1500 on a ticket spending a few days away from home, we know they might have some concerns that maybe the girl needs to handle. 

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So we created this awesome little PDF guide called the Convince Your Partner Guide, and in fact, we’ll give you a link to it right below this video. Essentially, what I did was I sat down and I asked myself. You know when I would go to a conference, I talked to Josh about it if I'm gonna drop a couple thousand dollars, or I'm gonna go anywhere for a few days, I talked to Josh.

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He usually has some concerns, so we sat down and we drummed up all the concerns that Josh usually has and we thought about our key influencer for our target market, our ladies, and we said what are the concerns that any significant other has? Made a whole list and we addressed every single one of them. Like I saidm you can check out an example in the link below this video.

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Okay, it is action Jackson time, baby. Step number one you want to identify all of the key influencers around your customer. So drum up as many people as you can and then we're gonna drill it down to the one key influencer who's really helping your customer make the decision.

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Step number two make a list of all the objections and concerns that the key influencer could have about your customer buying your product or service. Lists everything you can think of. And step number three you need to tackle those objections head-on. Never back away from any concern or any objection. You want to really address it as best as you can. Bonus points if you can also communicate how the key influencer is going to benefit from the customer buying your product or service.

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So here's what I mean. With Rich, Happy and Hot Live, I send my ladies home in great shape. So not only are they making more money in their business, they're a lot happier. But oftentimes they're having a lot more sex with their key influencer. I personally guarantee it.

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Sex is not actually guaranteed.

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Aneki that was the A to your Q, hope you enjoy it and thank you soo much for watching. If you like this video, please like it, comment, share with your friends. If you're not yet on the newsletter list, come on over to marieforleo.com. Jump on it and I will catch you next time.

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Hey, RHH Live is coming up. Are you coming? Go to RHlive.com for detail.

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You really piqued me there. I really got piqued.

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Thanks, Jams.

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