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Do you ever feel uncomfortable marketing your work? Or feel so overwhelmed by the seemingly endless marketing strategies you “should be” or “could be” doing — but rarely get around to?
You are not alone. In fact, tens of thousands of business owners have shared this exact problem.
As you know, I LOVE marketing. It’s one of my favorite topics, because it’s so powerful. The right marketing strategies are incredible, miraculous tools that can be used for good. For years, I’ve said that if you have a product or service you believe in, something that can genuinely help others — and you don’t do everything in your power to market the heck out of it — you’re stealing from those who need you most.
That’s right, stealing.Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone. @ThisIsSethsBlog Click To Tweet
I could go on and on (if you’d like that, get your butt in our B-School program next year).
But today, I’m honored to welcome one of my favorite people on the planet — a genuine marketing legend — back to the show. It’s the one and only Seth Godin, author of 19 brilliant titles including his newest must-read book, This Is Marketing.
There were soo many times while reading it that I cheered out loud! Seth will show you that marketing isn’t just a “must have” skill to get more clients, but a beautiful and potent tool to make positive change.
Tune in to learn:
- Why marketing your work is more important than making your work
- A dead simple 3-sentence marketing template
- The power of going after the smallest viable market
- How to stand out in a crowded market where everyone offers the “same thing” — Seth’s piano teacher example is one of the best I’ve ever heard
- Why Seth “doesn’t believe in authenticity” or reading his book reviews
- Plus countless more actionable insights to inform your marketing strategies
If you want to make real change with your work, this is a must-watch, must-share episode. Seth is one of the great teachers of our time. Grab your notebook, a pen and get started now.
Once you’ve watched, let’s discuss.
What’s the biggest “aha” you’re taking away from this marketing conversation? How can you put that insight into action now? Tell me in the comments below.
Remember, share as much detail as possible in your reply. Thousands of incredible souls come here each week for insight and motivation, and your story may help someone else have a breakthrough.
Important: share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. will be removed.
As Seth so beautifully puts it, “There’s a difference between being good at what you do, being good at making a thing, and being good at marketing. We need your craft, without a doubt, but we need your change even more.”
The world really does need that special gift that ONLY you have. You’ve got everything you need right now. Share this post with every creator you know. #letsdothis
All my ❤️,