Marie Forleo introduction


I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

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Angry Twitter users have called him “offensive.” His professional website talks about STD tests, rash creams and hangovers.

And still, his app inspired the internet and makes us all more successful!

Personally, when I first saw it, I laughed so hard I nearly fell off my chair.

It’s not just me, their founder said: “The app is good, sure, but without the, ‘Oh my God you have to see this website!’ element, we would never have spread beyond a small circle of friends and maybe a few of my followers.”

THAT’S the power of a great brand and memorable copy. Because even the best ideas don’t spread unless they’re messaged right.

Which is why I think you’re going to love this MarieTV “Love Your Branding, Baby” episode which highlights a simple, free and genius app that hit a copywriting and branding home run.

Your job isn’t to make everyone happy, it’s to stay true to yourself. Click To Tweet

Not only do they provide an incredible service, but they’ve done what many companies find nearly impossible — captured everything about themselves on a simple, one-page website.

You’ll learn how to stay true to your voice, despite the haters. Plus, learn 3 smart strategies you can use to brand your business and be unforgettable, no matter what you sell.

As mentioned in the episode, if you’d like even more on this topic — take our free copywriting workshop at

View Transcript

Check out this episode on The Marie Forleo Podcast

Listen Now

After you’ve watched, I’d love to hear from you.

  1. Which lesson would help you the most and why?
  2. If you’ve ever had an embarrassing notification pop up on your screen at the exact wrong time — let me know!

Share as much detail as you can in the comments below. Remember, tens of thousands of incredible souls come here each week for insight and inspiration. Your story may be just what someone else needs to have a major breakthrough.

Important: please share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. may be removed.

Thank you for reading, watching and sharing your thoughts. I hope today’s episode inspires YOU to keep sharing your gifts, despite the criticism.


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  1. This is awesome. Show don’t tell is a great takeaway.
    I gotta stop telling people I’m funny.

    • Jillian- Team Forleo

      Brilliant example of this Paul! Genuine laughter and connection is the ultimate feedback; have fun showing people your humor!

    • For me too!

    • Show don’t tell… is a great challenge… and helpful advice.


      I’m just a Johny Just Come(JJC) on this page and how can I get rid to this articles which made everyone here fully fed up with its gargantuan gaga of jokes? ‘Cuz I wanna be part of it.

  2. I was doing a board room meeting for the bosses on a new report we were using in my dept. One of my techs had been using the company comp for skype calls with his girlfriend. When I logged in and started the presentation “Big Balloons Lyn” Started calling right in the middle of the screen haha.

    • Jillian - Team Forleo

      Aha! What timing! This is hilarious; thanks for sharing Paul.

  3. Marie,

    This is my fave fave episode to date (and you know I’ve been watching a long time!) 🙂 The reminder to let our freak flags fly and be ourselves is always gold. And love the outtakes!


    • Jillian - Team Forleo

      Licia!! Thank you for the thoughtful words – you LET that freak flag fly girl! It’s always so lovely to see your face pop up in our world.

    • Sally Hope

      ADORE YOU LICIA!! I love your freak flag and oh how you fly!!! XOXO

  4. Dear Marie and Team Forleo
    Another fabulous episode as it awakens my inner self and remains knowledgeable in my business. Show and Don’t Tell is my lesson to keep current in my writing skills. I am writing a memoir and wanted to get feedback on a memoir writing class I took at Gotham Writers Group. The editor/teacher advised that I kept telling and not showing. Another wake-up call for me to continue learning the skills of Show and Don’t Tell. B-school gave me the tools and resources to build my brand appropriately. Thanks for sharing the muzzle app. I don’t ever recall if I had an embarrassing message pop-up while I was sharing my screen. However, grateful to know there is an app to prevent this to ever happening. Thank you and be great.

    • Jillian - Team Forleo

      Way to be a lifelong learner Sandy! Showing vs telling in writing is definitely a practiced skill, and the more you observe the world through details (rather than adjectives), the more your readers will be able to visualize and connect to your images. We’re excited for you!

  5. Hi Marie,
    Another great episode, thank you! Very timely as there seems to be a lot of conversation these days around civility and manners. Never heard of Muzzle but I agree, if you don’t like how they run their business, go elsewhere.

    I do like you and how you run your business and love to see you and your staff having such an awesome connection. I just have one wee comment re: the adult language warnings. I think that gives the impression that this is how adults speak. Not necessarily the case. Let’s just call it what it is, swearing or profanity, or language some may find it offensive. We’ll get the picture that it is not for young children and some adults too 🙂

    • Jillian - Team Forleo

      Cathy, we’re so glad that you found value in this episode, and that you resonate both with how Muzzle and Marie run their businesses. Thanks also for your feedback. We understand that everyone has a different relationship to language, and while Marie chooses to frame it in this way, we’re open to new ideas and will take your suggestions into consideration.

  6. Oh, Marie! That was AWESOME!

    Embarrassing notifications? Guilty… Trying to please everyone? Double guilty…

    Also, this was what I needed to hear today ❤️ Thanks

    • Jillian - Team Forleo

      Yay Marie! We’re so glad this came for you at the perfect time. It’s a practice for sure, so have fun being a little bit pickier in who you choose to serve!


  8. Kitty

    Hilarious episode: thank you so much for a good laugh Marie!
    Once I worked at a customer service and administrative support office for drivers of a diary farmers supply company I was having a great laugh with my colleague one day when my phone rang. We were joking about hitting a wastepaper basket and making moaning sounds as if we were ‘peaking’. I picked up the phone and barely managed to keep my tone of voice professional, asking the driver on the other end of the line to please hold. We couldn’t help carrying on our little joke one more time and then managed to our very best to control ourselves. But when I picked up the phone again, it turned out that I hadn’t put the man on hold properly so that he had overheard all of our ridiculous joking! Fortunately the driver had a very good sense of humor and laughed his head off. Nevertheless my colleague and I were immensely embarrassed of course!!! It was funny crazy at the time, but also quite a lesson to always be aware of what you blurring out in a professional setting. Often people don’t realize the risk that some crazy content may well come out in the open accidentally. when writing emails or discussing customers in public. But hey, if it’s a positive crazy slip it only makes life more fun and interesting, doesn’t it?

    • Jillian - Team Forleo

      Kitty! Oh my goodness you just made me laugh out loud. While yes, it’s usually best to avoid slip-up moments like this to begin with (I bet you’re triple-checking your mute button now), if they do occur, there’s always a way to turn it around into something positive. I love your perspective here!

  9. Elena Loizidou

    Hi Marie!
    Yes, the third topic it’s all for me! As a sociologist, director Community welfare council and as mother of two children until recently, with all my soul and physical energy I was ttying to make everyone happy. Very often I was with headache for over eight hours, but no more! I took this decision, never and with anything I can’t do the others happy Therefor I work and do exactly what I decide for right. I have resistance. But I know that every my decision is based on the love, respect and loyalty to the people. Consequently I feel calm and happy.
    With love

  10. I don’t believe I have offended anyone yet. Yikes! I’m doing something wrong!

  11. Hala Gi

    My favorite is , you can’t please everyone GIRL… I’m still falling for that ?

  12. Vera

    Show it don’t tell it it’s the greatest , simplest take away I could hope for! I will review the content in my company’s website asap!

    • Jillian - Team Forleo

      Sweet Vera! Have an awesome time combing through your site and looking for places to really show who you are and what you offer. What a fun assignment!

  13. Annie Ho

    One more great lesson.I prefer the second one ” Show don’t tell ” I have to work out for the first lesson and I am not good for the third one. For sure I am always truth to myselve .
    Yes, I always got embarrassing notifications pop up on my screen at the exact moment .
    Thanks again. I WILL TAKE TIME LOOKING AT COPYCURE.COM.By the way is there a French version for the practice, otherwise I will try with my poor English writing
    Bye bye my love Mari T V. !

    • Jillian- Team Forleo

      Annie, we’d love to have you join us for The Copy Cure if you’re looking to hone your copywriting skills! And while we only offer it in English, we’ve actually had students join us across many different cultures and languages, and get a lot out of the principles and exercises.

      If you have other questions, you can always email us at thecopycureATmarieforleoDOTcom. Thanks for stopping by!

  14. Julia de Dalalba

    Well, this is exactly what I needed to hear today! Thanks Marie!
    My goal is to apply the yogic way of acting being truthful to my Self without attachment to the results! That includes not doing things to please people. It is not easy to follow it with so much information nowadays everywhere telling you how you should do things in order to “fit in” or attract your target…

  15. The show don’t tell concept will be really helpful for me. I do sell a more abstract product, where I’m teaching about the science of essential oils. I think it will be very helpful for me to keep in mind more concrete ideas when writing my copy so that readers will be able to actually picture the results of knowledge.

    • Jillian- Team Forleo

      Yes Rachel! And using video and other media might be a great way to ‘show’ here too. Wer’e wishing you the best!

  16. When I try to please others than being true to myself, I don’t get across my own energy and who I am, and I end up attracting customers I can’t stand.

    As a fitness and nutrition professional, I can go the route of self love and acceptance or I can take the role of being a hard on people and being very no-nonsense.

    At the end of the day, I am the latter. But when I get all self-lovey in my marketing I end up attracting clients that don’t want to put in the work and I don’t enjoy coaching them. So I have to be entirely true to who I am, and not fake it, so I attract the right clients for me.

  17. Valerie

    My favorite is you can’t please everyone. Be true to yourself. I try to tell my kids this all the time!!! I see how it affects myself as an adult, for them to go through life sensoring is no fun at all. Don’t worry about what others think! Especially in this day of everything/one being so overly PC you are bound to offend someone!!!! Xo thanks Marie!!!!

    • Jillian- Team Forleo

      What a beautiful lesson you’re teaching (and showing) your kiddos Valerie. They’ll grow up knowing that being wholly themselves is the best way to move through the world!

  18. Amazing AND perfect timing! I have been trying to launch my business site and social media and couldn’t wanting to please everyone, which only led me to self doubt and freezing!
    Thank you for all you share with us, everything is so helpful and clear!!!

    • Jillian- Team Forleo

      We’re so glad to hear this came at the perfect time – you get to lay the groundwork for being true to yourself and attracting the right people to your budding business. Have fun getting specific!

  19. Literally laughed SO hard in today’s episode. LOL!!!! These are great tips, too. MarieTV COME THROUGHHHHHH!! 🙂

  20. Brenda

    Love this episode!!! I realize I’ve been struggling with the be true to yourself lesson. I write knitting patterns and showed one to a friend, who is also a yarn shop owner. She immediately ripped it apart, without reading it, while saying throw this page away, throw this page away, and this page . . . so that only boring text remained. I was literally removed from my own work! Since then I felt immense pressure to keep my patterns down to 2 pages. Screw that! I work so hard to make sure my customers are getting lots of value and high quality instruction. From now on, I’m letting my creative work tell me how many pages it needs to be.

    • Jillian - Team Forleo

      Way to take back your creative identity Brenda! Asking for feedback can be tricky, and it’s helpful to know who’s opinion you value in each situation. Above all, of course, your own insight is gold.

  21. Kitty B

    As always, LOVE, LOVE, LOVE! I am going to take the Copy Cure because, well, I have a “Tell” issue in my writing. Probably from 30 years as an attorney! Now that I retired from the practice of law on 1.28.2018, I can SHOW, SHOW, SHOW instead!
    Baaaaad Kitty

  22. Chevonne

    I believe that “turning screw-ups into solutions” is the best learning tool you can have. It really teaches you what not to do so that you do it better each time it’s done. It also helps to not feel so bad when you find a silver lining in a screw-up so that you can keep moving forward. When there is no silver lining, you will most likely hesitate the next time this task has to happen; and if you do hesitate, it should be for accuracy, not fear of screwing up again. 🙂 . No embarrassing pop-ups to date and counting ….

    • Jillian - Team Forleo

      Chevonne, we love the solution-oriented attitude you have here. There’s always gold to mine out of any mishap or embarrassing situation; it sometimes just takes a bit of extra digging to uncover it!

  23. Definitely show more and tell less. Thank you Marie!

  24. Hi Marie!
    I’m a 2018 B-School alum and through the program I realized that even though my (budding) business was already very personal (published an seriously personal memoir), I needed to peel another layer and put my message through the lens of living with a chronic illness (which I do). So, to me, as I work on the copy of my website and video-blogs, the most important lesson at the moment is “Don’t try to please everybody” which means just be ‘me’, with my take on life (which is subject to change) and don’t apologize for my current point of view or state of mind. THANKS again, and again and again to your and your team. You lift me up! LOL (Lots Of Love), Annie.

    • Jillian - Team Forleo

      We love seeing our B-Schoolers over here, and Annie, you’ve hit the nail on the head. You’re the only one who can run your business in the unique way you know how, so embracing that will only ever lead to beautiful learning and a great, genuine experience for your audience. Go for it!

  25. Sadly, I had texted my husband and was venting in regard to an absent almost worthless dad and got a reply back while my grandchild (his child) was holding the phone… he had just been learning to read, so of course this was a practice read for him. Uh-oh! 🙁

    • Hi Sandy, I know this wasn’t your main point but I’m so sorry to hear about your father. I suspect you ‘know’ that your father’s issues are HIS issues and nothing to do with you. However other people’s issues can inflict deep wounds.

      Very best wishes from NZ,

  26. I have had several little issues with pop ups as I ALWAYS forget to turn off skyoe notifications, but the best one was when I was presenting live to a large executive committee and I received a Skype from a long-time client and friend that we were in the midst of starting a new project for. In my last exchange with her, I said, “We would take good care of her”. Hours later she replied for all to see:

    “Yeah, you better take care of me Bitch! I expect a Happy Ending!”

    As it was clear everyone in the room saw it, I commented on “the close relationships we build with our clients, not just a one and done consulting team!”

    After a good laugh, one of the partners commented on my “creativity in the moment.” I took that as a compliment.

    As always, a great episode of MarieTV

    • OMG, Michael, this killed me. ? You client is my kind of woman. THANK YOU for sharing today 🙂

      • Michael W

        Glad you enjoyed!

    • MF Insider? I MF Love it! Great info as always Marie. Thanks

  27. Tina McCoy

    Thanks for this tutorial Marie; really helpful. Am starting an online business and need help with copy-write. So thankful you popped up on my screen with this tutorial as if you know what I need. Blessings!

  28. Teri Garza

    More on, “Show don’t tell” would be awesome.

  29. Oh I LOVED this. Show don’t tell – present the solution and the result I want for my clients AND I need to be true to who I am. This has made me realise that I’m hiding my business behind the conservative expectation of what an education business ‘should’ look and be like!!! It’s time for a serious injection of some glittery shimmy ;-o

    • Jillian - Team Forleo

      Shimmy on, Maria, shimmy your glittery self ON!

  30. I thought I had the show not tell down, but once again you deliver exactly what I need to hear at the right time, in a way that it connects with my brain. Now- I am going to go figure out how to show me some people some stuff- not just tell them.
    You Marie are marvelous….
    Trac y

    • Thanks Tracy! Writing is challenging for ALL of us — it’s fun to work on the craft and find new ways be a better communicator. 🙂

  31. Teena Brown

    Love this! I think many people are practicing extreme self censorship these days. Actually I’ve always avoided going into business for myself because I thought I’d have to suck up to everyone! It’s so great to see these entrepreneurs finding success while still having a personality!

  32. Kerry Adams-Knull

    Staying true to myself is still something I struggle with to this day and I am 42 years old, lol.
    I am totally inspired to keep striving for that though! Thanks Marie!

    • Jillian - Team Forleo

      It’s an ever-evolving process (just as you’re an ever-evolving person). Take it one day at a time, asking yourself questions along the way, and you’ll keep yourself in the flow!

  33. Kaeli Tully

    I’m building a website right now for a Civil Engineer, and I’m doing a lot of writing. This helps remind me to be more honest and cater to the audience that we want to attract. Thanks!

  34. A minister was delivering a talk when the iPhone that was hooked into the sound system said, “I am sorry, I don’t understand what you mean.”
    The minister did not lose a beat, and answered “You are not the first one to not understand what I am saying, Siri.”

    • Mandy - Team Forleo

      Haha! What a way to roll with the punches! 🙂

  35. Christina

    MARIE!!!!! LMFAO!!!! This is SO TRUE!! “You cannot please everyone, you’re not roti” is my favourite saying- cuz I’m South American and food always makes everyone happy.

    I LOVE copy cure, one of the best investments I made right next to B School.

    Muzzle would have been helpful for my husband when he was in the middle of a presentation and I kept sending him private sexy text massages. All he had to say was “in a meeting until 2pm” and I wouldn’t have sent a thing. But now his bosses know he’s got a GREAT sex life and one do them even commented “enjoy this time, it’ll fade after being married for 25 years.”!!!!??

    LOVE your show, I don’t give a damn about your clothes or the wall- just do YOU!!

    • Mandy - Team Forleo

      LOL! 😀 That’s too funny!

      We’re so happy you’re in B-School and The Copy Cure. We appreciate you and are honored to have you in our global family. 🙂

    • I’m going to get some roti 🙂

  36. Well. As usual. AMAAAAAZING. This is exactly what I needed to hear TODAY. I recently created a product for 19-26 year old women. The test market has been wonderful but every once in a while I get a comment about it being too scandalous or too “whorey”.
    Of course, when I get that feedback all I can do is obsess about it and question my whole business idea. But NO!!!! I can’t please everyone and I don’t need to please everyone. My product is not for EVERYONE. TODAY I will not be swayed.
    Thanks a bunch Marie!

    • I know Kayli, this is so tough.
      I keep reminding myself that if nobody DISLIKES what I’m doing, then I’m not trying hard enough and ‘my people’ (the ones who LOVE my USP) will struggle to find me.

      Actually, I’m keeping a star chart of haters. When I get 100 haters (and it doesn’t have to be a big hate, just a snide comment, put down or complaint) I’m giving myself a huge reward. It means I’m putting my work out there like a Boss!

      Very best’ 🙂

  37. What a hilarious and educational episode, Marie! Loved it.

    I have a story from my bestie.
    She shortens to “follow up” in writing as a F. U. (non-native speaker). Need I say she works in academia at a very respectable university in the U. K. One day she presents something to the board of directions and deans… and a bunch of slides with F. U. on them come up.

    Her boss had a great sense of humor and asked her what was she so mad about saying F. U. so many times.
    Thank you for everything you do.

    • Mandy - Team Forleo

      Some things get lost in translation, haha. 😉 I’m so glad everyone had a good sense of humor about it!

  38. Awesome episode, I loved all the tips, more importantly, I loved the way Marie and her team embodied what they teach. This is very important to me because give me the courage to express myself finally as I deeply feel!!!

  39. Gail

    Show don’t tell and be who you are not who you think everyone thinks you are.

  40. Petra RASCHIG

    Love this show don’t tell. LOVE your team!

  41. Excellent advice! Show, don’t tell! No one likes to be told what to do, but keeping it real and authentic gives peeps something to relate to, or not for that matter. But at least your followers will be ambassadors/champions of the brand and not just followers.

    • Mandy - Team Forleo

      Exactly. 🙂

  42. Thanks for the practical inspiration! Today it is the first point…turning screw ups into solutions. It seems I am repeating a screw up pattern 🙂 (smiling at myself right now) of learning great tools, pouring into new creativity, showing up consistently and yet not finding the ROI balance. There must be a great fb live blog in there for my community…

  43. The lesson, “Show, Don’t Tell” helps me the most. I am in the super-saturated fitness/heath coach space and there is so much telling! I am working on the show and find myself getting “stuck” on words to use and exactly how to show what the experience will be like. I have asked my clients to share their experiences and that has helped tremendously! Thank you MF! xo

    • Mandy - Team Forleo

      That’s so smart! Talking to your customers and getting the words right from their mouths is a great idea, plus it helps them feel heard. 🙂

    • Hi Coach D,
      My name is Patty. My field is also related to fitness and health. Are you interested in possibly collaborating with me? Please contact me!

  44. Melissa

    I once had a manager who asked during a pre-shift meeting, “Do you know the secret to success?” (Collective reply: “No.”) “Neither do I but I know that the sure-fire way to fail is trying to please everyone.”

    The whole point of owning my own business is having the freedom to do things my way, so I stay true to myself rather than worrying about what others in my field are doing. I really don’t want to do business with people I don’t vibe with anyway.

  45. Art Eejee

    Yup. Embarrassing moment share.
    Mom sending me a picture that should not have opened, but did because the laptop had momentarily frozen so I tripled clicked (I’m trigger happy clic clic clic when things lag, my bad) her message that was above the intended one. So everyone so a naked picture of me… when I was 2 and one where I peeked down the leg hole of my underwear I had on my head (same age)
    Although my adults students qualified this as “so cute”, the room felt smelting with 50c for me and like dancing on a tin hot roof with barefoot.
    Let’s go back to the course
    Was this you?
    Huh, no my niece…
    Weird, the pictures looked vintage.
    Yes, huh, it’s an app. Drat ok yeah that’s me. But I was 2.

    Actually owning to it being me, now that I think it through, was the most positive affirmation. Muzzle could not have prevented the miss-clic.

  46. So love watching, learning and laughing right along with you all!
    For me, it was to stop pleasing everyone. I have overhauled my health, a feat considering a naive hope to some, a medically impossible to others. That journey wove science into my language base, but my love lives in the land, our body’s and the language of soul. I am a poet at heart and a kick ass health coach/ mentor and unapologetic cheerleader for folks pursuing their “impossible” dreams.
    That said, I learned pretty hard into the language of science in an attempt to “translate” soul work to others.
    Thanks for the poke to settle in within my soulful self and paint the pictures that poets are well designed to paint. The people with find their way!

  47. YAS! Don’t put a muzzle on me 🙂 Being true to yourself is very hard sometimes. I’ve been blogging off and on for over 4 years and only now do I have the courage to say what I want. For example the other day I said the words “no shit” on Twitter and it felt so good and yet I was very uncomfortable posting that for fear of what people would think. However that is what I wanted to say, so I did it. Thanks for the great reminder of doing your own thang.

    • Mandy - Team Forleo

      That’s wonderful, Radell! And if someone would be offended by what you truly wanted to share or say, that could be an indicator that they aren’t the best fit to be in your audience. Plus, it might attract all kinds of people who love the real you! 🙂

  48. Loved all of it – just what I needed to hear today!
    The best (for me) was: “what am I watering down in my message because I am trying to please everyone”. Good food for thought, good word!

  49. Donna Burney

    This is soooo good! My biggest take away is… to get my a** moving and clean it up later. So I can invest in myself with Marie’s copy cure workshop!

    • Mandy - Team Forleo

      That’d be lovely, Donna! We’d be honored to have you in the program.

  50. Sara Kirsch

    Sooo glad you’re telling everyone to stop trying to please everybody else. Ain’t gonna happen. And with over 27 million businesses in the US alone, you only need a tiny fraction of attention to make your dreams come true.

    • Mandy - Team Forleo

      Yes! That’s a really good point. You don’t have to be a superstar celebrity to have a successful, profitable business.

  51. As a writer.. Show, don’t tell is a mantra. But it was great seeing what a great brand is. has a clever website!

  52. Pamona Purdy

    Love this reminder. The last one rang true. Stop trying please everyone. I used to have that disease to please, but I found the cure. I had few aha moments engaging people that clearly just weren’t my people and heard myself ask why am I giving any f*ks about what this person thinks of me. Oh, and I got comfortable with the word no. NO, not today. Nope. Let me get back to you. I will think about. I ain’t gonna be able to that sorry. Oh, hell no. Liberating, exhilarating freedom. I once was blind, but now I see. Thanks for sharing.

  53. Kat

    “Don’t have to please everyone” – the mantra of my adult life.

    Embarrassing message popping up at the wrong time? Yeah, sh** happens… 🙂

  54. Even though I have had thousands of magazine and newspaper stories published, having you give examples of “show not tell” (something I thought I had learned long ago), I realized that I can do a much better job promoting my new book, Extraordinary Relationships Through Astrology, by showing people how they can benefit from the book rather than just telling them. Thank you so much. I had been focusing on the benefits, not the features, and I should have also been focusing on the showing, not the telling. This has been very useful.

  55. Megan

    The following message popped up on my husband’s phone screen while he was working with clients, “A fart just rolled up my vagina and it felt funny. Hehe”

    The following week I had the pleasure of meeting those clients. Oops.

    Muzzle PLEASE!

    • That just made me laugh til I cried LOL!

    • Holy Cow Megan!!!! I ADORE YOU. First of all, I’ve never seen all those words together before. I’m HOWLING laughing (and had to share you comment with the team – it’s GENIUS~) AND I love that you felt the need to share it with your husband. ?‍♀️? BEST EVER!!!!!!!!!

  56. Often women said me that the copy of my website was offensive. I changed it to one more delicate and polite. My mistake is and was trying to please every woman that reads my website, trying to be the nicer as possible. When someone told me that my copy was offensive I feel ugly, frustrated and a looser. How could I avoid feeling like that?

    • Mandy - Team Forleo

      This is a really good question, Jessica! There are some MarieTV episodes on how to deal with criticism and the fear of criticism. I’ve shared those below in hopes you’ll find them helpful for this:

    • Hi Jessica, I hear you! It’s hard.

      What is so easy to forget is that – the people who are telling you your copy is offensive – they are WRONG!

      What they MEAN to say is THEY find your copy offensive. It’s subjective not objective.

      Others won’t mind your copy, and others – the important ones – will absolutely love it. They will feel like you can read their minds and hearts, and suddenly feel plugged in to a community – and, critically, feel less alone.

      It may help to remember that our Marie has a potty mouth and we love her.

      Best and 🙂 from NZ,

  57. Debbie Evans

    Show don’t tell – makes so much sense! Thanks Marie, and thank you for always including those encouraging words at the end – “Stay on your game and keep going for your dreams…” Makes me cry every time I hear it!

    I love you!

    • Mandy - Team Forleo

      Aww, Debbie, we <3 you! We're so glad Marie's wisdom speaks to your heart.

  58. Monique

    Funny episode and golden examples of showing instead of telling.

    I have offended one or two people lately, but having not been done with this intention it would have been useless to lament over the spilled milk. Moreover, knowing that their reaction is a possible reflection of their own personal story, it does not belong to me. However, I took the time to review my own action to make sure of that and found that my action was a reflection of my decision to be, um me :-). In trying to please everyone, we ended up displeasing ourselves. It is a price to pay that will always be too high.

    You can not make all people happy, only those who have decided to be happy by your side.

  59. April Hamilton

    I definitely have been mulling over taking the copy cure for a long time but I think this may be the time! So I am going to invest in the program and give it a whirl!

    • Mandy - Team Forleo

      Yay, April! We’d love to have you in the program. 🙂

  60. Thank you Marie. Question, what about visual “Show Don’t Tells”? As a new business we are willing to learn, and side note shout out: You have helped build the library with great books.

    • Mandy - Team Forleo

      Awesome, Anna! We’re so glad Marie’s suggestions helped stock your library. 🙂

      I’m not sure I fully understand your question, though if you’ll reach out with more details at infoATmarieforleoDOTcom we’ll be glad to help.

    • Mandy - Team Forleo

      Hi again, Anna! I wanted to follow up in case you were talking about a graphic or a graphic with text. There are some similarities with copywriting when it comes to visuals––it’s about showing a compelling story, not just about telling someone what something is.

      So if the product is a health app, for example, showing a person looking at it on their phone might not really be the best strategy – it’s literal “telling” but doesn’t really have much visual storytelling. But if the health app has images of people running, climbing mountains, etc or graphs that show improvement while using the app, it tells a much more compelling story.

      That’s just one example among many. I hope it helps! 🙂

  61. The ‘Show, Don’t Tell’ is tricky. The 3rd tip was a good reminder as I edit out cus words as not to often. Since I do spiritual work and wellness readings it REALLY doesn’t seem to fit. I do prefer people understand you can be ‘awake’ and still drink beer and cuss…. that IS who I am!

    • Mandy - Team Forleo

      We believe your uniqueness is an asset. It’s what makes you stand out from the crowd and what attracts the right people to you. It’s possible there are other spiritual people out there who like to drink beer and cuss too! It’d be great if you were able to connect with them by being your authentic self. 🙂

    • Kim

      Tricia, so good to see your comment. I was a massage therapist for 20 years. My office space was a peaceful and calming setting with soothing music. I was very professional. I have also been vegetarian, cruelty free products, considered a tree hugger, and recycle, etc, etc. My wild side: outside of the office, but would talk about with my better known clients–rocking out to rock, disco, cursing, getting mad at rude drivers (oops, where is the calm serene massage therapist?), used to party/drink. No pity pot for “poor me” people. They seem like two different people. At the time, though I was not marketing on line, so didnt have to contend with which side of me to show or keep safe. But dont think I would curse in my massage marketing and certainly would not get falling down drunk in public. It was a line I needed to set for me. You are right, one can be spiritually awake and curse and drink! Sometimes, its confusing for myself. I think, maybe I am not so spiritual after all.

  62. debs

    I can’t believe I’m going to be this honest…but when it comes to B-School I just want to cry because I still don’t get any of it and find it too complex. And I’m going to be totally honest after watching this episode cuz I feel like a dumb-ass! I don’t get it! What does muzzle have to do with copywriting? What do pop-ups have to do with The CopyCure? Am I totally missing something? Or am I that stupid? Please help me understand! I get confused when you bring in a website as I’m not sure if you’re using them as an example, saying they did B-school, are recommending them, or trying to sell their services. It’s just all twisted in my mind with too many level and layers to sort out. Why am I’m not getting it?! Ugh.

    • Mandy - Team Forleo

      Hi Deb! We’re so glad you spoke up because we’d love to help and we never want anyone to feel confused.

      In this case, Muzzle is just a company we like. We’re not trying to sell anything, but we are pointing out the things they’re doing well so others can see an example of how the concepts Marie is talking about works. Muzzle’s website doesn’t read like most tech/software/app websites you see because they’re not afraid to be real, authentic, and even sarcastic in some cases. By writing in their true, unique voice, they’ve attracted people to them who are a good fit for their work. We believe that by being your authentic self, you can better connect to the people you do want to work with while weeding out the people who aren’t a good fit.

      Copywriting is everywhere in business. That includes everything from blog posts and email newsletters to the writing that’s on your pop-ups, which encourages people to subscribe to your newsletter or take another action. The writing you use on pop-ups and how effective it is at speaking to your audience can mean the difference in getting no subscribers or a lot of subscribers.

      We totally understand that business is complicated, which is why our team is here for email support year-round. Feel free to message us at bschoolATmarieforleoDOTcom or thecopycureATmarieforleoDOTcom anytime you have questions and we’ll be happy to help.

  63. Tha Keo

    LMAO!!!!!! Fantastic episode Marie! Its of course ATTITUDE IS EVERYTHING’. It is definitely true how marketing anything could be tricky. If it makes me laugh its absolutely an attraction and its a lifestyle. I learn in the past, I can’t please everyone with their daily Starbucks cup of coffee, its what I can connect with the human spirit with some of my attitude!;) Thanks this was quite a crack up Team Forleo!

  64. MarV

    Where does your beautiful art work come from??? I always loved thE large pink bouquet style one and now I equally love this purple one. Please share where we can find!

  65. Georgia

    Excellent episode, Marie. Truly enjoyed it. I would say. “Stop Trying To Make Everyone Happy”. I must be true to myself. Have a Beautiful Evening 🙂

  66. Most important comment for me? Stop trying to please everyone. TOTALLY!

  67. Showing is so hard for me! I also avoid sharing all parts of who I am because I feel like they make me less serious.

    I still feel an attachment to my degree, to my title.

    I’m afraid to not be taken seriously but keep being guided into the more spiritual places.

    Question is: when do I become brave enough?

    • Mandy - Team Forleo

      That’s a really good question and it can vary from person to person. Marie has some wisdom on how to gain more courage, so I wanted to share that in hopes it’ll be helpful: We believe in you!

    • Hi Caitlin, bravery is not about being unafraid. It’s about feeling the fear and doing it anyway. The fear does decrease with the doing (a form of graded exposure therapy 🙂

      However I find the best antidote to fear, and the very real set backs that can happen when you practice courage, is to develop a belief in your unconditional self-worth.

      This means that your worthiness of love and belonging depends on … nothing. It cannot be taken away by failure or ridicule or criticism (nor can it be granted by success. Sorry). It’s ‘only’ a belief, but beliefs are powerful. They shape our emotions and behavior. Fortunately, they are also modifiable.

      If this interests you, I highly recommend Dr Brene Brown’s work. There’s her TED talk at over 27 million views, and, of her books, I’d suggest starting with Daring Greatly (no. 3.) then nos. 1 & 2, and if you’re still reading, nos. 4 & 5.

      And, in my opinion, the divisions between science and spirituality are arbitrary and unhelpful. Multipassionate people, like us, can help bridge the gap.

      Yes, there is push back from some people who have careers and egos invested in these arbitrary divisions. But working on our unconditional worth (simply being true to us – which is also being true to others) is a great resource for coping with this.

      Very best from NZ,

  68. Benson Modie

    Brilliant episode! “Don’t tell, show” is key to me….and I never thought about it that way!

  69. lydia

    I loved the answer to the ‘offended’ person. I think I will think about some good answers on critics. certainly it is point 3 (You can’t please everyone – I thought I was over it – but no way … but I will be there and get even more coraggious , for the moment then I pick up also the other 2 points.
    Thank you so much

  70. Lisa

    Oh my god, this was hilarious! And right to the point, like always. Thank you!

  71. Not trying to please everyone is the most important message to me. I usually try to be friends with everyone, but I have to realize not everyone is on the same page as me, and some people just don’t like me. Doesn’t matter, there are enough people that do!

  72. I just added a line to my new website plan. BE ME!!!!!!!
    Thanks, Marie. 🙂

    • Mandy - Team Forleo

      YES! Love it!

  73. This is a great episode. I love the message of being exactly who you are and not trying to please everyone else.

    My husband was on a team call with his boss and coworkers, and his boss was doing a slide presentation. One of my husband’s coworkers messaged another coworker in the middle of it and said, “Ugh, here he goes again. Blah blah blah. I wish he would just shut the f*ck up.” She somehow sent it so that everyone, including the boss, could see it. My husband called her in the middle of the presentation from his cell phone to tell her. The funniest part was that she called the boss to profusely apologize, and he hadn’t even noticed. 🙂

    • Julia - Team Forleo

      Oh my goodness, Camille! The perfect example of why Muzzle exists! Thanks so much for watching and sharing this story with us 🙂

  74. Daniel Pereira

    This one has so much to say, but I am going to limit myself.
    HAHAHA yes I have no idea which email or site that I have opened to create those invites tags for some time, never mind just the wording but pictures as well. The only thing I do is have a good laugh and delete them.
    Another point no matter what you say or do, you will never be able to please everyone. The only thing one can do is make them explain what they think it should be done in that case, position or event. And you will be surprised with a good hilarious
    comments. I say hilarious because you need to have a good sense of human to appreciate the type of mentality from the responses.
    Yes Marie I have tried for years to help people to change for the better. And you know what !!!! I was the one that improved. HAAAAHHHAAA people go back to the same comfort zone after a while by listening to family and friends, they go back to the same original miserable point, because they think they feel happy.

  75. Marie – I want to see more MarieTV outtakes! LOL!
    As a B-school grad I’ve been super focused on my ICA…however I still struggle with the show not tell idea. I think it’s because I like to write in a concise manner and feel like all that extra detail is too much. I swear I’m not a robot! LOL!
    I don’t have anything to add on the funny pop-ups…but they have been hilarious to read.
    Thanks for another great epi – mwah! xo

    • Julia - Team Forleo

      Hey Nalana! So good to hear from your here 🙂 You can absolutely strike that balance between being concise, yet still finding a way to evoke a feeling within your target audience. If you haven’t already, we’d encourage you to check out the Copy Cure free writing class, which will help with this!

      We’ll do our best to keep sharing as many outtakes as possible – so glad you enjoy them! 🙂

  76. Ana Paganini

    Very good tips.
    I will pratice “show, don´t tell”. For my business I believe will be a huge difference.

  77. I need to check my website to make sure that I show rather than tell. I also need to stop trying to make everyone happy. My field has been stereotype as only helpful in sports and exercise. However, it is not true. My field is also new in comparison to other fields. People assume they know what it is. It is not what people think it is. One of the biggest obstacles is for people to give me a chance. As a performance consultant, I use performance enhancement skills to help people improve their performance in sports and exercise. In exercise, people have a hard time starting, resuming, or maintaining exercise as a habit. I use performance enhancement skills to help with that. However, I am also available to help people improve their performance in other contexts.

    • Julia - Team Forleo

      What you do is so neat and innovative, Patty! I’m sure there’s a great way for you to effectively and powerfully demonstrate how you help people in improving their performance. Perhaps some type of video journal or profile with previous clients on your website? Just a thought!

  78. Joy

    Definitely lesson #3 Trying to make everyone happy.
    I tune in to your show simply to improve my life and myself as a person. As such, I believe each of us as an individual is, in a sense, a brand. Therefore I utilized today’s message as an opportunity to reflect on how I can live life in the flavor of—-ME.
    It’s not that I people please, per se, it’s that I overwork myself to break down what I have to say to make it understandable and relatable to those around me often to my utter exhaustion. So I worked through your question as to what am I doing to try to accommodate everyone rather than being true to myself and discovered profound insight. Basically I’m turning stake into hamburger! No more. ??
    Yay Me & Yay MarieTV!
    Thank you girlfriend,

    • Julia - Team Forleo

      GO Joy! Absolutely adore how you’ve reflected on and come to this insight. Stay true to YOU and the right people will come and get what you’re all about – trust that!

  79. “Show, don’t tell” is def something I needed to hear as I’m building my website. ” You can’t please everyone” is something I learned with time and is a great reminder. Embarrassing moment: I was beginning a sales presentation and had the 1st slide up but for some reason itunes decided it wanted the attention and began playing “American Horror Story”…loudly. I shut my computer so damn fast! lol!

    • Julia - Team Forleo

      Wow Mary Lou! This is how we learn 🙂 We really hope the “show don’t tell” approach is helpful and effective as you’re building your site!

  80. Love, love SHOW, don’t tell. Action speaks louder than words. Thanks for the reminder.

  81. Marie and Team!
    My favorite part of this 3 part take away would be: #3. Stop trying to please everyone.
    I’ve finally breaking through the ICA module because, I have once again embarked upon a training course (this must be my 4th (B-School 2015, Hilary Rushford’s, what is now Elegant Excellence, Stephanie May Wilson’s; Be You and Love It and now Mastered; Emerging Womenswear Designer in 3 years) and this one is tying them all in together. I’m no longer telling people how awesome my designs are, I’m showing the world. My next course will be Cooy Cure, as I believe tha will tie it all together and my goals work for only myself by the time I turn 40 is opening right before my eyes.

    Thank you ?? for bringing your love and light to this world! I truly adore you, Marie!

  82. gigi

    Again…don´t have to please everyone you work with and… BIG YES…show!!

  83. Elena

    ALL of these are so amazingly useful for me right now. I’m in the process of designing my website and I keep finding myself altering the voice in my copy and even the style of design. My true personality features a lot of what I’ll call “relatable” dark humor, which often is based off adult topics and includes some adult language. I found that humor really has helped me overcome so many mental and emotional barriers in life, and with the popularization of memes that use self-depreciating or dark humor I realized that there is actually a lot of people out there that resonate with that type of content. Naturally, I found Muzzle’s branding to be BRILLIANT so I am super thankful that you shared this because literally I have been editing my copy over and over and I realize after watching this that I’m trying way to hard to come off in a way that makes everyone happy, and it is totally making me miserable!

  84. I laughed multiple times in this episode. The explanation of “show don’t tell” gets so overused and you hardly find any quick easy explanations of what people mean when they say it. As a writer, this was SUCH a simple, perfect example. I can apply this immediately to whatever I am writing. I don’t know where I would be without you guys. Thank you for bringing timely, relevant content.

  85. This was amazing and a great example of how to give great content to encourage followers to click on a buy button cause we need more. Loved it.

  86. This show was hilarious!!! I am just starting to create my website. The copy class and the previous show on websites is really helpful. I’m taking the turning screwups into solutions to heart to keep me going on my website.

    This show reminded me of a story a good friend shared with me. She is a Google trainer and does most of her work in her pajamas or a business top and her underwear. After long hours sitting in front of the computer, she sometimes forgets she isn’t wearing pants and has almost left the house in her underwear a number of times. One of her coworkers was doing a training seminar and stood up suddenly to get something and you guessed it…he was in his underwear. His bulge got perfectly captured on everyone’s computer screen. Oh how funny. ??

    • Julia - Team Forleo

      This is AMAZING Tricia – such a hilarious story. And as a virtual team, we can relate to this!! Thanks so much for sharing some smiles with us 🙂 And yes – keep turning those screw-ups into creative opportunities!

  87. Marie Aragon

    So usefull! I am one of those people who wants to please everybody!!!
    Do you have a method to be more funny, I need to be much more funny!!

    • Julia - Team Forleo

      Hi Marie! I’d definitely encourage you to check out our Copy Cure free writing class – it absolutely helps to infuse your writing and communication with more impactful humor 🙂 You can sign up for it right here:

  88. Vasko Kotevski

    Trying to make everibodey happy, best way to unsucsess

  89. Vasko Kotevski

    If you like not to be sucsesful try to be good for anibodey

  90. Jocelynn Mosley

    Love this video! The lesson I need to work on is not making everyone happy. It’s impossible and realistic but I still find myself doing it.

    • Julia - Team Forleo

      Hi Jocelynn! You’re so not alone there. Most of us have found ourselves doing this in one way or another at some time in our lives and it means you’re an incredibly generous person. I have a feeling you may find this episode of MarieTV helpful: Sending much love to you!

  91. more show, less tell! Love that thought…AND..staying true to yourself and not trying to please everyone…reminds me of a “thought” I saw on an poster…
    “I can only please a few people per day, and it’s not you, tomorrow’s not looking good either!” (lmao)
    Thanks Marie, another inspiring!

    • Julia - Team Forleo

      LOVE that, Suzanne!! Thanks so much for sharing a laugh with us and tuning in 🙂

  92. Crista

    Marie 😉 omg talk about lifting the spirits …bah bah OK soon left a comment like you always rock the game and hearing the up lifting inspirational motivation just gets the Tojo going really bring out a lot of momentum … sometime s you just want to fire on back but i always find it best to laugh and say to your self just let that shit GO 🙂
    Always grateful for you videos and LOVE , Thanks Crista

    This is what I want to play with more
    The examples are brilliant – so we have to be more sensorial and less theoretical – great! My brand is ‘the lover’ so I think I got some ideas.
    I just realized that I just got a new ideal client (in fact, a couple), and I remembered that I put a picture of a couple looking at the Eiffel tower on my homepage – well, I showed them, and they recognized themselves ; )
    Much love and thank you so much, Marie!
    The Copy Cure is next for me (September) – can’t wait!

    • Julia - Team Forleo

      Ooo – great example of “showing” Llyane – so great that you’re seeing the impact this has! Keep exploring those creative ideas you’re having around this. We can’t wait to see you in The Copy Cure soon!

  94. A great reminder, “Don’t try to please everyone!” for fear of putting people off I used to not share some of the best things, slowly getting better at it all the time, but still working on it. Thanks Marie!x

    • Julia - Team Forleo

      YES! Keep sharing your best stuff, Penny 🙂 Remember, “if you’re talkin’ to everyone, you’re talkin’ to no one.” We can never please everyone!

  95. Elizabeth

    I loved this episode. Short, sweet, and funny! Show don’t tell is always going to be invaluable advice, but I also really appreciated the advice to stop trying to please everyone. I’ve definitely fallen victim to that before and I’m working right now to try and implement that while I’m working towards trying to create my own best healthy lifestyle.

    Thanks again!

    • Mandy - Team Forleo

      Right on, Elizabeth! Those are such good takeaways. 🙂

  96. I sell realistic but not real pet rats (prank rats). I struggle with how to show and not tell. Two audiences: rat lovers & rat haters. I can describe your new cuddly pet sitting on your desk, listening when you need a good friend. Or your girlfriend will jump and drop the box the moment she opens her gift.

    • Jillian - Team Forleo

      Deborah, your business sounds amazing! One easy way to show vs tell is to have some videos of these prank rats being used in different ways on your website. Especially if the intention is to create a comical experience, having some visuals on your site – and in your messaging – that portray the rats in an ironic way might have a big impact on your audience. Have some fun with it!

  97. I LOVE YOUR SHOW! so much. My question is… What happens if you already have a brand? I’m a singer/songwriter with a little following on Instagram. However, most of my following knows I have a very tragic story of becoming an orphan at a young age. From this, I learned a lot of life lessons and I’m hoping to share this with the world. For now, I’m just doing Instagram videos of “daily life coaching tips” . But… I want to turn this into business.. How do I do this when I’ve already created a brand for myself as a singer? I don’t want to look “flaky” as you say, and also confuse my audience. However, If I don’t do this.. I will regret it and NOT get my life’s fulfillment. I’m more than just a singer and I feel it in my soul.

  98. Justina

    Love this! You can’t please everybody…golden rule! x

  99. An awesome video Marie. I love that you continue being yourself. The big message I got from this video is to be myself and not to please everyone. Really important. Lots of people have opinions on how I should run my business. I have learnt and am still learning on how to keep being authentic and true to why I am doing what I do. Thanks Marie and team for a fun video. Its was funny.

  100. Anna-Maria Galante

    “i’m so damn tired”
    “btw i’ll probably drop over before work”
    “she says it’s ‘just my skin'”
    “Because i don’t have a yeast infection”
    >>>>>”People are looking at my laptop”
    >>>>>”Hold your messages for a sec”
    “Sooooooo i kind of don’t believe that?”
    “i’m still here a doctor is gonna look at it”

  101. Anon

    So one time, my friends and I were screen sharing my phone on the TV to watch something. I completely forgot that EVERYTHING shows on the TV -_-. So my dumb little self had been talking to someone (who my friends did not know about by the way) and his texts started popping up……to my luck I took my phone off screen share just in time, but jeez, that was SO CLOSE. Never again will we use my phone for screen sharing, hahaha!

    And as usual, thanks for being awesome Marie & team. I try to watch a little bit everyday!

    • Julia - Team Forleo

      We live and learn, Anon!! So glad this episode resonated with you. We’re honored that you’ve been including MarieTV in your days! Thank you so much for staying tuned.

  102. Thanks
    Good luck!

  103. Hi, I have been reading your blog for a long time. This Show and Don’t Tell is a top-notch strategy. I learned a lot from you in my blogging journey. And after several years, I have been running a successful blog and co-founder of a successful company. I like the way you generously giving out information without expecting anything in return. I would love to interview for our new blog post titled Successful bloggers list. Please let me know if you could spare a few minutes? Thanks.

  104. Awesome post Marie! Are you into making personal brand for entrepreneurs? What element is the key to make a personal brand?

    • Heather-Team Forleo

      Alan, Marie often shares that being the most authentic version of yourself and consistent messaging is the best way to build a personal brand. There’s only one YOU in the world, so capitalize on that.

  105. Yes, Branding is everything.
    People never buy they are on the website for the first time.
    They always buy from some website they visited or if they feel trustworthy.
    Great Article as always.

  106. You do you and I’ll do me! That needs to be everyone’s philosophy. People need to stop worrying about what others are doing and just worry about themselves instead. Plus, I love the show and don’t tell approach and plan to use that more. Thanks for the great tips as always!

  107. susan pitman

    Show…don’t tell!!!!
    Okay, and don’t try to please everyone. Such a hard habit to get over???!!!!
    (and more dancing would be cool) 🙂

  108. Gail Gaudreau

    While conducting a webex at work, I had to leave Outlook open to receive emails from coworkers attending the meeting (needing to be let into the building, providing documents, requests “speak louder” etc.). I was embarrassed to receive an email with the subject line “I am so high right now!!”. You guessed it – it was from Marie Forleo, writing from an airplane. Oooops. I laughed it off but I’m sure a few coworkers were looking at me differently since that meeting…

    • Julia - Team Forleo

      We LOVE that story, Gail! Thanks so much for sharing it with us, it’s the perfect example of why Muzzle exists 🙂

  109. Ali Rae

    Very succinct but informative vid. Love it. My story…… Not from a screengrab video, but I once (to a romantic interest) had been discussing who knows what and sent a screenshot of apps that needed an update in my iphone. Well it just so happens that my Period Tracker Plus app was on the list in addition to whatever app I was making a point about. And I didn’t notice until I sent it. Not too awkward, but still got a “…you track your period?” inquisition from my guy and a subsequent explanation as to why I like/need to do so. Too funny.

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