Marie Forleo introduction

Hi!

I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

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When you’re launching a business there are so many things you can do — and so many things you feel like you “have” to do — that it feels impossible to know what you actually must do and what to focus on first.

Do you invest in a tricked-out website? High-production videos? A big ad campaign?

If you want to launch something that’s built to last, today’s MarieTV is for you.

I’m peeling back the curtain and showing you the 3 guiding principles that have driven our success with B-School year after year.

Patience is one of the most underrated traits in modern business. Click To Tweet

Online learning is a crowded marketplace, but it wasn’t when we first started. Nine years later, B-School is still considered the gold standard.

How do we do it? Our success didn’t happen overnight and we definitely didn’t start with high-production videos or expensive ad campaigns.

What we did — and what I believe any business can do — is take a long-term approach. We make small, deliberate and often ‘counterintuitive’ choices that keep moving the needle forward.

These 3 guiding principles have helped us inspire nearly 40,000 students from 130 countries around the world and I know they can help you, too.

I’ll show you exactly what we did and why in the video below.

Check out this episode on The Marie Forleo Podcast

Listen Now

Now I would love to hear from you. Which guiding principle would make the biggest impact on what you’re working on and why? Then, tell me how you can turn that insight into action right now.

Remember, share as much detail as possible in your reply. Thousands of incredible souls come here each week for insight and inspiration, and your story may help someone else have a meaningful breakthrough.

Important: share your thoughts and ideas directly in the comments. Links to other posts, videos, etc. will be removed.

Thank you for watching and sharing your voice. If you have friends, colleagues or clients who could use these ideas, please share this post.

Because no matter your industry, these three principles can help you craft something that’s built to last.

With so much love,

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213 comments

  1. Dear Marie and amazing team Forleo … I can’t express how happy I am to hear you cheering for long-term commitment sprinkled with integrity rainbow dust 🙂 Seriously! In the world that sometimes appears everyone wants to pull grass so it would grow faster, I feel this is such a valuable content to spread. Thank you!
    You totally sold me on this one and I can’t wait to finally join B-School yaaay!

    For me being a perfectionist I need to work on patience and believing that I’m getting there slowly but surely. Like in a story of turtle and rabbit race 😉 So instead of being impatient I try to focus on enjoying the process and having fun.

    • Mandy - Team Forleo

      The image of someone pulling grass to make it grow faster is so spot on, Barchi! It means the world to us that you’re planning to join B-School. All the tools and teachings are designed for long-term commitment to your business and there are even some (like The Follow-Through Formula) to help keep perfectionism at bay so you can keep moving forward. 🙂

  2. My favorite one of the three is “be boldly not for everyone”. I know what my niche is but I have not taken the idea to the level of letting people know if my work is not for them and why. I love that! Full disclosure and clarity for all! Thanks Marie.

    • Hi

      I realize the predicament that you are in. But, do this for me: make a list of the things about the current job for instance, that you absolute dislike/ or even hate. Then be choosy- I’m not going to teach those beginners any more, I’ve had it, is my mantra right now.
      Then start dreaming, then build your own website- for real, and see how your own attitude will change in regards to this. Yes, you need to be choosy and not cater to the general, generic public.
      Good luck. Warmly Gayathri

    • Mandy - Team Forleo

      Yes! So glad that tip was helpful, Demara. We’ve found that it really is a game-changer.

  3. LAURA BUCKLEY

    Hey Marie!
    Thanks for this great content. All 3 tips would be super beneficial for me. The one I really need to work on is boldly not being for everyone! I find myself wanting to work with everyone, but when people aren’t the right fit, I can feel it and it’s not great for me or the client. I am working on narrowing my niche and being true to what my business is all about!
    All the best,
    Laura

    • Mandy - Team Forleo

      What you shared is so spot on, Laura. When the client isn’t a good fit, it’s not fun for you or them. And the beautiful thing about being in business for yourself is that you get to choose who you want to work with and that should be the people who light you up. I hope this tip helps you find more of the right people. 🙂

  4. The guiding principle that hits me the most in this moment is: over delivering. I need to ponder this- how to over deliver without giving myself away. I am beginning my own health coaching business and do want to have “giveaways” and promotional items. Is there a formula for figuring out how much time (in addition to actual consultation time) is spent with each client? This is what I am going to research!! I do know that there will be WAY more time taken early on, until things are automatized and routine. Thanks for the tickler!

    • Mandy - Team Forleo

      That’s a really good question, Michelle! It’s a fine balance and I bet this is something a lot of people are wondering about. If you want to write to us at infoATmarieforleoDOTcom we’ll be happy to help you submit this question for consideration for a future Q&A Tuesday episode.

  5. Being ‘boldly not for everyone’ is definitely my thing. I need to add a lot more witch to the mix but I haven’t figured out how to do that yet

  6. Laus

    Very good episode. In my opinion , I say patience is the most important thing. Today most of the people in business don’t have the patience to reap the fruit. Nothing to blame, we look for quick breakfast, quick lunch, quick nap … etc. Doing the right thing with patience will surely take to the destination.
    Laus Deo

  7. Love these guiding principles! The biggest impact for me: Be boldy NOT for everyone. Oh boy that’s a doozy. This one is so counter-intuitive to me as I’m branching out on my own but I do trust your guidance. I am zeroing in on my Mommy niche more and more every day because of your advice.

    • Mandy - Team Forleo

      That’s fantastic, Jaime! Finding your niche is super important, so we’re proud of you for honing in on the community you want to serve.

  8. My favorite is “Be boldly not for everyone.” I started writing my list to place on my “work with me” page. Thanks, Marie!

    P.S. I’m already a B Schooler, and I can’t wait to go through your program again this year for refreshers!

    • Mandy - Team Forleo

      Awesome, Dina! Congrats on writing your Work With Me page and we can’t wait to see you back in the Member Area again this year! <3

  9. The last point you made about giving more to your customer I do to a degree. It’s not grandiose, but it’s something. For those people who buy my books through me get a “Sense of Humor” coin that I created back in 2001. The coin date so far is 2005. Email me if you want to know more about it.

  10. I loved this! My biggest takeaway was to be boldly not for everyone. I spent a long time in my business saying, ‘well, my pieces are for whoever wants them’ and have struggled to visualise my ideal customer. I think thinking about who I’m NOT for will be so powerful and will help hugely! Can’t wait to sign up for B-School!!! Thank you again, Helen x

    • Mandy - Team Forleo

      Figuring out who your ideal customer should be is one of the most challenging parts of building a business. The good news is, that’s the very first thing students learn in B-School, so we’re thrilled you’re planning to join! 🙂

  11. Thank you, Marie and team Forleo!
    I am a proud B-Schooler and I keep falling in love with you, the team, your products, video after video and year after year.
    My biggest take away are the integrity rainbows 🙂 and the patience.
    I already over deliver on my customers experience and I am boldly not for everyone.
    The patience is something I am still practicing… to take pride in starting small and scrappy and not trying to grow, but stay petite and highly desirable 🙂
    Can’t wait to start this year’s round of B-School and keep improving my products 🙂
    Love you all!

    • Mandy - Team Forleo

      Beautiful, Dilyana! It sounds like you’re doing a fantastic job, and just the fact that you’re planning to participate in B-School again this year and want to keep improving tells me that you have more patience than you know. 🙂

  12. Love the principles and the concept of B-Business!! I am fully aware that it takes many micro-wins to macro-wins! I know it will take years to develop a good online coaching business. I have all the patience and resilience to get through each day, each month, and each year. My vision and my dream may be on hold temporarily, but that is okay. I love to wait for the greater outcome to begin to reveal. How exciting that is!!! I trust its Divine’s own timing!! In two or three years, I would reflect all the accomplishment with the added wealth of knowledge of what B-Business have to offer and staying on top of everything!!! It is worth of waiting and watch it flow effortlessly!!!

  13. Im super excited as well to join B School. I can’t wait to LEARN.
    Patience is certainly key for me but also not being everything to everyone.
    Only today, I turned away a client as I didn’t feel what I had to offer would suit her, but but also what she was asking for, wouldn’t suit me either. I gave her alternatives. I am learning to speak my truth and to set limits.
    I can certainly vouch for your over delivery and for your teams awesome customer service. THANK YOU! I received a response from an email I sent through within hours, and it made me FEEL reassured, excited and looked after!
    Going that extra mile certainly makes clients return to me. ( though I need to learn for over delivery to not cost my business financially! )
    Thank you from a tiny island in the UK x

    • Mandy - Team Forleo

      Good job, Clara! Knowing who you’re for and who you’re not for and setting those boundaries really can make all the difference, as well as help you attract more of the people you want to work with. We’re thrilled you’re planning to join B-School! There’s a whole Module to help you find your niche, so that can help you even more with this. 🙂

  14. Katalin

    Marie, the painting behind you makes you look like a blue angel 🙂

    Love B-school. Can’t wait to start again this year <3

    • Mandy - Team Forleo

      Thanks, Katalin! We’re so happy you’re planning to participate again this year. 🙂

    • YES! SO thrilled to welcome you back Katalin 🙂

  15. Patience is such a simple yet INTEGRAL part of being an entrepreneur and I continuously remind myself that Rome wasn’t built in a day. The guiding principle that will make the biggest impact for me right now is over-delivering. I’m not sure why, but I’ve only ever given just enough. I want to give my customers more than they expect and sweep them off of their feet!

  16. Diana

    The principle that helps me the most is the 2nd; be clear about the things that I won’t do. Within me there is a tendency to deliver more and to fulfill people’s expectations, but that gets me exhausted and makes them frustrated. Therefore, the 1st step I’ll make is to be crystal clear about what I can do, and what I can’t.

  17. The guiding principle for me is “Be boldly not for everyone.” I currently make really bright, colorful, sparkly fake sweets, and I need to come to terms with the fact my aesthetic right now (or ever, let’s be real) is NOT for everyone. And I am going to spend some time writing about how I can use this to my advantage, and not something that holds me back (like I have in the past). I thank you for this! Also, seeing you be boldly PROUD of not being for everyone so you attract those you ARE perfect for is super inspiring.

    • Mandy - Team Forleo

      Right on, Jessica! I think about Lisa Frank and Betsey Johnson who have a really strong, clear, out-of-the-box aesthetic and how that’s exactly what people love about them. Your uniqueness is your advantage. 🙂

  18. Mia

    #1 for me as a newbie in business would be PATIENCE 🙂
    action: be more consistent… and go on joyfully. everything will pay off soon.
    Thanks Marie and team!

  19. Hi Marie, I would love to take your B School Course, however, I am experiencing some financial challenges at the moment. But I plan to join you in the future because I’ve been following you for sometime now and I know your skills and expertise will be extremely beneficial in helping me to build an intentional and successful business.

    “Not for everyone” and “Patience” are the principals that will help me the most right now in my quest to grow my business. Thanks for everything and please keep Marie TV coming!

    • Hey Rosa! Thank you so much for your kind comment and for watching. Make sure you pay attention to our emails, because each year we award scholarships. That period has passed for this year — but keep your eyes peeled for next year! In the meantime, we’ll be here each week with new episodes and ideas to keep you inspired and making progress. Sending you so much love! 💗

  20. Marie,
    You are truly my roll model ♥
    Patient is the one for me…
    That it is o.k not to start big

  21. Hi Marie!
    All the 3 principles you listed are applicable to my situation. But at this particular moment I think patience is what I have to rely on.
    When things don’t go exactly as you have expected in the beginning you start doubting yourself and your decision. But the thing is that it takes time for people to see the real value of what you are offering. In the mean time you can polish your business to the greatest shape.

  22. Patience! It’s a tough one for me. Especially because I hear so many stories of faster success than I’m experiencing. But, I’m finding if I plan long-term, and keep consistently hitting my baby steps, I’ll enjoy the process and continue to head towards my goal. Thanks for the reminder on the importance of patience.

    • Mandy - Team Forleo

      Patience is tough, but we believe everything happens in its own time. And faster success can come with its own set of challenges from having to grow rapidly before you expected. You’ll know when it’s right. <3

  23. I love your video. I feel like I am in this spot of being in the scaling up stage. I can’t decide if B-school will help me. I love the stuff but so much of the lessons are things I learned through years of being in business. I think I’ve done the scrappy years and need to transition to the next level. Would it help me if I am dialed into my niche, over delivering and such?

    • Hey Corinne! We share exactly what we cover in the course and what we don’t here –> https://marieforleobschool.com/program-tour

      We’ve had multimillion dollar, highly profitable business owners take the course and add zeros to their bottom line, and we’ve had total beginners too. Trust your gut!

  24. Yve

    Hi Marie and Team Forleo! Awesome video, and I will be keeping all three in mind, but I’m at the stage where I’m just starting to put myself out there, and haven’t seen any results yet, so PATIENCE is the one for me to work on right now! I start getting scared that what I’m doing isn’t right or good enough, but I know that really I just need to let myself be imperfect and keep showing up anyway, because that’s really the only way to get to where I want to be.

    • Mandy - Team Forleo

      Yes, keep showing up, Yve! Growth, insight, and those invaluable aha moments can happen when you least expect them. I also wanted to share this MarieTV episode that I think you’ll find helpful as well: https://www.marieforleo.com/2016/08/stay-motivated/
      It’s about how to stay motivated when your work isn’t paying off yet.

  25. Dear Marie,
    “Patience is everything” spoke loudly to me this morning. Thank you. It’s so easy for me to feel frustrated that my business is not making much money after a number of years of working very hard. One step and then the next step and then the next step…..breathing deep. Thank you for the reminder.

  26. Oh MY GOSH that rainbow was the sizzle!!!

    I want to choose number two: be boldly, not for everyone.

    I already overgive which I love within the right boundaries, because I believe in value, but I think my fear creeps in at times that tells me it’s for whoever buys it and that is not good!!

    Only when you have the right customers you will have the right value to give them and they will appreciate it!

    I am actually setting my business up (signed up for scholarship SO EXCITED) and using all the tips that I am getting from your amazing videos! Thank you for being YOU!

    Big hug from Holland,

    Elise

  27. Ama

    I love your videos. All 3 tips will be beneficial for me . I definitely want to “over-deliver”… I feel I need B-school to help pave my path because I wake up day in and day out with a flaming desire to be productive and work on my business but I’m completely stuck. I have no idea how to start and get it to evolve. I’m so eager and passionate but lost.. I need some guidance. Thank you for all you do Marie!

  28. Hi Marie, have been following you for years, and always got value from your videos. I started a small marketing consulting business about 4 years ago, I’ve been doing social media and giving private classes and also marketing plan sessions, and now it is taking off. However, I one of the services I have now is tied to a network Maketing company, a loyalty program, which I believe is amazing in many ways for businesses. And that is the portion I want to build now. Is B-school for me?

    • Hey Simone! Congrats to you. If your question is about whether B-School can help you with the MLM aspect of your business, the answer is yes. 🙂

  29. Patience. Hands down. With my husband about to retire and us not having a solid income plan for the second half of the year, I feel a whole lotta pressure to hurry up and make things work even though I know that’s foolish and unrealistic given I’m just starting my business.

    For now, I’m going to learn all I can about how to make my business successful while I make small steps toward my goal, and take many deep, strategic breaths, knowing that things will be ok in the long run.

  30. Daniel Pereira

    To start congratulations for your 9 years success with your B-School
    It is amazing I have find that some people think they know all HAHAHA we now nothing, we are a bunch of ignoramus, pretending to be brainiest
    The vast information that exists to deal with the same thing is mind blowing, in the meantime some thinks that what they know and practice for so many years , that is it, what a lame brain.
    Myself I will not stop learning till the day that I will lend up in the oven, because after that I am going to lose my mind forever. HAHAHA
    I have to thanks you that have come up with information that was impossible for me or anyone to discover by ourselves in a short time of space.
    What I have found “Passions” is the fundamental point in anything to be exercised, special in business. If one thinks that things will be running to you as you wish, better go back to be and see if you can wake up in a sensible realistic mood frame of mind.
    Have a wonderful day, and thank you for all of your information.

  31. I really need to work on patience. I fell into the trap of signing up for lists that say how I made $60K in 90 days! It’s like 90 days after 3 years of working really hard. Anyway, I’m now just being consistent and am going to work on my patience.

    • Julia - Team Forleo

      Awesome, Mirley. Yes, patience absolutely pays off when you’re truly in it for the long game! Finding that special mission or vision that keeps pulling you forward and helps you want to devote the consistent hard work over time is so key. You can so do this, keep up the great work!

  32. Larisa

    Marie and Team, thankyouthankyouthankyou for today’s video, the learning and the belly laughs. My biggest takeaway is, the amazing short- and long-term positives of showering customers with goodwill … goodwill and service are a big part of what I provide, and I’m learning it’s huge to share my excitement about that to my customers. Your video today is giving my business every ingredient for a goodwill cocktail to serve my customers. I’m so excited to re-join B-school … and thankyouthankyouthankyou for the opportunity to do it!

    • Julia - Team Forleo

      Yay, Larisa! We’re so glad this episode renewed your passion for showering your customers with goodwill and service. It shines through beautifully! We’re so proud to have you as a B-Schooler and excited to jump back into the program with you again soon 🙂 XOXO

  33. Hi, I’m John, and I’m impatient. Like is-everything-and-anything-done-yet impatient. But, if you were asking me what I was in a rush to do, what I wanted to do instead of being impatient, I don’t think I could answer you.
    I’ve been waiting for the money to come flying out of every device and I’ve been success-adjacent for so long … too long. I’ve been plugging away at a B-school scholarship (because I’ve got 20 years in a business that still seems to tread water, otherwise I’d be signed up by now), and even if this year isn’t my year, that seems like one more lesson in patience, right?

    • Julia - Team Forleo

      Hi John! We love your honesty 🙂 Impatience and procrastination are something that all of us have struggled with at one time or another, and you’re so not alone there. Though the deadline for scholarship entries actually passed yesterday, February 19th at 3pm EST, we do offer scholarships every year and would love to have you join us in B-School whenever the timing is right for you, to help you take your business to the next level. There is also a low payment plan option, in case that may be helpful for you. If you have any questions, just let us know at bschoolATmarieforleoDOTcom and we’ll be glad to help!

      I have a feeling you’ll find these additional episodes of MarieTV helpful, and wanted to share them with you:
      https://www.marieforleo.com/2011/02/overcome-procrastination/
      https://www.marieforleo.com/2011/05/single-important-factor-business/

      We’re wishing you all the best and are so glad to have you in our community!

  34. Anna Terese Stone

    Remembering patience is huge for me. It’s so easy to get caught up in how much you want to do and wanting it all to happen right now, but keeping your eyes focused on the big picture not only alleviates stress, but makes the whole process much more joyful!

  35. I’m so misty-eyed right now. I wish I could hug you and your whole team through my screen! Marie TV and B School have been the best resources ever for my business. I don’t know what I would have done without the encouragement and training, and now, 6 years later, I’m still rocking out a biz I am proud of! If anyone is on the fence DO IT!!!!

    • Julia - Team Forleo

      Oh Kristen! We just love hearing this and are sending you huge hugs through the screen from all of Team Forleo right now! We’re so proud to have you as a B-Schooler and to know that you’re loving your biz. Thank you for being an incredible inspiration and part of our B-School family! XOXO

  36. Amazing!
    The one thing that always make me anxious is the feeling to be behind everyone elses track. So patience for me is the golden world to truly implement in my day after day work and start feeling that I can make my business happen step by step, not trying to skydive before know how to walk.
    Thanks a lot!

    • Julia - Team Forleo

      YES, Nadia! Stay focused on you, and keep plugging away each day. Love how you put that – baby steps are absolutely the way to go, and slow and steady really does win the race!

      I wanted to share this other episode of MarieTV with you as well; I think you’ll find it really helpful when it comes to trusting your own timing:
      https://www.marieforleo.com/2015/10/feeling-behind-in-life/

  37. Job Dominique

    Just amazing
    I am sure the project of this school will last forever.
    Motivated to be part of this business to help others find their ways and being a support to all who believes into this project.
    Thanks a lot of your coaching.

  38. Patience! I was so naive when I started my photography business from scratch, and there’s so many sources online making empty promises about bypassing years of experience and hard work. Thanks for keeping it real, Marie.

  39. Go above and beyond – I’ve been meaning to go through client data forms and add birthdays to the editorial calendar for a while now. I think sending them a free gift (more than just a card) would add a little somthin’ extra to coaching clients. Also, Christmas cards. And maybe anniversary cards.

    • Julia - Team Forleo

      This is such a beautiful idea, Amber! Follow your inspiration. Anything that makes your clients feel extra special and cared for by you is a big win in our books!

  40. Pam

    Marie, you are beeeeautiful but oh how you could really use a unique statement necklace today!! Please let me make one for you.

  41. Michele

    So excited to finally embark on B-school this year! My biggest takeaway here is to be aggressively “not for everyone.” Having worked in retail & customer service for years, I absorbed the attitude of the large companies that I worked for in which they want to please and appeal to large swaths of the population. The idea of carving out a niche, of calling in “my people,” is one that is super empowering. Can’t wait to get started.

    • Julia - Team Forleo

      Amazing, Michele! So glad this resonated with you, it’s incredibly powerful to get clear on exactly who you do and don’t serve in your business. We cannot wait to welcome you into B-School this year and help support you in your business!!

  42. Having recently graduated with my masters in marriage and family therapy, I’m working on a way to coach people on how to use therapy in their own lives. I used to be incredibly impatient and when I finally decided to slow down, my ideas got bigger, better, and more refined. I’m now working on bringing that same refinement to the 2nd principle: Be boldly not for everyone. I know I need to determine my target customer but I’m having difficulty figuring that out. The video helped me realize that knowing who you’re decidedly NOT for narrows down who you are for so I’m going to start there and see where that takes me!

  43. Thank you, Marie and Team Forleo💛. I love all 3 but have to work hardest on #2….be boldly not for everyone!
    My business is serving the wardrobe needs of executives and biz owners by providing them with custom clothing. So while I appreciate anyones business, an ideal client is boldly not one who wants 1 shirt or a pair of pants! Our ideal clients are those that we can provide full service to… so they are perfectly attired for professional growth and success!
    The issue is that I don’t like to say no to anyone; however, I understand that by being boldly not for everyone, I will attract the clients to which I can add the most value.
    Much love and thanks

    • Julia - Team Forleo

      It sounds like you’re very clear on exactly who you’re most wanting to serve, Mary! What an amazing service you offer. We know that saying no isn’t an easy thing to do, but you’re absolutely headed in the right direction, and soon you’ll be serving only your most ideal customers!

  44. Boldly not for everyone, because I believe my readers love what the find in FashionRadicals.com, also they’r sharing it. I have credibility, readers respect that. I would narrow more the readers and re-enhance my data base and send impact newsletter so the keep track, right now I’m just doing social media and it’s not working very well.

  45. Vasko Kotevski

    Hey Marie,so inspirative video,Would like to be part of BSchool,maby wil find advice how to start my bussines idea?
    Warm hug for All of you

    • Julia - Team Forleo

      Hi Vasko! We’re excited that you’re interested in B-School! As soon as you enroll in the program, you have access to an introductory bonus called Start the Right Business. This mini-program is designed to help you develop and get clear on the right business idea for you, based on your unique strengths and desired lifestyle.

      Be sure to check out everything that you’ll learn in B-School right here: https://marieforleobschool.com/program-tour/

      And if you have any other questions at all, just let us know at bschoolATmarieforleoDOTcom!

  46. John Drake

    My takeaway is having PATIENCE. I’ve spent a lot of time and money over the past 3 years to be trained as a Life Coach and I feel the pressure to earn revenue to make my investments worthwhile. I need to stop worrying about the investment and just be out there to support people and give of myself and let the potential clients see that I am there for them.
    It’s also obvious that your company caters to a mostly female/feminine audience. Maybe 80-90%.
    Will your training also apply to a male/masculine audience ?

    Also, my goal is not to sell items but offer my services as a life coach. Will this training apply to me ?
    Thank you Marie

    • Julia - Team Forleo

      Hi John! You’re definitely on the right track, by focusing on how you can serve people over the long term through your coaching. While the majority of our students are female, the concepts we teach in B-School are not at all gender specific and we have an ever-growing audience of male B-Schoolers. You can check out Shane’s story, as an example, right here: https://marieforleobschool.com/review/shane-farmer/.

      We’ve absolutely had MANY coaches take part in B-School in the past who have successfully applied the strategies in the program to hone in on their ideal customers, establish clarity and trust, and market their services more effectively. Be sure to check out some of their stories on this page (https://marieforleobschool.com/reviews), by selecting the “Coach” category under Industry.

      We’d be honored to have you join us in the program if it feels right for you and your business goals!

  47. Marie and Beautiful Team!
    I am connecting deeply with these integrity rainbows and the over-delivering approach. So much in business I find that people who are trying to be supportive of your business ask “why are you giving so much away” , ” you are worth more than that”, “you could earn more money if”, etc. I struggle with understanding the balance between mission and return.
    How do you over-deliver without under-cutting your bottom line?
    B-School is my dream and have applied for a scholarship but keeping in mind Marie’s quote “Life’s rejections are God’s protection”.
    Hoping to join y’all soon,
    Chelsea

  48. sally

    …its actually really a joke – almost an insult – that you think starting small and being ‘small and scrappy’ is 200 registrants for a first time course. It’s almost insulting to those of us who have been at this for a LONG time – 9 years in my case – and would consider 200 to be HUGE. Tell me something I don’t know and then I will take your b-school. Right now, you sound more like someone who fulfilled her own destiny because you basically had it written into your own soul contract – it was an easy go for you, even if you dont see it or realize it…not allotta hoops to jump through for you…that’s how i see it…

    • Hey Sally, some context. When B-School started I had already been in business for about nine years. My first workshop had 5 people, 2 of which were my parents. One was my yoga teacher and the other two were neighbors she pulled in off the street. I talked about that here. https://www.marieforleo.com/2014/07/start-small-or-sucky/

      When I started my business, I was in debt after college. I didn’t have a trust fund, nor did I ever have investors nor did money fall out of the sky into my lap. I bartended and waited tables and even cleaned people’s toilets for 7 years while started. That’s how I grew.

      You asked me to tell you something you don’t know. Well, I’ll tell you something I do know: your pain, frustration and anger is not healthy, nor is it serving you. It’s destructive and likely, exhausting for you. While it’s clear B-School isn’t the right fit, I sincerely hope you find a teacher and community that is. All my best.

      • joya

        wow. you are just awesome marie. im speechless. love clarity and tact. see you in b school. am signing up tomorrow when i open my post to get my bank card that iv been procrastinating over. long back story. we all have one right. the reason im
        signing up is because wgst is clear to me is that you have maintaained yourself through highs as well as lows with your soul intact, as much as to be a light from within for those who need it most. business requires total self ownership and dignity whilst maintaing respect for others at all times no matter hiw threatening the circumstnces and you handled this comment with grace kindness and boundaries, which is what comes through what you deliver. b school is going to be a real stretch for me, but i one hundred percent trust my gut on my descision to enroll here this year. so much 🙌🏼💫❤️

  49. Angie Ninow

    Thank you for your videos. You always illustrate a perspective I may not have considered before.
    I would say “Always Over Deliver” will be the principle that I’ll focus on first. Most people have come to expect companies to deliver the bare minimum in quality and service, so they can try maximise their profits. I actually care about my customers and their businesses, and want to add value that will astound them. I want all their interactions with me to be joyful and exciting.

  50. Being boldly not for everyone is definitely something I need to work on. I am not 100% sure yet how I will do that, but I am adding it to my list of things to figure out this week! Thank you so much for sharing this this week. I very much needed that.

  51. Hi Marie-
    I’ve been watching your videos for several years. Wishing I could afford your B-school and the valuable lessons to be learned. I really enjoyed this one, particularly –
    I will take your challenge and share with you that today, I will reach out to previous guests ( I own an Inn) and apologize for not responding to their lovely reviews and will offer them a 10% discount on their next stay as my deep appreciation to them for supporting me through my first year as an Innkeeper.
    Keep on it- Marie – you’re an amazing contribution to entrepreneur’s everywhere. Someday- I hope to save enough to sign up for “B-school”. Wishing you a wonderful, successful, joy-filled year!
    Caroline

    • Julia - Team Forleo

      Caroline, we’re so grateful that you’ve been tuning into MarieTV for years now! Huge congrats on your first year as an Innkeeper – that’s an amazing accomplishment! What a lovely idea to reach out to your previous guests to thank them for their support.

      We’d absolutely love to have you join us in B-School whenever the timing is right for you, to help you in taking your business to the next level. In case it’s helpful, I thought I’d mention that we do have a low payment plan option for the program, with 12 monthly payments of $199 USD.

      We’re wishing you another successful year with your Inn, and look forward to continuing to support you on your business journey!

  52. Gee…how co-incidental! Patience is something I’ve been working on more mindfully and more diligently over the past couple of weeks. It’s helping me become who I want to be-a more calm, centered, and powerful woman. Of course it was your #1 tip! It also reminds me of the principles in The Slight Edge by Jeff Olson. Small, mundane, consistent steps taken every day (now with patience) will lead me where I want to go, in a more organic and authentic way. My action is to continue taking steps toward building my business while simply sharing my light, and my passion, with others. There will inevitably be someone who really wants to work with me. And as long as I build my foundation strong, more and more someone’s will show up, then BOOM!, my business is where I want it. Thanks for another great episode.

  53. congrats year 9!!! woot woot!!
    bschool grad from 2015, going thru program this year 2nd time, different place in life, LASER Focused!

    You mentioned not spending money on high production videos/materials, when you started off ‘super small and super scrappy’, to prove your concept worked & that people were responding.

    How possible would it be to share your growth from the beginning. Either in our B-school program section, OR a brand spanking new M-video?

    For example if you want to keep that video private, maybe have a section in bonuses that show ‘b-school progression’ maybe 1 video per year.

    OR if you want to share with the world, starting with your 1st year of b-school, a nice montage bringing us on your journey from 9 years ago to today.

    This way we can see the progression of your production value, so those of us who have to start off ‘small and scrappy’ know that we can bring our eff-ing best even when we first start out, and this can help us visualize our progression for the LONG haul:) to top of show like you!

    (ps I’m creative, an actress, writer (and upcoming author, in 1st edit of my book), so really the plan is to utilize B-school this go around and use the tools you provide to increase awareness, interest and inspiration to my entertainment industry & ideal customer, of both my talents as an actress & for the launch of my upcoming book. (to eventually have on-line offerings, freebies, programs etc;) and I want to start, tho it’s gonna be small and scrappy.

    • Julia - Team Forleo

      Hi Jade! We’re SO excited that you’ll be joining us again in B-School this year as you launch your new book and spread awareness about your creative pursuits. We’ve actually done an episode of MarieTV previously, where we share about the evolution of the show and lessons learned over time. You can check that out right here: https://www.marieforleo.com/2015/10/lessons-learned-from-marietv/

      Here’s an example of one of the earliest MarieTV’s for you: https://www.marieforleo.com/2011/01/insecurity-self-doubt/

      And of course, you can find all of our previous episodes, including those from the very early days of the show, in our MarieTV library right here: https://www.marieforleo.com/marietv/

      I hope this helps!

      • jade

        awesomeness!! thank you Julia I appreciate these links & look forward to diving in:) ps you all rock!! xo

  54. Be boldly not for everyone!
    Brilliant! The Universe has sent me this message again and again all week, and now you, my favorite source of information, has said it too. Suppose I need to listen.
    I am about to release all new products that embrace what parents want, not what I want to share. I am stealing your “I am not for you if… and running with it. It fits the changes I have embraced this week perfectly.
    Love you guys!

    • Mandy - Team Forleo

      Awesome, Sharon! It sounds like you’ve got a good plan in place. We’ll be wishing you a wonderful product launch! 🙂

  55. Nicole

    Patience! Definitely for me. Because Im in such a financial struggle it’s like money has to come to me now. So I cannot allow my financial situation be my focus but allow success be by my focus. I have to take baby sets, like you said walk before I can run.

  56. Hey Marie, awesome video as always! Totally the being bold principle for me. I write children’s books and it’s such a crowded market and the industry is so, well, old-school, it’s tempting to put things out there that fit in with tradition and please the crowd, so being able to write something that isn’t for everyone is a little scary but also obviously massively important in an industry that has some of the most passionate raving fans ever … children!
    So thank you for this video as it has given me the courage to be able to write books that stand out, but also has given me the belief that books I have previously written don’t have to be loved by everyone, and that’s not only okay but awesome!

    • Mandy - Team Forleo

      Right on, Adam! And knowing that your books don’t have to be for everything can even free you up to take creative risks too (like if there’s a story you wanted to write but weren’t sure about). Who knows, it could bring a whole new level of inspiration to your work––the possibilities are endless!

  57. Thank you for this gentle reminder, Marie and team! The 1st Guiding Principle of ‘patience’ resonates with me. In moments when I feel like I need to “push or crank out” various aspects of my business, I recognize that I have fallen out of alignment. It is a daily reminder for me to breathe and affirm that “everything is happening in divine time”! I am going to further explore “be boldly- not for everyone” as of late I have been posting more messages on social media that circulate around my true life’s passion and purpose. It can be intimidating at times, but I am stepping into a place of vulnerability and ultimately, I know I am growing by putting myself out there in this light. I so look forward to the continued journey and I appreciate all of the resources you share! Sending love and light, Alexa

  58. Patience is my biggest struggle right now. I am in a full-time job that feels like it’s draining the life force out of me. I started a side hustle that I feel really excited and passionate about and I am just committing to being super busy for a while and putting as much time and energy into my side hustle as I can until I can make it my full-time hustle and do work I love!

    • Mandy - Team Forleo

      Right on, Taegan! I’m sorry to hear your full-time job is draining, but I’m so glad you’ve found a business that you’re super passionate about and that lights you up. It can be hectic balancing both, but it’s so worth it when you’re able to transition into fully doing what you love. Keep up the great work!

  59. Love this Marie! I’m a BSchool Alumni and I’ve gone back through your incredible program multiple times! In fact, I just went back to the ICA exercise last week since I’m adding coaching to my massage services. I do have a question:
    When it comes to overdelivering, what’s the difference between overdelivering and overwhelming? I have seen many online programs that have been overwhelming because they offer too much info and end up leaving the client feeling overwhelmed and disappointed because they didn’t complete the program. I’m curious because I just finished running my first online program which was incredibly SIMPLE yet effective, and I want to add more to it for the next round but don’t want to run the risk of overwhelming clients!

    • Mandy - Team Forleo

      You ROCK, Carly! Congrats on adding coaching to your business, and we’re thrilled you’re already a B-Schooler!

      I see what you mean about there being a fine line between over-delivering and overwhelming. It can vary from audience to audience and person to person, so it may help to reach out to your customers (perhaps via a survey) and ask them whether they think your content is too frequent, not frequent enough, or just right. That can give you an idea of what they’re hoping for and where to go from there.

      I bet this is something a lot of people are wondering, so if you want to write to us at infoATmarieforleoDOTcom, we’d love to help you submit this Q for consideration for a future Q&A Tuesday episode! I also bet the Mentor Coaches in B-School would love to share their insights on this, so I’d encourage you to post in the comments section of the program so they can weigh in too. 🙂

  60. Qi

    Love the 3 principles. I resonate the patience one too. And I guess the fuel behind the patience is believing the value of my business deeply, and remain curious during the process. I also find the “boldly not for everyone” a very inspiring and empowering principle. What I am struggling though is to figure out who is that “someone” that will be perfect fit to benefit from my service. I guess the last one “over-delivering” shall be based on the right understanding what matters for the customer. As only over-delivering product or service without the benefit been experienced, it’s not going to fly neither…

  61. From my perspective, patience is the key to everything in life. Patience can be Translated also as faith or Hope. And when this is still present in your life and you don’t let it care Away you will always Find a way to make anything happen.
    And I am living the power of patience on my skin. it brought me where I am here Today and it will continue helping me persevere. i know I have the power to Transform my life. And I do know everything takes time and there are stages and lessons We must learn before moving to the next level.
    Thank you for challenging me.
    Gratitude!

  62. Hi! We have a free informational product The Zen of Saving, that we’d like to convert onto our website for relevant users that sign up to subscribe to our website. It’s a primer to always over deliver with a free product, we’re working our tails off to make it the best free product in the financial literacy space, and it’s perfect to build up to our longer term paid services to only the “right” clients for us.

    Biggest take away: THINK THE LONG GAME! Working the tail off to make a quality free product AND always over-deliver makes it challenging to remember that day by day revenue growth is not always the way to measure progress, but look over what we can put together over the course of a project life cycle and match it with results.

    • Mandy - Team Forleo

      YES! Consistency and high-quality free content are excellent ways to show your audience you value them and build trust. Keep up the great work! 🙂

  63. Am so looking forward to revisiting b-school. One of the key elements in my life and business is persistance. I run my own creative practice and there are times when the going can get tough but I just remember that the difference between success and failure is those that gave up before they could succeed. As you say in your video Marie, patience is very much linked to this.

    • Mandy - Team Forleo

      Wonderful, Bridget! We’re so looking forward to seeing you in the Member Area. And I love what you said about how failures are those who gave up before they could succeed––so true! We’re glad you’re sticking with it and in are it for the long haul.

  64. I definitely need to work on being boldly not for everyone. Even though I have clearly narrowed my market down to “women,” I still think I need to narrow down even more. I’m going to work on refining my audience today!

    Great episode Marie! Thanks!

    • Mandy - Team Forleo

      Excellent, Shanna! Figuring out your niche really is a game-changer, so we’re glad you’re committed to narrowing down and finding the audience that’s perfect for you.

  65. Definitely taking “be boldly NOT for everyone” to heart right now. I have some amazing regular clients that have been working with me for years, but I haven’t heard from them in a while. I want to know why, and I want to be 150% there for them: my ideal clients. The people that I AM for.

    That means telling the deal-seekers and those that think tarot is a magic wand without work to take a hike!

    Sincerely,
    Hilary, 2012 B-School Alumni

  66. melanie

    “Play the long game.” 100%.
    I work in the idiosyncratic world of entertainment, where sometimes you have to give 100% and get 5% return. Or even negative financial return — at first.
    However, I am very inspired to play the long game and be proud to walk before I can run. Some people in entertainment appear like ‘overnight successes’ – but that’s the exception, not the rule. I believe in my talent and vision – and I believe it’s worth the long haul. Thanks Marie!

  67. Tracy

    LOVE, LOVE, LOVE THIS!! For me in life I always try to practice being an “over deliverererererrrr” :-p with my friends and family. So why the heck wouldn’t I do that with my business! The question that I am having hard time trying to answer is how much do I offer out of the goodness of my own heart and how much of it do I charge? I am always stumped as to what the magic formula is? I know if may change from industry to industry, but I often have a hard time trying to value what I need to charge for vs. what I am going to give away (which I have no problem doing!!) Will this get answered in B-School?

    • Mandy - Team Forleo

      This is such a good question, Tracy, and definitely something that a lot of new entrepreneurs struggle with. There’s an art to providing value to your audience through free content, which builds trust and shows that you know your stuff, and making sure you get paid through your offerings. The good news is that Marie shares a lot of wisdom on this in B-School, particularly in Modules 2-4 where students learn about opt-in offers, building editorial calendars, blogging for business, and email newsletter content. We’d love to see you in the course if that’s something you’re interested in.

      • Tracy

        Done! Applied yesterday and loving the content so far! Looking forward to modules 2-4 now was well. Thanks again for replying as this help me solidify my decision to join ☺️

  68. Trisha

    Similar to many comments above, I enjoyed “be boldly not for everyone.” I do not have a business idea yet, but feel like I need to be on my own and do something different than I am doing now. I am tired of the corporate world, especially all the bureaucracy that slows down any and every process and innovation. Thank you for the inspiration!

    • Mandy - Team Forleo

      Love it, Trisha! No pressure, but if you’re thinking about B-School, it does come with a bonus program called Start the Right Business that’s designed to help aspiring entrepreneurs like you who know they want a business but don’t have an idea set in stone yet. The exercises in that bonus are designed to help you generate ideas for your business, then help you figure out which ones have the most growth and profit potential and which ones make sense given your goals, interests, experience, and skills.

  69. Hi Marie and Team!

    Love this video and everything you say in it, especially because, without even necessarily realizing these three guiding principles were key to business, I believe wholeheartedly in each of them.

    I’ve trained for and run multiple marathons and an ultra marathon, so I absolutely know the value of patience, as well as looking at the long run (pun intended ) and the long term goal…of setting sights to be worked towards gradually and meaningfully.

    I also am very comfortable in my own skin and in knowing that what I bring to the table, what I have to offer, and my creative vision are definitely not for everyone…and I like it that way. 🙂

    And, in everything I do, I always over deliver. I always have. It’s hard wired into me, and I always go above and beyond to give people more than they expect…I’m a giver, and freely giving makes me happy.

    So, it’s hard to say which of these three principles could make the biggest impact on what I’m working on, because this is just the way I live my life, anyway.

    The issue I’m really struggling with more than anything is finding clarity on how to move forward with the creative vision I have and with what I want to do with it. I’ve always known I’m in this world to make a difference, and I’ve done that (outside of doing it through a personal business) all along. But, about three months ago, I left a job that was no longer serving me in positive and meaningful ways, basically on a whim and without a Plan B, because my inner voice had been telling me for months it was time to move my life in a more creative and purposeful direction.

    Figuring out how to do that hasn’t come so easily, though. But, I’m still committed to seeing it through, knowing that the reward of making a difference and inspiring people is far greater than anything a job (Just Over Broke) could ever bring.

    Anyway, I’m still weighing the decision to enroll in the B-School against the financial situation because…without a job and not knowing how to move my ideas forward…there’s minimal income at the moment. But, I do at least want you to know that I love what you’re preaching, and the daily emails I get from you are serving me well in taking steps forward each day towards finding clarity and achieving those goals. And, even if I don’t see you in the course this year, I will still be gleaning as much insight, information, and inspiration as I can from all your other resources.

    Thank you so much for what you do! You inspire me to work harder to achieve my goals and live the life I’m meant to live.

    Sincerely,
    Stephanie

    • Mandy - Team Forleo

      Oh my goodness, your amazing comment made my day! It sounds like you’re on the cusp of a big shift and we’re honored that Marie is inspiring you along the way. We totally understand if it’s not the right time to join B-School and we want you to make the best decision for you. We’ll still be releasing a ton of tips and wisdom through MarieTV and we hope that you’ll continue to be inspired. We can’t wait to see where this journey takes you, Stephanie! 🙂

  70. After 20 years in business, all these resonated for me but PATIENCE is still my number 1. You’d think after so much time I would have the secret sauce perfected and be cruising but this is most certainly not the case. In my world there is a view that I’ve done and seen everything, but guess what? The world keeps changing and keeping up and ahead is sometimes overwhelming. Small and scappy definitely describes us and because of this I need to “just keep swimming” and keep learning and have patience that no matter what I can’t do everything all at once. Thanks Marie and the team for this perfect insight today. B-School is definitely on my radar.

  71. Karen Kali Reigh

    At first I thought “Patience. Definitely need to work on patience.” But looking back at my last “career” as a stuntwoman, I realize that I was absolutely playing the long game. I was committed for as long as it took, And I was making serious progress. Because I LOVED it. Even after I got sick, I kept on, making gains toward that goal. What I really need to work on is “Being Boldy Not for Everyone”—in my life as well as my business. Being Boldy Not for people who think I’m failing until I have a six figure income, and who insist I should try something else when I’m only a few weeks or months into a project. Being Boldy Not for people who think my business has no way forward because they can’t see it with old school eyes. My scholarship pitch isn’t perfect, and my business plan isn’t totally clear, but insights like this help me move in the right direction. Thank you Marie.

    • Mandy - Team Forleo

      Preach it, Karen! Having people around you who support you can make all the difference. No one gets an idea that’s fully formed and perfect clear right out of the gate and it sounds like you’re doing the work to figure things out and trusting the process––that’s what’s important. We’re proud of you for the steps you’re taking and for stepping out of your comfort zone and challenging yourself. <3

  72. PATIENCE! I struggle so much with this one. We just started in October and my husband has to remind me of this constantly! Actionable step: to break down actions and goals into daily/weekly/monthly and focus on those milestones.

    Can’t wait for B-School!

  73. Jillian

    Hey mama,
    So you’re pretty badass and your energy is contagious. I’ve only over the last week really explored your work and have been feeling like I’m so ready to jump into B-school. Small problem I don’t currently have a business and don’t know what my niche is. I’ve spent the last decade on a ledge scared to jump. So I’ve instead attended course after course learning a whole lot about a lot while working a full time job in the hotel industry. Will B- school help me clarify my niche and start from the very beginning? Sending much love and light.

    • Mandy - Team Forleo

      We’re so happy you found Marie, Jillian! It’s totally okay if you don’t have a business yet. There’s actually a bonus program included with B-School called Start the Right Business that’s designed to help you generate business ideas if you don’t have any, narrow down your business ideas if you have too many, figure out which ideas are profitable and have the best growth potential, and how to tell what business is right for you based on your goals, interests, and skills. From there, the very first Module in B-School is about identifying your ideal customer, the people you most want to serve in your business, which is finding your niche. We believe everything else in business builds on top of those foundations, so that’s why we give them to students first. We’d love to see you in the program and support you on this journey.

  74. Can’t wait to do B-School again, and this time I feel it’s going to help me reach a new level – yay!
    One of the 3 for me would be patience.
    I have it, but it seems like I need more of it 🙂
    Action: go back to the drawing board and do more of what I was doing in the beginning of my biz. And keep doing that, because keeping a learning mindset is the way to see new ways I didn’t try yet.
    Merci, Marie ! <3

    • Mandy - Team Forleo

      Woohoo! We can’t wait to see you in the Member Area again, Llayne! 🙂

  75. Stacey

    Hi Marie,
    Love listening to your your succinct info it’s direct and the message is clear. So much calie in everything I have seen and heard. Was used to listening to long podcasts and when came Marie. Love love love your wisdom.
    Can you help an aspiring old artist?
    Would B-School be a for for me???

    • Mandy - Team Forleo

      We believe you’re never too old to do what you love and we’d be honored to see you in B-School! We have a number of students in the arts––everyone from painters to dancers to fashion designers to jewelry-makers, and everyone in between––so you’d be in great company. If you’d like to hear from artists who have gone through the program, you can find their stories on our reviews page: https://marieforleobschool.com/reviews If you click the Industry button, Artist is the first option that comes up. 🙂

  76. Thank you and your team for all you do 🙂
    The second principle, having the courage to turn people away from what you are selling, is the one that I believe I would benefit the most from at this point. It ties in with getting to know your niche or market audience better. In addition, it fosters a win-win relationship for everyone involved. It does take a lot of courage, especially when we’re getting started and every dollar counts… Thank you! 🙂

    • Mandy - Team Forleo

      Exactly, Gisele! What you said about it being a win-win situation when you know your niche and proudly state who you’re not for is so true. The beautiful thing about being an entrepreneur is that you get to choose who you work with and if the person isn’t a good fit for you, it’s not a good experience for the client either. That win-win really is key. 🙂

  77. Shona

    Patience! My business is in a field that is new and misunderstood here in the US. It is just beginning to be accepted and people are curious about why it is beneficial and how it works. I have to use patience to further my abilities to work with other professionals in related fields, gain new clients who are totally new to these concepts and skills using honesty, knowledge and patience. If I push too hard or fast or don’t listen to these very important people with an open mind considering their perspective, then I will fail in my abilities to grow my business. I need to be an educator, compassionate listener, excellent example of integrity and transparency in order to achieve growth, trust, and succeed in my work. Success for me is helping others – once that happens the financial success will not be far behind.

  78. Dear Marie & Team Forleo,
    All 3 Principles mentioned here are VITAL for sure! Thank you for the clarity.
    While # 1 & #3 are absolutely no-brainer obvious to me since I’m very much into making a huge impact and over delivering value, the Principle #2 is the one that I’ve understood better through your explanation. My mission is to help shift the collective consciousness by showing people how to create a new reality through accessing the Reality within oneself… which apparently IS AVAILABLE and can be done by anyone and everyone. And in this holographic Universe, by changing oneself, we change the entire Universe… it’s inevitable and THAT simple! However, I understand that not everyone is ready to be aware and understand that Law… So, I am BOLDLY reaching out only to the people who are open for the Quantum Shift Awareness! It’s easy to be bold now, since I know that it’s enough to create a real permanent change! Just like that!!! BAM!!!!
    In love & grace,
    Ewa Zender

  79. I love you in purple Marie…such a regal colour!
    I am going to take Bschool for the fifth time this year, and while I have a lot of patience as natural part of my character, patience would be the guiding principle that would make the biggest impact on what I’m working on.
    Why? Because it is about the long game and the long tail!!
    I love my product. I know it’s not for everybody and I think it well and truly over delivers.
    Personalised, daily relationship support in your pocket for AU$1.49 or US$0.99…it is unbelievable value.
    So, like the little tortoise that I am, slow and steady wins the race. I will continue to use all the wonderful Bschool teachings, principles and materials and joyfully keep moving forward. And hopefully soon I will be able to support my family with my business.

    • Jillian - Team Forleo

      Welcome back Annette! We’re thrilled that you’re joining us for another round, and we love your commitment to being more patient this time around. We can’t wait to see what you create!

  80. Another awesome video… what stands out for me out of the 3 essentials is I’m missing the fact that my product is not for everyone. Personally I think everyone would look great in vintage clothing, but hey, there are people who will only ever want what’s ‘in’ 🙂 I respect that.

  81. Hi Marie,
    Last July I’ve decided to get into life coaching business after I’ve survived another long big deep downfall that happened in my life. I had plenty of those by the way but none got me down, always raise up to a better stronger wisher woman. In September officially started my business and since then I’ve done everything that I could possibly do to promote it. went to events, radio interviews, local hubs and so on. However I still have no clients and for this I truly believe the problem is the inclusion that I was trying to make. to include everyone to make it for everyone. But now I started to separate my coaching – motivating sessions from the coaching clubs. The clubs are my latest attempt to include everyone but still I feel like I knock my head on the wall, because even that isn’t working!! My head is full of ideas and everyday I have a routine to write them down to plot graphs – I’m a scientist that’s why- and to strategise my business. Then I meet people I go out there I market my service I talk about it …but still rock bottom when it comes to income. And so I feel stuck and the same time I feel how much I can offer how many people I could help how many of my life’s experiences are there ready to be shared with people that they could use a bit of my unique kick … am open to ideas and discussions.
    Thanks for the inspirational dose of success,

    Maria

  82. Dear Marie,
    I love your videos, you always light me up and now a days I start my day by listening to at least one video of yours. I would say from all the principles I need to work more on the number 2 Be boldly not for everyone for my niche product. Thank you so much for all the light you are giving. xx

    • Jillian - Team Forleo

      Iris, we love hearing that you start your days with us! Have some fun with boldly NOT being for everyone; we’re cheering you on.

  83. Patience and long game for me! I learned after a year and a half that I needed to stop needing things to happen quickly and shifted my focus to the long game, but I do find that clarifying what that is is a challenge. Sometimes you need to allow yourself to experiment but you also need to give things a chance to prove they “work” before scrapping it and trying something different. Knowing I’m in this for the long haul gave me more confidence be patient and really work at getting things right.

  84. Love this talk. Such simple perfect truths and a great reminder of what I need to do in my business. Thanks team!

  85. Dear Marie,
    Can you do more marketing tips in your weekly videos?
    Deborah

    • Mandy - Team Forleo

      Deborah, thanks for the feedback! It’s good to know what you want to see more of so we can keep that in mind as we’re developing future episodes.

      Also, if you haven’t seen Marie’s past videos on marketing, you can check them out here: https://www.marieforleo.com/?s=marketing They’re full of good tips!

  86. This was the first episode of Marie TV I had seen, and WOW! was it spot-on! While I can see how each of the guiding principles can apply to my business, I will choose to focus on attracting my ideal client and repelling the rest. I’m a wedding planner and designer who focuses on the luxury market (over $100k budgets), but I’m often so afraid to turn away ANY paying client and it’s 1) making my life miserable (well, not really, but…) and 2) most likely watering down my brand (counterproductive, much?).

    I’ll have to seriously consider how to turn poorly-fitting clients away without making them feel like I’m calling them “poor” but I’m sure I will find a way that’s full of integrity and grace. Thanks for such a great episode, and I can’t wait to subscribe to your podcast and newsletters!

    • Mandy - Team Forleo

      That sounds really wise, Tara. I know it’s easier said than done, but if you feel like a client isn’t a good fit for you, they’re probably feeling the friction too, so it’s not a good fit for them either. By boldly stating who you’re not for, you can attract more of the people you are for, which makes for a win-win! 🙂

  87. Oh my goodness!! I’m getting more excited by the day to dive into my second year of B school. Love this video and my biggest takeaway from this video is “always overdeliver”. I’ve known that for years but because I’m just absolutely bubbling over with ideas right now as I go through the preliminary exercises—6 Pillars, Start the Right Business, etc—to get ready for B school, I was just flooded with ways to overdeliver specifically, but also sales prevention. I’m glad for the pre-B school homework and the new videos and audio because this helps me corral all the ideas. So exciting!!

    • Mandy - Team Forleo

      Awesome, Carolyn! We’re so excited you’re diving into B-School again and we can’t wait to see all the ways you come up with to over-deliver and take your business to the next level. 🙂

  88. I loved this “3 secrets” video.. specially when it comes to patience I’ve trully learned is KEY FACTOR for any kind of success! I got to hear of Marie Forleo from Gabbie Bernstein from “The universe has your back” which was recommended by a friend… it was a series of crazy little things that I believe were meant to happen (not coincidentally) An it all happened within a month!!! The BSchool program basically came into my life exactly at the time I needed it most. So now I’m about to embark on this journey hoping it will help me clear my mind and continue building my dream project with more sense. I’ve heard great reviews and stories, mine will be next (I hope!) Cheers, Marcela Solana 🙂 xx

    • Mandy - Team Forleo

      YAY, Marcela! It sounds like the universe was trying to tell you something and we’re so glad you listened. We’re honored to support you on your business journey. <3

  89. Hello Marie and B School Team
    Your video’s are always so on point for me. I did B School last year with the thought that I just wanted to sell my Animal Artwork. But in doing B School I realized two things. One I wanted to share my message/ messages with the world through my Art and my words. And that my messages had to be divided up. And two I needed a break from marketing myself. I had been in business on the ground for many years before I hit B School. I moved out into the “middle of Know Where” from Toronto and thought I’d just do what I “really wanted” on line. Thank you for being there. I have taken a Job Job, which I am enjoying, and am working on creating what I really want to share, at the moment I have taken out the monetary aspect. I need a moment to create from the Heart and not worry about or think about creating for money, but for love and how it will best help others. I am working on three websites. I know but it’s what I need right now. Everyone in a while that voice inside my head rears up and says, what the heck, you have worked long and hard to create What?
    But your video’s, words of wisdom and all of the help I receive from your team, help me move forward and know I am following my Light. Love and Light Christine Kowal and The Animals

    • Mandy - Team Forleo

      Everything happens in its own time and businesses can take awhile to build. I know the process comes with ups and downs, but we’re glad you’re staying committed to your dreams. <3

  90. I just love watching you Marie! Out of the 3 things you spoke about, “not being for everyone” impacted me the most. I’m the founder of FUEL, a mind and body movement experience that blends high intensity with resilience training. It’s surely NOT for people who are just starting to work out and it is NOT for those who only want a good work out. Specifically, I find that it’s for women who are capable to endure high intensity workout and understand the body is a tool to discover the full depth of internal world so that we can face our fears and turn them into our strength and beauty.

  91. sue seeger

    Hey Team Marie. I am getting very excited about B School and hoping my name appears on the magical list of scholarship winners! I love these 3 principals and really have already been using a couple of them for some time now. I have always believed in over-delivering. I’ve been criticized at times for this, but I’ve never regretted giving a client more than they expected. Also being boldly not for everyone. I’ve been known to either tap-out or redirect public sculpture projects by asking what it is the commissioning party is ultimately trying to accomplish by contracting with an artist. If it’s unrealistic or their money would be better spent another way, I’ll be the first to tell them because a disappointing public art project is bad for everyone, especially the art community at large. I think the patience thing will be a focus for me in the coming year as I take on the challenge of building a community arts program for a nearby town with some very big ambitions. We’ll all want things to magically gel right away and see tangible results in months, but it may take longer to do it right. Patience will be a virtue!

  92. Marrian

    I feel that over delivering way more would be a great start for me. I need to build up my free offerings so that more people can get to know who I am and what I can do to be beneficial.

    • Mandy - Team Forleo

      Yes! That sounds like a great plan. And when you have great free content, people will be thinking “if her free content is this good, imagine how good her paid offerings are!” when you have something to sell. 🙂

  93. Dear Marie,
    Mine is patience, patience, patience! I have trouble being patient and creating that slow build – I want to help everybody now you know? I have to constantly check myself when I get “why isn’t it happening faster?” or FOMO when other people have the cash to invest in areas I want. Staying patient with being scrappy and owning the scrapiness is currently my biggest challenge, but I’m working on it! Trying to live in my “growth zone” as much as possible. Thanks for everything Marie and Team Forleo!
    xo Rachael

    • Seriously, that last blooper is the best!! 😂😂😂
      The guiding principle that would have the most impact on my business right now is overdelivering. I have this on my “to-do” list – to create extra surprise bonus material and a series of heart felt encouraging follow up emails to help keep my customers inspired and accountable while going through my sugar cleanse program.
      Loved this video, thanks for everything you do Marie! Can’t wait to dive into another live round of B-school this year!
      José x

  94. sonja

    I tell all my new massage clients that not every therapist is for every person and no worries if you decide my touch was not helpful or healing for you. And they get a $10 discount on the first massage and on their birthday.
    (I always watch your videos to the end, hearing the same message about the world needing me, just to see the extra fun!! You guys crack me up and this episode – LOVE the integrity rainbow skit and the extra at the end!! I would be doing the silent laugh if I worked with this bunch!!!!!)

    • Mandy - Team Forleo

      Love it, Sonja! I bet your openness and honesty makes people more comfortable with you since massage therapy is such a personal thing.

  95. I am the owner of a one-woman show jewelry and design business. I definitely need to work on my ability to over-deliver. I sometimes get backed up with things on my to-do list that some orders take longer to get out, some emails don’t get answered immediately… I think setting a standard for myself is step one. Step two would be excelling beyond that standard. My current standard is impractical, 2-3 days for orders to go out and emails to be answered. I’m thinking e-mail standard 24 hours, order standard: contact immediately, with 5 days for a preexisting product, and 2-3 weeks custom design. I am also considering ways in which I can create a more “custom” touch to my emails to make them feel “packaged” just like my product when customers receive those. hmmmmmmm

    • Mandy - Team Forleo

      I see the gears turning! 🙂 It sounds like you’re generating a lot of good ideas that will make your people feel even more loved when they buy from you.

  96. “Always overdeliver”! I have a launch coming up and this is what I’ll focus on. Loved all three tips and can’t wait to re-take B-School this year! ♥

    • Mandy - Team Forleo

      YES, Lina! We’re so glad you’re participating in B-School again and we’ll be wishing you a wonderful launch ahead! 🙂

  97. “Always overdeliver” is definitely something I’ll be incorporating into my business moving forward. Thank you for another amazing video. Honestly, you are one of the driving factors for me following my passion and I thank you for that! You’re an inspiration.

  98. Rebecca Forshaw

    Hello from over here in the UK! I am literally wetting myself with excitement at the possibility of fulfilling my dreams and where my business can go! and every time I watch another of your videos, I learn more and it gets me even more fired up! I call it a business, because already in my mind I have a clear vision of who and where I want to be………but I got to be PATIENT!!!! Yesterday I booked on a 12 day business and personal coaching course which will be completed in May – this is alongside my full time job in sales (no one in work knows until the day I am financially in a position to leave) but in the meantime, I have a whole list of things I am doing in the background – setting up Social media accounts, already have a website holding page, getting up early for Golden Time and personal development etc. I know I have to do all of this in the background so that when I am ready to coach I will already have momentum! I have just invested a huge amount of cash on the right course for me to be the best coach I can be – and now I want to have one more investment …B School! I just have THAT feeling that if I invest now and do the work – it will pay me back tenfold!!! My only stumbling block is persuading my partner that it is the right investment – I’m 90% there :-)……….wish me luck and hopefully see you soon. I am registered for the webinar later! I am very much flying the flag in the UK for my new found love of everything that is Marie Forleo…..and I have to keep reminding myself to be patient!

    • Mandy - Team Forleo

      Yay, Rebecca!! We’re really proud of you for taking action on your dreams and putting a plan together. And it sounds like your sales training will really come in handy for your business. We’d be honored to see you in B-School, if not this year then a future year. And if you’d like some help convincing your partner we’d be happy to help address their concerns––feel free to reach out to us at bschoolATmarieforleoDOTcom. 🙂

  99. For me, I long to over deliver! I feel like I really want to help my readers and bless them! Thanks for these tips…I appreciate you and your team!!!

  100. I’m thrilled that I began my journey with the pinnacle of B-School. And I return each year because it’s AWESOME! My biggest fear is narrowing the niche. Struggling with that. BTW, I’ve also experienced the fabulousness of Team Forleo and the bragging on them is well deserved. Thank you Marie and Team Forleo for being a constant and continuous source of integrity and inspiration.
    Big hugs.

    • Mandy - Team Forleo

      Thank you SO much, Terry! Gosh, you made my day and I shared your sweet note with the rest of the team.

      I totally hear you that narrowing your niche can be scary, especially if you’re just starting out and needing to make your business more profitable. It really is a game changer, though, and we’d love to help you overcome those fears! It may be helpful to take another look at Module 1 and really dive deep into those exercises and take advantage of the Mentor Coaches in the comments. I bet they’ve got some great stories about their businesses before and after narrowing their niche. And of course, we’re here to help as well! Feel free to email us at alumniATmarieforleoDOTcom anytime.

  101. Thank you for the insights. The problem that I bump into is my focus, target market is already small and specific, but the service is known by the opposite end of the spectrum as a luxury and I think the best way to attract my target is by the “sales prevention” method. Marketing massage to artists and not to the businessperson or spa/resort go-er, but for the artist who needs methods of self-care, and mental stability in order to keep working and stay motivated; allow artists to connect with their community and be in conversation with the policy-makers through forum/interactive/community-based performance art events/happenings/salons. Creating a community of artist who are healthy, active and by practice, addressing community issues that people who are not drawn to conventional theater venues/mainstream (read as: old, out-dated) visual and performance art communities.

  102. Thank you for posting this. I absolutely agree with all of them. I have to admit that I can’t pick just one of them, because I truly believe that all of them are important in business. I will talk about a couple though because you made me think. Your video’s always help make me think of things that I would otherwise overlook. Thank you for that Marie!
    I’ve been a b schooler for some time now and have learned so much from you all. My names Angela Taylor. Let me tell you a bit about myself. I’m epileptic and have had brain surgery for it. I woke up with my left side temporarily paralyzed and due to that had to relearn to walk, talk, eat, etc. I learned it though. When I started painting I never even thought of painting as a way that I could make a living. I didn’t think of the fact that paintings are worth money. I truly didn’t have the capability of realising any of that. It’s easier for some just to see what I can’t do and not to think of what I can do though. Due to that it makes owning a business extra hard and I don’t always have patience in the fact that one day I will find those who believe in my businesses as I do I’ve even been torn down by those with disabilities as well, which I have to admit absolutely broke my heart. Due to that I know patience would help out my businesses alot though. I just don’t know how to help myself have more of it. Do you have any suggestions as to how I can help others to see that I am not wasting my time in trying. That I actually have been doing the work of a team because I own two businesses. Am I doing something wrong? Is there something that I haven’t thought of to make others see that I am trying to help give myself the freedom most are given at birth!? All while helping others not only know that they aren’t alone, but I want to inspire and help those who don’t have health issues know that they can do it! Most importantly, I want to create awareness that saves lives. In my art and smoothies. I’m more into the art, but have to admit that I absolutely love smoothies!
    I allow the negativity others send out through judgment, etc. to get to me alot and that makes me come very close to giving up on my dreams though. How do you ignore negative people like you? Especially those you care about and want to help? How do I not blame myself when they won’t listen to me?
    Years ago, I tried college to help both AngelasArtArea which is my art and ArtCardsUnited which I create awareness for others with. I wanted to give those who did volunteer at that time a chance to shine.B School helped me to realise that right now I should be focused on AngelasArtArea. That when I’m ready I can start bringing ArtCardsUnited back. If I don’t, my health will get much worse and I won’t be any good for anyone. I really surprised myself in being able to get into college but due to my health I could not finish it. I got super depressed, and cried whenever I even heard the word college, etc.! I thought that all was lost, but then came b school!!! I have learned so much from you all. I simply cannot thank you enough! I’ve actually even cried due to joy after just seeing some likes from you. That is truly how much I absolutely love and am grateful to you. I have to be honest though, sometimes I worry that because I do not have a team helping me, etc. like many others. That makes me question, have I gotten in over my head. Is this normal Marie? Am I worrying to much? I’m reading Gabrielle Bernstein’s Judgment Detox. It’s wonderful so far!! You introduce the most amazing people Marie! I absolutely love it. Am I being judgmental of myself though? Maybe there is something that others see that I simply don’t? That is why I believe patience would make a HUGE difference in my businesses though. I think that even though I have learned from you maybe patience is needed or I seriously wouldn’t question myself so much. I wouldn’t be as judgmental of myself. It seems so easy for everyone else, yet I know it’s not. I’ve just gone on and on with the questions, etc. ! Anyway, thank you for all that you share. You’re amazing Marie!!! I absolutely love you. I also have to thank Gabby. What I have seen of her talks so far has been super inspiring and I loved the meeting online introducing B School! Thanks again, I can’t wait for this a new year of b school!!
    Namaste,
    Angela Taylor

  103. WOOT WOOT!! So excited for round TWO!! Best decision I ever made, besides saying yes to my husband 😉 <3

    • Heather- Team Forleo

      We’re excited to ‘see’ you in the virtual halls again, Emily! xo

  104. Hello Marie and Team Forleo!
    Wow, so much fabulousness packed into 10 minutes! I heard about B-School from Danielle (Merriweather Council), and I was kinda interested and kinda wary. Y’all are nothing like what I imagined (we won’t get into those thoughts!), and this video helped to prove this program is different and filled with real, practical info and inspiration.
    “Patience is everything” and “Be boldly not for everyone” tied for favorite. It is easy to get frustrated and yell at the universe for not making us insta-megarich. “Work your tail off” and “Money isn’t going to fly out of your computer”–YES!!
    “Be boldly NOT for everyone.” So much to process with this statement. As a visual artist, I am often asked “Do you paint pears, chickens, birds in trees….? Normally, I would answer with something along the lines of “No, but I am not opposed to painting a chicken in a tree eating a pear.” Until this video, I thought it was the right response. I have been trying to gather any and all commission work to help support the real dream. No more. My art is not for everyone, and that is perfectly okay and normal *relief* Thank you a million times!!! Hugs to all *big smile*
    **p.s. After watching the webinar, I realized just how much I need to learn and grow + how much I need to improve my blog and artist website. I didn’t realize I was such a hot mess because I was too absorbed with painting and not paying attention to what helps sell and exhibit those paintings! Once again, thanks so much xoxo

    • Chasidy,
      You are sooo right about art! I get that perfectly, and well said. I am a artist as well, and honestly didn’t put the two and two together about my work not being for everyone myself. When Marie noted that, it helped beyond words! It explains ALOT! My style is more abstract, although I also love photography, etc. I have been told for years by many that abstract is not the best bet. That I’m dreaming if I think that I can make a living off of it. I would absolutely love to take a look at your art. I’m so glad that you found Marie, isn’t she amazing!?! Just watch…she introduces some absolutely wonderful people as well. The difference that I have found in B-School is that Marie doesn’t only promote her products that help. She shares information about other entrepreneurs too! She’s happy to see others succeed and helps them to! I just love that and wish that everyone were like that. Anyway, let me know more about your art! I would love to see it and visit your blog.
      Namaste, Angela

  105. Patience. I have big dreams and I am seeing slow and steady progress. At a point where I am ready to launch something new so that is big and is scary but also exciting. I think I am on the right track so will continue to persevere to get to my goals.

    • Heather- Team Forleo

      The right track at the right pace is perfection, Jennifer! We love hearing that you’re taking action and getting ready to launch like a rocket. YES!

  106. I’m a painter and writer. I found all of this video to be so affirming! I especially like the line about “small and scrappy.” When I picture myself as small and scrappy (instead of lost and overwhelmed) it’s an instant energizer and shame-buster. I also LOVE the idea of working to actively repel those who aren’t my ideal customers. It puts a whole new spin on rejection!

  107. These hit so close to home for me as I feel like I’ve gone through the journey of learning all of these the hard way. Where was this vid 2 years ago?!…Just kidding, I am so grateful for all of your content that has radically helped me through these years, more than I could ever express.

    Over the last year (about year 3 with a new biz), understanding “patience” has been huge. I put in a lot of effort when I started, and due to not a lot of payoff, the trial and error of where to spend my time/energy, and some big personal life changes, I lost a lot of steam and a lot of motivation in my second year. I also started falling into more of a victim mentality for the first time in my life. Looking at myself and saying “WTF are you doing Nicole? You have the tools to snap out of this mindset that’s not serving you and you know this isn’t the way.” Coming back to my own self-care (meditation, reading) and directing my energy more mindfully, I started seeing immediate results. I also started seeing the seeds of my labor over the last two years finally starting to pay off. And even more importantly, realized there were some lessons I needed to learn while I’m still in the small phase, that will help me more successful down the line….ahhhh, patience. Now I get it.

    I’m proud to say that I always tend to over-deliver. I’ve got some crazy work ethic deeply ingrained which worked well for me in my last business (which was all referral-based), but I also need to find the balance of making sure I charge for what I’m worth so that it never feels draining to spend the extra energy to make it really great.

    Oddly enough, I taught a class on online marketing to my nutrition school (previous biz- web design/marketing, new-nutritionist) and I stressed to “find your niche.” But sometimes we don’t practice what we preach. When you are trying to find your ideal client as a nutritionist, it almost always stems from your own personal health struggle and honestly, I was never really as sick as most people who have gotten into my field so finding that story was very difficult, but also…right in front of my face. I’ve always tended to eat more plant-based and found I had an allergy to dairy so had always been developing vegan recipes. Now I tend to work with a lot of people who want to eat more plant-based, but don’t know what to eat or how to make sure they are getting what they need, or even guide them to not be plant-based if their body is in a place where that won’t work for them. I also work with a lot of people dealing with food intolerances and help them spot them and learn what they can eat instead to feel like they are expanding their food choices rather than feeling restricted.

    So those people who want a magic pill or temporary diet to lose weight…I’m not for you. Protein-obsessed bodybuilders…not for you.

  108. Thanks so much for this episode Marie. For me the principle I most need to apply right now is PATIENCE! I am right at the beginning of my business journey having finally clarified who I want to serve and with what products after completing your ‘Start the right Business’ program and I am so excited to get started. At the same time I have this overwhelming feeling that I might get left behind! I’ve noticed a few ‘competitors’ who are many steps ahead of me and about to enter the market and I am frightened there won’t be space for me as well! Rationally, I know this is silly, there are 7 billion people on the planet, and my voice is going to be unique, but emotionally I am still triggered by a sense of urgency whenever I visit the website of one of these other businesses.

  109. Vincento

    Dear Marie and team,
    – insert compliments about awesome content etc. All true. –
    But also: the double rainbow reference made me actually laugh 😀

    All the best,
    Vincento

    • Me too Vincento. I absolutely love that both Marie and her team make things fun! Almost every video makes me smile and laugh. Most people need laughter in their lives, personally I am forever grateful. I think that what they do and the way they do it is perfect! It’s so smart to help people remember that being themselves is ok!!! 😀

      • Julia - Team Forleo

        Vincento & Angela, we’re SO happy to hear this made you smile 🙂 Thank you so much for the kind words and for being part of our world!

  110. I think that you cannot tell beginning entrepreneurs that they won’t get on the #1 list in one week. I think they have to learn it themselves. Great video.
    Tim

  111. Yineth Hernandez

    Hi Marie and team!
    Thank you for this wonderful video. I realize that I must work (a lot!!) the patience, because i want to get results NOW!! (especially when there are bills to be paid!!) and the fact of not getting the expected results makes me feel frustrated. I have big dreams and I am seeing slow and steady progress. I’m ready to give my ideas a more tangible form so that is big and is scary but also exciting. I FEEL that I am on the right track so will continue to persevere to get to my goals.

    • Julia - Team Forleo

      You’re so not alone in feeling that way, Yineth! Your big dreams are are a beautiful thing. Slow and steady is always the way to go, so trust that you’re exactly where you need to be and keep up the fantastic hard work. It’s so great that you’re feeling you’re on the right track! I have a feeling you may find this episode helpful right now, too: https://www.marieforleo.com/2015/10/feeling-behind-in-life/

  112. Hi,
    I am Asif Qamar from Welfare Institute an IT geek. I have learn great information through your blog. It provides many infomation which is very useful to my business.Thank you for sharing article
    I am gratified to introduce myself to you as director of Welfare Institute which concentrates on quality training of students.

  113. Hi Marie, “Be boldly NOT for everyone” is definitely something I’ll keep in the back of my mind. Many thanks for another awesome video. I’m so looking forward to Modules 2-4!

    • Julia - Team Forleo

      YES! We’re SO happy to have you as a B-Schooler!

  114. hi, nice to meet you.
    thanks for your awesome article. I just ask a question. how to start our business although I’m 18 years old.
    best regards
    fajar siagian

  115. Great…What an impressive post. Thanks a lot for sharing this.

  116. Bravo Marie! Integrity is key. I know what you’re talking about with some of your competition and it is so refreshing to hear truth, not infomercials. G-d bless.

  117. Lara Hammoud

    What I change my mind about what I want to do every few weeks? I cannot decide… Please help

  118. Hi Marie, the special touch that really resonated with me was ‘be boldly not for everyone’. Thanks for all your nuggets of wisdom. X

  119. Thanks for this article very helpful.
    SW Edmonton dentist

  120. Mona Eckert

    Patience for sure! I have no idea where I am going with this, what I want it to look like, or how to do this! I will apply this in just beginning and know all these things will come. I am continually directed towards being an entrepreneur so it must be, with patience I will find my way.

  121. Netilia

    In preparation to starting my Teacher, Speaker business. Patience, is one of the guiding principle I must apply starting a blog, as this time blogging will keep me doing something towards the bigger picture. Usually, I like things to be done rapido. I also recognized lack of patience has been a set back, causing added stress, and becoming discouraged.
    Thank you for helping me recognize its not an overnight thing.

  122. Abdel Rahman

    Dear amazing Marie and your brilliant team, many thanks for the three golden principles to a great business. I consider all the three principles are very important to me however the first one “Patience is Everything” is the most important one in my case as I have just started up my import and export business on Agric-products and machines.

  123. Sally

    People have been telling me I over deliver and shouldn’t! So I am now reassured that I am doing the right thing. Thankyou.
    Lack of patience is something I was born with but over the years I thought I had got ontop of it until you mentioned overspending on web designs etc instead of starting ‘scrappy.’ You caught me out with that one. I will have to watch myself.

  124. Love your team and your energy. So inspiring. B-school coming soon to my world.

  125. KG

    Love all your points and that I see you LIVE them speaks volumes. You live what you teach. Giving to my customers (but not over giving) is the number one focus in my business.

  126. Fatou

    Hello Marie and the team!
    Thank you so much for theses amazing 3 tips which are so obvious as soon as it’s explained the best way !
    Mine would be “OVER DELIVERING” but I dont know how to put it in action. I am working everyday but I dont know if I am overdelivering enough or improving. It’s frustrating at some point because I am so passionated and I know where I want to go but I feel stuck in my path. I am sure I will find the way, thanks to you ! I will keep working hard. #NeverGiveUp
    Peace

  127. DNN

    I call a spade a spade when playing my entrepreneurial business cards exactly for what it is. This is my personal way of being genuine in my honest business efforts.

    Here’s a little taste of my entrepreneurial business Steelo -flow for Miss Marie Forleo…

    I’m an original city born child who’s not from Staten Island’s Shaolin, but Flatbush Brooklyn. Flatbush’s finest is back at it, storming states and still all over the place. A successful entrepreneurial online advertising invasion slipping through the enemy’s gates. Those who slept on my entrepreneurial ability failed to realize things would materialize in due time. I’m bigger than the New York City Times Square billboards. Haters and narcissists failed opposing me as their last resort. They see me sitting pretty like vintage ads in Times Square Manhattan along with Bloomberg and HSBC TV. I’m a marketing artist and a lyrical arsonist with a creative art to this, who’s mental politics gets quite explicit. Excuse me, Miss… 🙂

    The blogs is the Army + the Navy, not Jay-Z. We respect the ladies and kiss the babies. Your boy over here from Flatbush Brooklyn is all about originality! 🙂

  128. DNN

    Thank you for posting this thought-provoking blog post, Marie. That business rap was originally formulated off the top of my mind. I love this blogging and side hustle stuff because it allows anyone to utilize your creativity to not only leverage better search engine rankings (SEO) and affiliate revenue, but also to be seen in a positively different light from competition. And just in case you’re wondering, that’s a general rap and nothing directed towards you. Lastly, I forgot to add a capital F on your last name. Please feel free to edit that comment and add a capital F. Thank you, friend. Peace and love. 🙂

    • Jillian - Team Forleo

      We LOVE reading your rap here. Thanks so much for sharing your free-flowing thoughts and adding to the conversation. Peace and love right back at’cha!

  129. “Be boldly not for everyone.” “Sales Prevention.”
    Really great. It’s easy to be a chameleon, to try to fit in, but that’s really fear-based. I need to stand boldly and precisely inside who I am and what I do, and the people who like what I do will be my customers. They’ll be delighted, they’ll be thrilled, but not disappointed. And the rest of them… we’ll be better off without each other.
    Good medicine Marie!

  130. yang.vicky

    After this,I think I need to deliver more on my work to let my boss pay me more. Thank you!

  131. Melissa

    Although I knew it, I’ve realized watching this episode that I’m not bold enough in saying why my coaching is not for everyone and who is it not to… Thanks for the precious reminder Marie! I’ve already come up with 11 reasons why my coaching is not for everybody while watching!!!

    • Caroline - Team Forleo

      Love this, Melissa!

  132. “Be boldly not for everyone” was really helpful. Sometimes I am afraid that my market will be too small if I am willing to fully be myself. I am in a very male dominated market. Sometimes I’ve even been afraid to let people know I am a woman. Instead I think I need to use my uniqueness as a woman in my market to attract the right kind of people. All three points were helpful to me, thanks.

  133. Thank you so much! I feel inspired to work my butt off and be the best at my online job.

  134. An awesome episode. Loved it.

  135. Amazing, this is really interesting reading. I’m glad I came across this particular and got HOW TO MAKE YOUR BUSINESS REMARKABLE. Really good job on this particular content material. I personally love it.

  136. Thanks for the wonderful stuff you keep putting out here Marie.

    For us entrepreneurs waiting until we get the best stuff before we get started is always one of our best hold back.

    This is obviously coming out of the fear to not be judged by others especially considering whatever is accepted as a standard in the system.

    And then for the fact that these judgement and criticism can really get at our self believe, we get to suspend our best endeavors until some future time where we think we’re good enough.

    Unfortunately, sometimes, such times never comes.

    I believe we can make our business remarkable by Seeing our business as a journey and then focusing on improving all the way and in every thing we do along the journey. With this, every little advancement will serve to boost our self belief and then more courage to take on much more daring business risks and activities.
    This is far better than waiting to be better before getting started.

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