You have gifts to share with the world and my job is to help you get them out there.read more
Have you ever been sooo impressed by how a business treated you — you could almost cry?
In a world that’s dominated by endless automated phone prompts and sadly soul-less customer care, when a company gets it right, it’s almost as exciting as falling in love.
That’s why I’m introducing what may become a recurring MarieTV segment called “Love Your Branding, Baby.”
This segment is about looking under the hood of what smart brands are doing right so that you can use these ideas to brand your business.
Here’s why I wanted to do this:
1. Most of us learn best with concrete examples. I want to show you exactly how a winning business is standing out so you can use these strategies too.
2. People and companies doing a stellar job deserve recognition. With so much negativity in the world, creating the habit of building others up and looking for what’s working helps us all enjoy stronger relationships and happier lives.
3. I’m challenging you to step up your game. I’ll bet there are priceless lessons for winning in business and life all around you — if you take the time to look under-the-hood and notice the subtle details most others miss.
All that, and… it was a prime opportunity to channel Donna Summer.
One cool note — the good folks at Help Scout reached out to me after this and they were just lovely.
I don’t receive commissions or any form of financial gain from talking about them. Just wanted to share a great company that I personally use and love.
As always, insight without action is worthless so I want you to take at least one of these strategies and implement it into your business.
In the comments below, tell me specifically which strategy would help you make your customers feel understood and let them know that they’re in the right place?
Is there another actionable insight you’re taking away from today’s episode?
Thank you, as always, for watching, sharing and commenting with such kindness, enthusiasm and clarity.