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Am I radioactive? What was that thing?
Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business and life you love. And today’s question comes from Tamara, and she writes, “Hi, Marie. I love, love, love you and your team.” We love you too. “I’ve learned so much from what you’ve offered. Here’s my situation. I wrote an empowering book for teen girls and young women and I’m starting a revolution. I don’t know if I should do a website with myname.com or the name of the book, movement.com. I’ve heard you should use your name but I’ve seen both. For example, Kris Carr with crazysexylife.com or with your Rich, Happy & Hot, but you use marieforleo.com. How do you know when to call your business your name versus a name that describes the business? Thanks for shining your light, Marie. Tamara.”
Tamara, Tamara, Tamara. This is one of the most popular questions of all time. And frankly, I cannot believe we haven’t tackled this until now on MarieTV. But here’s the thing, figuring out what to call your business comes down to three things. Your industry, your vision, and your long-term game plan. Here’s what I mean. If you’re looking to build your business around being an expert, like an author, a speaker, a coach, or consultant, and the main commodity is you, then name your business, your name. Here’s the thing. If you plan on being around for a long time, you are going to write many books and you’re going to launch many programs and the only thing that’s not going to change about your business is you.
The benefit to naming your website after yourself is that you can launch different brands under your name but you never have to get stuck with something. So, for example, I started my brand Rich, Happy & Hot but I was pretty clear that I didn’t want to stay with that for my entire career. On the other hand, if you’re starting a business that’s based around a product or service that could potentially be sold one day, think about Whole Foods, or Instagram, or Organic Avenue, then you may want to choose a name that’s more fitting to the business. But here’s the thing you need to know. There are countless companies that are named after their founders and exist without them. For example, think about Donna Karan or Calvin Klein. They both built name based empires and sold them. Or how about Orville Redenbacher? I don’t need him here to enjoy this big bowl of popcorn, or do I?
And from doing a little research on Google, I found this Wikipedia page that lists a ton of other companies that are named after their founders. So, let’s land this plane. You can be successful naming your business after yourself or something else. And in order to decide, you need to know your industry and your long-term vision. This is all about being clear about what you want and where you’re going. Because as Yogi Berra said, and yes, it’s a tweetable, “If you don’t know where you’re going, you’ll wind up somewhere else.” That is my A to your Q, Tamara. So don’t think about this too long. Just make a decision and get yourself out there.
Now I would love to hear from you. Have you ever struggled with what to name your company or your website? How did you decide? I want to hear your story. So, as always, the richest discussions happen after the episode over at marieforleo.com. So go there and leave a comment now.
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We all have to settle down, settle everybody. Is the hair okay? I feel like I have a nose hair. Food for thought. Wow. I don’t know anything about this craziness.