Marie Forleo introduction

Hi!

I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

read more

Do you resist diving into the whole social media thing to grow your business?

In this video I’ll give my take on Lia’s question about social media AND you’ll get some targeted advice from one of the hottest social media experts around, my gal Laura Roeder.

Wisdom From Laura:

Lia, it is time for you to find the great farmer’s market in the sky!

Um wait a minute, that sounds like I’m talking about heaven. What I’m really talking about is (believe it or not) social media.

I too am a huge farmer’s market fan. I try to hit up my local spot every Friday. (And living in Southern California means it stays open year round!)

I think there are two main draws of the farmer’s market – the community and the sense of exploration. The community piece is obvious – it’s a great way to meet your neighbors, build relationships, and just have a good excuse to chat with people. The exploration is fun as well – you really never know what you’re going to come across or what crazy new veggie you’ll get to try.

Here’s what is so cool about social media (and why I know YOU in particular are going to love it once you dive in. There is no other way to market that basically mimics hanging out at the farmer’s market!

 

Let’s talk twitter.

Although it can feel odd and foreign at first, all you’re doing on twitter is chatting with other folks. (OK there a few robots there as well but you definitely don’t need to spend time chatting with them!) Perusing a tweet stream is a lot like strolling along the booths at the farmer’s market – you slowly pass by, taking it all in and when a booth calls to you, you walk on over and start a conversation.

Having one-on-one conversations with cool people that you want to talk to is about as hands-on as you can get. And while utilizing your local farmer’s market is great, the scope is very limited.

On twitter you can easily engage with people all over the world – people just waiting to meet you and buy your fabulous products!

The other element that I love about farmer’s markets is exploration – and again this is where social networking tools like twitter really shine.

For such a high-tech tool, meeting new people on twitter feels surprisingly organic.

Often you’ll notice a friend on twitter talking to a person you don’t know, so you jump in and start talking to the new person as well. It’s kind of like striking up a conversation with the person next to you at the farmer’s market who just asked a question of the same vendor.

You already know that you have some common ground, and that this person could be cool.

Social NETWORKS are called that for a reason – they’re incredibly rich, intricate networks of people tied together in unpredictable ways. You already love getting to know your local community, twitter provides a way to get to know your global community.

Social media marketing is not for every business. But Lia, it sounds perfect for yours!

It’s a great way to spread the word about your website because all you have to do is show up and be yourself – just like you do at the farmer’s market.

Twitter is the simplest place to start.

You can start by following me, @lkr, and @marieforleo.

For more twitter friends, just look through all the incredible people on Marie’s original questions post, or start paying attention to who Marie and I are chatting with.

And don’t be shy about talking about yourself and your business! Link to your new scent of soap. Explain why a certain product is your favorite. Talk to us about your quality standards. Tell us about the charities you support and the valuable work they do.

Let it happen organically, just like the farmer’s market. Before you know it you’ll be a pro at using the most “hands-on” tool out there – social media!

— Laura Roeder is a social media marketing expert who teaches small businesses how to create their own fame and claim their brand online. She is the creator of the Creating Fame Classroom and Your Backstage Pass to Twitter.

She’s good, right?  I rarely endorse anyone.   But Roeder gets the OMG-she-fucking-rocks seal of approval.   She’s a two-time RHH Mastery Program member, a valued client, a business partner and most importantly one of my closest friends.  I’m totally pimping her out and proud to do it.

Now back to this social media thing. What do YOU think?  Any experience you want to share? Do you like our naughty two-on-one coaching approach?

Leave a comment and let us know.  We’re needy like that.

You may also like...
Add a Comment

45 comments

  1. Great video Marie, I love Laura’s input as well!

    • marie

      Thank you Laree!! Miss you woman 🙂

  2. i love social media but imho it can also be a huge waste of time so it’s important to have clear objectives for what you want to achieve and to be disciplined in your time management, it’s way too easy to just spend hours tweeting and not really getting anywhere, locspoc

    • marie

      I FULLY agree. That’s another reason I’ve loved learning from Laura. She has some great ‘Twitter in 10 Minutes a Day’ kind of stuff!

  3. Totally love the Farmers Market analogy! I actually really like reading someones twitter stream not only to see what they are tweeting but I also look to see how much they are engaging.

    I also cheat a little by using a firefox addon that tells me when i visit their profile what % the person tweets, the % of conversation they make with other people and the % of links they tweet out. I’m happy to say it tells me how “engaged” the person is. So when I “troll the market” with this tool It helps me realize, “cool, this person is into engaging with people.”

    Laura’s Stats:

    * 12.69 tweets/day (6X more than Twitter founders)
    * 70% conversations (way above average)
    * 17% links (above average)

    Quite frankly these numbers means she walks the talk and is “engaging people in the market.” Awesome insight Larua & Marie!

  4. Great tips Marie! I LOVE Laura…. she is adorable and very knowledgeable!
    .-= Rose Goddess´s last blog ..“To Thine Own Self Be True” ~ The Power of Journaling =-.

    • marie

      Thank you so much Rose!

  5. Marie, I love your Etsy site evaluation. Agree with you that Lia’s packaging is gorgeous. I would buy those as gifts. I feel like the logo looks way better on the soap than it does on the site. Is it too crowded? Or maybe it needs the flourishes that are on the soap wrapper? I don’t know – q for a graphic designer.

    Roeder, what a great analogy. Always looking for new ways to explain to people what twitter’s for and how it’s not about “mmm, just had a bagel” and “I farted LOL.”

    A hugely successful double-team, in my book.
    .-= Laura´s last blog ..Why Google Buzz is like a damn blizzard. =-.

    • marie

      Definitely a graphic designer question. Maybe it’s my own bias, but I tend to feel more emotionally connected (hence l’m more likely to buy) when I get a real feel for the PERSON behind the brand.

      HA – love you woman.

    • I’m not quite sure how to say this; you made it extermely easy for me!

  6. Great post Marie.
    I’ve been to Lauras site and she defo rocks.

    • marie

      Sweet James!! Thanks for swingin’ back 🙂

  7. I have found that more and more businesses and freelancers are utilizing social media not only as a way to promote themselves, but as a way to connect and stay connected with their clientele and other others in their line of work.

    I love your farmer’s market analogy. That’s a perfect way to describe social media.
    .-= Heather Villa´s last blog ..Does Your Newsletter Suck? 10 Reasons Why It Might =-.

    • marie

      Absolutely Heather. I’ve found it to be a really fun and exciting adventure. Thanks so much for stopping by!

  8. Great tag team approach! Loved the Etsy evaluation-there’s definitly some juicy content in there that I can use. Thanks ladies!!

    • marie

      You’re so welcome Alisa!! Can’t wait to see you soon 🙂

  9. Thanks for this post – I went and signed up for Laura’s site. Funny enough – I used to follow her rules when I started on Twitter and built a great following and landed a fabulous spokesperson gig from a company that found me on there.

    Then, from the advice of another social media “expert” I changed my focus to only providing “valuable” tips. All of a sudden, I didn’t grow any more followers and wasn’t engaging anymore – no RTs or PMs.

    What Laura says makes complete sense and now I’m shifting my strategy back to the way I started! Thanks Laura!
    .-= Melissa Cassera´s last blog ..Natural Aphrodisiacs =-.

    • marie

      YAY Melissa!!! 🙂 So glad to hear that (and thank you for the Aussie Shepherd tip – will TOTALLY take a note of that for when he gets a little older!)

    • That is fascinating Melissa, though of course I’m not too surprised! Glad to hear you’re back to the “one of the people” twitter strategy, haha!
      .-= Laura Roeder´s last blog ..Marketing for Shy People: How Social Media Can Help =-.

  10. Hi Marie!
    Thanks for another great Q&A!

    I’ve actually JUST recently gotten into Twitter. I tried it a few times and just never caught on before – seemed like too much work and I didn’t know how to really connect with people. In the last month, thanks to Sara Robinson’s 30 Days to Change Your Game blog series, I got more active on Twitter and started actually CONNECTING with people. I’m finally getting it! 😉

    I still feel a bit overwhelmed sometimes – so many tweets, how do I keep up with them all? 😉 I guess I need to listen to some more advice from Laura and learn the strategy for doing it in 10 minutes a day! 🙂

    Jess
    .-= Jess´s last blog ..one glorious moment at a time =-.

    • marie

      Hey Jess!! You are so welcome. And yes, definitely listen to Laura’s Twitter training – simply awesome. You don’t need to keep up with ALL the Tweets. It’s really important to practice excellent time management when it comes to Social Media – especially when you’re first starting your business. You should only do it AFTER your big important revenue producing projects are done.

  11. Janice

    Hi, Marie – LOVE the Q&A!!! Maybe I’m misinterpreting what was supposed to happen, but I thought your guest Laura was supposed to follow you today. The video ended when you signed off. Was I supposed to go somewhere else to find her part of the video??

    • marie

      Hey Janice! Did you read the text below the video that says “Wisdom From Laura”?
      Her coaching segment is in written form right below my video post. You’ll also see her bio right below and then a final written sign off from me.

  12. Hi Marie

    Thanks for the video and the links. I think its great. I am trying to figure out how to use social media in my business – I’m a real estate appraiser. Most people I know don’t use twitter but use Facebook alot. Any ideas or links on using FaceBook?

    • marie

      Hey Mary Ann! Another good friend of mine, Mari Smith, is the Facebook queen. She gives away a ton of free advice and answers Facebook questions specifically on her Fan Page http://www.facebook.com/marismith Be sure to tell her Marie Forleo sent you – Enjoy 🙂

  13. im LOVING you’re video blog post w the internet surfing!!!
    i totally want to do something like that for my blog. i was thinking about doing a vid blog about layering…i have tips i want to give but i was trying to figure out the best way to “show” what i mean?
    maybe shoot myself in an outfit and add layer after layer and post the pics under the vid. exciting. anyway just wanted to let you know LOVE your videos!!
    xo
    g
    .-= Grasie Mercedes´s last blog ..Trend Alert: Rompers for Spring & Summer! =-.

    • marie

      thanks woman! Please do start doing some “how to” videos. Having experienced your talent first hand…I know how incredibly valuable they’ll be 😉 xoxo

  14. LOVE IT! Obsessed with Roeder and Forleo, as you both are probs well aware by now:)

    Marie, love the new video format and thanks for reminding us about the importance of creating a list. I’m hopping on to aweber right after I post this comment to set it up on my site.

    Roeder, HUGE fan of everything you do. Especially love how you encourage peeps to look at social media as just hanging out and having a big old partay. I can totally relate to Lia feeling overwhelmed by the whole “social media thing” and not sure if it’s right for her. Bottom line: It doesn’t have to be intimidating. It should be fun!!

    xxxoo
    Catherine

  15. I love to say this: Another great post from M.

    Dead-on-balls accurate as Mona Lisa Vito would say.

    PEACE!

    • marie

      Many thanks Rider!

  16. joan

    Interesting. Good advice.

  17. Lia

    Hi Marie! Wow! I feel honored that you chose to feature my question in your blog– you’ve given me some excellent advice already and I really appreciate it! Laura too, THANK YOU. I hope that the Q&A was able to reach and help some other people as well that are in the same boat as I am, just starting out a small business.

    Some comments on the social networking: I can totally see what the advantages would be to becoming active with online social networking, or rather, what the advantages POTENTIAL could be. Laura, you mentioned that being on Twitter mimics being at the farmer’s market, which I can understand, but that’s just it, it only mimics it, whereas I’d rather have the real thing! Maybe it sounds silly, but my time is so precious to me, and I’d rather be outside playing with my Shepherd, or engaging in something hands-on (like soapmaking!), than floating somewhere through cyber-space. Whether it’s 10 minutes, or an hour, that’s time never I’ll never get back. I understand that making a small business succeed takes a lot of hard work, patience, and perserverance, (which I am prepared for), but I suppose it’s up to the individual to decide what, in the end, is worth their time. I suppose that at the bottom line, social networking (at least via Facebook, Twitter, etc.) just “isn’t me,” it just doesn’t feel right– so I’ll be exploring other avenues – like a website and newsletter like Marie suggested.

    Because while it’s true that we’ve come a long way as far as technology is concerned, I feel that even though we have all these “tools” for interacting with each other, that supposedly bring us closer, that they are actually in all irony moving us further and further apart. I guess I’m old-fashioned. In fact, this is the first blog I’ve ever actually kept up with or contributed to.

    I don’t mean to sound negative, because I really do appreciate your advice and am taking note of everything. You’ve given me the motivation to start a mailing list – along with a website outside of Etsy, which I think can be excellent tools that I would enjoy a lot more than Facebook or Twitter. Both are ideas that had occurred to be before, and I appreciate you bringing them back to the foreground! In fact, I’d love to have my own blog on my website, because my first love is writing, and to be able to share what I know about being beautiful naturally would be a lot of fun! Thank you again for the inspiration : )

    Thank you Laura for your compliment on my packaging, and your feedback on the logo on the website. It’s nice to have an outside viewpoint!

    And thank you Catherine Collins for your words as well.

    I made some updates to my Etsy site, following Marie’s advice, so you can now see my picture instead of the logo (that I hand drew, and yes, needs the help of a graphic designer, haha) Thank you again Marie!

    http://www.etsy.com/shop/StellaDeer

    -Lia

    • You’re welcome Lia, and you don’t sound negative at all!

      I do have to ask though how much time you’ve spent on twitter or facebook. There is definitely a learning curve and it feels really odd and foreign to everyone at first. I definitely agree that YOU know what is right for you and you should spend your time doing what you enjoy, but I would check out some how-to resources (you can find some at http://twitterwebinar.com/blog/) and spend at least a few weeks on twitter before you decide you don’t like it. Maybe you’re already done this though and if that’s the case – to each her own! 🙂

      The local farmer’s market is awesome but it’s all about how big you want to take your business. The big limitation is that it is of course only your local geographic area. Marie mentioned a newsletter and website which are great ways to go global but you still need a way to drive people to that newsletter and site. If social networking isn’t your thing, consider blogging as a way to connect to others.
      .-= Laura Roeder´s last blog ..Marketing for Shy People: How Social Media Can Help =-.

    • marie

      Woo hoo on taking fast action Lia! So glad you’re moving ahead. If you love writing, you will love blogging and it’s a great way to use “social media” in the form you’re excited about!

  18. Marie is just full of passion and honesty…her advice is clear, concise and full of personality.

    • marie

      Thanks Rob 🙂

  19. Wow! Such interesting timing as I recently bought a book on twitter marketing, lol. I am so torn about whether or not to really get into it.

    I’m a blog developer, love blogging & especially love meeting people on networking sites like Biznik, but have a really, really hard time adopting twitter and still have not adopted Facebook for business at all – personal, yes, but business… well I still use “coming soon” lol with no real plans to get there. I do have a twitter account and am active, but I’m not tweeting 10 times a day and hardly interact with people b/c it feels really awkward.

    I’ll start following Laura’s advice and see how the twitter thing goes! I’d like to work it into my marketing strategy, but I don’t want it to take over my life. One thing I have a hard time grasping is getting in on other people’s conversations. Another Twitter marketing guru also talks about this, but it seems the MOST foreign of all. Can you talk about some ways to do that without looking like a total cheeseball? Plus, do those people see your replies, if they aren’t following you yet?

    –tia
    .-= Tia – BizChickBlogs´s last blog ..New! All 9 Free Woo Themes Added to BizChickBlogs.com =-.

  20. Hi!
    I just wanted to add that I was a TOTAL Twitter skeptic. I was slow to join and get into it. BUT, now that I have I have to say that it is an AMAZING tool. I have connected with several VERY interesting people that our readers of my blog and I’ve even met them for lunch!! Pretty crazy for a skeptic, eh? But I was able to tell by their tweets and subject matter and their blog that they weren’t psycho killers. So even from just an interesting real life “ladies who lunch” sort of perspective it has been fun and led to further insight into my blog topic and community.
    ALSO, a lot of related businesses follow me and I put a shout out on Twitter for donations for the latest charity event I’m working on and immediately got 4 sponsors!!! THAT is a powerful tool! So, like any tool, it can be misused, but used in the right way it can be a huge help.
    If you do try Twitter out…you could connect with others interested in green products and/or healthy body products, share and inspire one another.

    Laura- Loved the Farmer’s Market analogy…I’ve also heard the “cocktail party” analogy. Although relative tweets are important, it is surprising that some of my biggest ReTweets have been random silly things I have posted! It gives people a sense of your personality and that connects.

    Thanks, Ladies!

  21. very nice post! thx for that – keep writing

  22. This actually answered my downside, thank you!

  23. Love that this question was asked and dealt with so effectively! I personally am a heavy social network user but I waited awhile to put my work on there. I personally maintain everything separate but that’s just me (I don’t like to mix business with pleasure and I prefer my business persona to be 100% pleasant all the time whereas my personal one sometimes has “bad days”).

    What has helped me has been my albums – I spend more time updating albums and making sure I put good pictures up (though this can be an arduous task if you have had to reshoot as I have) then necessarily putting a lot of text updates. When I do use text I actually go via Twitter, which is linked to both my artist profile page & my store’s “fan” page. This saves a little time because then I don’t have to go and post individually to everything. And invariably just because you connect with me on Twitter doesn’t mean you necessarily friend or like me on Facebook or follow my blog. So this allows me to reach people in a variety of ways without manually posting and reposting.

    The one caveat I have for anyone using social networking sites like Facebook & Twitter is just what Marie and Laura hit on – you MUST develop a relationship. Otherwise you can come off as spam and you may be “unliked” or “unfriended” or just plain not subscribed to. So don’t just put up pictures or post that you have a new batch, perhaps put out that you have plans to make one, ask fans & friends if they have any scents they would be interested in (if nothing else it starts a conversation). You can also use social sites to release “special” offers. Like a Twitter follower sale, or Facebook friend discount. When you see someone has used it it can help give you an idea of where some of your traffic is coming from as well!

Let us know what you have to say:

Your email address will not be published. Required fields are marked *