Before B-School, I would load up my car, do craft shows, work on commissions and still never have enough.
At sixty, I no longer want to do a road trip every two weeks. I want to spend more time in my garden, ride my bike and travel. But I had no ideal customer avatar, my website lacked text, SEO, and analytics. I was intimidated by all the information I’d need for each of my products to show up in search results. I would log into Squarespace and sit there looking at the screen in confusion because I didn’t understand how it all worked. I knew little parts of the process but lacked a deep understanding of how to make them work together.
I found Marie, who spoke so clearly about what I was trying to do and made learning it all so much easier.
Because of my B-School, my website is starting to work for me! I’ve focused the copy on my product pages and my “Shop” is now the most popular page on my website. In fact, I’m so comfortable with SEO that I’m offering to help others with it. Now that the website is more functional, calls are starting to come in. I feel really good.
I always thought I was selling a product, but I’m not really. B-School showed me how artists sell emotion. It’s very esoteric and B-School is one of the few programs where that’s addressed.
I’ve been telling everybody about this program. It’s such a simple solution. If you can’t afford college your first year, take B-School! Learn how to market yourself, learn what branding is because everybody is selling something now. I love what I do.