Caroline Mikolajczyk
Caroline Macaron Shoes
I’m a French shoemaker, and with my mum I’ve created a fashionable and functional shoe brand. By leaving our corporate jobs, we risked everything to make every woman’s life sweeter one pair of shoes at a time.
Before B-School, I was struggling to find the right online marketing strategy for our business. I used to try many ideas all at once, but never fully executed any. I remember feeling lost in what to do to establish a real consistent strategy that I would love doing and that could work in the future. Consistency has always been a HUGE issue for me. I’m bad at discipline in general and sticking to a schedule was a real challenge for me every day. I turned to B-School to help me find some clarity and guidance on what to do next.
I followed every piece of advice Marie gave me. I tripled my mailing list!! Our sales increased by using the techniques Marie taught us. I had my 1st interview on an American blog (this is huge for us, especially being a small French startup).
B-School gave me the confidence to really go for it, to reach the next level, and to never give up on my dream.
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Caroline Macaron Shoes