But here’s the thing…
This role isn’t just about conversion copy. Yes — you need to write sales pages that convert, email sequences that close, and hooks that demand attention.
But you also need to craft ongoing nurture content, write program copy inside our learning platforms, and shape new products that educate, inspire, and retain.
Because in a world of AI-generated sameness, we’re betting everything on this:
Human creativity wins. Empathy, nuance, originality, and emotional intelligence — that’s the future.
If you’re the kind of writer who:
- Writes emotionally resonant, personality-rich copy that builds trust AND drives action
- Knows how to sell, but also how to nurture, educate, and connect
- Can channel a brand voice like it’s second nature (especially one like Marie’s — clear, warm, and direct)
- Uses AI tools to move faster, but also knows the difference between robotic output and human brilliance
- Is happy writing what the business actually needs because it’s not just the glamorous stuff. You’ll do it all with excellence and zero ego…
Then you might be exactly who we’re looking for.
What You’ll Be Responsible For:
- Writing subject lines, headlines, thumbnails, and email sequences that drive opens, clicks, and conversions
- Crafting nurture content, show descriptions, and in-program materials that deepen connection and reinforce transformation
- Developing sales pages, landing pages, webinar and VSL scripts, and ad copy that converts
- Supporting new product builds with program copy and onboarding flows
- Remixing and optimizing proven assets for stronger performance
- Using AI tools to ideate and accelerate drafts while adding specific details, voice, story, and nuance
- Collaborating with internal and external teams to test and deliver copy that fuels the business
This Role Is Perfect for You If You…
- Have a proven track record of writing copy that drives revenue — and you’ve got data, results, and case studies to prove it
- Have experience writing across the full marketing lifecycle — not just front-end sales, but ongoing customer experience
- Love online business, offer design, personal development, and obsess over how to communicate big ideas with power and clarity
- Are fluent in AI tools but never let them lead — you shape the output with strong strategy and impeccable taste
- Hit deadlines without drama and love being challenged to grow
- Are happy to jump into any copywriting need — from a critical launch to a new member welcome email — and bring your A-game every time
- Respect feedback, love testing, and view performance metrics as creative fuel
Performance Expectations:
- Every email has a goal and your copy helps us hit it
- Every subject line earns the open
- Every landing page improves performance and you know what to test next
- Every asset either drives revenue, grows our list, or deepens customer connection… ideally all three
- You don’t wait for assignments — you bring smart ideas and strategic copy angles to the table
- AI can help you move faster, however you are the creative director, strategist, fact checker and final gatekeeper — nothing gets shipped without your eyes, brain, and standards
Requirements:
- 5+ years writing high-performing direct response copy — preferably in online education, coaching, or digital product businesses
- 2+ years experience writing nurture sequences, in-platform content, or program-based copy
- You’ve written sales pages, VSLs, and email funnels that convert
- Strong communication, organization, and follow-through in a remote work environment
- Comfortable working across time zones, especially EST (Marie is based in New York)
Bonus Points If:
- You’ve taken B-School, Time Genius, or The Copy Cure
- You’ve read Everything is Figureoutable
- You’ve worked with other 7–9 figure online brands or thought leaders
- You can knock out headlines and subject lines in batches and still make every one count
- You’re energized by fast feedback loops and creative problem-solving
This Role Is Not For You If…
🚫 You want to “build your personal brand” more than contribute to ours
🚫 You dislike structure, feedback, testing, or deadlines
🚫 You only want to write sales copy — not ongoing relationship-building content
🚫 You think AI should do all the heavy lifting
🚫 You’re looking for hand-holding or step-by-step creative briefs for every task
About Marie Forleo International
Founded by #1 New York Times bestselling author and creator of MarieTV, Marie Forleo International is a mission-driven digital education company that’s inspired millions across 195 countries.
Through our flagship training programs, world-class content, and high-integrity community, we help creatives, entrepreneurs, and changemakers build meaningful businesses and extraordinary lives.
We don’t do fluff. We do life-changing transformation. And in this next era of online business, we believe the brands that win will be the most human.
That’s why we’re doubling down on empathy, originality, and true connection — not AI-generated mediocrity.
We’re a fully remote, collaborative, high-performing team that thrives on purpose, play, and measurable results.
Think this is you? Show us. Apply below and let your words do what they do best.
Part-Time Freelance | Remote | Open to Global Applicants