How Much Should I Charge? Here’s How To Figure It Out

March 27, 2012

Hi! I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

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Do you go back and forth in your head wondering, “How much do I charge for this?”

If you’ve ever struggled to put a price on your products or services, you’re not alone.

The “how much should I charge” question is one of the biggest, most common questions I get asked, by new business owners and seasoned pros alike.

As you know, it’s really important to price your products and services right, for obvious reasons like sales, cash flow and profit margins.

But it’s even more important for nuanced reasons like brand positioning and helping customers understand and appreciate the value of their purchase.

Today, I’m going to walk you through a pricing strategy I call the “mattress method”- a simple, yet unusual way to get a fresh perspective on the value you provide to your customers.

As a reminder, I’m answering a question from a real business owner on pricing and her question deals specifically with how to charge for her expertise.

This is a very complex topic that’s impossible to cover comprehensively in a wee little video.

But these pricing strategies are solid as a rock (you’ll see why) and are enough to get you strategically and intelligently answering the “how much do I charge?” question for your business.

Remember, the best information in the world is worthless unless it’s implemented so let’s get you right into action now.

How can you use the “mattress method” to quantify the results you get in your business? Even if you have a product or service that doesn’t quite work with this method, how does this inspire you to think differently about your business?

Leave a comment below and let me see what business ideas for women you’ve got.

Of course, if you have insights or stories to share about knowing what to charge, I’d love to hear them too!

Thank you, as always, for reading and watching. Now get crackin’ in the comments!

With loads of love,

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