Career & Business

Will Using Fear Tactics in Your Marketing Ruin Your Business?

April 24, 2012

Hi! I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

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Before I get into this week’s episode, I’ve got some pretty awesome news to share.

MarieTV was just named an Official Honoree of the 16th Annual Webby Awards in the Best Web Personality/Host category!

That means out of over 10,000 entries from all 50 states and 60 countries, less than 10% are chosen by the Academy as an Official Honoree and we are one of them.

If you don’t know, the Webbys are like the Oscars for our industry and we’re SO freakin’ pumped about this major honor.

Thank you from the bottom of my heart for your continued support. Your time, attention and feedback are precious to me so thank you again for being a part of this incredible global community, and my life.

Now onto today’s episode.

As a business owner, you’ve got a lot of different marketing strategies at your disposal. Some approaches may inspire your customers to buy and some may scare them into opening their wallets. You’ve probably experienced both ends of the spectrum as a consumer, too.

Many of us wonder, is it OK to use fear tactics in our marketing? And if fear-based marketing strategies are not your cup of tea, what are some other effective marketing strategies you can use?

Click play and learn why using fear tactics isn’t always a bad thing, plus get four non-fear based marketing strategies that work like a charm! And if you want another, more advanced, positive marketing strategy, click here.

Now I’d love to hear your take on this topic.

Have you used or seen a fear-based marketing strategy that felt totally ethical and on point?

Do you have other non-fear based marketing strategies to share?

Be specific and share your best stories, advice and experiences in the comments below!

Thanks in advance for contributing to this conversation.

It’s REALLY important that we educate ourselves on what marketing really is and how to be honest, ethical and highly effective in everything we do.

After all, if your product or service changes the world, it’s YOUR responsibility to learn how to get it in front of as many people as possible.

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