I love my dress. I love my dress. I love my dress. I love my dress.
Donna writes, I’m a pampered chef consultant and I was told by a friend who is a marketing expert that I should never hock my wares on Facebook. I’m currently doing this in a more discreet way, i.e. offering recipes, showing recipes that I’ve cooked with the PC products, and have never posted an item with a price, et cetera, or I’ve never come out and said, “Please buy my shit. I had a separate Facebook page for my business, but I didn’t get that much activity, and felt it was more my style to use my regular page and use my creativity and my humor. It seems to be working. My fear is that people will automatically see my name and think, oh no, here she goes again and bypass me all together. So my question is, what’s the right way to use Facebook for your business?
My answer Miss Donna, it all depends. I will say straight up that I am not a Facebook expert. There are tons of people in the social media inter web space who know a lot more about this subject than I do. One person who you should go consult with is Amy Porterfield. She wrote a book all about Facebook marketing and you can see it right here.
But since you asked me, I am going to tell you my take on your situation. If the majority of your friends on your personal Facebook page are acquaintances or business colleagues, then keep doing your thing. They’re likely going to want to see the kind of things that you’re posting right now. Those people are likely interested in your business persona. And that’s exactly the kind of posts they want to see from you.
But if your Facebook friends are mostly actual friends, then you’re going to want to mix it up, and do a lot more personal updates along with your promotional ones.
If you post a steady stream of promotion, then yes, your actual friends are going to say, “Here she goes again.” And they’re either going to want to hide your stream or they’ll unfriend you.
Here’s my general rule of thumb, you need to go pro with your business. That means that anything you’re doing about your business, you got to go balls to the wall and really do it. Let me translate. That means if you’re going to use Facebook for marketing, just have a straight up Facebook page for your business. Then you can promote the hell out of everything you want to promote. You can use your creativity, your humor, all that good stuff, girl.
I know you said you tried that, but I’ll bet you gave up way too soon. Building up a new page with high engagement does take time. But if you’re planning to be in business for the longterm, girl you need to stop screwing around and just get to work.
I got to be straight up with you, I don’t use Facebook at all for personal purposes. My real friends, in real life, I either talk with them on the phone or I see them in person. On my business Facebook page, I share a mix of both personal posts and business updates, which is a perfect mix for my business and my brand.
Now when it comes to the question of whether or not you’re annoying people with your marketing, here’s my philosophy. You always want to give 10 times more than you ever ask for in return. That’s why I give away my best content, like 99% of the stuff for free, right here on Marie TV and over a marieforleo.com.
My mission is to really help people change their businesses and change their lives. Now, yes, I sell things too, but I still go with that same philosophy. I want to give people at least 10 times the value of whatever they pay me.
Remember, and this is a tweetable.
Life gives to the giver and takes from the taker.
And honestly, with my business, if someone doesn’t like what I’m sharing, I want them out. Get off my list, unsubscribe, unfriend me, less BS and headaches for me to deal with. That is my A to your Q, Miss Donna. Thank you so much for asking and I hope it was helpful.
If you want to weigh in on annoying marketing on Facebook, maybe you got some do’s or don’ts to share, leave a comment below. I know you know some stuff. Give it to me.
If you like this video, subscribe, and share it with your friends. If you want more than great videos from me, like free training, and other stuff that you just can’t get right here, go to marieforleo.com, sign up for email updates, and I’ll see you over there.
Thank you so much for watching. I’ll catch you next time.
As streamer… That’s what you get for being an a-hole.
