In this video I talk about not looking at your competition.
Just to clarify, in business, it’s really important to know your competitive landscape. You want to know the other players in your industry, their price points, their marketing messages, and how they position themselves.
But the primary reason you want to know all of that stuff is so that you can do things differently.
Whether we realize it or not, many of us unconsciously “copy” things from our competitors if we spend too much time trolling around on their sites.
So while it’s important to know the competition — you also need to stop looking at them at a certain point and go your own way.
Create your own branding.
Strengthen your own voice.
Come up with your own unique ideas.
In the comments below, I’d love to hear from you.
What businesses or brands stand out from the crowd in your eyes? Why do they stand out? What exactly do they do differently? How do you market your business?
The more specific you can be, the better. The reason why is this exercise will train you to approach your own marketing in a more strategic and intelligent way.
As always, thank you so much for watching and sharing!
P.S. If you found this video helpful — please send it on to a friend. After all — it’s free!