Hi! I'm Marie
You have gifts to share with the world and my job is to help you get them out there.
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Today is a pretty exciting day for me. I’ll tell you why in a minute….
But first, I want to talk about a really important issue for anyone who’s starting “their own thing” or who’s been running a small business and wants to take it to the next level.
This is one of those rookie mistakes that many of us make (I certainly did!) and it can put you out of business fast, unless you get it handled.
In today’s video, we’re talking about how to grow your business without working more. Specifically, I dive into a vegetarian and organic catering company in the Netherlands that’s been in business for exactly one year – but the owner is up to her veggie eyeballs running it.
Pay attention around the 1:59 minute mark. I share an important concept about getting honest about WHO your business is benefiting. This is crucial if you want others to buy into your vision and help you grow.
listen to this episode on the marie forleo podcast
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You know what time it is! It's time for Q & A Tuesday, baby! Yeah!
Q: Alright, today's question comes from Ramilda and Ramilda writes: “Hey Marie, love your stuff. Thank you for all the information and the inspiration. This week exactly a year ago, I started a vegetarian and organic catering service in the Netherlands." Check it out! "These are my three main activities; a veggie/organic meals on wheels by bike messenger four times a week, catering for smaller and larger groups on weekends, and food and cooking workshops occasionally.”
“That's a lot of short-term planning, veggie harvesting, shopping and cooking to do. I'm caught up in what every daily demands and there's very little room left in my head to look ahead and see where I'm heading with this business. So I boldly went and hired a second cook for one or two days a week although I can't really afford it yet. I want to use those days to work on bigger projects for the future that I believe and hope will bring in more money. Plus these are things that I would really love to do but it's impossible to set up in the current cooking frenzy. I was wondering if you could tell me something about your experience with this."
Does it pay to pay somebody? A: This is an awesome freakin question because it's something that every small business struggles with especially when you're first starting out. Right? Because you're doing everything yourself! So to answer your question, yes! It does pay to pay people but here's the thing. You have to design your business with the end in mind. What does that mean? Your business needs to give you freedom from two things, time and money.
That means you can't do everything yourself otherwise you're going to burn out. Remember, as an entrepreneur you're building something that needs to go beyond your individual efforts. You want to build an entity that really lives and breathes on its own. First, you need to reengineer the way that you're thinking about your business. You want to start engineering it to work with less of your involvement, not more.
When you design a business that only benefits you, you're going to wind up creating a job that owns you rather than a business that you own. So you want to design your business so it benefits everybody! That means you, your employees, your suppliers, your vendor; everybody that comes in contact with your business. So you want to design your business so people are rooting for you to win.
How do you do that? First, you've got to be clear on your why. Which I talk about in this video that you should watch after this video. So your why is all about why you got into business in the first place. What's the bigger purpose? Who are you benefiting? How is it making a difference? Once you know your why, you also have to take responsibility for making sure that employees know why they'd want to work for you, right. You've got to get that message out there.
One place to implement this immediately is you want to write an ad to attract people to your company. So I've gone ahead and taken the liberty to write an ad for you that not only stands out from all the other businesses in your area but it will help you attract the right kind of talent to your business.
WANTED: Passionate Vegetarian Cooks To Spread Happiness In the Netherlands.
Are you wild about organic, vegetarian food? Does the sound of harvesting fresh vegetables and creating mouthwatering, healthy recipes sound a dream? Then you may have stumbled upon job opportunity of a lifetime. Here's why: We're a fast growing vegetarian and organic catering service in the Netherlands and we're looking for a few ambitious, like-minded, client-focused superstars to add to our culinary team. If you've ever dreamed about what it would be like to be a part of a movement that will change the way our country eats, one delicious organic bite at a time, then reach out NOW.
Warning: we are an uber-committed company. If you're just looking for any old job or a little extra cash, this isn't right for you (no personal drama or lay people, please). If you want to be a part of a creative, fast-paced environment that will bring out your best, you may be exactly who we're looking for. Go here and fill out our online application and tell us who are you and why you're perfect to join us. We'll be reaching out to ideal candidates within the next week.
So I don't care what kind of business you've got. If you're a one-woman show or you got lots of people, I want you to take this as inspiration to write your own ad for your company to attract the right talent in so you're not doing everything yourself. I would love to see your ad below this video. And by the way, if you're watching this video, not on marieforleo.com and you want to actually copy and paste that ad just so you could have it to use it as a template.
Come on over to marieforleo.com and we have it right below so you can copy and paste. Ramilda, that's what we've got for you today. Hope you enjoyed it. Thank you so much for watching. If you like this video, you can like it and please share it with your friends. And of course if you're not yet on the newsletter list, get your butt over to marieforleo.com and get on that thing right now! Thanks again and I'll catch you next time!
Hey, RHH LIVE is coming up! Are you coming? Go to rhhlive.com for details. They design a business that only benefits them, right. So they start a business and they're like, "Well, I'm going to be free and I'm going to make all this money." But that's a really big problem and I forget why.
Here’s the link to the video I mention in the video.
Bonus resource: I get pretty excited about business (as you probably know :)) so you’ll also get a quick lesson in how to write a killer ‘help wanted’ ad that’s designed to attract superstars who will happily help you grow to the next level.
Here’s the ad for your cutting and pasting pleasure.
WANTED: Passionate Vegetarian Cooks To Spread Happiness In The Netherlands
Are you wild about organic, vegetarian food? Does the sound of harvesting fresh vegetables and creating mouthwatering, healthy recipes sound like a dream? Then you may have stumbled upon the job opportunity of a lifetime. Here’s why.
We’re a fast growing vegetarian and organic catering service in the Netherlands and we’re looking for a few ambitious, like-minded, client-focused superstars to add to our culinary team.
If you’ve ever dreamed about what it would be like to be a part of a movement that will change the way our country eats, one delicious organic bite at a time, then reach out now.
Warning: we are an uber committed company. If you’re just looking for any old job or a little extra cash, this isn’t right for you (no personal drama or lazy people, please).
If you want to be a part of a creative, fast-paced environment that will bring out your best, you may be exactly who we’re looking for. Go here and fill out our online application and tell us who you are and why you’re perfect to join us. We’ll be reaching out to ideal candidates within the next week.
If you want to put these ideas into practice right away, I’m throwing down an ‘ad writing’ challenge in the comments below. I’d love to see what you come up with!
P.S. That thing I’m so excited about? My annual event – Rich Happy & Hot LIVE is now open for registration. The speaker list is beyond.