Marie Forleo introduction


I'm Marie

You have gifts to share with the world and my job is to help you get them out there.

read more

When you’re really good at something and actually enjoy doing it, it’s natural to want to turn that passion into a business.

But a strange phenomenon often occurs for passion-based business owners — especially when it’s time to get paid.

The courage to charge for what you do comes from charging for what you do. @MarieForleo Click To Tweet

You have trouble bringing yourself to actually ask for money for something you’re so naturally good at.

Feels weirdly like cheating the system. Or taking advantage. Or somehow getting one over on people.

If this sounds familiar, you’ll love today’s MarieTV.  You’ll learn three simple steps to make asking for payment more comfortable.

No matter where we’re at on our journey, money continues to play a part. And the more we can release our discomfort and anxiety around it, the more we’re able to guide our flow to support and express what we most believe in.

In the comments below, I’d love to hear from you.

Have you ever felt uncomfortable charging for something you’re good at?

Or, if you’ve been able to get over this kind of money hump and have a story or lesson to share, please share it below.

Give us as much detail as you can because thousands of beautiful beings come here each week for their dose of inspiration and support. Your story may be the perfect thing someone else needs to hear to have a breakthrough.

Thank you for reading, watching and sharing.

And continuing to make this one of the most positive and soul-affirming places to hang out online.

With all my love and appreciation,


You may also like...
Add a Comment


  1. I used to feel SO weird when I was meeting with clients and it came time for me to share my prices and ask for money. I would dread that part of the conversation!

    But Marie’s first piece of advice is so true — I’ve worked with pro bono clients in the past, and they were no where near as engaged and bought-in to the process (literally) as my paid clients. Now, I’d had enough practice asking for what I know I’m worth, plus I see how valuable it is for clients to invest in themselves, that I don’t feel any more weirdness around asking for money!

    You deserve to get paid for what you have to offer the world!

    • Yes, same here! I was amazed with how much more engaged and involved my first paying clients were as opposed to my initial pro-bono clients. I’ve noticed the same thing for myself! When I only pay $15-20 for a course (or nothing) I’m much more likely to slack off than if I paid $50 or $500. Then I’m going to really apply myself and make the most of it to make sure I get my money’s worth. It’s just a matter of getting yourself in that mindset of feeling comfortable thinking that it’s for their benefit to charge for what you offer 😉

    • Oh My God!! I too so have this problem. I hate asking for money!! I am getting better, and must agree practice makes it easier. My big issue now is friends and family expecting a discount. How do you deal with this? Do family and friends deserve a discount? Am I horrible if I don’t want to give them a discount? I don’t go to their place of business and expect a discount. How about the people who work for you? What is a fair discount?

      • Hey Tanya! We got you covered – we did an episode handling that exact issue.

        • Holly

          These two videos were just what I needed, too. I’ve recently began painting again and have gotten a huge knot in my stomach everytime someone asks for a piece, or asks how much my work is. Now I know what to do, and can feel GOOD doing it. Thank you, Marie!

          • “If you really put a small value upon yourself, rest assured that the world will not raise your price.” ~Author Unknown

    • Marie!
      I just opened your email and thought you were talking to me!
      The act of asking for money has been a buried struggle that actually didn’t know was a block for me until about a year ago doing an EFT session with another Bschooler and it came out!
      It was amazing to realize that what seems so simple such a major limiting belief in my journey.

      I’m still working on it but its also good to know exactly what it is I’m working on! {money a love story has also been a great help for me. I highly advise reading it!}

      Thanks for today’s video! Rock on.

    • “Practice makes money.” Best line of the whole episode!

    • I think this is definitely true not only for your clients but for myself as someone offering the work – You can never lie to yourself about how much your worth because you will naturally see yourself slacking off with clients or projects that just don’t bring in the money you want or know your worth!

      Question – Does anyone you have any advice or tips for how to handle raising your fees with an existing client?

      Thank you for this awesome video!

      • Jazmine, here are some thoughts. Pretty every business raises it’s prices from time to time. When I raise my prices I find people take it in stride because it’s happening elsewhere in their lives. I just tell people, “My rates will going up to $— on (specify the date).” I generally give them a couple of month’s notice so if they have some time to decide what they want to do. There is no need to explain why. In my mind it’s a cost of doing business and living raise. The clearer you are in stating the change the more they will accept it. You can use Marie’s idea and practice, practice, practice with your friends first, so you get comfortable with the number. You need to be confident that you are worth the price. If you are not clear emotionally EFT (tapping) can help you get there.

  2. I love your hair this week, Marie! And this advice is coming very timely for me. I love your partner/intervention idea! I’m a big fan of practicing things in order to get comfortable with them when you’re put on the spot. I’ve also done things on my website, such as stated my prices openly and made sure they are big and bold. It’s important you’re consistent (if you’re confident about your price then everything you do should reflect that!)

    I make and sell natural deodorants with my husband at and I’ve done a lot of transactions with friends through that. It’s been super helpful to make me feel comfortable asking for money and taking it from people, and feeling more confident in asking for what my products are really worth. So my second suggestion would be to sell some smaller-ticket items that you can practice taking money for and talking about over and over again in real life (not just in a practice session).

  3. I firmly live by the statement that you teach people how to treat you, but you have to start with the belief that you are WORTHY!! I used EFT,, to help me work through my feelings of unworthiness. I used set up statements like “I am worthy simply because I am” and “I am deserving of love and respect. I manifest positive energy of all kinds.” This has worked well for me since money is energy. From there, I felt more confident in letting people know what I bring to the table and my expectations. So when it comes time to start offering my services, I will be able to keep this going without hesitation. My friends will have no problem paying me for what I do for them.

    Also, I treat others how I want to be treated. When asking friends to provide service to me and they tell me how much it is, I break out the checkbook without protesting. They appreciate that and will remember it when the time comes that they need my services. I don’t take advantage of them or their time and they respect me by doing the same.

    Best wishes!!

    • Katherine

      I can truly relate to this problem… I’m in the nonprofit sector, so imagine that… I ask for DONATIONS, which it’s even more challenging…

      This is what I recommend you do to overcome it:

      1. Think that if you do NOT do it you and/or someone you LOVE will DIE… You’ll get it done… Trust me…

      2. “Increase the numbers = increase the probability” = SUCCESS. Keep track of how many times you ask for money, in what way, at what time, in which day of the week, and to whom. Then look at your data after 3 months of daily advertisement, hard & soft sales, and figure out a strategy to work less while getting more done.

      3. Set aside funding to DELEGATE the “asks”/sales…. It is important not to overwhelmed your friends with your business. Have a system to reward them and don’t have them hearing it from YOU directly all the time… You will lose friends if you do that… For every ask to a friend do 2 good things for them for free (call people, send a piece of pie, show up when they need help with something, send out a card with a joke, tell them you love them, post childhood pictures and embarrass the heck out of them — kidding)… Particularly after you come up with a good strategy that can be replicated, start OUTSOURCING sales.

      4. Once the demand increases, develop special packages that are attractive, yet more lucrative (“inflation in pink”).

      5. Sleep and let things role automatically… Enjoy life and let your business work for YOU, not the other way around…

      Hope that helps… I hope you like it Marie! 😀



  4. What a fabulous topic — every single entrepreneur I know (including myself) struggles in this area!

    When I first started out I would underprice and not charge for a lot of my consultations because I felt, well…like I didn’t deserve to be paid! I had very little faith in my own competence. But as I started getting work I quickly discovered that I WAS competent and, in fact, was being paid in pennies for the huge value I was providing for my clients. At one point I realized I was making less hourly than I would have been had I secured a basic office administration job! Yikes.

    It wasn’t long after that realization when I decided that no matter how uncomfortable it made me to say the price I wanted to charge, I was going to do it, gosh darn it. (!) And so I did. Know what? It only took throwing it out there once or twice for me to get over my fears. Say it and claim it, ladies — it seriously works.

    Thanks Marie for the tips. So, so smart.

    • Erika I agree with you 100% and Bravo for being so brave! May I ask what your business is?

      Near the end of 2013 I started my own business as a public speaker. I did a few group and private events for Free so I could start to let others know who I am (ie. get my name out there). But really the time I spend preparing and researching for each presentation is well above the time I give to other face-to-face (for screen-to=screen via Skype) and let’s face it time is valuable! I knew I needed to calculate my rate, but this is such a challenge. Then after reading a chapter in a book on selecting your rates and why… long story short, is that YOU are the expert and YOU have to believe in YOU, and thus charge accordingly.

      All of the sudden something struck a chord with me after reading The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice – by Brendon Burchard. After reading the book, I just did some more research and figured out how much “I am worth” (not to others but to me). Perhaps this words were buried, but thanks to my mom saying year after year to me from my young age and even today, “You have to know your worth.” Of course she thinks I am worth a million bucks (*giggle).

      • Thank you, Ellie! I am a digital reputation + marketing consultant for women. 🙂

        That book sounds great!

        • Oh Erika that is great! Do you also massage digital branding? I am just curious, it’s something I may be seeking services for in 2015!

          Thanks – Ellie

      • The Millionaire Messenger is also the book that gave me that lightbulb over the head moment where I realised that I could create a business out of sharing my know-how with others. Three years later and I’m successfully doing it!

    • Erika, I understand the feeling. I still have times when I undercharge. As an event planner, I am frequently meeting with wedding couples “on a budget” and I feel the need to help them out. But I know that I am worth so much more. But when I charge what I am worth, I hear crickets chirping (and no new clients) And yes, I too have done the calculations and discovered how little I was actually making per hour. Scary!

      Why is money just so hard as a business owner?

      • Yes, you ARE worth more. Just a thought Elaine: have you considered adding some client testimonials to your website services page(s)? I think that would help give potential clients some added confidence!

      • Elaine, one approach you might be able to take is to offer your clients less in terms of services if they are going to pay less. Maybe find a way to tier your prices so you can work with more people but you are also not giving your time away or being paid too little per hour. Also, if you can really explain to people what they are going to get when they work with you, if they can see the value in a way that they know you are going to solve their problems they may be able to drum up the funds somehow. When people want something badly enough a lot of times they find a way to pay for it. But they may first have to be shown the value and what your service will do for them in order to create that level of desire. I see it as your (every entrepreneur’s job) job to help them catch the vision and get on fire with desire! Then the funds just might follow. Or, you can offer them a smaller package of some kind if the funds are still not there.

  5. I love sharing my fitness tips and have often had a hard time charing or charging what I’m worth! When I first started my business, I saw that so many other trainers were charing a third of what I wanted to charge (I was doing only mobile services at the time too so I had to include the cost of gas and travel time where many didn’t). I finally set what I felt was a price, but was surprised when one of my awesome clients told me how I’m SUCH a great deal. She actually helped me raise my in person rates and start limiting the radius I would travel within without asking for an additional fee.

    Having great friends and clients who believe in you and value you is a huge ego boost. I’m very lucky and thanks to some of my other awesome business friends, I’m getting ready to pull the trigger and up my prices for the new year and set up some great packages that combine nutrition and personal training to really help my clients get those results they are after. I’m excited and this video comes at a great time as I’m working on updating my website this week 🙂 More fuel to keep me going in the right direction.

    When you love what you do and it doesn’t feel like work, charging can be hard, but we all need to eat! Taking care of ourselves and valuing ourselves is also an important example for us coaches to set for our clients 🙂 Thanks, Marie!

  6. I started out as a dating coach over 5 years ago, and used to give “free” sessions to “prove” my value. But then, no one acted on the advice! Because it was free!

    Now I never do anything for “free” except for content. It’s much more appreciated. Great video Marie!

    • Karolina

      Adam, that is exactly what what is needed for the most cases – to unblock your value from within and chard it like you own it. It’s good for both, clients and the professional. Good job!

    • Oh my gosh Adam and Karolina,

      Me too! Content creation is great and draws people to your site! Do you feel you are charging enough for your services?

      I actually use to be the conflict resolution person back in my corporate days and price increases always created big issues. As time went by I learned ways to be proactive prior to an increase and this really helped. Later I become the communication specialist for the company. I am obsessed with the way people communicate and how the smallest changes can make the biggest difference!

      Are you still a dating coach Adam? Do you live in a big city like New York or LA? Just curious!

      Great share!

  7. What I needed to stop doing was imposing my own money worries on other people. I felt bad for quoting high priced items because *I* was worried about the cost for that person. When I got over that and started recommending what I thought was the best service for someone regardless of price, I started making higher priced sales, and nobody had any issues with the higher prices when they knew it could help them with their problem!

    • Jewel

      Thank you Lara! You just perfectly explained the problem that I have with quoting my prices and I didn’t even fully realise it or understand it until now. Now that I do understand it, I can take steps to change my thinking. Thank you! You rock!

      • Yay! I’m so glad it helped 🙂 Figuring that out was really key for me.

  8. Another great episode. And such an important topic. I think another great incentive to help get comfortable charging for your services is the idea that it keeps your service “clean” of resentment. I know that when I’ve agreed to do a project or work with someone for less than what I know I am worth, despite my best efforts, my energy around the work can get a little wonky. So, in keeping with the idea that we all want to put something helpful and beautiful out there into the world, charging for that service ensures that our service stays helpful and beautiful. Thanks, Marie. Let’s all drink from the chocolate river. 🙂

  9. Ah, sales! Such an issue for so many people, ESPECIALLY coaches, consultant, and artists. I’ve gone through this, my husband has gone through it, and there was a point when I wouldn’t even want to discuss pricing with potential clients because of how scary it was.

    Plus, with people giving away so much value for free nowadays it can make a person wonder what is really ‘worth’ charging for or getting free. It creates doubt in some.

    The pay me party is a brilliant idea too, just with the repetition of asking for dinero is going to be so helpful! I also found that Dan Pink’s latest book To Sell Is Human is a great one and of course so is B School. I learned so much about pricing from it!

  10. Hey Marie,

    Great A to a very important Q. “Practice makes money” is oh-so-true! Here are a couple of other tips that help me and my clients ask for money.

    Practice into a voice and/or video recorder, or in front of a mirror. Tap your friends and family to give you unbiased feedback on your presentation. Once you get the right words down, it will be easy to let your excitement for your work show through.

    Write a short paragraph about how wonderful you are, and reread to yourself before your ask meetings. This helps to build your confidence and makes it easier to stand there and talk price without feeling guilty.

    Hope this helps!

  11. Cynthia

    I love the idea of practicing on your friends! One of the best pieces of advice I ever got about charging clients is to be certain that you look them straight in the eye when you tell them your price, and hold the eye contact. (Smile, of course!) Do not look down, off to the side, etc. because it gives the appearance of uncertainty. If you have a contract or forms for them to sign, be sure to have those with you, too, and casually pull them out at a good moment. Not only does it seal the deal, but makes you look 100% organized, which goves the new client confidence in you.

  12. Hi Marie! Great topic this week and I totally understand your points. I’m a children’s author, and can easily fall into the habit of giving away too many books for approval! From now on, I’m going to carry my “Square Reader” everywhere I go! Good advice! Thanks!

  13. The easiest, quickest and clearest way to back back into alignement and charging what you’re worth is to go within.

    Ask your inner wisdom (what I call the Intuitive Leader Within) to set up your prices and you’ll be surprised at how clear (and full of integrity) it feels.

    Before “asking for money” check in with yourself and ask: “Where am I coming from?” Are you coming from a place of neediness of a place of service?


  14. Thanks for covering this topic Marie! I’m a nutritionist (RD) who charges my clients out of pocket, and sometimes I struggle asking for money simply because people can find another RD who takes insurance (and thus doesn’t charge them hardly anything.) I often have to remind myself that my services are going to be far more helpful to my clients, and that I’ll be putting far more effort into solving their health concerns and helping them meet their goals, than the average dietitian they may not have to pay to talk to. Plus, like you said – the more money people spend, the more invested they are in the results, so I know my clients will work hard at implementing my recommendations because they’ve paid for it!

    I’m still working to get over the money hump but believing that my services are valuable is so helpful when it comes to asking for money. And it also helps to have the perspective that for every potential client that doesn’t want to pay for my services, there’s another who will be more than happy to, and that the universe has no limit on abundance when you open yourself up to it! Every time I practice that belief (that the universe is abundant, not limited), I find that my bank account seems to magically grow… it’s crazy!

    So my advice for everyone is to 1) believe that your services are worth what you’re charging and 2) believe that there’s no limit to how many people will pay for your services. It really helps calm the anxiety surrounding the part where you have to ask a potential client to pay you! 🙂

    • Hi Laura,

      I love this perspective you have:
      “And it also helps to have the perspective that for every potential client that doesn’t want to pay for my services, there’s another who will be more than happy to, and that the universe has no limit on abundance when you open yourself up to it.”

      Also, I am very very frugal (mostly learned from my husband and dad). But when it comes to quality service I will pay the higher rate. I think when I see good referrals and am paying more that the QUALITY of what I am getting is higher. Health is an area where people will pay more I think, because in the end who wants to short-cut their health? You get what you pay for right!?

      Do you feel you are charging enough for your services?

      I actually use to be the conflict resolution person back in my corporate days and price increases always created big issues. As time went by I learned ways to be proactive prior to an increase and this really helped. Later I become the communication specialist for the company. I am obsessed with the way people communicate and how the smallest changes can make the biggest difference!

      Are you still a dating coach Adam? Do you live in a big city like New York or LA? Just curious!

      Beautiful post and great advice Laura!

  15. Love this! It’s taken me AGES to feel comfortable with my rates, and I would scrutinise every area of my work to see where I could shave the price right down so that I was charging a ‘fair’ rate. Thing was I was confusing my clients because I was confused, when I was asked, so what are your rates, I would answer with um well it’s normally this much but I could charge this much and if that’s not ok then let me know and we could work something out…totally awkward.
    When I really checked in with myself about this I realised I didn’t value what I was doing and my ‘rates’ were a cover for my self worth. I settled on a price that I was both comfortable charging, and meant that I wasn’t sabotaging my business, and then practised saying it until it felt comfortable. If I ever feel uncomfortable now about saying my rates it’s normally because I’ve had a tricky day, and the deal I’ve made with myself is, it’s ok to feel uncomfortable, that feeling will pass, and part of being responsible and professional is to make the whole money conversation as smooth and simple to understand as possible, be kind to your clients by stripping back any self worth crap from the conversation and answering in a clear way. Thanks Marie! Xxxxx

    • Malika, I love the way you describe the “awkward” conversation that goes through your head… and with your clients. I totally do that over and over again. Reading here made me laugh, and realize how awkward it really is! Thank you for sharing. I’ve realized that charging what I am worth is a service to myself and others, because it allows me to continue to do what I love and what I am good at, and allows others to benefit from that.

      • Hey Melania, thanks for the reply Hun 🙂 so true!! ‘Charging what I’m worth is a service to myself and others’ says it in a nutshell- love that! Xxxxx

  16. Marie,
    Thank you so much for this video! My passion is educating about veganism and making a difference in this world for the animals. I work 70-90 hours a week on my educational YouTube channel ( and website (http://www.bitesizevegan) but don’t make any money (and in fact spend a lot!)

    I’m just starting to develop ways to make my passion my business (cause a girl’s gotta eat!) and the hardest part for me is asking for support without feeling “sleazy.”

    So I jumped on this video as soon as I saw it in my inbox! I do believe that I’m offering a valuable service and the feedback I’ve gotten from viewers supports that. I just have to keep working on my confidence with asking for financial support for that service and creating new and different marketable ones.

    Thank you for all that you do- I’ll stay tuned to your channel and blog for sure!

  17. Thank you for this one Marie!
    I believe this one ser es for entreoiré euros, for employees and for anybody who is andino valué to the world with there energy, thoughts, actions and words.
    Muchas gracias!

  18. Look around to see what others charge. I found that when I asked other devs why they charged so much, they told me how they provide value to the clients. This can helpyou feel much bettter about how ou help them, and ou’ll feel like youre helping them instead of just taking money.

  19. Love it !
    I am about to create my first products and I’m struggling with putting a price on what I do. I guess it is also related to the fact that since I’m still in the process of creating it, I feel like a fraud. But as always your videos makes it more easy for me to continue what I’m doing. Thank you!

    • Hi Elsa,

      Oh I know how you feel!!
      Near the end of 2013 I started my own business as a public speaker. I did a few group and private events for Free so I could start to let others know who I am (ie. get my name out there). But really the time I spend preparing and researching for each presentation is well above the time I give to other face-to-face (for screen-to=screen via Skype) and let’s face it time is valuable! I knew I needed to calculate my rate, but this is such a challenge. Then after reading a chapter in a book on selecting your rates and why… long story short, is that YOU are the expert and YOU have to believe in YOU, and thus charge accordingly.

      All of the sudden something struck a chord with me after reading The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice – by Brendon Burchard. After reading the book, I just did some more research and figured out how much “I am worth” (not to others but to me). Perhaps this words were buried, but thanks to my mom saying year after year to me from my young age and even today, “You have to know your worth.” Of course she thinks I am worth a million bucks (*giggle).

  20. I can so completely relate to this!!!! I am a designer by day and an inspirational artist by night or any chance I get! I am completely passionate and love what I do! BUT I have always felt uncomfortable about pricing my work. I guess it’s because I feel like I’m the lucky one because I get the chance to create and bring an idea or feeling to life. I gave a lot of work away!?! It felt good to be able to share it with others but it wasn’t helping pay the bills 🙁 This past spring I enrolled and completed bschool. Going through that experience made me realize that if I want to do what I love and be successful at it I’d better start getting comfortable with taking money for my art. I am currently in talks with a medical facility who is interested in purchasing some of my work. When I announced in the meeting how much I wanted for my art I think my heart just about stopped and I may have blushed! The number I threw out is aporoximately what I make in a year as a designer!! I’m still pinching myself and smiling because I had the confidence and courage to believe in myself and my art. 🙂

  21. Yes, I usually have a problem with accepting payments, and it nearly cost me a high powered and deep connection because of it.

    I was tapped by a hot up and coming PR guy to write for him. However, he didn’t know my off switch was price. He kept using words like “money,” “payment,” “cash,” and everything else under the sun.

    I just shut down. I backed out of writing for a while, I stopped doing what I was strong at because the thought of taking money for writing is unappealing to me (still is today, which is why I am finding ways to at least make it entertaining).

    I know the statement all too well. The problem (for me) is more than just knowing what I am worth: It is if I am worth anything at all.

    Ah, the old spectres of my mother still haunt me.

    At least I know where to target my energy on this one, right?

    Thanks for sharing this, I do appreciate the reminder.

  22. I’m a winemaker and thus sell my wines. One high end wine I sell is in a hand blown bottle. I have had remarks made that the cost is all in the packaging. I feel insulted and don’t really know how to respond. The wine would be the same price regardless of the packaging. I feel I am offering a very good value to my customers and I’m very comfortable with my pricing. I apply nothing less than excellence from farming to bottle.

    • I don’t know much about wine, but I do enjoy it. I often buy wine BECAUSE of the packaging. If I like the label, I’ll give it a try. The second time around I’ll buy it because I liked the wine… but the packaging gets me. Don’t listen to those people. Keep making your awesome wine and putting it in pretty bottles.

  23. Thank you for answering this question, Marie. It’s something I still struggle a lot with. I sell my own jewelry line and, especially with friends and people I sell to in person, I find it very hard to mention price, and often end up offering a discount because I feel bad. It’s great to get a little pep-talk to remember that it’s okay to charge for what you do, and to practice feeling okay about it.

  24. Birgit

    Hey Marie,
    thank you for this inspiring vid!
    Your episodes are so fun and inspiring thank you!

    Yes I had this strongly and I am still practicing, practicing, practicing! And I got a lot better!
    I have a follow up Q. Yes I charge for my service as a relaxation and health trainer.
    When it come to 1 on 1 clients I tend to give them way more then I intend. This is what happens: the session is set for an hour. The client gets her service and afterwards has so much to share and talk about. I am very enthusiastic to give her what she needs, attention, ideas, exercises, whatever. Then the time is extended by half an hour or an hour and I have a hard time to ask for the aditional charge. How do I get myself to stick to my set time without having the feeling to cut people of. Or better to charge graciously and happily for the extra time.
    With many thanks

    • Hey Birgit! Great question. Simply extend to “up to 90 minute sessions” and charge accordingly. Once you do that, stay aware of your time (set a timer) and ensure it ends by the 90 minute mark, if not before.

      • Hello Birgit,

        Oh this happens to me all the time if I am doing a private Skype session and one-on-ones for coaching (and for my hobby teaching fitness classes and doing private yoga sessions). Maria is absolutely on the mark!

        In addition, there are Apps you can download to your phone and set up a scheduled call to your phone (because some of your customers -like mine- will ignore the timer). Schedule the call for 3-4 min. after the timer goes off. Nicely say goodbye and state you need to answer this call you were expecting. Answer the phone and say hello, can you please hold a second, then kindly thank and usher your client out the door. This has really helped me with the clients I couldn’t retrain to leave.

        Good luck!!

  25. Great tip, thank you, Marie. This is perfect timing. I secured my first paying client, yesterday!!

    It’s especially challenging when friends refer friends for my help…in such cases, I give them complimentary help, but then those twice-removed friends refer their friends for complimentary help pisses me off.

  26. When I received the email today it said “Trouble charging for something you love to do”, and I honestly read “DOUBLE charging .. ” — that would be a great post topic too I guess!!!!

    We see what we want to see, not?!

  27. “If you don’t know what you’re worth nobody else will” by Juliette Lucarini. I’ve given this advice to countless artists & health care professionals over the years. Success is never an accident, do things right, persevere & know your own worth. Own it!

  28. Marie! I loved your talk at the IIN conference last year. You were so on-point and you are each and every time. Really loved this video, today. I think your tweetable says it all: practice makes money. It feels weird and hard, especially with friends, but it’s the only way to get more comfortable with it. I’ve tried dodging it in conversations and that feels like hiding (which is the opposite of powerful) so now I’m going to be more bold moving forward. Thanks for all you do!

  29. This is great topic Marie and excellent answer as always!
    I would have loved these tips when I first started. I remember when I first started out, I felt uncomfortable about asking for payment or talking about the price. It gets easier with practice.

    Loved the video! Keep up the awesomeness.

  30. Why would the money tree have fruit? LOL

    I love it!

  31. This is so timely…my inability to charge my worth really has hurt me..I made excuses that I charged low because I wanted my product to be accessible to anyone…what happened is people valued it as inexpensive, like driving a porsche on a bumpy 4 wheel road, then asking why it broke..and then wanted custom service to repair what they damaged….from exhaustion I took up a therapy hobby of painting and just tomorrow I am headed to Santa fe for a painting conference, we are asked to bring a painting for sale with a price limit of $750…after pondering a few days I started at $200 then my mom came and said no that should be at least $350…well you all have inspired me, I am putting $750 on it..I see now if it sells that will be great and if it doesn’t, it will also be fine because I valued myself for the first of many more times to come…thanks everyone!

  32. Ah, Marie, I love you so!
    It’s so easy to feel bad for asking for money when love your work, b/c usually also means it’s easy for you and you think that it must be easy for everyone- but it’s not. We have to remember that people are willing to pay for what might come easy to us as business owners. I’m practicing this right now in my own business. Thanks for the reminder and tips- practice, practice, practice asking for what you want!
    xo d.

  33. Rosie

    Hey Marie, this is one area where I found doing a little comparing helps, both against similar products and services, and against services and products I have to buy in my everyday life. The first is obvious. But even if you want to charge a lot more than close competitors, it’s good to know and to be able to explain the difference and why your product or service is worth it. The second is really effective. When I started realizing that I need to sell 4 hours of my service, for example, as a writer just to buy 1 hour of my mechanic’s time — only because I didn’t put the correct value on my time and experience — I started to become much better at asking for the “right” amount of money. Easy calculation that reduces the emotional tension of the issue: how much product or service hours do you need to sell to cover your outgoings? Then start working on whittling down that number! Good luck.

  34. I don’t have a problem charging, but I have a problem with increasing my prices or feeling slightly out of reach. I wouldn’t want someone to have a money objection for what could probably be an incredible personal transformation.

  35. Love this topic and although I have been able to get top dollar for my coaching upto $4000 for a 3 month package. Doing it consistently has been an issue. I’ve been around some potentially “big” clients and have given them amazing experiences like 1 suggestion brining in a $135,000 contract the next morn. Another woman walked home for the first time alone in the dark after being attacked years previously with a tool I thought her. However I let the offer linger and lost it. Don’t want to do that again so having Maries advice and the square def will change that in the future Now my question is: can I still reach out to these previous prospects at I mentioned to book my services? I so would appreciate any advice!


  36. Zabdi Rengifo

    OMG this vide is so good! I needed to hear some advice for this! I am a young entreprenour and I am so shy when it comes to chargin, it really really makes me nerveous and I always end up giving free my work, I know I am good at what I do but it really puts me down when I say my price and people say oh, good, how much can you low that price. 🙁 really? do you bargain at the grosery store? or when you go to the meket? or when you pay for that expensive phone? what is the difference between me and the company that you pay gladly, hahahaha. Thanks alot Marie for what you do, it really helps me to be more confident on what I am trying to do 😀 XOXO

  37. Marie, you are the best

    Thanks for your tips and also, your hair looks amazing!!!


  38. Astra

    Hi, Marie! I have the same problem. I’m tour guide in Thailand so it’s normal that my friends are asking me for tips or even to plan all trip around the Thailand. I’m not asking money from them but what to do then people I now from the past or I’ve met only few times are asking for help? I don’t feel comfortable to ask for money but to work for free it’s also not an option…

  39. Marie!
    I just opened your email and thought you were talking to me!
    The act of asking for money has been a buried struggle that actually didn’t know was a block for me until about a year ago doing an EFT session with another Bschooler and it came out!
    It was amazing to realize that what seems so simple such a major limiting belief in my journey.

    I’m still working on it but its also good to know exactly what it is I’m working on! {money a love story has also been a great help for me. I highly advise reading it!}

    Thanks for today’s video! Rock on.

  40. Dahab

    This video is SO timely!!

    I love my work in the non-profit sector and Ive had the pleasure of working with so many public and private donors and funders.

    More recently individual artists and entrepreneurs have been asking me to write grants and proposals for them because I know the field so well… WELL, I am finding it so hard to name a price ( either all in or hourly ). What I usually do is give the client a range that I’m comfortable with and ask them to pay what they think is fair. I know this isn’t sustainable and I wont be able to build a reputable business if I’m so all over the place with price.

    Next Step:
    Have a Pay Me party!

  41. One thing that seems to work for me is being confident when giving the price. Don’t hesitate or lower your voice when saying how much you charge. Believe that what you are asking for is worth your product/ service. And people usually respond well to this.
    If the client thinks it’s too expensive, you may not get the job but you won’t have to do the work either. It’s really not worth it when you do something of value for a cheap price, just to get the job.
    When you are in the actual moment doing something that takes a lot of work and you think ‘I can’t believe I’m getting paid such a small amount for this much work’ that’s when you realize just how much your work is worth.
    Eventually people might say ‘his or her work is pricy but it’s totally worth it’.

  42. Wendy

    Loved this episode Marie. I needed to hear this. I am all about making it fun to get the job done. I am going to do a Pay Me Party! I have struggled with this aspect of my business and I give so much away for free. I know it has been wrapped up in how I value myself and thinking that what I do as a Physical Therapist anyone can do. I know that what I do is not like everyone else and I am continuing to nudge myself forward to share all the gifts and talents I have with the world.
    Thank you again, I always look forward to Tuesdays.

  43. Loved seeing on a unicorn!!!!

    Practice makes money. Love it. I like running short limited beta offers. I feel it helps me get comfy with my pricing while bringing great value to my peeps. That’s my fav tip and anyone can do it.

  44. Oh, là-là, Marie

    This topic is just so brilliant – and timely!
    I had this question in my mind for so long and now the answers are coming to me from everywhere 🙂

    Yes, I have trouble, but I have trouble asking for money on a regular basis.

    Let me explain.

    When I sell, I LOVE asking for money, I get in the groove, people pay me, they start learning French with me, everyone is happy!

    When I don’t have prospects and I have to search for ways to make the money I need in order to keep the business profitable, that is when I’m ÜBER uncomfortable to send emails/newsletters with specials and ask for $$.

    Yes, I guess it’s the phase I am in right now as an entrepreneur, so I’m forging at learning techniques to become a good sales lady 🙂

    Thanks for this, the ‘party’ sounds awesome!!


  45. Another great video Marie and well worth watching.

    I run my own web consultancy and for years had issues with non and late payers until I switched to using a billing system in my back end (website that is). Now, I use a number of methods:

    • I auto discount prompt payers
    → This is only available to new and long standing customers who have never missed a payment
    • If they’re late the system shuts down their services (including mail) and auto issues a non payment fee

    I now spend a fraction of my time chasing debt.

    Sure, I still get late payers but I forget about them and get on with work because they’ll pay now or have no services. It was hard to do as I love to provide service but I have bills to pay just like everyone else.

  46. This was great help! I have to do this party, because I do have a hard time charging friends for services. thank you so much for this video!! LOve YOU MArieeeeee

  47. You hit the nail on the head with this Maria TV ep. I have such an issue with charging for my services, and finding the sweet spot of what it’s worth vs. compromise on price. I’m a clothing designer and instructor that lives in Miami, and feel like goods and services (both of which are what I offer) are not valued unless they are trendy or luxury big-name brands.

    For example, I charge more that most sewing/fashion workshops in the area, but I feel that my workshops are still reasonably priced, and I’m literally the only one who is coming from a ton of fashion experience (I’m a former F.I.T. instructor and have taught at other universities as well- not to mention over 10 years of garment industry experience in NYC alone). But I’m having trouble getting them in the door.

    Same with my clothing collection. it’s hard to get someone to value something that is handmade and one-of-a-kind if all they tend to do is get the look of it at Forever 21 for a fraction of the price (and less then a fraction of the quality).

    But you went over some interesting insights- thanks for the great post!

  48. When I first made my online course, I thought I’d charge $79 for the whole thing. This seemed high to me compared to the $40 and less Craftsy online classes. But then I started looking at what I had created. It was equivalent to an intense college semester of work. It took me two years to make it. My friends thought I was completely crazy to only charge $79. I kept creeping the price up until I finally ended at $595. I opened the course in April (during B-School which helped immensely!) and had 37 registrations within about a week. The really interesting thing was that these people worked really really hard. Almost all of them did. I think the high price tag made them value the course and they actually did the work. Had I priced it at $79, I think the engagement would have been much less. People value things they have to pay a lot for. I am super thankful to those people who encouraged me to raise the price to a level that actually makes the work worth it for me.

    Thanks for this great reminder Marie!
    Rebecca who is grateful daily she is now able to do what she loves

  49. I adored this video! Thank you Marie for speaking on this topic. I have found that I get uncomfortable charging for things, I haven’t done before but KNOW I am really good at. So for example, when I am upping my game in my business- I tend to get nervous, because I don’t feel comfortable with the process yet. And I have found that the best way I feel comfortable, is to do a mock event in my mind or record it to practice, get advice from experts already doing it, write out a proposal, write out a contract, and then just send! The preparation helps ease my way through the discomfort. And I so agree, it is only in me continuing to charge that I get more comfortable charging, and charging more too! Thanks again, and hope my tip helps others out too! Happy charging!


  50. mel

    Oh my goodness. This is why I so much prefer selling already-created items over custom work or workshops! As much of a never-ending struggle it is to find a price to begin with, as soon as you settle into one for the moment, it’s somewhat easy peasy to find the confidence.

    But when people start asking for quotes for custom stuff, or something I’ve never done before like teaching children, or illustration work… I get quite flustered! There’s no way to know if I could really provide the same quality in a new thing, and it makes me crazy nervous.

  51. Oh ya, Marie, you’ve been reading my journal!
    This has been my nemesis not charging for what me work is worth. I certainly have made improvements in this area, but it’s taken too long. We’re talkin’ years here! Comes with the education in an artist’s life. They don’t teach this stuff in art school or University! Any who, even though I get these niggling feelings that seem to go against the grain, I do it any way, charge what I think my hard work is worth and I feel much better. It’s much easier now. If I value what I do, others will too. If not. I’ll dust off the feet and move on. Not my circus and not my monkey any more!

  52. The best money advice I’ve gotten was that if you aren’t able to pay the bills, you aren’t able to give your 100% best to your customers and clients (and they may not take you seriously!). When you charge for your services, like you said Marie, not only are they going to take the service more seriously, those customers have the best results, especially when paid ahead of time. Thank you for this, Marie! I can’t wait to share this video with others 🙂

  53. I’m a designer and a coach with a background in theater. There was a time when I did many creative things for my friends without payment. I found that the effort and time I put into these activities were not respected though my friends enjoyed the activities, creativity or session. It took a long time for me to become comfortable asking for payment. Now that I get paid the level of respect for my talents and contributions have increased and I receive referrals.

  54. I have a wonderful friend who’s an owner of a rapidly growing million dollar company, who employs a creative individual who, in her words, “is crap” about asking for money. What the owner of this company said to her super talented but undervaluing shy creative employee is, “So, I get you don’t like asking me for money and I value what you do, so how about I don’t pay you for the work you do for me, but every now and then I’ll dump HUGE amounts of money into your account? Would that work for you and be more fun for you?” The creative employee jumped at this & it’s working for both!

  55. Hiya Everyone,
    Love this topic. Well, hate it, but love it because it is like the backbone of the business. I saw a customer of mine in Trader Joes recently, (I’m a jewelry designer, 20 years) who greeted me not with “Hello”, but with “Have you raised your prices yet???” Value & Money are synonymous to people. An a la carte menu is another way to offer different price ranges which can be useful to avoid selling yourself short!

  56. Thank you for the awesome video! I LOVE teaching my Vegas Stiletto Fitness classes and in the beginning it was HARD to charge! But NOW I instruct ladies nation wide to follow my VSF formula and they are all doing it too & making additional stream of income! I will share your video with my ladies who some still ALSO have a hard time charging teaching this amazing class!:) Thank you Marie!:) Lisa VSF Founder:)

  57. Tips from experience: always set your prices in advance and put them in writing–on a price sheet, in your brochure, on your website, etc. That cements in your mind what you are charging. IF you’re interested in discounting, avoid any tendency to play “let’s make a deal with people”. If you allow people to negotiate you down once or twice, it will start happening all the time because you’ll quickly get a rep as a soft-touch and/or you’ll start feeling “unfair” if you don’t cut everyone a break. When you do discount, do it as a marketing technique for everyone or a specific group with a solid goal identified that benefits you.

  58. Karolina

    Marie, sweet sweet video as always!

    Once I have these kind of doubts for particular project, I listen do my guts and just own my value by charging so I wouldn’t feel pity of myself in any case. Just release all the fear that blocks me from doing it and as you say, strongly move forward. I continue to do so, kundalini yoga & meditation pillow helps me a lot too.

    My personal experience shows, that most of the times when you own your truth, your price, client feel that reflection and feels the value themselves. Therefore, let’s keep on owning our best & leting others to own theirs too until it becomes a second nature.

    Marie, you are a perfect example of that! Thank you for everything.

    With all the best to you all!

    • Karolina

      oh, btw – super awesome million dollar trip to chocolate world, Marie! made my day!

  59. I had some major money issues. So major that I would Energy Coaching For Free and people STILL wouldn’t sign up! LOL …but I worked on this for a long time and shifted my energy around money and Now I’m bringing in the ‘Cha-ching’ 😉

    Thanks for this – I really loved the exercise/scripts – may ‘borrow’ them for some of my clients. 🙂

    Much Love,

  60. Constantinos Christou

    Hi Marie
    May I ask if I can use Square as an alternative way of payment, even if I live and work in Cyprus? or its just for US residents only to use?
    I am asking since while completing the sign up form, the form asks about an SSN number and also my local phone number is not accepted in the form.
    Please tell me more about it


  61. Another great video! I actually gave my first canvas rugs to my friends because I needed photos for my website. but then they all became addicted and had to have more for other rooms in their houses, so i had to charge. But they had already experienced my product and knew it’s worth. I still negotiate every price because each piece of work is custom so I create custom prices according to size and design, but I finally started charging what I feel the product is worth. It’s a distinction from giving solely a service because a physical product has costs for materials as well as time and expertise.

  62. Karla Silva

    Great to know that I’m not alone and even better to learn the 3 “easy” steps to overcome the… pay me for my services, even though I love doing my job issue. I love that you mentioned that when you charge for what you offer you are doing your client a favor. When you give advice for free is not valued, therefore clients don’t apply it to their business or life!

  63. Melissa

    I relate to the trouble of charging what I charge. I raised my rates and found the challenge come up with asking for the higher price and then when I got comfortable with that I ran into trouble raising rates for existing clients. Another piece is when I seem to get over the hump and state my fee I often have new clients challenge me on it. They counter offer! The second and third time becomes very hard for me to hold to my fee and I find that I take $ off, especially for family, friends, family of friends, friends of friends…wheres the line? 🙂 A reflection on that beauty called self worth. Thanks for the video!

  64. Diana

    You are soooo sweeeet and smart and inspiring! May God bless u…to keep doing what you do. I have a producer friend that is starting her own business and is dealing with challenges of selling and marketing her business. She is mostly an artist and is more easier to produce her films and interviews than anything else. She has figured out it will be challenging to learn the marketing side of the business but she will have to learn to be able to pass it on to someone else to do it for her later on…
    She is really good and has a lot of recognitions when she worked for a looong time for channel 8 public channel. Check her out…She is from Argentina and perfectly bilingual and very creative. If you ever need support in your production team to branch out in the spanish (or french, english) market, she could be of help. Tell her I referred her to you.
    Patricia Gras Productions LLC (DUNS # 053463958)
    A Media, TV and video Production Company
    15 Greenway Plaza Houston Texas 77046
    Office: (713) 623 6766 Cell: (713) 459 9955


  65. When I first started out teaching stress management courses I was so scared to ask for what I thought I ‘should’ charge and I would end up mentioning the price, then immediately discounting it before the client could even speak.

    My biz mentor advised me to tell the client the price and then say nothing for at least 5 seconds to let the client respond. I did this on my very next call with a client and told them that the one day training they wanted cost £1000. There was a silence that seemed to last forever and then they said “OK, that sounds fine, let’s get the paperwork done!”

    After I’d got my price once, I had the confidence to ask for it again and again and it was much easier because I was able to say that I’m currently charging x for my services (because I was).

    Another great tip that I learnt along the way was to turn things around a bit. Instead of saying that the one day training will cost £1,000 (because that might still feel scary), I would say “The training is £100 per candidate and I can work with a minimum of ten candidates on this course”. That way, it felt easier, but still had the same financial outcome. In fact, this new way got me more money 😉

    Hope that helps someone.

    p.s. when I qualified as a therapist twenty years ago an accountant friend made me write down everything it had cost me to do all my training and how much my ongoing overheads were to run my business. That made me realise that I had to put a high value on what I charged as it cost me so much just to stay in business.

    p.p.s. just thought of another tip that might help. When I first started my therapy business I wanted it to be accessible to everyone, so I had a sliding scale of fees. I thought that I would get a small percentage of clients at the bottom end of the scale so I would be okay. But in reality my appointment book filled up with sessions at the bottom end. So after a long hard week in my business, I’d be exhausted, but hadn’t made enough money to cover expenses.

    So, I decided to allocate just one day a week to lower price clients and non profit companies and the rest of the week to high end customers. The balance was great after that as the high end clients subsidised me spending a day a week with clients I really wanted to help but might not otherwise afford my services.

    Hope that helps
    Heather x

  66. I used to have issues around what I charged, I would look at what others were charging and try to keep within that same price. Until I realized that I was underselling myself! Now I know my value and I’ve even raised my prices several times since I started doing intuitive work (and I’m sure I’ll be raising them again!).

  67. Thank you so much for another great video, Marie. It took me a long time to learn to feel comfortable charging for my services. One thing I really struggled with until less than a year ago was comparing myself to other people who were offering similar things, but who I had to realize weren’t necessarily the best role-models in terms of doing business the right way. As a result, I put a lot of effort into building a client base of people not interested in paying for my services and expecting me to give away everything for free. What has really helped me get over the fear of repelling others with my prices was creating mini offers for those who don’t want to invest a whole lot just yet. Orders are coming in steadily now, and clients who are really interested in working with me are coming back for more (including downloadable products and orders that get processed automatically, so I don’t have to invest any more time and effort). After all this time of exploring many different paths, I have found that slow and steady works best for me. Small steps are less scary, and they tend to create more sustainable results.

    Much love and have a wonderful week 🙂

  68. Leanne

    This was exactly what the doctor ordered. I’ve been wanting to offer my services, but have been scared of people saying “why so much?!”

    And I KNOW I’ll be giving them a bang for their money.

    I think all things are lined up today for me to take action NOW.

    Thanks Marie.

    All the best to everyone.

  69. I loved this! I’m now getting more comfortable with charging and articulating what I charge. (I’ve even helped friends frame what they should say when they refer my services or someone inquires about them)
    But here’s the challenge, ever since I’ve started charging for my products and services it seems as if people have either just stopped communicating with me or they’re (very annoyingly) trying to get time, info, & products without paying.
    This is very discouraging and honestly I’m not sure how to overcome it. I know at a very basic level I’m attracting the wrong people but don’t know how to attract the right ones. Women who not only see the value that I bring but are also excited to pay for the awesome products & services I work tirelessly to create.
    (Sigh) still trying to figure this all out.


  70. This is a great subject to address.Great job. It was helpful.

  71. Barb

    Really enjoy your weekly videos and todays was most encouraging. As a retired teacher and am now working on developing some ideas for yoga for children into a web based business, I wish you were around many years ago to validate the wages an educator receives and not feeling guilty for providing such a worthwhile service.

  72. What a great topic & one that so many woman struggle with. Thanks for all your great insight as always Marie! I’ll definitely put them into use!

  73. What actually helps in charging for what you are worth, is by first having a bottom line. When I negotiate for my skills, I work in both Social Media/ Digital Marketing, with potential clients, I sit down with my self and sing my mantra 1 full day before I arrive having done ALL the math in my head first. I map out time and energy as well, I am 100% committed in knowing that I would absolutely not hit my incremental bottom line, and I am confident at that point that they will see that their value is as much my investment. Hope this took many years for me to get here and happy I can share it with you all.

  74. YES! Practice makes money!!

    I spent a lot of time waiting to get better at my business before I took action but am on accelerated growth speed since I started doing whatever I can with what I’ve got.

    Done is soooo much better than perfect.

    I have a group of women entrepreneurs to practice saying my pricing with….the goal is to get as comfortable with saying our price out loud as we would be if we were saying “pass the salt”.

    Confidence is KEY!


  75. When I started out selling my own-grown flowers, I used to price much too low. Then I learned. When you price higher, people value your products more – they suddenly become more desirable because they’re NOT cheap. Seems nuts, but its true. If you price too low, people just think it’s just cheap stuff and it doesn’t help your brand. Value what you do – where else are people going to get what you’re offering? If it’s hard to find, reflect that in your prices.

  76. This was such a great post. I think it’s something that so much of us struggle with. We enjoy the work but we feel weird about asking other people for money. This is something I’ve struggled with for years, although fortunately I’ve gotten a lot better about it. It does get less awkward over time

  77. I have dealt with this. I sell craft supplies and I typically try not to sell to friends because I’ll end up giving the supplies away. But, one thing I always keep in mind when I am working is nothing in this world is free. You would never go to Walmart and expect a free surfboard so others should follow suit with your business! Thanks for the video!

  78. Hi Marie,
    I’ve been waiting for you to start talking about how to charge because that is what I focus on so I was excited to hear your take. I wanted to leave this comment to share another tip that women need to remember. Your time is not free! If you run a service based business it can be difficult to figure out what to charge because most of your input into your business is your own time. Make sure you are assigning the right value to your time and make sure you figure out not only the time you directly spend working with your clients but also your time that you invest to keep your business operational. We just released a pricing tool that helps service based solopreneurs set their prices correctly. If you think this would be helpful for your followers give me a call and lets chat…maybe on Marie TV? ? ( wink wink)

    Thanks for all the great episodes of Marie TV. I watch them religiously.

    Zee Worstell

  79. thank you Marie love your tips and this has been one of my issues too
    square is this available in Australia

    thank you Rosemary

  80. Thank you Marie, this was a great reminder! Love your videos 🙂

  81. Like the Joker said in the dark night:

    “If you’re good at something never do it for free”

  82. I love this and I just love your energy! Thank you for the great tips. I want to have a money party right now! I also love the unicorn intermission. You really had me smiling from ear to ear knowing how much time you and your team must put into making your videos really engaging. Thanks for all you do!

  83. Shannon

    Thank you AGAIN Marie! This is a HUMONGOUS issue for me. I have slowly increased my rates over the last five years but I’m afraid to add another increase to my longtime, 3-4 year clients who have supported me. I have asked for an increase in pay at the corporation where I teach 8 classes a week, they are looking at their resources and considering the pay increase. Part of me is afraid they will hire some new young chic who will do it for half the price but they will not have my heart and TLC or experience. I should set up an appointment now! I have also increased my prices on my website so any new private clients will be at the new rate. I’ve had excellent retention so new clients are rare. I may need to re-evauate for new year? Thank you so much for helping me think through this and put it in writing.

  84. Oh WOW! Me and Charging for my Services equals Nightmare City for me. I have THE HARDEST time! I am going to put this into practice now. Bills don’t pay themselves. I look forward to reading the comments from people who are “Pros” at stating and collecting. ((Hugs))

  85. Ok this is totally irrelevant but I’m on a computer with subtitles and I just realized what Marie says at the end of every video is “That’s the A to your Q” I thought she was saying “That’s the 80 year cue” and I’ve been dying to know why she says that! What a dingbat I am.

    Anyway, thanks for the video Marie! This topic hits home for me because I design and make metal jewelry. I started at age 16 and I’m currently 54 so it’s obviously a lifelong passion of mine. I recently took a webinar on Creative Live teaching us how to sell to stores and discovered that I really need to raise my prices because I wasn’t even covering my labor. I’m about to go raise my prices and your video helps give me the confidence to do so.

    Thank you Marie. I love you!

  86. Kristy

    so needed this video this week as I was emailing out my pricing (which I have just started doing) and just got this reply “I want to be clear that we do not have an advertising budget, and were hoping I could offer your services for free”. I was feeling a bit guilty at first but needed to hear what you had to say Marie. Thanks. Still not sure how to reply to the email as yet.

  87. This is a great topic and I’m glad you brought up payment methods.

    I don’t have a mobile device and won’t be getting one any time soon. I am moving my business from 2 years of full-time home business with an unsuccessful online presence and no income to wholesaling to face-to-face wholesaling and local markets.

    With no mobile devices, is cash my only real option? Or are there any cost effective gadgets I can carry that would allow me to accept plastic other than bank machines and mobile devices?

    I have a laptop I’d use, but internet in Australia is terrible. There is NOT wifi everywhere like in the US. And I can’t afford a portable dongle for wifi service.

    Thanks for any suggestions.

  88. Hey Marie! Love you love your show, and this episode, especially. But what about when it comes to more than just one price. In, fact I have 3 tiers of rates that save money. Do I say that, or do I just start with my regular rate, and see where it goes from there? Thanks! 🙂

  89. Amy

    Lol, I thought this said, “Charging for Love” when I first glanced at it… was thinking, hmmm new revenue stream.

  90. Great topic and video, Marie! Having been a job coach as well as a freelance editor/writer and now my new venture of intuitive life coaching and mediumship, I’ve had a problem finding *paying* clients. I’ve done a lot of pro bono coaching and freelancing but cut back on that several years ago.

    My education, time, experience, knowledge and expertise are of value. I am worth getting paid for my services and my clients are always very successful in their endeavors after working with me.

    Unfortunately, every time *I* quote/state my fees, I either never hear from prospective clients again, or they say, “Sorry, no, I can’t afford it right now.” I just haven’t found the missing piece of the puzzle to attract paying clients. It’s bizarre. I do exactly what others do and recommend yet it doesn’t seem to work for me but I keep trying! (Am revamping my life coaching page right now.)

    Thanks for the video!

  91. Achi

    Hey, Marie and everyone, I’m a freelancer copywriter and one of my struggles is that, in my business, somemanytimes the client already has a budget that is a little or sometimes a lot lower than what I use to charge. And I never say no, in the fact I never even try to negotiate because I can’t know if they are being cheap or really can’t pay me more.

    I’m not used to share problems without also bringing a solution, but this situation really trick me. I’d love to hear some advice.

    Thanks for this and everything.
    Love, Achilles

  92. Hi Marie – I absolutely love getting your Q & A Tuesday videos. The information is so beneficial. Today’s video resonated with me but for a different reason. I know what my services are worth but I so enjoy sharing my expertise that I often get into a conversation and “give away” all the good stuff and then can’t figure out how to stop the flow of info. Any suggestions? I am a certified herbalist and nutritional consultant and I help people get off the pharmaceutical merry-go-round, especially young people diagnosed with ADD/ADHD or other behavioral & learning disorders. I also have a product line of my herbal formulas and have no problem charging for them – even to friends and family. It’s just the info that I need to stop giving away and actually figure out how to turn these inquiring minds into paying clients. Any suggestions would be greatly appreciated.


  93. I love this video and topic! When I first started by business I was scared of asking for money because of the “what ifs”– what is no one wants to hire me, what if I don’t have enough clients, what if I can’t make rent? But over the course of nearly 3 years in business, I can confidently convey my rates to clients without any hesitation.

    Tip from my experience: don’t negotiate or discount your services unless you’re getting some major value from that price differential. Why? Because if those clients end of loving the experience they had with you, then they will tell their friends and their friends will want to hire you, but only at that discounted rate. I learned the hard way on that one.

  94. I have had trouble with how to price my offerings because I still have a full-time job with a company. My own business is on the side so I find myself thinking I shouldn’t charge much because my bills are already paid. I keep trying to remind myself of the value I offer and also the time away from my children. Maybe I need a pay me party to practice . . .

    I also know that I have to really set things up to over-deliver and then I’m more comfortable stating the price.

  95. Edna

    I enjoyed your video. I am much better now at talking about prices for my art work. I remember when ever I was asked how much something cost I would say the price almost as a question. There was no power behind my answer. I would state a price and follow it with well since you are a friend I will charge you x, y, and z. I would later find out that they were telling others that they paid two times the amount I sold it to them for.
    So now I am a little more confident, but still have some growing to do.

  96. Baster

    Wow, this was the most basic advice ever… Ok maybe now ever but you get the point. Anyway, hands down thay you’ve built an entire business around it, and thank you for making me realize that EVERYONE (literally) can succeed. You have the resources to help your audiance better. COME ON… Pay party? Really?!?

  97. LOVED this video!!! And I definitely needed to watch this today. Thank you <3

  98. Marie,

    The pay party idea is brilliant. I’m in a small mastermind group and pricing is often discussed as we come up with our new products.

    I’m going to insist on a Google Hangout Pay Party for with all of us to support each other as we release new greatness into the world and get used to charging new prices.

    FAB idea! Loooooove it.

    Big love,

    Phoebe xx

  99. VinceG

    I love to write inspiring science & technology articles & short blogs. Been doing it now for over 10 years randomly as a good samaritan.

    Getting paid to do this for the all the hours I put in would be a dream? Hard to believe. I’m not totally convinced people would pay me to do so since getting paid would sacrifice my objectivity on subjects and I would probably still be were I am today.

    Thanks for the advice,

  100. Marie, Thanks for the video. It came in so timely with what I’m feeling.
    I’ve been making scrapbook pages, cards and bags and I have to charge ‘cos I needed the money to pay for the materials. I would say that I’ve charged way lower than what is needed. But now I’m getting good at it. It does still feel awkward when comes to the part where they ask how much was it. So I counted in my wee bit of labor and treated it as my lessons to get my skill better each time. I mean (at the moment) my skill in sewing.

  101. Cynthia geradi

    Thanks Marie~ this episode is so good. I run Estate sales for clients and have has the hardest time pricing their items. I do the research, I know the value, but when it comes to putting on the sticker, it’s hard~ truth is~ it’s my clients things, my job is to make THEM the most money~ no more sticker shock for me! I am in the business to make ME and my clients $$$$$$$! Won’t be scared now! Thanks!

  102. Hi,

    Thanks so much for the video. I’m going to try it. I’m so uncomfortable charging. I squirm and always let go of the price. It makes me scream inside. I know that I’m not charging what I am worth at the moment.

    I’m going to get some friends and practice.



  103. Marie is right on- practice, practice, practice! I’ve also made goals for myself. For instance, sell X services by X date. Then I wrote that goal everywhere. It’s a great reminder and incentive to frame your conversations right from the first point-of-contact with the customer. And the more you believe it, the more your customers will too!

  104. I needed to hear this right now! I get those questions at every event I go to. I’m getting better but it’s still not always as smooth as I would like. I look forward to using your simplified script at my event this weekend! 🙂 Many Thanks Marie!

  105. Amy

    Hi, Marie,
    Thanks for the video.
    When I have had an illness and I needed services but didn’t have a lot of money I was surprised to find out that many non-profits only served narrow or underage groups and that many altruistic sounding professionals and organizations did not feel the least bit responsible to help me even in a small way that did not cost them ANYTHING. As unfriendly as this sounds my suggestion when you feel uncomfortable charging people money for your skill is this: Ask yourself if you would feel more uncomfortable asking the person who wants your time to pay a bill if you could not afford it! Ask yourself if that person would feel responsible to pay for a doctor visit or groceries if you were sick. If not, why do you feel responsible to give them something that is not a biological need for free when they are ok? Next, remind yourself that when your business is doing well you can consider an occasional cancer patient discount or something altruistic. You could even barter with someone who has something you need but low cash… IF they are an amazing cook, this one can really work for you. But if they would not help you for free in a situation of real need then it’s business and business is all about finding a win-win. If it is not a win for you that isn’t good business.

  106. Amy

    Get really clear about what you are doing and whom you are helping and how your work helps. When you can communicate your service in an upbeat professional way effortlessly you will feel more like a professional. Everybody knows that professionals get paid, but it does help to feel like one.

  107. Generally speaking folks don’t value what they don’t pay for. It’s a mindset many have. No one should feel bad about charging for their services, even to- and especially for their friends and especially relatives. As you get older you will find the wisdom in this philosophy. I have. 🙂

  108. Chris

    You wouldn’t believe it if I told you else, but this is exactly what I needed to hear. I have a new project set up and tomorrow I have my first sales meeting at 9AM. I’ve always had a hard time charging people, because deep down I really would like to help everyone out. However, I know that if I want my business to be successful I need to have money flowing in. Thank you Marie.

  109. Hi Marie, thank you for a wonderful and valuable video. I am in design and illustration industry and in spare time i draw. My coworker once asked me to draw a portrait of her grandma that she wanted to give to her for Christmas as a present. I did draw it from a black & white photograph of her grandma, and she loved it. It took me about a week on and off after work to do that. Then she asked me, ‘how much do i owe you?’ and i went, ‘oh nothing, we are friends’. I said that because i was embarassed to ask for money. Since then, every time i think about, I feel i’ve been robbed, i mad on myself what i did. I should charge her at least $300. Lesson learned. thank you again for educating us all.
    Keep up the great work.

    I remember drawing my

  110. Diana

    Such a timely video for me!
    I’m about to start up a side-hustle in addition to a day job and have been nervous about the pricing dilemma for my service: accent reduction and modification training for businesspeople who speak English as a second language (I live in France!). I had been considering charging double what my English teaching friends charge for generic English lessons.
    It’s encouraging to hear from so many others in the comments too. For my type of service I really need students to buy in to the process and do the hard work to get results.
    Question: anybody working multiple side-hustles at the same time? Because that’s on the cards for me this year and may help me leave a full-time day job in a year or so. I’m concerned about spreading myself too thin…

  111. HI there,
    I make organic handmade skincare, and I’ve noticed that all the ones I give free products of my friends, they are the ONLY ones complaining about it – or just not buying the next product. They don’t really value it. All the ones that have bought a product, writes me to tell me how how much they love the products. So yeah, there you have it – CHARGE for goodness sake <3 Mette

  112. Wow! How the Universe aligns! This is a video RIGHT ON TIME for me! I met with my coach this week and we discovered I have fear around money and hence I cannot ask for money for my services…now I can say: ‘what was I thinking?”. We did some exercises around this to clear the fear…and after watching the video…I am now getting into action and no longer offer services pro bono, complementary, free of charge or whatever the name is I put on it. Thank you, Marie!

  113. Shivani Bala

    I used to feel awkward initially to ask for money. Hell, even if someone owed me, I could feel that tingling sensation in my body if I had to remind them about it. Thankfully, I have grown out of that now. This episode just reminded me of the times back then. Thank you so much Marie, for the amazing advice. I must say, Tip no:2, pay me party, was the most appealing tip!

  114. At shows where I sell my CRESBI crates it’s easy to answer the question, how much do they cost? with “The single Convenience CRESBI starts at $15 and you get your choice of these colors and these strap styles plus the cooler insert but tell me about how much and how often you shop so we can match you with the right system”. BUT when I’m selling to businesses and they’re expecting lower prices because of their higher quantities, what’s the best way to keep from discounting too much in hopes of getting their business?

  115. Enjoyed the video as usual, thank you!

    Hmm, this actually makes me think of more services I could provide publicly and charge for. I have some things that I’d only do with friends because of all that I’m offering (I can hold friends accountable more easily than strangers), but maybe I could charge and get work from others as well. Hadn’t even considered that.

    I remember one person telling me that true friends will be willing to pay what you’re worth. It makes sense to me. I still don’t always want to charge them as much since they’re my friends, but in some cases like filming weddings I can’t really budge.

  116. Hi Marie,
    I cannot tell you enough how much I love your work, a mix of business and comedy is a perfect combination.

  117. It helps me to think about it this way: My services are priceless. There’s no way to put a dollar amount on the personal growth and increased quality of life my clients receive. Instead, I charge what I need to in order to keep offering excellent service.

    (This means I have to be able to reliably cover business and living expenses, continuing education, time off and eventual retirement, and provide myself a sense of security and ease so that my whole heart and mind are present with my clients.)

    It would not serve my clients if I charged them nothing but couldn’t be excellent because I spent all my time and energy at a “day job” doing something that I hated.

    • Since I find myself struggling with the dollar amount, I really like this idea of my services being priceless because that takes out the confusion of dollar amount.

      Thank you – I’m excited to incorporate this and put it into action!

  118. Wow!!! this topic really struck a cord with many of us. It’s great to hear the feedback. I too, have struggled with this subject. Recently I decided to return to my passion of motivating and inspiring specifically teen girls. And I started out doing it for free, and just to get myself back out there; now I am charging a fee. I remember sitting across from a Principal of a high school, and showing her my fee schedule, and she said that budget was tight, and she could not afford it. I almost, again, said I would do it for free, but I reminded myself that people value what they have to pay for. So although, I would have loved the opportunity, I knew I had to start somewhere, or I will always be doing this valuable service without charging.

    So, I wish us all the best, in attaining inner success as well as financial.

    • That’s a great point. I never thought of giving myself permission to excuse myself from an offer that would diminish the value of my services.

  119. Last night I had a dream that a woman I knew from my past–someone to whom I felt (maybe a bit co-dependently) emotionally indebted–asked me to do her a favor and write a recommendation letter for a beloved employee who was leaving her company. She tried to hand me a collage her colleagues had made, representing all the former employee’s strengths. I looked at the collage without taking it, looked at the woman, and said, “I know I could write an excellent letter, and I need to prioritize my paid work right now. If you have the funds to pay me, I can write that letter for you.” In waking life, this happens to me all the time–requests to write for people (or publishers or businesses or websites or magazines) for free. I’ve done it for years. And now, I’m making a change. I’m writing either for myself, or for people who pay a rate that honors my expertise. According to my dream, even my subconscious has become a soldier in Operation Get Paid.

    • Wow… I’ve never thought of it that way.

  120. I like to think that I do not struggle with this but I find myself here more often than I’d like to! My struggle is being confident in the dollar amount! Thank you for this amazing info Marie!

  121. “Practice Makes Money” is a game-changer for me! Greatly appreciated! And…it’s a lesson in not throwing away your “throwaway” lines! Super effective! The whole tone of this episode was wonderful!

  122. I can definitely relate to this week’s question! When I published my first book, I felt weird whenever people wanted to buy one from me directly because a/I didn’t want to ask for the money and b/they would ask me to sign it – and who was I to charge for or sign a book? Come on, I wasn’t exactly a best seller:-) However if there is something I’ve learned (the hard way) after giving away free books it is that they are often not as appreciated as those that are bought! Of course, this isn’t always the case, but often those I gave away with hopes of a sparkling book review later are either were not read, not reviewed or not shared with friends. On the other hand, people who bought my books tend to take the time to write a review, share comments on Facebook or Twitter and tell their friends about it! Never short change yourself.

    • Thank for your post. It offers more answers to my own dilemmas in asking for money for my own services.

      • No problem, Jimmy! I was just checking out your site (and artwork) and it is fantastic! I plan to follow you on Twitter so I can keep in touch. Good luck!

  123. I have this one covered. I find it more difficult to get comfortable with raising prices, especially when people around me say, “Ooooo, you can’t do that. We’re coming out of a recession.”

    How do I know when is the right time to raise prices, and by how much?

  124. Asking for money for my artwork is the most frightening, anxiety producing thing I have ever had to face in my 45 years of a wonderful life. I am grateful that the Goddess gave me the gift to see the true beauty in women and draw that image. My artwork has given pleasure to hundreds of women and their spouses. But, I’m not sure if people should pay for my artwork. Marie, in your catalog of advice vlogs, do you have more on the subject of artists pricing art and asking for payment for their artwork?

  125. Hi Marie,

    Excellent video, I work as a web design freelance and just at this moment I am at a stage where I’m starting to charge for my work a fairer price. But I’ve always been afraid to charge what my job’s worth.


  126. Marie always knows what I’m thinking! Her blog is the best in the business.

  127. I love the little random snippets you slice in to the beginning and end of your videos – it looks like you’re genuinly having fun and makes you super relatable!

  128. Asking for money for my artwork is the most frightening, anxiety producing thing I have ever had to face in my 45 years of a wonderful life. I am grateful that the Goddess gave me the gift to see the true beauty in women and draw that image. My artwork has given pleasure to hundreds of women and their spouses. But, I’m not sure if people should pay for my artwork. Marie, in your catalog of advice vlogs, do you have more on the subject of artists pricing art and asking for payment for their artwork?

    Read more:


    Hey hou hou, Marie!

    Great video! But one thing get`s unclear. What do you really mean by saying “I really do hoop and hops”?

    On this Video: How To Get Paid When You Hate Asking For Money
    Time episode: 5.15


  130. Love the script!!

    Ehm.. I just finished a meeting and I blushed naming my price, but he thought it was for a few hours while it was actually for five sessions!!
    There’s this whole world opening up to me where people easily spend thousands of euros.. It makes me feel insecure and not good enough.
    How to handle the big bugs?

  131. Hi Maria,

    Brilliant! I got over the funny feeling by charging for my services and by surrounding myself with wealthy people. My network showed me it’s OK to ask for something – money – in return for my writing, eBook publishing and blog coaching services rendered. If doctors and lawyers get paid, and office workers get paid, and waiters get paid, then anybody deserves to get paid for offering their expertise.

    After following successes in my blogging niche I figured, if they’re doing it, charging, I should too. I had worthiness issues for man years but today I’m living in Fiji, in a place some 50 meters above the Pacific Ocean, Blogging from Paradise. I couldn’t be here unless I valued myself, my time, and my skills, and unless you want to live in a temple as a monk, or unless you want to live off the land, you’ll want to get paid for services you bring to the market. Trust me; you deserve it.

    Thanks Maria! Tweeting soon, and signing off from Savusavu.


  132. Jeannine Welfelt

    Hi Marie,
    Really enjoyed this video. My experience is this, I sell a product at an outdoor market that has artisans, a few farmers, vintage flea vendors, imports and other resale items (like mine). The first year that I actually tried to keep records, I was really shocked when I added up how much I had given away -my accounting “aha” moment. When I regained consciousness, my business coach said “Jeannine, STOP. GIVING. DISCOUNTS.” In addition to friends and family etc I sometimes would give a discount to someone who asked and because of the nature of the market, that was actually quite often. Now armed with my new way of looking at it, I say “I would love to but my business coach told me to stop giving discounts!” Now 99.9% of the time they buy anyway and often remark that it makes sense. I still currently give a small discount ($2 off on a $20 item) to friends, family, other vendors and occasionally long time customers…they often hand it right back! Thanks so much for all your good advice and encouragement.

  133. Believe it or not, I’ve actually been CRITICIZED for charging for what I do, because I have fun doing it and they have fun doing it, too! Just because I am good at spreading the joys of making music in my group classes, doesn’t mean I shouldn’t make a living. And I charge exactly the going rate for the location I’m in — my rates had to go down when I moved from New England to Florida — that’s the reality here. Still, as reasonable as my prices for classes are, I’m told I’m all about money… Yeah, right, at 52 I’m still making the same amount as an entry-level elementary school teacher! And just like those wonderful school teachers, we do it for what we love, not for the ka-ching!

  134. Ixeeya Lin Beacher

    oooh like this one – yes money has always been uncomfortable. We grew up with not alot of money and certainly the world I grew up in did not value the things I do now -art, dance, healing, music, retreats etc. That was what you got to do if you were lucky not something that was a priority and you paid for .

    I always want to keep things “affordable” so all people can participate like my family when I was a lil girl. Keeping things of beauty and spirit accessable to all not just the wealthy – I am slowly getting over this as I am working my ass off – and not having the sustainable income flow I need to take care of my body and my home.
    Its got to shift.

    Things like this keep happening – getting my foot in the door with big events and falling for the can you volunteer your time for this awesome great intentioned event – my heart opens and feel excited and honored just to be invited and wave payment.
    Only to notice the next person doing very similar things to me demanding a high payment and they give that to them. Or all the Musicians are getting paid but not the dancers or teachers.
    Confirming my childhood message – you are just lucky to get the opportunity to do art, dance and teach…

    I am involved in something this month where my services are being called upon and the event is a $5000 entry fee. And they are asking me to volunteer my services. Yes there are alot of people involved – big names who I am sure demand high payment. And attract alot of people. For something like this should I just be happy for the opportunity to be there or actually ask for payment ?

    For me making $100 or $300 here and there for a guest speaking or dance performance really helps my life along – I had a bigwig business woman ask me to do a bunch of offerings for her internet program and not want to pay me – and laughed at me when I asked for money saying she doesnt have to pay anyone just being a part of her scene brings money to people.
    Well I did not like being laughed at or the way she was using others to promote herself so I actually left.
    However this money riddle as a starter upper meeting up with the wealthy business powerhouses is quite intimidating and hmmm well a riddle.
    I want to make the leap to the other side!

    Any thoughts.
    thank you !

  135. I really needed this. I’m just starting my yoga business and I have taught several classes, but I don’t have the guts to charge yet. I know that people will pay and they should pay. A yogini has got to eat, so I will be charging the next people that ask for a group session. I just downloaded a square and one will be mailed to me soon. Thanks Marie!

  136. We have some much been programmed to believe that work and enjoyment are two separate things. I am currently struggling with this concept myself as I am considering into moving into a business of my own doing the things I love. I have been doing them as a hobby after my day’s work. So now, charging for what I love doing feels kind of like cheating myself [guilt] because when I am doing the things I love, it doesn’t feel like I have been working. It feels like I am charging to enjoy myself. But I am slowly embracing this concept and getting out of my cocoon!

  137. For me charging others money for your services even for your friends are fair because you also have bills to pay. Just give them discounts. 🙂

  138. Joy

    This was great! I had (and still do) issues with pricing my services, I finally launched my first program and I’m offering an early-bird price for those who sign up early. I was still a little nervous about the price but I just went with it. I figured if it was meant for that person to sign up for my services, then all is good – I do not need to stress out over this any longer – I’m soooo worth it! lol – eeek! but I’m about to freak out again, because my upcoming new program is going to cost more…yikes!!! This too shall work out how it’s suppose to! Enjoy everyone! Marie…you’re awesome!

  139. I loved this one! I just recently put together a rate sheet for what I charge. Sometimes the step between changing your mindset is just to put ideas down on paper to clarify it. I also used a friend and financial advisor that I trusted to talk out what my rates should be. Now I can say that I have a set rate and there is no hesitation when I am asked!

  140. Thanks so much for this Marie! I seem to always be needing this reminder. It is difficult to get used to charging people and asking for money without feeling awkward about it or guilty in some way. I do feel that it is a very common challenge to have — especially for us women, as you said!

  141. Sami

    Hi Marie Hope you are doing Good.
    I just want ask you I have a very little sense of Humor and want to improve it.So will you please help me How can I improve my sense of humor so that I can enjoy my friends company better than before.
    Waiting for your kind reply.

  142. Chantelle

    I’m a trained business consultant and coach, however my career and passion has been turning into a new specialised direction area – dealing with more severe issues such as depression and anxiety. My problem with charging is that I can’t charge my friends for giving them advice – of course that is what friends are for and I love them. But I’m talking about the situations where certain friends will dump their problems on me for an hour then not ask me how I am, or spend less than 3minutes making small talk about me, just to even things out.

    This is hard to charge because I value my friendships and don’t want to lose anyone. Yet after I helped my friends for free, I feel I didn’t value myself enough to draw the line. With my career the lines are just a bit more blurred due to the nature of my services I guess. I mean helping other people should be part of what we do on a daily basis. And I feel guilty charging for it. :/

  143. OMGosh… This used to be a HUGE problem for me in my business.

    I had to work on this for years until I realized that it was all tied up into my self worth and value. I remember asking myself “who would pay me for shifting a subconscious block they couldn’t see?” …which is ironic isn’t it? Since I was the one who had them! LOL

    Now, I KNOW what I do helps changes peoples lives and they skills I bring to the table are worth it! 🙂

  144. Hi Marie, I was very keen to listen to this weeks Q&A. It is the thing that blocks me more than anything. I literally just dont know what to charge. My web site provides data and photographs on my area which is ‘Family History’, Im sure we all see the ads from ‘’ so it is an activity that is becoming hugely popular. Trouble is there is a lot of sites that are run by volunteers and are free. My site has an enormous amount of info that is ‘free’ to all and will always be.The part of my businerss that I need to pay for is when I have to perform a service for the person such as scanning documents or photos which are on the site as indeses only. I just dont know what to charge, any advice would be wonderful. I am a B Schooler from this year.

  145. I was an unsuccessful entrepreneur for 8 years because of this dilemma and as I worked on it using every tool imaginable, some deeply harbored childhood issues surfaced. I was sold for sex as a child – just a few times, but I knew the price that was paid for me. That is some heavy shit to navigate. I am working for a small business right now as I lay down the foundation I need to navigate the entrepreneur world again. This time around I will be coming from a place of freedom from those chains that held me down and it feels great. Just a note to encourage other women that have really good reasons for struggling – they are really good reasons until we are tired of them being in our life. Give them the acknowledgment and light they need to be an energy that can be transformed.

    I love the exercises Marie outlined. I will be tapping them in first and then partying with my friends. I admire the amazing ways you put yourself out into the world Marie. Thank you for being a beautiful, visible example of a woman in her power.

  146. This was SO GOOD, Marie…and the timing was perfect! I just had this epiphany 2 weeks ago when I realized I no longer loved what I did…because I’d given it away for pennies to people who didn’t truly value what I did, and was beginning to resent it all!
    The reality is…People will pay for what they value…and they’ll value what they pay for!
    Thanks for echoing this sentiment…you’re the bomb.
    I blogged about it here:

  147. To add what is hopefully a few helpful ideas to the conversation…
    1. Having a written price list means that when people ask how much you charge, you give them your price list and you (or they) don’t feel like you are making it up out of thin air. You can then give a Friends&Family discount which is 20% off (for example) and keep it consistent. It legitimizes you as a person who is running a business based on your skills and this is what other folks are paying.
    2. Square Up is great and I use it for the convenience. Amazon is offering a swipe card reader for credit card transactions which is 1.75% for the first year. I’m going to try it and the just switch back if the rate goes higher than square up. There are a lot of other things like Paypal, Stripe, Pay Junction, etc., that also can give you a credit card swiper to have folks pay on the spot. Marie’s right, it feels like magic for everyone and they have done it on the spot, instead of getting an invoice in the e/mail later on.
    Great advice all around Marie.

  148. Great tips.

    How do you deal with the “negotiator” client?

    I don’t haggle at a restaurant, why do they feel my prices are negotiable??

  149. Liz

    Up until a few months ago I was terrible about asking for money. I ridiculously undercharged and was practically giving away my services. Finally I became so positive and confident in myself that when the time came for money talk I was able to charge exactly what I was worth. And low and behold, with my self confidence (and a little intention trick) the agreements came in with no questions asked and I quickly reached my entrepreneural goals. I think it’s all about “knowing” you’re worth it and letting them see they can’t pass up the opportunity to work with you.

  150. Interesting, your message. My issue is a bit more complicated it seems, as I know I am good at what I am doing, or can do, but can’t seem to find the right customers. You have anything for that?

    • I couldn’t help but notice your comment..I have a suggestion if you want it. Set an intention of who your ideal customer is, write it down to the last detail. Now go out and talk to people, however you’ve been getting your customers since, or change the location of where you’re looking and more likely to find your ideal customer now that you’ve gotten more clear on who they are. Give it a try. 🙂

      • Hi Christine,

        Thanks for your reply. It is an interesting idea to ‘visualize’ my ideal customer. I believe in those things, as customers might just come to me instead of the other way around.

        Thanks a lot,


  151. Just love the content. I can so remember when I want through a phase of not charging enough for my work. It is message such as this one that helped me get past those bumps in the road. Thank your for sharing.

  152. I can empathise with this, Deann! Remember that what you do has value and if you’re charging an adequate amount of money, you can OFFER more. It may happen that if you’re undercharging you may feel resentful, and to avoid that, you’ll have to raise your rates. If you were working in a regular job, you’d expect that your boss would give you a raise once a year at least or if you took on additional responsibilities or invested in yourself, you’d expect an increase so there’s no shame in asking for payment for what you do. It’s an exchange of energy and you can offer more of your energy, when you have energy coming to you!

  153. Indeed, the way I was brought up by my parents (both salaried employees with comfortable positions) was -implicitly, it was never discussed as far as I can remember- that you cannot ask for more than “your cost”. Consequently, when I became self-employed I made no money 😉 – if I turned a profit on a deal, I at least felt obliged to take the client out to business dinner to then spend that little that was left … Took me a few years to crawl out of that pit and see that it is perfectly (!) to ask for whatever the market will voluntarily give up to you, as long as you act ethically and give appropriate value in return.

  154. OK, love this video! On a totally unrelated note and I feel totallly complimentary, you remind me a little of Amal Clooney. OK, had to say it, but content on the video is amazing!

  155. Robbi

    My challenge isn’t my product’s worth, I’m very clear in that. It’s the people who think just because I have a small business, they don’t have to pay me right away. I am so uncomfortable asking people to just plain PAY! Why is this not common sense to them? They can’t do it on Amazon or in grocery stores, yet for some reason they think because I own a small business, I can wait for payment. And I don’t have many customers right now being a new business so advice that says – “don’t deliver the food until they pay” isn’t helpful. All my customers come via word of mouth. ALL OF THEM. So if I manage one customer situation badly, I risk losing at least another customer. And I need these sales. But more importantly I need to not feel uncomfortable or confrontational when asking for what is common courtesy and common sense. And practicing with friends and family also isn’t helpful because my friends and family either believe that’s the cost of doing business or they become so mad, they rile me up. I just need not to get reactive when it happens. And so far, I haven’t found a successful way to do that.

    • Caroline - Team Forleo

      I absolutely hear where you’re coming from, and I know you’re not alone. It can be incredibly tough to ask for payment as a brand new entrepreneur, and I know so many of us feel uncomfortable asking people to pay no matter where we are in business.

      The good news is that there are some great strategies you can use to make the payment process easier and more comfortable. I thought I might pass along a couple of my favorite MarieTV episodes with a few more tips:

      Setting up expectations and clear policies right up front really help make everyone feel more comfortable all around – especially with payments.

      I’m sorry to hear that practicing with your family and friends isn’t really helpful, and if you don’t know anyone close to you who might be more supportive for your practice, you can always practice by yourself in front of a mirror or record yourself speaking to a camera. I’ve used video in this way before to help with similar speaking strategies, and it can be incredibly helpful – and even fun.

      I hope this helps, and we’re sending our best!

  156. Amy

    Thank you for that advice! I have a friend who began a natural birthing class, and I just began a business making all natural soaps, lotions and spa products. It has been difficult to ask for money, as at first I wanted their honest opinion to make better products, and I wanted to bless them. But these things cost money. After suffering cancer, the bills are still there, and if I want the business to grow, there has to be compensation. I found that once I began entering local festivals and farmer’s markets, I saw how much people valued the ingredients utilized and artistic flare of my products. If they all love it, it is valuable. And they can’t get enough of it. My most difficult problem is finding venues for people to see my work. True Soapbox dot com is still in the works and so my online presence is slow. I appreciate the help and encouragement, though!!!!

  157. Kaitlyn

    So today I am going to MC for a friend who runs a few dance programs in our home town at “The Marshmallow World in the Winter” dance program. I had done this sort of thing for her mother a few months ago for a fashion show and had a blast! I did not get paid for the fashion show but I did get a discount on some clothes, which was fine with me because it was my first time doing something like that. I am, however, a professional radio broadcaster with a reputable company that owns and operates stations all over the county. When my friend and I talked about the dance program, she offered me drinks or lunch in lieu of payment. I felt very bothered by this. If she was planning on spending money on me for doing this, then why can’t I just get paid and spend that money how I chose? I was nervous even asking for payment because of the lunch offer. But I stood my ground and requested a small payment of 20 or 30 dollars for a two to three hour show. She had agreed with a very short “yup” which I found very disrespectful. I want to remain friends with this person, but I feel I deserve payment as an acknowledgement of my contribution of talent and skills. Am I wrong to feel this way?

    • Chelsea - Team Forleo

      Kaitlyn, it sounds like you listened to and followed your gut about the situation, and that’s so important. Getting things in place from the beginning and keeping it super clear for future expectations makes it easier. We have another episode besides this one that talks about this from a different angle, so I’ll put the link below for you. Perhaps it’ll help give you some more ideas for handling this particular situation!

  158. Alyssa

    Hi Marie & Team!

    This is GREAT advice, thank you for sharing! I’ve been struggling with this money hump for months now. I’m starting a babysitting business and for the life of me cannot decide my hourly rates and booking fees. (Like your spa example, I want to charge to be booked for my time since I’m in demand).

    I think my main issue is with the term “babysitter.” It seems that people don’t have a problem paying high hourly rates for life coaches, personal trainers, etc., but when it comes to babysitting, people don’t seem to feel comfortable paying more than $15-16/hour.

    However, I’m not your typical babysitter. The word babysitter seems to imply a 16-year-old who puts your kids in front of the TV. I’m 27 years old with 15 years of childcare experience. I watched my nephews over summer break while I was in high school, worked at Babies R Us and as an aftercare provider at a Montessori school, and nannied in college. Even with my full-time corporate job, I currently babysit at least 3-4 times a week. I’m CPR & First Aid Certified, college educated and speak Spanish. I bring a craft bag to all my babysitting gigs and take kids on outings to the park, museum, or library. I discipline children according to their house rules and enforce their daily routines. I also do meal prep and light house cleaning (picking up toys, laundry, dishes). In my business, I envision offering all of these services and more! I’d like to start creating in-home enrichment programs so parents can choose what activities skilled sitters do with their kids.

    …but, how do I charge for all that when people are used to paying so little for childcare? Even worse, how do I raise my rates, when they’ve been used to paying me only $15-17/hour for all of this?

    I welcome any and all feedback. I’m really struggling.


    • Caroline - Team Forleo

      Alyssa, I have the perfect MarieTV episode for you! It’s all about raising prices and highlighting all that amazing experience you bring to the table:

      In a nutshell, not everyone will want to pay more for a more experienced babysitter — some people really just want to pay less and don’t care about the details, but it sounds like those people aren’t your ideal customers.

      It’s all about appealing to those ideal customers and illustrating exactly WHY you’re different. As Marie and Ramit share in that episode, once you’ve conveyed your value to your ideal customer, price becomes (almost) a triviality.

      I hope that helps, and sending best wishes! xo

  159. I had a boss tell me once that I needed to be a little more “mercenary.” I think he meant I was too inclined to give things away, and needed to be a little more ruthless. There is a fine line between being tough and drawing a hard line when you need to, and being a douche. For a long time I have been self conscious about that line, and I always felt I was on the wrong side of it in some way. As I got more experienced I started getting more comfortable with each side. Now, if I tough moment arises I will spend some time thinking about the situation, (in some cases experiencing the anger and being mad about it) and thinking about what I need to do/say. Then I do/say what needs to be done/said. And leave it at that and move on. I still feel uncomfortable sometimes, I had to call out a vendor (and his mom, awkward) just this week. It was uncomfortable, but I don’t feel like an ass hat anymore.

    • Kristin - Team Forleo

      Genevieve, it’s definitely a tough line to walk. I can tell that even when you have to be tough, though, you’re kind about it. I think that’s the difference between being firm and just being an asshat! 🙂

  160. Aimela

    Check out your competitors rates and overall experience then compare yourself and how much you are worth. It feels more comfortable charging someone when you know what the standard rate is.

  161. I have a price sheet. What surprises me is how many people go into business and expect to get a lot of expertise for free! They have no money or budget set aside or so they say. They are exploiting others. No money. Next. I have worked very hard to get where I am and value my time, my work and self.

Let us know what you have to say:

Your email address will not be published. Required fields are marked *