I’m always fascinated by a little “behind-the-scenes” action.
For example, I’ve loved hearing about all the mechanics that went into creating the Oscar nominated movie, Gravity. In general, I just really enjoy hearing how people come up with big ideas.
So today, I thought I’d take you behind-the-scenes in my own thinking process and share a simple but powerful tool we use on my team to spark our best creative ideas.
You can use this exercise for business or personal reasons (which is why I love it) and it’s especially fun to do with people you love.
In this video, I talk about how this tool helped us conceive of and execute something we’re deeply proud of — our Live Your Dream campaign. There are 40 + case studies and you’ll see how this one simple question created this massive initiative for us.
(Shout out to photographer Duane Michals for the tweetable inspiration.)
In the comments below, I’d love you to finish this sentence — Wouldn’t it be great if…
You can put down as many ideas as you want, but give me at least 3 that you feel are “out there” so to speak, and really stretch your heart and imagination in a great way.
Thank you, as always for being kind, giving and creative in the comments. I’m looking forward to seeing what you share this week!
P.S. B-School 2014 enrollment is open now through March 5th. All details are here if you’re interested.
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