The Future of Social Media Marketing w/ Gary Vaynerchuk

This is a big week!

My favorite holiday, Thanksgiving, is in two days. Plus, I’m test driving a new recipe for one of my favorite foods — mashed potatoes.

After some extensive research, I learned the perfect mashies are both an art and science. I’ll post pics of my experiment on Instagram and Facebook, so be sure to join me there.

Today, though, I’m serving up a true feast for your mind, heart and business. The one and only Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook, is on the show today and let me tell you, this man does not disappoint.

Everything else can be bought, but your caring can’t. @garyvee Click To Tweet

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How To Use Social Media So It Doesn’t Overwhelm Your Life

Waking up without an alarm.

Having a cappuccino (or two) before meandering around a small, medieval village in search of the perfect artisanal gelato.

Ahhh, the simple life.

Having just returned from a heavenly adventure in Italy (HOLY pasta!!!), I understand the struggle many modern business owners face:

A huge appetite for success and an equally deep desire for simplicity.

Think about it.

Social media’s not a hairnet. No one’s going to shut you down for not using it. Click To Tweet

Can you remember a time before you were constantly connected to email, Facebook, Twitter and the like?

And more importantly…

Do you really have to blog and constantly connect with your market through social media in order to make it big in today’s world?

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Does Your Facebook Marketing Annoy People?

I’m knee deep in the rebrand of our flagship training program, B-School. Words can’t describe how pumped I am to share this with you in a few short months. It’s seriously gonna blow your mind.

When I’m holed up in my woman cave deeply focused on a project, I sometimes worry that when I come up for air and connect with others . .  I’m annoying people around me with all my business speak.

Which brings me to today’s MarieTV episode.

Do you ever wonder . . . does your marketing annoy people?

More specifically, does your Facebook marketing annoy people? With the ever blurring lines of our business and personal lives, it can be tricky to strike the right balance, especially on Facebook.

Life gives to the giver and takes from the taker. @JoePolish Click To Tweet

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Will Social Media Really Grow Your Business?

Do you resist diving into the whole social media thing to grow your business?

In this video I’ll give my take on Lia’s question about social media AND you’ll get some targeted advice from one of the hottest social media experts around, my gal Laura Roeder.

Wisdom From Laura:

Lia, it is time for you to find the great farmer’s market in the sky!

Um wait a minute, that sounds like I’m talking about heaven. What I’m really talking about is (believe it or not) social media.

I too am a huge farmer’s market fan. I try to hit up my local spot every Friday. (And living in Southern California means it stays open year round!)

I think there are two main draws of the farmer’s market – the community and the sense of exploration. The community piece is obvious – it’s a great way to meet your neighbors, build relationships, and just have a good excuse to chat with people. The exploration is fun as well – you really never know what you’re going to come across or what crazy new veggie you’ll get to try.

Here’s what is so cool about social media (and why I know YOU in particular are going to love it once you dive in. There is no other way to market that basically mimics hanging out at the farmer’s market!

 

Let’s talk twitter.

Although it can feel odd and foreign at first, all you’re doing on twitter is chatting with other folks. (OK there a few robots there as well but you definitely don’t need to spend time chatting with them!) Perusing a tweet stream is a lot like strolling along the booths at the farmer’s market – you slowly pass by, taking it all in and when a booth calls to you, you walk on over and start a conversation.

Having one-on-one conversations with cool people that you want to talk to is about as hands-on as you can get. And while utilizing your local farmer’s market is great, the scope is very limited.

On twitter you can easily engage with people all over the world – people just waiting to meet you and buy your fabulous products!

The other element that I love about farmer’s markets is exploration – and again this is where social networking tools like twitter really shine.

For such a high-tech tool, meeting new people on twitter feels surprisingly organic.

Often you’ll notice a friend on twitter talking to a person you don’t know, so you jump in and start talking to the new person as well. It’s kind of like striking up a conversation with the person next to you at the farmer’s market who just asked a question of the same vendor.

You already know that you have some common ground, and that this person could be cool.

Social NETWORKS are called that for a reason – they’re incredibly rich, intricate networks of people tied together in unpredictable ways. You already love getting to know your local community, twitter provides a way to get to know your global community.

Social media marketing is not for every business. But Lia, it sounds perfect for yours!

It’s a great way to spread the word about your website because all you have to do is show up and be yourself – just like you do at the farmer’s market.

Twitter is the simplest place to start.

You can start by following me, @lkr, and @marieforleo.

For more twitter friends, just look through all the incredible people on Marie’s original questions post, or start paying attention to who Marie and I are chatting with.

And don’t be shy about talking about yourself and your business! Link to your new scent of soap. Explain why a certain product is your favorite. Talk to us about your quality standards. Tell us about the charities you support and the valuable work they do.

Let it happen organically, just like the farmer’s market. Before you know it you’ll be a pro at using the most “hands-on” tool out there – social media!

— Laura Roeder is a social media marketing expert who teaches small businesses how to create their own fame and claim their brand online. She is the creator of the Creating Fame Classroom and Your Backstage Pass to Twitter.

She’s good, right?  I rarely endorse anyone.   But Roeder gets the OMG-she-fucking-rocks seal of approval.   She’s a two-time RHH Mastery Program member, a valued client, a business partner and most importantly one of my closest friends.  I’m totally pimping her out and proud to do it.

Now back to this social media thing. What do YOU think?  Any experience you want to share? Do you like our naughty two-on-one coaching approach?

Leave a comment and let us know.  We’re needy like that.

If You Want To Be A Star In Your Industry, Read This

Last night I went to the MTV Video Music Awards in New York City. I had a ridiculously good time.

The opening tribute to Michael Jackson was stunning.

Listening to Madonna talk about her personal relationship with Michael brought tears to my eyes.

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