How To Make Your Business Sound Unique (Even If It’s Not)

“Wow. Everybody and their sister seems to be a ________ these days.”
(Fill in the blank with life or health coach, marketing expert, blogger, etc.)

The moment we dive into a new field or industry and get to know the competitive landscape, it’s almost inevitable that we have these kinds of thoughts.

If you want your business to stand out, samey words are the first thing to cut out. Click To Tweet

Doubt and fear quickly follow as we wonder, “How on earth am I going to stand out in this overcrowded market?” This is exactly what Nani, a 45 year old mom from Hawaii, was struggling with as it relates to her new massage business.

Of course, knowing how to articulate our uniqueness is a challenge for many of us — no matter how long we’ve been in the game. And that’s why I’m excited to share today’s episode of MarieTV.

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What If People Can Learn Everything I Teach For Free Online?

A few months ago, Sonya sent in a super smart question for MarieTV. Here’s the gist:

There’s so much free information online about what I teach. So why would anyone pay me for my online course?

Gotta say, I love this question. First, because I spend the vast majority of my time (at least 80%) producing the most outstanding free content I possibly can.

People don’t buy information, they buy results. Click To Tweet

But here’s the other reason I love this question.

Not only do I run an education based business myself, but I personally invest a substantial amount of time and money in my own ongoing education. I’m a lifelong learner and a lot of times, I’m buying some learning program online.

So I see this “fear” about selling information online in the age of “free everything!” from all perspectives.

That’s why I wanted to share 6 reasons most of us would rather pay you than learn for free online.

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How To Position Your Product To Sell

Have you ever wondered…

“Why aren’t more people buying my stuff? I’ve worked really hard and put so much time and energy into this thing. Plus — my product is really freakin’ good! Why don’t I have more customers?”

If so, you’re gonna love today’s episode of MarieTV.

Listen in as my friend Ramit Sethi and I talk about a simple, yet profound, shift you can make to sell more and make your clients and customers happier in the process.

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