Sharing who you are, what you believe, and why you’re in business is vitally important. No doubt about it.
But can being “the real you” alienate potential customers?
For example, does being openly gay turn off prospective fans who are outside of the the LGBT (lesbian, gay, bisexual, transgender) community?
Continue reading “Are You Alienating Potential Customers?”
Before we get into the advanced marketing lesson of the day, I’m proud to be on Oprah Radio for the Lisa Oz show this Wednesday at 12 noon ET on XM 111 or Sirius 204.
Lisa is an absolutely fantastic host. She brought out my best and it was an honor to be with her.
Continue reading “Advanced Marketing: Who ELSE Influences Your Customer?”
Before we dive into today’s video, here’s an opportunity to be more generous and awesome than you already are.
As you likely know, our friends in Christchurch, New Zealand are struggling without running water, electricity, plumbing, food, their homes, and for many – their loved ones. While thoughts, prayers, and energetic support are fantastic, what they really need is cash.
Continue reading “Simple Tricks To Approach and Land Dream Clients”