Will Using Fear Tactics in Your Marketing Ruin Your Business?

Before I get into this week’s episode, I’ve got some pretty awesome news to share.

MarieTV was just named an Official Honoree of the 16th Annual Webby Awards in the Best Web Personality/Host category!

That means out of over 10,000 entries from all 50 states and 60 countries, less than 10% are chosen by the Academy as an Official Honoree and we are one of them.

If you don’t know, the Webbys are like the Oscars for our industry and we’re SO freakin’ pumped about this major honor.

Thank you from the bottom of my heart for your continued support. Your time, attention and feedback are precious to me so thank you again for being a part of this incredible global community, and my life.

Now onto today’s episode.

As a business owner, you’ve got a lot of different marketing strategies at your disposal. Some approaches may inspire your customers to buy and some may scare them into opening their wallets. You’ve probably experienced both ends of the spectrum as a consumer, too.

Many of us wonder, is it OK to use fear tactics in our marketing? And if fear-based marketing strategies are not your cup of tea, what are some other effective marketing strategies you can use?

Continue reading “Will Using Fear Tactics in Your Marketing Ruin Your Business?”

The #1 Marketing Strategy Almost Everyone Overlooks.

Last night, I was sitting at my computer about to close up shop and an email with this subject line pops in.

“OMFG!! This is un-BLEEEPIN-believable!!!”

It was from Adrienne, one of my incredibly awesome high-level adventure mastermind members. She owns a classy intimate apparel store outside of Chicago and at our last Mastery retreat, Adrienne needed a simple way to increase revenues fast.

Continue reading “The #1 Marketing Strategy Almost Everyone Overlooks.”