Great Branding You Can Smell From Miles Away

I’ll admit it. I’m a sucker for poo jokes.

Yes. I know it’s not the most sophisticated topic in the world but then again, I never said I was the most sophisticated person. But stick with me for a minute…

Because if a brand that focuses on poo can accurately be described like this:

Courageous. Joyful. Undeniably Useful.

If you want a fresh brand, don’t give a crap about someone who thinks you stink. Click To Tweet

There’s some creative magic happening that’s worth paying attention to.

In today’s episode you’ll discover three inspiring lessons from a small brand that’s causing a big stink in the marketplace. I really think you’ll appreciate their inventiveness, humor and unwavering commitment to keep doing what they do best.

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Should You Put Your “Real” Personality Into Your Brand?

Do you ever feel torn between different parts of your personality —  especially when it comes to how you represent yourself in the world?

After all, we humans have multiple personalities, so to speak. At different times we can be humorous, inspirational, sarcastic, kind, angry, authoritative, blunt, poetic, direct, friendly and a million other things too.

Whether you write (a blog, book, newsletter, social media updates, articles, etc.) or speak publicly on behalf of your company, it’s important to consciously choose the tone and language you use to communicate your message.

Showing your personality doesn’t mean you have to show everything. Click To Tweet

But with all these different parts of your identity, how do you choose which voice to use out in the world? And is it really wise to show your real personality in a professional setting?

This is the topic we’re diving into today on MarieTV. You’ll learn two simple keys to consciously choosing a genuine brand voice that best represents you, and helps you make the difference you were born to make.

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5 Steal-Worthy Strategies From A Brand I Couldn’t Resist

Have you ever been sooo impressed by how a business treated you — you could almost cry?

In a world that’s dominated by endless automated phone prompts and sadly soul-less customer care, when a company gets it right, it’s almost as exciting as falling in love.

That’s why I’m introducing what may become a recurring MarieTV segment called “Love Your Branding, Baby.”

This segment is about looking under the hood of what smart brands are doing right so that you can put these ideas to use in your business.

If you’re tawkin’ to everybody, you’re tawkin’ to nobody. Click To Tweet

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The Future of Social Media Marketing w/ Gary Vaynerchuk

This is a big week!

My favorite holiday, Thanksgiving, is in two days. Plus, I’m test driving a new recipe for one of my favorite foods — mashed potatoes.

After some extensive research, I learned the perfect mashies are both an art and science. I’ll post pics of my experiment on Instagram and Facebook, so be sure to join me there.

Today, though, I’m serving up a true feast for your mind, heart and business. The one and only Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook, is on the show today and let me tell you, this man does not disappoint.

Everything else can be bought, but your caring can’t. @garyvee Click To Tweet

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Viral Marketing: 6 Steps To Make Your Content Contagious

I almost spit up my green juice when I read this:

According to Google’s Eric Schmidt, we human beings create as much information in two days as we did from the dawn of civilization up through 2003.

Let me repeat that.

We create as much information in two days now as we did from the dawn of man through the year 50 Cent got us “In da Club.”

Crazypants, right?

Well hang on, because this isn’t just a cocktail party fun fact. This has real consequences for people like you and me.

Here’s what I mean.

When we care, we share. @j1berger Click To Tweet

In our ever growing world of information overload, it’s vital that you understand how to cut through the clutter if you want to make a difference.

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