3 Branding Ideas You Can Learn From Artifact Uprising

Just got back from a sweet little trip to Portland, Oregon. Hadn’t been there since I was a Nike Master Trainer years ago.

But unlike earlier visits, this time I had more of a chance to enjoy the city and culture — which is AWESOME!!

Dazzling hikes in the forest, mouth-watering meals and great conversations made it a pretty spectacular weekend.

Brands that lead with humanity capture more than just sales, they capture hearts. Click To Tweet

One thing I really appreciated was the heart and humanity I felt throughout the city — especially from small businesses.

From tiny food carts to huge antique shops to a brand new boutique built entirely around artisan butter

There was a strong sense of local pride and love baked into every offering.

And in my opinion, boldly expressing the heart and soul of your business makes a tremendous difference — to yourself, your team, your customers and the world.

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2 Steps To Build Customer Trust — Without Offering Refunds

There’s one word that’s been buzzing around every bit of my life lately, and I believe it’s one of the most important words in the world.

That word is trust.

Trust is that beautiful feeling deep in your bones when you just know someone is true, honest and real. There’s integrity and reliability that’s born from a mutual sense of humanity, and respect.

Build your business on truth and trust will build itself. Click To Tweet

And if something goes a little haywire, it’s barely a blip on your emotional screen. Because when you fully trust someone, you know you’ll be kept in the loop.

You know that no matter what happens, you’ll be treated with kindness, care and respect.

Trust is big in every corner of our lives, and it’s absolutely vital in modern business.

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5 Steal-Worthy Strategies From A Brand I Couldn’t Resist

Have you ever been sooo impressed by how a business treated you — you could almost cry?

In a world that’s dominated by endless automated phone prompts and sadly soul-less customer care, when a company gets it right, it’s almost as exciting as falling in love.

That’s why I’m introducing what may become a recurring MarieTV segment called “Love Your Branding, Baby.”

This segment is about looking under the hood of what smart brands are doing right so that you can put these ideas to use in your business.

If you’re tawkin’ to everybody, you’re tawkin’ to nobody. Click To Tweet

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Think The Customer Is Always Right? Think Again.

I’m fascinated with great customer service.

Maybe it’s because I’ve spent years of my life as a bartender and waitress.

Or, more likely, it’s because truly outstanding customer service demonstrates the best of our humanity: honesty, vulnerability, forgiveness, generosity and ultimately — love.

Does thinking the customer is always right make you act all kinds of wrong? Click To Tweet

In recent years, it’s been a mostly one-sided conversation.

We consumers tell the world how businesses treat us with our Yelp or Amazon reviews and through our blogs or on social media.

But have you ever considered how businesses would rate YOU as their customer?

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How to Set Boundaries: Exactly What to Say to Late & No Show Customers

Today we’re covering a really important issue.

It’s an area that many people struggle with and it can literally crush your profits, your growth and your entire business if you don’t get it handled.

I’m talking about setting boundaries.

Specifically, how to set boundaries with your clients and clearly communicate your policies about lateness, no-shows, payments, refunds and all the other stuff that drives you crazy.

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