Do you go back and forth in your head wondering, “How much do I charge for this?”
If you’ve ever struggled to put a price on your products or services, you’re not alone.
The “how much should I charge” question is one of the biggest, most common questions I get asked, by new business owners and seasoned pros alike.
As you know, it’s really important to price your products and services right, for obvious reasons like sales, cash flow and profit margins.
But it’s even more important for nuanced reasons like brand positioning and helping customers understand and appreciate the value of their purchase.