Relationship Problems: Should you take business advice from your spouse?

Today I’m writing you from Italy about a topic that can get as firery as a good sugo all’arribbiata!

Riddle me this:

Have you ever taken — or totally resisted — business advice from your spouse/significant other?

For many of us, we resist way more than we take. So strange that it’s often the person we love the most that we hate to take advice from.

Well if you can relate to this struggle, watch as I share four simple, but powerful, questions to ask yourself to help relieve the tension.

Continue reading “Relationship Problems: Should you take business advice from your spouse?”

Marketing Strategies: Will Using Fear Tactics Ruin Your Business?

Before I get into this week’s episode, I’ve got some pretty awesome news to share.

MarieTV was just named an Official Honoree of the 16th Annual Webby Awards in the Best Web Personality/Host category!

That means out of over 10,000 entries from all 50 states and 60 countries, less than 10% are chosen by the Academy as an Official Honoree and we are one of them.

If you don’t know, the Webbys are like the Oscars for our industry and we’re SO freakin’ pumped about this major honor.

Thank you from the bottom of my heart for your continued support. Your time, attention and feedback are precious to me so thank you again for being a part of this incredible global community, and my life.

Now onto today’s episode.

As a business owner, you’ve got a lot of different marketing strategies at your disposal. Some approaches may inspire your customers to buy and some may scare them into opening their wallets. You’ve probably experienced both ends of the spectrum as a consumer, too.

Many of us wonder, is it OK to use fear tactics in our marketing? And if fear-based marketing strategies are not your cup of tea, what are some other effective marketing strategies you can use?

Continue reading “Marketing Strategies: Will Using Fear Tactics Ruin Your Business?”

How Much Should I Charge? Here’s How To Figure It Out

Do you go back and forth in your head wondering, “How much do I charge for this?”

If you’ve ever struggled to put a price on your products or services, you’re not alone.

The “how much should I charge” question is one of the biggest, most common questions I get asked, by new business owners and seasoned pros alike.

As you know, it’s really important to price your products and services right, for obvious reasons like sales, cash flow and profit margins.

But it’s even more important for nuanced reasons like brand positioning and helping customers understand and appreciate the value of their purchase.

Continue reading “How Much Should I Charge? Here’s How To Figure It Out”

The Friends and Family Discount Dilemma

Awkward. Uncomfortable. Ungenerous.

That’s what most of us feel when we get asked for the friends and family discount and we haven’t created a clear policy to handle it.

If you say no-go, you may feel like a selfish money monger. If you say sure-thing, you may feel resentful or turn down much needed revenue for your business.

So what’s the answer?

You’ve got a few options and thankfully, they’re all classy, straightforward and customizable.

Continue reading “The Friends and Family Discount Dilemma”

Competition in Business: Does Mixing Business With Friends Work?

Goodness, gracious great balls of LIVE!  I’m still in major relaxation mode after our epic event.

In fact, the team stayed on an extra day to soak in the good vibes and celebrate our biggest and most successful event yet!

There is nothing enlightened about shrinking so that other people won't feel insecure around you. @marwilliamson Click To Tweet

I love all the people I work with so much that I consider them friends in addition to business colleagues.

Continue reading “Competition in Business: Does Mixing Business With Friends Work?”