Great Branding You Can Smell From Miles Away

I’ll admit it. I’m a sucker for poo jokes.

Yes. I know it’s not the most sophisticated topic in the world but then again, I never said I was the most sophisticated person. But stick with me for a minute…

Because if a brand that focuses on poo can accurately be described like this:

Courageous. Joyful. Undeniably Useful.

If you want a fresh brand, don’t give a crap about someone who thinks you stink. Click To Tweet

There’s some creative magic happening that’s worth paying attention to.

In today’s episode you’ll discover three inspiring lessons from a small brand that’s causing a big stink in the marketplace. I really think you’ll appreciate their inventiveness, humor and unwavering commitment to keep doing what they do best.

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Should You Put Your “Real” Personality Into Your Brand?

Do you ever feel torn between different parts of your personality —  especially when it comes to how you represent yourself in the world?

After all, we humans have multiple personalities, so to speak. At different times we can be humorous, inspirational, sarcastic, kind, angry, authoritative, blunt, poetic, direct, friendly and a million other things too.

Whether you write (a blog, book, newsletter, social media updates, articles, etc.) or speak publicly on behalf of your company, it’s important to consciously choose the tone and language you use to communicate your message.

Showing your personality doesn’t mean you have to show everything. Click To Tweet

But with all these different parts of your identity, how do you choose which voice to use out in the world? And is it really wise to show your real personality in a professional setting?

This is the topic we’re diving into today on MarieTV. You’ll learn two simple keys to consciously choosing a genuine brand voice that best represents you, and helps you make the difference you were born to make.

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5 Steal-Worthy Strategies From A Brand I Couldn’t Resist

Have you ever been sooo impressed by how a business treated you — you could almost cry?

In a world that’s dominated by endless automated phone prompts and sadly soul-less customer care, when a company gets it right, it’s almost as exciting as falling in love.

That’s why I’m introducing what may become a recurring MarieTV segment called “Love Your Branding, Baby.”

This segment is about looking under the hood of what smart brands are doing right so that you can put these ideas to use in your business.

If you’re tawkin’ to everybody, you’re tawkin’ to nobody. Click To Tweet

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How To Create Your Brand & Find Your Voice

This week, I’m back in the city for the first time in a long time.

I’ve been blissfully beached out in Sag Harbor for nearly a month, but I’ve come back to my beloved concrete jungle for a week of massive creation time related to MarieTV.

Before we head into this week’s episode, I just want to say a HUGE and heartfelt THANK YOU for subscribing, reading, watching and supporting.

When I first started MarieTV 22 months ago, I had no idea what it would turn into (I still don’t) and I had no idea what I was doing (still don’t :)), but what I do know, is this.

I love the challenge of figuring it out and I’m committed to delivering you the very best I’ve got.

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Are You Alienating Potential Customers?

Sharing who you are, what you believe, and why you’re in business is vitally important. No doubt about it.

But can being “the real you” alienate potential customers?

For example, does being openly gay turn off prospective fans who are outside of the the LGBT (lesbian, gay, bisexual, transgender) community?

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