I’ll admit it. I’m a sucker for poo jokes.
Yes. I know it’s not the most sophisticated topic in the world but then again, I never said I was the most sophisticated person. But stick with me for a minute…
Because if a brand that focuses on poo can accurately be described like this:
Courageous. Joyful. Undeniably Useful.
There’s some creative magic happening that’s worth paying attention to.
In today’s episode you’ll discover three inspiring lessons from a small brand that’s causing a big stink in the marketplace. I really think you’ll appreciate their inventiveness, humor and unwavering commitment to keep doing what they do best.
Continue reading “Great Branding You Can Smell From Miles Away”
Have you ever been sooo impressed by how a business treated you — you could almost cry?
In a world that’s dominated by endless automated phone prompts and sadly soul-less customer care, when a company gets it right, it’s almost as exciting as falling in love.
That’s why I’m introducing what may become a recurring MarieTV segment called “Love Your Branding, Baby.”
This segment is about looking under the hood of what smart brands are doing right so that you can put these ideas to use in your business.
Continue reading “5 Steal-Worthy Strategies From A Brand I Couldn’t Resist”
This week, I’m back in the city for the first time in a long time.
I’ve been blissfully beached out in Sag Harbor for nearly a month, but I’ve come back to my beloved concrete jungle for a week of massive creation time related to MarieTV.
Before we head into this week’s episode, I just want to say a HUGE and heartfelt THANK YOU for subscribing, reading, watching and supporting.
When I first started MarieTV 22 months ago, I had no idea what it would turn into (I still don’t) and I had no idea what I was doing (still don’t :)), but what I do know, is this.
I love the challenge of figuring it out and I’m committed to delivering you the very best I’ve got.
Continue reading “How To Create Your Brand & Find Your Voice”
Sharing who you are, what you believe, and why you’re in business is vitally important. No doubt about it.
But can being “the real you” alienate potential customers?
For example, does being openly gay turn off prospective fans who are outside of the the LGBT (lesbian, gay, bisexual, transgender) community?
Continue reading “Are You Alienating Potential Customers?”