Director of Content

We’re seeking an experienced Director of Content to oversee the development of product and marketing content which includes video, audio, and written materials designed to drive sales, conversions, engagement, and retention. 

This includes leading a team of writers, producers, social strategists, and digital creators as well as working with external contractors/agencies to ensure that MFI’s content is of high quality and aligns with the company’s objectives and goals. 

You’ll be involved in developing strategies for creating and distributing the company's consistent weekly content, paid products and programs, as well as identifying new opportunities for growth and expansion. 

In addition to having strong leadership and management skills, the Director of Content should have a deep understanding of YouTube, podcasting, information products, and the overall digital media industry and consistently stays up-to-date on the latest trends and developments.

What you’ll be doing In this role:

• Working closely with executive team to advance company’s strategic priorities
• Directing and managing an existing teams of writers, producers and digital creators, and hiring/training new team members/agencies/contractors as needed
• Making strategic decisions and implementing marketing strategy as it relates to web design, landing pages, content marketing, product development, pricing, offers, emails, hooks, headlines, and all things copywriting 
• Ideating and implementing a cohesive content strategy that’s aligned with company goals and is tailored to engage, entertain, and convert our audience into raving fan customers
• Overseeing the creation, production, and distribution of MFI’s content portfolio, including but not limited to MFI products, social media, web pages, email marketing, SMS marketing, The Marie Forleo Podcast, and MarieTV
• Developing systems for content ideation and creation that ensures effective and efficient workflows 
• Overseeing current and future product development - this includes revising current MFI products (B-School, The Copy Cure, Time Genius, etc.) and the creation of new products
• Staying up-to-date with industry trends and best practices to ensure that content is fresh, relevant, and stops people in their scroll
• Identifying and developing growth opportunities for the content team
• Other duties as assigned

This describes you SO well, it’s almost scary!

• You’re a big picture thinker and also have a strategic mind that can quickly execute ideas. You’re happy to roll up your sleeves and get it done too
• You’re a proven leader with a track record of generating results
• You love marketing and are obsessed with creating irresistible offers 
• You have experience with upsells, downsells, cross-sells, and generating emotionally arresting copy that crushes conversion goals
• You have a solution oriented mindset and work ethic
• You make well-informed, effective, and timely decisions
• You have (and are always developing) a network of content creators 
• People adore working with you because you build and support a climate for them to create and be their best
• You’re seen as a direct, truthful person that people trust and depend on 
• You strive for excellence and hold yourself and others accountable for high quality, timely and cost-effective results
• You thrive in a fast-paced environment
• You’re an effective, clear communicator in all formats
• You’re a maximizer and have a knack for finding ways to optimize and improve everything you’re involved with
• You’re practically always on time (or early) and strive to deliver ahead of deadlines
• You care deeply about your work, colleagues, and the well-being of the company
• You’re not driven by ego — you’re focused on finding, developing, and executing on the best ideas to get the best results
• You’re 10,000% comfortable working in a virtual environment
• You do whatever it takes and the phrase “that’s not my job” is not a part of your vocabulary
• You’re a born GO GETTER — always looking for ways to add value, do better work, improve efficiencies, build others up, and make the world a better place

Necessary Skills:

• Bachelor’s Degree or equivalent experience
• Minimum of 7 years relevant work experience in digital, marketing, media production and/or editorial development 
• You’re obsessed with great marketing: headlines, hooks, sales-generating testimonials, irresistible offers, and optimizing conversions
• Passionate about making a positive impact on the businesses and lives of our audience
• Have successfully hired and managed editorial, writing, production and/or social media teams
• Have created and/or lead a team to create consistent, engaging content for loyal communities 
• Entrepreneurial mindset with experience operating in a hyper-growth organization
• Strong ideation, project management, editing, and writing skills, with a knack for uncovering unique story angles, hooks and headlines
• A proven ability to communicate effectively (verbal and written) and build strong working relationships
• Excellent creative instincts and taste
• Exceptional problem-solving skills and attention to detail
• Demonstrated ability to deliver results in a fast-paced environment
• You live and work in the continental United States 

This position is not for you if:

• You don’t really commit wholeheartedly to anything
• You don’t like writing, marketing, sales, technology or being the best
• You think self-help is weird
• You have no sense of humor
• You don’t live and work within the continental US 

The nitty gritty:

This is a full time employee virtual position working with our virtual team. You’ll have full autonomy over where you work, what you wear and which pet sits at your feet. Full-time MFI employees are eligible for the following benefits:

• Paid medical and dental insurance, plus $1,500 HSA deposit
• Vision insurance
• Flexible Spending Account for health insurance and childcare
• 4 weeks company closure time off (exact dates determined by company)
• 10 days PTO
• Paid holidays
• 5 sick days
• 3 personal holidays to use as you choose
• 401(k) with company match and profit sharing
• Paid parental leave
• Colleagues who will make you laugh and support you every step of the way