If you’ve been wanting to start your own business, but haven’t done anything yet — what’s stopping you?
You dream about it. You come up with new ideas on your way to work everyday. Your friends have listened to you talk about launching your own thing for months, or even years now… but you have nothing to show for it.
You’re not alone.
Before you Google “how to start a business” again, make another pro/con list, or call your BFF to ask if you should take the leap and quit your day job, watch today’s MarieTV.
I answer a question from Ralitsa, an aspiring entrepreneur you can probably relate to. She asks:
How can I build my self-confidence and get better at taking risks so that I finally start the business I keep dreaming about?
If you’re waiting to feel 100% confident or free of fear and anxiety, you’ll never get started. More confidence is NOT your golden ticket to a successful business. In today’s episode, I’ll tell you what is.
The 2 essential ingredients that will turn your idea into a profitable business.
One critical choice that makes entrepreneurs 33% more likely to succeed.
How to stop making excuses and start making progress.
Why a business roadmap matters — and how to get one.
Forget about your current hourly rate or your target salary for a second and look at your business with fresh eyes. How much should you charge for your products and services? How do you even decide?
When it comes to pricing, there’s no golden rule or one-size fits all answer. People can charge whatever they want for almost anything. You could be the dime-store razor that costs pennies on the dollar. Or the gold-plaited blade touted by Men’s Health to be “the best shave in the world” — and everything in between.
So how do you decide what to charge? This is where many smart entrepreneurs get stuck.
Like Meghan, an entrepreneur who left an abusive relationship and wants to help other women do the same. Inspiring, right? I love seeing folks making the world better with their businesses. But you know what else your business needs to do?
In this MarieTV, I share a smart strategy that’ll help you figure out exactly how much to charge. Even better? I’ll show you how to stop focusing on the numbers and deliver experiences that make your customers feel like they’re getting a steal… at any price.
Before you say “good riddance!” to 2020, slow down and listen up. This is important.
I have some big news to share that’ll help you have more clarity, confidence, resilience, and success in the new year.
It has a lot to do with what my mom used to tell me as a little girl growing up in Jersey.
“Marie, nothing in life is that complicated,” she’d say from halfway under the sink as she fixed a leak. “You can do whatever you set your mind to if you roll up your sleeves. Everything is figureoutable.”
I talk about this a lot. Everything is figureoutable was the theme of my Oprah talk and the title of my #1 NY Times Bestseller. Why do I keep harping on about it?
Because if you’re having trouble solving a problem or reaching a dream, the problem isn’t you. And it’s not the dumpster fire of 2020, either — truly. It’s that you haven’t yet installed this one belief that changes everything.
It’s hard to believe that one year ago, my team and I were in New York City doing the book launch to end all book launches. We had a massive event in NYC that kicked off a world tour with in-person gatherings around the globe. How the world has changed.
The Paperback Cover Reveal: New Look, Same Unstoppable Results
When we first released Everything is Figureoutable, I wanted the cover to be powerful, fresh, and exciting.
When it came to launching the paperback, we had a choice.
Stick to the original? Or create a whole new design?
You know me — I couldn’t resist a challenge, and I’m thrilled with the result.
Now, you may know that the words “everything is figureoutable” came from my mother’s little Tropicana orange radio. As a little girl, I knew I could find her somewhere around the house by listening for the tinny sound coming from that radio.
This radio became a symbol for me — that everything really is figureoutable — and, since the launch of this book, thousands of you have adopted it as a symbol for yourselves.
This past year I’ve needed the “everything is figureoutable” mantra more than ever. Even as I write this, I’m still recovering from an emergency hysterectomy that I definitely didn’t see coming.
But you know what this year of uncertainty, crisis, and change has taught me? What my team, our community, and YOU have shown me again and again?
That everything really is figureoutable — no matter what the circumstances.
To celebrate the life-changing impact of this book, we’re releasing a brand new cover design for the paperback (check it out below). Plus, you’ll get to read stories from folks who’ve used these three words to transform every aspect of their lives. Yes, even during a global pandemic.
I’m grateful I got this book out into the world in time to help people navigate the-year-that-never-ends.
And I’m excited to introduce it to you again in its whole new form.
Featuring, of course, my mom’s orange radio.
You can listen to an excerpt right now on MarieTV and The Marie Forleo Podcast.
Proof That Everything is Figureoutable (Even in 2020 & Beyond)
Want to test human resilience, creativity, courage, and fortitude? How about a pandemic, a social revolution, a harrowing election, and a stacking of personal loss, crisis, economic devastation, and illness? That’ll about do it — thanks 2020, you can stop now.
While I’m eager to welcome 2021, I’m also deeply grateful for getting Everything is Figureoutable out into the world when we did.
Over the past year, we’ve heard from SO many folks who’ve not just read the book, but DONE the book and created extraordinary results in the process. Read these three letters to inspire you to use the figureoutable mindset to create the life you want.
Hi Marie, I wanted to thank you for your leadership and wisdom. I read your book at the start of this pandemic (back in April, which feels like a century ago now!) and it helped me completely transform my life.
Pre-Covid, I was a “starving artist”, working in a restaurant at night and auditioning for musicals during the day. When all the restaurants in NYC shut down, I knew it was my chance to get out of the restaurant industry for good, and find something else to do for money that would use my innovative creativity and storytelling skills.
Since April, I have started a thriving digital marketing business, and I’ve picked up 2 part-time jobs — one Creative Director position and one Marketing Assistant position. I cannot believe that in the span of 5 months (and in the middle of a pandemic!) I would be able to find work that I am passionate about.
Thank you so much for all your wisdom and for kickstarting the idea that I could figure out anything if I set my mind to it. I feel like it was fate that I stumbled upon your book when I did. ~Sarah, New York
You don’t have to figure everything out at the same time. This next letter from Ellen shows how figuring out the small stuff first builds momentum to achieve your big dreams and pass on a legacy.
One day my car tire was nearly flat and I had no clue what to do. I remembered Marie’s mantra and Googled my car model and tire air pressure at the gas station and sorted out my flat tire in two minutes. This gave me proof and confidence that everything IS figureoutable.
I’ve since gone on to get a well paying job and run my own business on the side. I have a range of power tools and my very own toolbox to flip a new four-bedroom house by the sea in Ireland. I passed Marie’s mantra on through word and action to my four children. Three of them have flown the coop and are studying law, accountancy, and psychology. They are living and working independently from me without a single loan. Marie’s mantra is their mantra as well as mine and I know they’ll pass it on to their children in the future. ~ Ellen, Ireland
And then there’s Bradford, who’s story makes me cry and cheer every time I read it.
I just thought I’d share with all y’all my own story of “figureoutable”… I am coming off a 7-year life stint that began with my mom coming down with Alzheimer’s. One day I got a call from my dad who let me know that he had to have my mom picked up and sent to the hospital, at which point we were told she’d never be able to go home again. We knew this day was going to inevitably come but we were devastated. We also had NO IDEA how to handle any of what was happening — or what was to come.
Long story short, in the throes of heartbreak, we got my mom placed into a good memory care facility and began the process of figuring out the legal and financial matters. Again, with NO CLUE how any of this worked or how it would all come together. Then I had to pack up and sell our family home, move my dad into a new place, get him settled, find out within 6 months of moving in that HE had Alzheimer’s too (!!?!!), sell his new place, move him up to live near me so I could be his caregiver (while working a full-time job), eventually find him a memory care facility, plan their funeral arrangements, and — within the past year — say goodbye to both of them as they passed away. I had no fucking idea going into any of this but, in the end, it was indeed, figureoutable.
So, on the heels of all of that and with a new and deeply profound appreciation for the preciousness of life, I am now wrapping up my job (with healthy savings in the bank, mind you) to start off on a new life journey as an artist. Do I know exactly how I’ll get there? Not really. But now — more than EVER — I know that I’ll figure it out. And I’m thrilled to have your insights and inspiration for my journey into this new chapter. ~Bradford Crowder
This is why I wrote Everything is Figureoutable. The exercises in this book retrain your brain to think more creatively and positively, even in the face of the most horrific setbacks.
It won’t always be easy. Or straightforward. But once you’ve ingrained this belief into your operating system, the inevitable obstacles, pain, devastation, and challenges that come with life won’t be any match for your inner resolve, creativity, and strength.
Your Future Is Figureoutable
In the comments below, let me know one thing you most want to figure out in 2021. Do you want to sleep train your infant? Start a photography business? Tackle the climate crisis? Sing karaoke? It’s all fair game. Share your dream below — you never know when it might inspire someone else to do the same.
If you want to succeed in business, there’s one truth you must make peace with:
At some point, you will fail.
Your launch will flop. Your book will get terrible reviews. You’ll miss your sales targets by a mile…
Or it may be more subtle. After you’ve been running your business for a while — especially your first business — you might take stock and realize that it’s not what you imagined. It’s not producing the money, joy or freedom you’d hoped for. What happened to those big dreams and ambitious goals? Because the business you’re running now certainly doesn’t feel like the business of your dreams.
When you realize you’re nowhere near achieving the goals you set for your business, you might feel like a failure, want to throw in the towel and move on.
Don’t walk away so fast.
While it’s tempting to quit, failure in business doen’t need to be the end of the story, it’s likely a just a necessary reality check.
Learning from Failure: A Reality Check for Your Business
Most businesses take quite a long time to become successful (even the ones that seem like they “made it” overnight).
Failure is a natural part of building a successful business. It doesn’t need to be the end of your story — unless that’s what you choose.
The secret to moving on from failure is to actively look for, and capitalize on the lessons. Every stumble is a chance to grow wiser, stronger, and more capable of achieve your ultimate ambition.
In this live call-in show, I talk with Alicia, who confessed:
I’ve been running my own business for the last three years, but a lot of the things I wanted haven’t come true in the way that I hoped. I struggle with feeling like I failed. I’m left feeling like all of this effort I put in — all the things I worked really hard to create — none of them really generated the success I was hoping for and now I have to start from scratch. Help!
Alicia and I talk through how she measures success and why she feels so unsuccessful. Spoiler: It’s not because she’s a failure.
Watch the clip, and keep reading after the video to learn four mindset shifts that can turn your gnarliest failures into springboards to success.
Giving up on your business after its first failure or two is like leaving the theater in the middle of an epic movie.
Say you’re watching a two-hour movie, and 45 minutes in, all hell breaks loose — there’s a ton of conflict. The main character is floundering and the chance for success looks dire. If you walked out at that very moment, you’d think that character was a total failure.
But that’s just an inflection point. Their story isn’t over. And neither is yours.
4 Mindset Shifts to Begin Learning from Failure
Okay, so you’re in the thick of it. You failed. Big time.
Instead of bowing out in shame with your tail between your legs, the right mindset just might set you on a higher path. Use these mantras to turn your failure into a growth-opportunity:
“Failure is an event, not a characteristic.” Judge Victoria Pratt said this to me during an interview and my heart cheered when I heard it. “Failure is just an event. It’s not a characteristic. People can’t be failures.” Look. We all make bad judgment calls. But your flops are events, not permanent character traits. Failure is not who you are. YOU are not a failure and can never be one.
“I win or I learn, but I never lose.” This is one of my go-to mantras. Hearing it completely shifted my perspective. And thank God it did, because I used to love cataloging my every mess-up. But the truth is, there’s not a single instance in my past where my supposed “wrong” action or “botched” attempt didn’t eventually lead to something good and useful.
“A fall isn’t final unless you stay on the ground.” We all wipe out. Physically, emotionally, creatively, financially, socially — everyone does dumb sh*t. It’s inherent to the human growth process. But here’s the key: a fall is never final unless you stay on the ground. Catch your breath. Get back up. Keep going.
“Focus on what’s working.” Maybe you didn’t hit your sales goals this year, but that doesn’t make your entire business a failure. Instead of getting so caught up in the goals you didn’t meet, take stock of what you did. Look at everything you have accomplished. When we acknowledge wins and progress, we tend to notice them more. The more we notice progress, the more momentum we create.*
*This is backed by neuroscience. Research shows that celebrating small wins gives your brain a spritz of dopamine, a natural feel-good hormone linked with motivation, which gets you excited to keep going. When you stack and celebrate wins regularly, you build mental and emotional strength, which is an essential for long-term business success.
Remember what F.A.I.L. really stands for. Think about the word “FAIL” like this: it’s a faithful attempt in learning. That’s it. A faithful attempt in learning. It’s nothing to fear and nothing to avoid. From this perspective, failure is not a glitch in your journey, it’s a must-have feature. As cliché as it sounds, you can only truly fail if you stop learning and growing.
What Key Lessons Can You Learn from Failure?
In the midst of or immediately following a screw-up, do I personally sometimes cry and feel like a clueless idiot? Yes, of course.
Do I ever beat myself up if I wasted massive amounts of time, money, or energy? Yes, yes, and yes.
But the nanosecond I remember “I win or I learn, but I never lose,” I begin to regain sanity and perspective. Something good will (eventually) come out of this. Something that’ll help me grow and do better next time.
So once you’ve wallowed, it’s time to figure out exactly what you can learn from failure.
Action Step: Look to your past and think about a specific time you failed (or more accurately, made a faithful attempt in learning).
What are three good things that came from it?
What lessons did you learn?
What valuable understanding do you now have that you wouldn’t have otherwise?
Now think about your present challenge. How can you grow, change, or pivot now to avoid repeating this mistake?
Remember, hitting your goal is far less important than who you become in the process of working towards it. The biggest benefits of challenging yourself are the mental and emotional strengths you build along the journey, including: focus, discipline, determination, resilience, humility, and faith.
The qualities you’re developing through failure now are the distinguishing factors that’ll lead to success down the road.
Today’s Failure Leads to Tomorrow’s Success
“You always pass failure on your way to success.”
~ Mickey Rooney
No one hits it out of the park on their first swing. When you’re feeling unsuccessful, remember that everything you’re doing now is an opportunity to learn and grow into the person you need to be.
Look, I get it. When you’re in it, still stinging with pain or shame from a disappointment, it’s easy to lose sight of the big picture. That’s when we need other people to remind us that we can find solace and inspiration in the stories of people like us who have risen above setbacks and bounced back stronger than ever.
My grandmother said to me, “Do you know how many auditions the average working actor needs to go on before booking a job?”
I guessed one in ten. And she said to me, “No, it’s 64. One in 64 auditions.”
And it was this clarifying moment for me to statistically understand the odds.
My grandmother went back into acting in her 60s and she started counting the number of auditions she would go on. She got up to 100 without booking a job and then she’s like, “Okay, I’m gonna start the count over at one and we’ll see if I make it to 64.”
And by 64 she did actually book a job and she had this tremendous hot streak for the last 10 years of her life.
So when I started auditioning I was very inspired by her stick-to-it-ness, so I just started counting. One audition. Two auditions. And I promised myself I wouldn’t get upset if I didn’t book something before 64.
I got the job on my 48th audition, and my agent later asked me, “How did you not quit? Most actors quit long before you.” I told her the story about my grandmother and she said, “I wish more creative people understood this because then they wouldn’t be so hard on themselves.”
The takeaway from Bryce? Rejection is a prerequisite to success. Whether you get criticized, passed over, or flat out fired, it just means there’s more to learn. You’re on your way.
Thomas Edison’s grade school teachers said he was “too stupid to learn anything” and he was fired from jobs for being “unproductive.” But after 1000 unsuccessful attempts, he invented the lightbulb and made the future brighter for us all.
Oprah Winfrey was fired from her reporting job because she apparently couldn’t separate her emotions from her stories. Which, as we all know, is what made her into the world’s most inspiring and compassionate interviewer.
Truly, the world’s most successful people welcome failure and rejection because they know that it’s one more notch in their belt. One step closer to their dream.
Your Turn: Practice Learning From Failure
In the comments below, tell me:
Which of the four mantras resonates with you right now?
How will you put it into practice today?
Remember, on the road to any dream, Faithful Attempts In Learning are inevitable. But the only true failure is letting it stop you from pursuing your dreams at all. All the other let downs? They are chances to learn new skills, clarify your goals, and reevaluate your measure of success.
Commit to learning from your failures — both the setbacks you’ve experienced in the past and those yet to come — so that nothing can stop you from using your gifts to change the world.