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“OMG… why can’t I figure this out!?! It should be such a simple decision, but it’s freaking killing me.”
That was me when I first started my business. The issue I was wrestling with: deciding what to name my business.
I couldn’t figure out whether I should name my business something catchy, descriptive and memorable, or name my business after myself.
Sweet mother of cookie dough! I circled around in this creative cul-de-sac for longer than I care to admit.
In my mind, this was big. Plus, it was holding me back from moving ahead on everything else.
After all, the name of my business informed what my website would be, my email, what logo I’d design, what I’d put on business cards, what my “legal” business would be, if people would remember me, if they’d take me seriously in the first place (or so I thought) and yada, yada, yada.
As a young and totally inexperienced entrepreneur, I investigated this sticky “how to name my business” issue from every angle I could think of.If you don’t know where you’re going you’ll wind up somewhere else. - Yogi Berra Click To Tweet
Through research and soul searching, I came up with at least 25 reasons why my own name was the best choice for my business.
Of course, I’d research and soul search a little more and find another 25 reasons why naming my business something more catchy and descriptive was definitely better.
The worst part about deciding what to name my business was how deeply I tortured myself, my friends and the people I love trying to figure it out!
If you’ve ever struggled with how to name your business, or what to name your new website or project, you’re gonna love today’s new episode of MarieTV.
I’ll show you what you need to consider and get clear on in order to decide how to name your business.
Hopefully, my experience can save you from some torture (of self and others) and get you out of a creative cul-de-sac and back into action.
Heads up: this episode is about the power of clarity and personal choice when it comes to naming your business. Best to consult with legal pros for technical issues like trademarking and registering your business name.
Now I’d love to hear from you.
Have you ever struggled with what to name your website or company? What and how did you decide?
I’d love to hear your story in the comments below.
Remember, the more specific you can be the better, because your experience may be the big “Aha” someone in our community needs!
Thank you, as always for reading, watching and contributing your genius to the conversation.
P.S. Happy Valentine’s Day a few days early. Because you can never hear it enough… YOU ARE LOVED. Don’t you forget it.
With so much love,