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In June of last year, I kept having this “funny feeling” that something was up.
It was one of those nagging senses you get when you know someone really well, and can detect even the slightest energy shift from them.
By the end of the summer, I found out that my “funny feeling” was right on. Something was up and what came next was a bittersweet, yet beautiful break-up. Let me explain.
In 2009, I had the pleasure of advising a bright young entrepreneur named Laura Roeder in my very first Adventure Mastermind program. She was an ideal client: smart, driven and implemented like a mo-fo.
After having worked with thousands of people, I can say that nothing is more fulfilling than having a client who doesn’t screw around and just gets things done.
By the end of her first year in my program, I had a good sense of Laura’s strong work ethic, drive and passion for social media marketing. I also knew she was committed to empowering small business owners and, like me, had a special place in her heart for women entrepreneurs.
I had been secretly dreaming up a new training program called B-School, an online business school designed to teach non-douchy online marketing, and thought she was the ideal fit to help create and lead it.
From Disbelief To Domination
When I first approached Laura with the opportunity, she was in a bit of disbelief. She wasn’t getting why I wanted to work with her on such a big scale. After all, I was her coach, and she was still new in her business. (Side note: this is a classic example of something we all do from time to time – underestimate our genius.)
One of my gifts in this world is foresight. I have a knack for spotting great ideas and great talent, often before the rest of the world does.
Being the natural sales woman that I am, I was determined to seal the deal. I took us to a beach side restaurant in Santa Monica and reassured her that this project would be super fun, super lucrative and most importantly, it would make a huge difference in countless lives. I told her I believed in her and knew, in my heart, that this project would be a smashing success and she needed to be a part of it.
After a few rounds of minty mojitos, she signed on.
In the late summer of 2010, we gave birth to a blockbuster program called B-School. It was a success straight out of the gate and we knew we had a hit.
The next year, we raised the bar even higher and re-launched B-School again in the spring of 2011. We increased revenue by 314% and reduced our refund rate to less than 3%, creating a level of satisfaction and results for our students rarely seen in this industry.
I’m proud to share that over the past two years we’ve impacted tens of thousands of businesses and lives with our crazy creative and actionable launch content, unbeatable program structure, global community and one-of-a-kind curriculum.
Change Is The Only Constant
Once we wrapped up last year’s program, Laura and I had a heart-to-heart about my “funny feeling.” We knew the time had come for the next evolution of B-School.
My business was exploding and Laura’s was too. As you know, in order for any project to continue to grow and reach its full potential, it requires total focus and energy.
That total focus and energy was something Laura felt she wasn’t able to give B-School anymore. After considering a number of scenarios, we decided that the best thing was for me and my team to usher B-School on to its next level.
It was a bittersweet realization. We both absolutely adore B-School, we adore each other, and are beyond thrilled with what we’ve been able to create together to impact so many lives.
Here’s what Laura wants you to know about her choice to move on.
In Her Own Words
“My primary motivator for moving on from B-School was the decision to focus 100% of my energy on LauraRoeder.com. I love B-School, and especially our community of B-School Babes, but we all have to make decisions on how we spend our day. I have big goals for my own business that I need to devote all of my time to in 2012. I think this is a great lesson in getting clear on how many projects you can actually handle – most entrepreneurs have so many great ideas it can be easy to spread ourselves too thin. You can find yourself working on 5 projects at once, none of them becoming as successful as you like because none of them are getting your full attention.
I learned that you have to listen to your heart over what makes “sense”. B-School is a huge success on every level – financially successful, we’re changing womens’ lives, it’s a fun program to run and I’m incredibly proud of it. Still, my gut was telling me that it was time to move on, and I listened.
It is INCREDIBLY gratifying to start a project and see it grow and live beyond you. I don’t have children, but I would imagine this is a taste of the feeling you get watching your children grow. I feel like I have gotten to experience a new level of success in not just creating a project that is mine, but started a project that is given its own life beyond me.”
Here’s What’s Next For B-School
Over the past few months, B-School has been secretly undergoing a massive make-over, much like the rest of our brand.
We’ve collected over 2,000 data points of feedback from our graduates to help us make the next evolution of B-School the most value-driven, results-based and effective online training program on the market.
The brand new B-School program will open up again in May of 2012, so please mark your calendar and be sure to get on the waitlist here, so you’ll be the first to receive our free training materials.
On behalf of myself, Laura, our collective teams and our incredible community of B-Schoolers, we thank you sooo much for your continued support and are thrilled to welcome a new class of game-changers into our B-School family!