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I’ve listened to about six hundred entrepreneurs tell me their visions.
Some are moved by the holy spirit of creativity and feel that their life’s work is at hand.
They’re on fire.
Their commitment is incredibly compelling … even though they have no idea how to get from zero to beta, to something that will actually make them some cake. I love them.
Other clients have precise business plans with deliverables and cost benefit analyses — thorough and well researched.
Lotsa facts, but short on the soul fire.
I love them too.
I can say that by far, like, quantum leaps and leagues ahead, passion is the critical ingredient for sustained success.
Doesn’t take genius to come to that conclusion.
Richard Branson, Steve Jobs, Kate Spade, Anita Roddick, have all said as much (so maybe it does take a genius…) And these days, finding your passion is the personal growth anthem. I sing it myself, from the top of my lungs, all the time.
In fact, I think passion is a qualification.
Your passion qualifies you to do great things. (Please read that three times and believe it.) Here, I’ll repeat it: Your passion qualifies you to do great things.
But, here’s the thing. Passion is not enough.
And what’s goin’ down these days is a lot of passionate people, high on possibility thinking! and group-workshop optimism! and the law of attraction! And it’s a lot of exclamations! without the strategy…and that just leads to heartbreak or, bankruptcy…which is heartbreaking.
Dreamers, I LOVE YOU. Possibility Thinkers, I ADORE YOU. Metaphysicians of Idealism, let us UNITE! And let us do so…with a STRATEGY.
Success is the result of contrasting experiences.
Highs and lows, creative tension, broke and breakthroughs. Consciousness, which leads to endurance, is being able to hold various states at once: freedom and restraint, possibility and practicality, dreaming and execution.
You need to create a culture of contrast for yourself so that you stretch and learn. So if you’re a natural Dreamer (so many ideas you don’t know where to start?) getting out of your box (‘ cuz all dreams and no results can be boxy) means you need to do some radical practical:
THE RADICAL PRACTICAL FOR NATURAL DREAMERS
1. Talk dirty-tactical.
When I do my one-on-one sessions with blue-sky clients it might start like this, “We know you’re in integrity. It’s clear you’re spiritually aligned. Now Iet’s make this all about the money, honey.” Try on terms like “exploiting talent,” “opportunism,” “market appeal,” and…my personal favourite, “ROI: return on investment.” Love and art have an ROI. Find it.
2. Get a coach.
You need a cheerleader who will hold you accountable. Get.a.coach. Today.
3. Research the schemers.
Read Fortune Magazine (it may gross you out, but go there.) Watch Wall Street I & II, or The Social Network. Start asking people how they made their money. Read The Creative Habit by Twyla Tharp.
4. Come up with your worst-case scenario.
How bad can it get? What would failure look like? Go there. It will be liberating.
5. Put an advisory board in place, formal or informal.
Mentors. Savvy tribe members. Bankers. Smart people who love you enough to say “Fly!” or, “this ideas stinks.” People who believe in you enough to pick up the phone and get you the meetings that will change your life — when you’re ready.
6. Get sales and marketing training.
In Marie’s marketing video for RHHLive, she invited everyone to her event. But what’s relevant for Dreamers is that she talked about the prominent and very talented women she knows who confess that they’re not making a lot of money. They “appear” successful, but things are tough behind the scenes. It doesn’t have to be this way….but you can’t run your business like it’s a hobby.
7. Get your money act together.
How much is your dream costing you? The process of getting your affairs in order for a bookkeeper to systematize or, even more scrutinizing, a financial planner, is incredibly grounding. And even if the numbers don’t add up, you will feel the rush of competency for having crunched it all.
8. Get uptight, just temporarily.
Living and dying by a timeline can be a real spirit-sucker, but you’ve already GOT spirit, what you need is a real-time plan. Chronic dreamers usually have so many ideas they can stop themselves from starting. Here’s THE TIP: Begin with the project that will make you the most money, the fastest. Period. You can move on to the dreamier soul stuff when the cash is flowing. Once you’re clear on where fast money potential is, set some milestones and…push…right across the finish line of Dreams Made Real.
Danielle LaPorte is the author The Fire Starter Sessions, A Digital Experience for Entrepreneurs.
It’s one of the most substantive, inspiring, and practical e-programs out there. Smoking hot acumen and motivation from a woman who’s defined success on her own terms.
When you subscribe to Danielle’s site, WhiteHotTruth.com you’ll get The Authentic Dreaming Worksheet. And when you come to Rich Happy & Hot LIVE in NYC this weekend, Danielle will rock your world as one of our amazing speakers.