A reader recently asked my advice on how to market and fill an in-person workshop.
I thought it was a pretty good Q to A, so I started to poke around her website to learn more.
Upon further investigation, I discovered a much bigger problem that needed to be fixed.
In fact, I’ve seen this same online marketing problem in other local small business owners too . .
People like photographers, yoga teachers, yoga studio owners, fitness professionals, restauranteurs, interior designers, health coaches, stylists, and gift shop owners.
Anyone who holds locally based workshops or classes also falls into this category.
Look, if you’ve gone through the trouble of putting a website up for your local business, let’s make sure it’s helping you get customers.
Even if you plan to sell information products down the line, don’t ignore the power of growing your local customer base.
Watch the video to learn four common mistakes local businesses make when marketing online, and how to fix them fast.
Click here to check out the website designer I mention in this video.
If you’ve got tips or resources to help local business market better online, add them in the comments below. Even if you don’t, but you want to tell me something – leave a comment too.
Do you know anyone who runs a local business? Please share this article and other marketing ideas with them.
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